BS Business Studies: Online Marketing Degree

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Marketing Online Degree: BS in Business Studies from SNHU

Is the Marketing Online Degree Program Right for You?

If you want to drive business and organizational success, the Bachelor's in Business Studies with a concentration in Marketing Degree online program at SNHU might be the ideal choice for you. Suited for anyone who has previously attended college but were unable to continue their business studies, this specialized Marketing Degree online program helps prepare you to implement sound marketing and business strategies to grow a company.

Contact us to learn about the SNHU difference.

Why Choose SNHU's Bachelor's in Marketing Online Program?

As a private, nonprofit accredited university, SNHU focuses on ensuring you have the necessary skills to succeed. Whether you enroll in our Business Studies Bachelor's in Marketing Degree online program, or in a blended online and face-to-face format, you will benefit from:

  • An exceptional education at one of the most affordable tuition rates available
  • Professors and instructors who are actively involved with their students' success
  • High-quality instruction from marketing faculty with a wealth of real-world marketing expertise
  • Students in our marketing online degree programs have 24/7/365 access to class – attend when it is most convenient for you

Marketing Employment Opportunities

Students who earn their Marketing Online Degree from SNHU have the skills for a variety of marketing options in entry and mid-level roles. The Bureau of Labor Statistics reports employment opportunities in Marketing are increasing, as "overall employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase by 14 percent through 2020."

Visit our Career Development Center online to learn more about career opportunities in Marketing.

Transfer of Credit

Did you previously attend college? If you are a student who wants to transfer to SNHU or simply wants to finish what you've started, we try to make transferring as easy as possible. We will accept up to 90 transferred academic credits and we automatically complete an official credit evaluation as part of the application review process.

The Business Studies Marketing Online Degree program appeals to those with previous college credit. It affords students the opportunity to apply previously taken business courses to meet their career goals.

Business Studies Marketing Online Degree
Program Curriculum

Students enrolled in SNHU's Business Studies Marketing Degree program benefit from a curriculum focused on developing effective leadership tools for survival, growth, increased productivity and conflict management in today's increasingly complex business environment. By combining broad-based business courses with marketing courses, students learn how to apply theory to real-world situations.

Required Core Courses

Marketing Concentration Courses

INT-433: Multinational Marketing
This course covers the development of international marketing programs from the determination of objectives and methods of organization through the execution of research, advertising, distribution and production activities. International similarities and differences in marketing functions as related to the cultural, economic, political, social and physical dimensions of the environment are examined. Also considered are the changes in marketing systems and the adoption of marketing philosophies and practices to fill conditions in different countries. Offered as needed. Global marker.
Prerequisites:
MKT-113 and ECO-202
MKT-337: Marketing Research
This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey.
Prerequisites:
MKT-113 and MAT-220 or MAT-240
MKT-345: Consumer Behavior
This course explores the behavior that consumers display in searching, purchasing, using, evaluating and disposing of products. Offered every semester.
Prerequisites:
MKT-113 and PSY-108 or SOC-112
MKT-433: Multinational Marketing
This course explores the development of international marketing programs from the determination of objectives and methods of organization through the execution of research, advertising, distribution and production activities. Students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social and physical dimensions of the environment. Students also consider the changes in marketing systems and the adoption of marketing philosophies and practices to fill conditions in different countries. Offered once a year. Global marker.
Prerequisites:
MKT-113 and ECO-202

Students may select either INT-433 or MKT-433.

Select Three of the Following:

QSO-330: Supply Chain Management
This course focuses on effective supply chain strategies for companies that operate globally with emphasis on how to plan and integrate supply chain components into a coordinated system. Students are exposed to concepts and models important in supply chain planning with emphasis on key tradeoffs and phenomena. The course introduces and utilizes key tactics such as risk pooling and inventory placement, integrated planning and collaboration, and information sharing.
Prerequisites:
MAT-240

ADV/MKT ELE - Students may select three (3) Advertising or Marketing electives (two if taking QSO-330)

Free Elective Credits: 27

Total Credits: 120

SNHU's online degree programs meet the needs of today's students while ensuring educational quality and real-world applicability. Contact us to learn more about the SNHU difference.

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Admission

Phone: 888.327.SNHU
Email: enroll@snhu.edu