BA in Applied Political Science - Campaign Leadership

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A presidential campaign can take off or fizzle out in New Hampshire, and good campaign management is the single most important factor in its success. Southern New Hampshire University’s location in this presidential incubator state gives students a perfect vantage point to study Campaign Leadership in real time. This concentration of the BA in Applied Political Science examines the practical components of campaign promotion and applies them to contemporary political situations.

In the Campaign Leadership Concentration, you will discover the fundamentals of how campaigns function, applying statistical analysis to make informed decisions. You will also learn how to communicate the same message to different target audiences by adopting leadership and organizational skills modeled after successful campaigns.

What Will You Take Away from Your Online Campaign Leadership Program?

Students in the Campaign Leadership concentration develop winning strategies, tactics and organizational methods that they can apply to many different political efforts, from elections to referendums. You will discover how to:

  • Analyze key management and mobilization strategies of successful campaigns, including financing, fundraising, messaging and targeting for integration into issue, policy or election campaigns.
  • Foster partnerships and coalitions through effective communication, community building and outreach strategies in the service of improving the civic lives of communities.
  • Finance campaigns using dedicated, flexible fundraising strategies that span the entire timetable of a political effort.

Where Can Your Online Applied Political Science Degree Take You?

Graduates of the online B.A. in Applied Political Science Campaign Leadership build on the core program’s analysis and communication skills with leadership skills that can lead to careers in campaign management, strategy and development, corporate and government lobbying and much, much more.

Career Resources:

Transfer of Credit

If you are a student who wants to transfer to SNHU or if you simply want to finish what you’ve started, we try to make transferring as easy as possible. We will accept up to 90 transferred academic credits and we automatically complete an official credit evaluation as part of the application review process.

Required Core Courses

School of Arts and Sciences Required Courses

HIS-114: United States History II: 1865-Present
The second half of the United States history survey course covers the period following the Civil War. The economic, political and ideological developments that allowed the United States to attain a position of the world leadership are closely examined. Required for majors in History and Social Studies Education with a concentration in History.

Select two of the following:

COM-126: Introduction to Mass Communication
This communications survey course covers mass media, culture, and society. The course focuses on how and why the US media operate as they do, as well as on how media performance might be improved.
COM-212: Public Speaking
This course is designed to help students develop abilities, including organization and delivery skills, for all speaking situations. The evaluation and improvement of voice, diction, articulation and posture also are studied. May not be used as literature elective.
Prerequisites:
ENG-120, ENG-121H ENG-200 or ENG-200H
PHL-210: Introduction to Philosophy
This course provides a general introduction to the big questions of philosophy, including questions of existence, knowledge, freedom and meaning. The purpose of the course is to introduce students to great thinkers and theories while engaging them in the exploration of the same beginning questions applied to contemporary issues. Offered every semester.
SOC-112: Introduction to Sociology
Is one's identity individually or socially constructed? Are all stereotypes invalid or can there be value in generalizations? Is globalization widening the gaps or homogenizing the world? In this course, students will grapple with these essential questions in examining the world through the lens of a sociologist. Sociology offers an empirically-based methodology for critically evaluating society-from issues of individual agency to the roots of global institutions. Culture, norm stratification, systems, structure, social institutions, social change, the organization of social behavior and its relationship to society and social conditions are emphasized. Students will challenge their own preconceived notions and evaluate these constructs in terms of their relevancy to contemporary issues and problems.

