Direct your passion for sports into a fulfilling career by earning an online Master of Science in Sport Management with an integrated Athletic Administration Graduate Certificate. This unique program gives you the opportunity to earn two specialized credentials that can help you enter the field of sport business or move ahead in your career path.
Whether you hope to break into professional sports administration or see yourself running the athletics program at a school or community organization, this online MS in sports management program coupled with the Athletic Administration Graduate Certificate combines training in athletic administration theory with application in a real-world setting through a required internship. Topics of study include organizational design, public policy, labor relations, collective bargaining, marketing and media relations. You’ll earn both credentials within just 36 credits.
Founded more than 25 years ago, Southern New Hampshire University’s online MS in sports management program is one of the most established and prestigious of its kind in the country and one of just a few accredited sports management programs in New England.
This specialized certificate combined with the online MS in Sport Management provides a strong foundation on which to break into or grow your career in athletic administration. Through internships, you'll be able to apply what you learn in a real-world work environment of your choosing. This will not only give you demonstrated experience that you can put on your resume, it will also allow you to better understand how topics you explore in the classroom translate to the real world.
As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your MS in Sport Management and Athletic Administration Graduate Certificate online at SNHU include:
Acceptance decisions are made on a rolling basis throughout the year for our five graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options. Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts. Candidates must also submit an acknowledgement form and professional resume.
According to the U.S. Bureau of Labor Statistics, employment of education administrators – a category into which athletic administration falls – is expected to grow 6 percent through 2022. However, the flexibility of this master’s degree enables you to apply it toward sports-related careers in many other areas, including marketing, sales and public relations. Graduates of SNHU’s online MS in sports management program have worked for a variety of organizations, the Boston Celtics, Red Bull, the U.S. Olympic Committee and Reebok among them.
The 36-credit MS in Sport Management and Athletic Administration Graduate Certificate program gives you an in-depth understanding of athletic administration principles and sports in media and society.
Students investigate the interrelationships between sport, culture and society in an attempt to better understand the role and function of sport in contemporary society. Students receive a broad overview of selected socio-cultural factors that influence participation in sports. Major ethical issues of sport in society will be explored.
This course provides the graduate student with an overview of the role and responsibilities of intercollegiate athletics; human resources; finance; governance; operations and the management, planning, organization and administration of interscholastic and recreational athletics.
This course examines the concepts and processes used in marketing and communications of a sport organization, at the college, professional or community level. Students will utilize the case study approach to analyze current marketing problems and techniques to develop an effective sport marketing and communications plan; with special emphasis placed on the unique aspect of sport products, markets, consumers, and media relations.
This course is designed to examine the current issues facing interscholastic athletic administrators. Information regarding the various components and activities in the organization and administration of athletic programs for prospective athletic administrators will be covered; including: recruitment, governance, compliance, and current research literature and research methods appropriate for administration athletics.
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30 percent tuition discount for active-duty service members and their spouses.
*Tuition rates are subject to change. Changes are generally implemented in June each year.
Additional Costs Books (course by course).
Students are responsible for providing their own internet access.