Online Advertising Degree Curriculum
The online Advertising degree curriculum is designed to help you build the solid foundation your career needs. The advertising curriculum, designed and taught by practicing professionals, includes courses in advertising copy and design, media planning, graphics, integrated marketing, research, desktop publishing, consumer behavior, brand communications and business management. Graduates of the Advertising degree program will be prepared to enter the advertising industry in the creative and management divisions of corporations and agencies.
Transfer of Credit
If you are a student who wants transfer to SNHU or simply want to finish what you started, we try to make transferring as easy as possible. We will accept up to 90 transferred academic credits and we automatically complete an official credit evaluation as part of the application review process.
Advertising Major Courses
MKT 113 Introduction to Marketing
MKT 229 Principles of Integrated Marketing Communications
MKT 337 Marketing Research
MKT 360 Direct Marketing
COM 230 Graphics and Layout in Print Media
ADV 263 Advertising Copy and Design
ADV 428 Promotional Research & Media Measurement
ADV 429 Advertising Campaigns
ADV 340 Advertising Media Planning
ADV 462 Advertising Account Executive Seminar
Elective Courses - Advertising (BA)
COM 126 Introduction to Communication
COM 232 Desktop Publishing
MKT 345 Consumer Behavior
MKT 350 Ethical Issues in Marketing
MKT 266 Services Marketing
Required Core Courses
University Accreditation
SNHU is a fully accredited university. Access our list of accreditations. More...