Earn your master’s in sports management online at Southern New Hampshire University and make your love for sports a career. This master's program provides the training you'll need to break into this competitive, fulfilling industry by blending experiential learning opportunities with a strong foundation in business administration.
Develop strong written and communication skills, the ability to think critically and creatively, and a savvy business sense, and gain hands-on experience all while studying the sport-related subject matter about which you are passionate.
Embarrassing an opponent by kicking a ball through his legs (i.e., the nutmeg) may actually lead to a succession of triumphs, according to Dr. Doug Blais, sport management professor at SNHU.
As one of the most established programs in the country, with a history that dates more than 25 years, SNHU's master's in sports management offers you opportunities to connect with accomplished industry professionals throughout New England and beyond.
As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your master's in sports management online at SNHU include:
Acceptance decisions are made on a rolling basis throughout the year for our five graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options. Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.
Candidates must also submit a professional resume.
According to the U.S. Bureau of Labor Statistics, a master’s in sports management can help you get a higher-level position in the sports industry. What's more, the job outlook is good, with careers in athletic management, marketing, sales, public relations and more expected to see growth of 7 percent to 13 percent over the next eight years.
Whether you see yourself working in marketing, facilities management, event planning or any number of sports management careers, this master's in sports management degree helps get you there. It also connects you with a strong network of alumni who work for sports organizations around the country – from pro franchises and sports apparel giants to amateur athletic organizations. SNHU alumni are in top positions with such organizations as the Boston Bruins, the Boston Celtics, United States Olympic Committee, the Manchester Monarchs, the New Hampshire Fisher Cats, Reebok, America East Conference, Northeast-10 Conference, Eastern College Athletic Conference, YMCA, Boys & Girls Clubs, Gunstock Ski Area and New Hampshire Golf Association, just to name a few.
Coursework in SNHU’s master's in sports management online provides the necessary interdisciplinary business skills you need to compete in today’s job market. From research methods to management of sports organizations to sport marketing and media, our sports management curriculum helps bridge the gap between theory and application in the real world, so you leave with practical tools you can immediately use in the workplace.
This is a 36-credit-hour program conveniently offered online. The program also provides the flexibility of allowing you to choose five electives, which can all be sports management courses, if you choose.
This course examines the methods and techniques used in research in sport management and the sport industry. Including the basic aspects of reading, evaluating, and writing research; this course will explore the concepts developed in relevant literature as they apply to sport management. Topics include problem selection, literature review, instrumentation, methodology, statistical issues, and types of research in physical activity.
Students investigate the interrelationships between sport, culture and society in an attempt to better understand the role and function of sport in contemporary society. Students receive a broad overview of selected socio-cultural factors that influence participation in sports. Major ethical issues of sport in society will be explored.
The Internationalization of Sport Business course will help to prepare the sport business manager for the exciting world of global sports. The course is designed to thoroughly introduce the graduate student to the many facets of conducting sport business in the international marketplace. By using real life international sport business examples, students will garner a deeper understanding of the various complexities associated with conducting sport business in an international context. Some of the key areas include culture, international marketing, financial/political/economic risk, ethical dimensions, role of media, technology/products, professional sport leagues and governance.
This course focuses on the application of management concepts and theories to sports organizations and the sports industry. It includes issues of organizational design, public policy, labor relations, collective bargaining, ethical issues in sport and the globalization of the sports industry.
This course examines the concepts and processes used in marketing and communications of a sport organization, at the college, professional or community level. Students will utilize the case study approach to analyze current marketing problems and techniques to develop an effective sport marketing and communications plan; with special emphasis placed on the unique aspect of sport products, markets, consumers, and media relations.
This capstone course is the culminating experience for the M.S. in Sport Management program. The aim of the capstone is to assess students' ability to synthesize and integrate the knowledge and skills they have developed throughout their coursework, rather than introducing new concepts. This course is structured to support student success in fulfilling program requirements.
Internships are available for graduate students to enhance their educational experiences through appropriate, work-oriented activities in selected environments.
SPT - Students may select three (3) graduate Sport Management electives
BUS/SPT - Students may select two (2) additional graduate Business or Sport Management electives
For those who do not meet the minimum requirements, the following courses may be required:
This course emphasizes the creation and interpretation of financial statements critical to an understanding of today's economy. Various financial topics related to financial statements are covered. Income statements, balance sheets, and cash flow statements are explored in-depth giving students an appreciation of how these statements are prepared and the standard accounting rules that apply to their creation.
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 30 percent tuition discount for active-duty service members and their spouses.
Application Fee ($40), Graduation Fee ($150), Books (course-by-course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...