Applied Political Science Major Courses

PAD-330: Public Administration
This course is designed to introduce students to the basics of public administration and set context around contemporary political, social, economic, and administrative realities. It explores public service organizations, governance, public policies, and institutional-based programs. It also examines, from a multidisciplinary perspective, those essential competencies, values and issues important to public policy at the local, state, national and international levels.
POL-210: American Politics
This course offers a broad introduction to the structure and function of the American political system at the national level, including the roles played by the president, Congress, the courts, the bureaucracy, political parties, interest groups and the mass media in the policy- making and electoral processes. This course places special emphasis on how the efforts of the framers of the Constitution to solve what they saw as the political problems of their day continue to shape American national politics in ours.
POL-211: International Relations
This course offers a broad introduction to the study and practice of international relations, including the roles played by states and nations, non-state actors, national interests, power, morality and international law. This course places special emphasis on realism and idealism as alternative approaches to the study and practice of international relations and on their implications for ongoing efforts to construct a peaceful and prosperous global political system in the aftermath of the Cold War. Global marker.
POL-309: American State and Local Government
Many political issues in the United States, such as education, public safety, environmental protection, and transportation, are first handled and addressed by state and local governments. This course explores the structure, function, and distribution of power between state and local governments and the federal government of the United States. Particular emphasis is placed on the necessary collaboration of state and local governments and their roles as partners with the federal government in effecting improvements in policies and services as well as the exploration of the legal and constitutional relationships between state and local governments.
Prerequisites:
POL-210
POL-313: Political Theory and Applications
This course covers the study of the conceptual foundations of political systems and behavior including the historical contributions of Western political theorists toward critically analyzing contemporary political institutions and ideas. Special emphasis is placed on exploring how the social and cultural contexts in which these theorists lived and worked helped to shape their political ideas.
Prerequisites:
ENG-123 and POL-210 or PHL-210
POL-327: US Government and Contemporary Issues
This course extends upon the foundational American politics course. Special emphasis is placed on watershed moments in U.S. political history that have shaped policies and practices today. Students will be asked to focus a critical eye toward governing in today's world by assessing the current political climate and current policies in the interest of identifying and applying possible solutions.
Prerequisites:
POL-210
POL-328: The Legal System in America
This course is a foundational overview of the court and judicial systems, major laws in United States political history, and the lawmaking and amendment process. While an overview of major laws will be covered in the course, students will be asked to assess the legal system in general terms to recognize patterns in civil liberties, judicial interpretations, and judicial activism. A specific focus on how social movements and public opinion have influenced court decisions will also be included.
Prerequisites:
POL-210
POL-360: Introduction to Comparative Politics
This course examines the development of different political systems including the relationship between factors (culture, economics, geography, etc.) that influence political development and national identity. Students will study key components of what separates political systems from one another, as well as differences within individual political systems and how they are applied by different nations. Special attention will be paid to understanding how democratic nations vary in their political institutions (legislative, judicial, executive) and how these applications influence public policy and how countries are viewed by one another.
Prerequisites:
POL-210 and POL-211
POL-364: Globalization and World Politics
This course is an exploration of globalization and how it relates to political systems, economic systems, technology, culture, and participation/activism in government. Students will be introduced to concepts of war and peace, terrorism, nationalism, etc., and how these issues affect and intersect with policy regarding international relations. Contemporary issues in globalization will be explored and analyzed for efficacy.
Prerequisites:
POL-210 and POL-211
POL-370: Analysis and Research in Political Science
In this course, students will examine applied aspects of research methods and statistical analysis that are commonly utilized in political science research. Through case studies utilizing contemporary issues, students will investigate procedures used to gather and analyze data, provide analysis and conclusions based on social scientific inquiry, and acquire real-world skills required to design and conduct research in the field of political science.
Prerequisites:
POL-210 and POL-211
POL-491: Applied Political Science Capstone Experience
This capstone course integrates previous coursework and practical experience with a focus on contemporary issues in the field of Political Science. Students produce a thesis or action research plan on their chosen subject as a culmination of their studies in the undergraduate program.

Campaign Leadership Concentration Courses

COM-227: Public Relations
This course introduces students to the theory and practice of public relations in the United States. Students study the major figures in this field as well as organizations, their behavior, and the relationships between organizations and their publics.
Prerequisites:
ENG-11, ENG-121, ENG-121H or ENG-200
POL-371: Political Parties and Interest Groups
Political parties and interest groups play a critical function as mediators between citizens and government. The effectiveness of various groups in representing citizen interests and influencing voting behavior is a central question of this course. Students will examine political parties, interest groups, voting blocks, activist groups, and special interest mobilization from an applied approach, analyzing the ways these groups have influenced voting trends and participation with the goal of improving civic engagement.
Prerequisites:
POL-210
POL-372: Campaign Finance and Fundraising
Financing a successful campaign requires dedicated fundraising at the beginning, middle, end and every stage in between. It is increasingly important that all members of a campaign understand the importance of fundraising and the regulations around campaign finance. This course takes these topics head on and introduces students to successful fundraising tactics, the role money has played in campaigns, elections, and policy development, and the key laws and regulations around campaign finance.
Prerequisites:
POL-210
POL-374: Campaign Organizing and Mobilization
This course provides students with opportunities to both investigate successful strategies of historical and contemporary campaigns as well as pragmatically develop their own best practices for campaign leadership and management. The course introduces students to advanced concepts in campaign organizing such as mobilization, volunteer development, voter targeting, technology tools and systems for organizing, grassroots organizing, and messaging, among others.
Prerequisites:
POL-210

Free Elective Credits: 21

Total Credits: 120

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Phone: 888.327.SNHU
Email: enroll@snhu.edu