Tap into the worldwide growth in the sports business and the new opportunities opening up for trained, versatile management professionals by earning SNHU's online Master of Science in Sport Management with an integrated graduate certificate in international sport management.
In this unique 36-credit online graduate program, you’ll explore the globalization of sports and its worldwide impact. Discover how licensing, technology, ethics, economic risks, cultural differences, governance and various other external influences provide exciting challenges and opportunities for sports management professionals.
Founded more than 25 years ago, Southern New Hampshire University’s online MS in Sport Management program is one of the most established and prestigious programs of its kind in the country and one of just a few accredited sport management programs in New England.
With an international sport management certificate integrated with an online MS in Sport Management, you have the opportunity to earn two specialized credentials that can help you learn how to identify new business opportunities that help organizations expand their brands overseas. Designed with an interdisciplinary approach – weaving real-life examples through case studies – this online graduate program combines core sports management methodology, rationale and practices with a global perspective on issues such as licensing, marketing and strategic alliances to provide you with unique skill sets and a knowledge base that's transferable to any business setting.
As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your MS in Sport Management degree and international sports management graduate certificate online at SNHU include:
Acceptance decisions are made on a rolling basis throughout the year for our five graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options. Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts. Candidates must also submit an acknowledgement form and professional resume.
In the United States alone, the sports industry ranks sixth among all industries, with annual revenue of more than $250 billion. The U.S. Bureau of Labor Statistics projects careers in athletic management, marketing, sales, public relations and other sport management-related positions are expected to grow 7 percent to 13 percent over the next several years.
Sports franchises, international governing bodies, and management and marketing firms are increasingly exploring new opportunities to grow beyond national borders. Professionals with an international sports management education should be well positioned to capitalize on all this growth.
The 36-credit MS in Sport Management and International Sport Management Graduate Certificate program give you an in-depth understanding of multinational market strategies, sport licensing, strategic alliances and the globalization of the sports business.
This course involves the study of the issues involved in identifying developing relationships with international markets.
The goal of this course is to develop a deep, working knowledge of sports licensing and strategic alliances and how they relate to the business of sports. We will fully explore the process of identifying and developing a sports licensing and/or strategic alliance strategy so the student will be enabled to apply this knowledge in a real business setting. By doing so a student as a future manager will better recognize opportunities that sports licensing and strategic alliances can potentially offer to their sport business. By developing this in an international context, a student will engender a global view of how sports licensing and strategic alliances are developed and implemented in harmony with overall firm strategy leading to increased shareholder value.
The Internationalization of Sport Business course will help to prepare the sport business manager for the exciting world of global sports. The course is designed to thoroughly introduce the graduate student to the many facets of conducting sport business in the international marketplace. By using real life international sport business examples, students will garner a deeper understanding of the various complexities associated with conducting sport business in an international context. Some of the key areas include culture, international marketing, financial/political/economic risk, ethical dimensions, role of media, technology/products, professional sport leagues and governance.
This course examines the concepts and processes used in marketing and communications of a sport organization, at the college, professional or community level. Students will utilize the case study approach to analyze current marketing problems and techniques to develop an effective sport marketing and communications plan; with special emphasis placed on the unique aspect of sport products, markets, consumers, and media relations.
This course covers the development of sport administration principles through analysis of specific issues and problems. A seminar format is used to integrate material from previous courses and allow students to focus on their areas of interest.
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30 percent tuition discount for active-duty service members and their spouses.
*Tuition rates are subject to change. Changes are generally implemented in June each year.
Additional Costs Books (course by course).
Students are responsible for providing their own internet access.