BS in Data Analytics Curriculum

An Online Data Analytics Degree that Puts Information in Context

The curriculum for SNHU’s undergraduate data analytics degree is designed around the onslaught of data that organizations face every day.  Bachelor’s in data analytics course work combines data mining and structure with modeling and communication to build a broad and thorough education that will serve you well throughout your career. In addition, students can elect to learn SAS or SQL modeling techniques.

Required Core Courses

Data Analytics Core Courses

IT-145: Foundation in Application Development
This course is an introduction to the design, implementation, and understanding of computer programs. The course emphasizes programming as a problem-solving technique in business and engineering applications. Students will write computer code in a logical, structured, and organized manner. The course also covers the key concepts of object orientation, including inheritance, encapsulation, polymorphism and communication with messages. Other topics include classes and objects, base classes and class hierarchies, abstract and concrete classes. Students will learn to write, review and document interactive applications and working with Software Development Kits and Integrated Development Environment tools. Offered every year. This is a programming course and lab intense. Prerequisite or Concurrent: IT 100
CIS-100 or IT-100
IT-210: Business Systems Analysis and Design
This course provides students with the necessary level of information technology education relative to understanding the uses and roles of information systems in business organizations. Students receive instruction on the information concepts and methodologies associated with the development of business information systems, and their effective application to the solution of business problems. Students learn the major issues of managing information technology in the contemporary business environment and the relationship between organizations' structures and information technology. Team approaches are utilized along with structured computer laboratories and cases using spreadsheet and database management tools. Writing intensive course.
MAT-210: Applied Calculus I
This is an introductory course in single-variable calculus. Topics include limits, continuity, derivatives, differentiation, integration and the Fundamental Theorem of Calculus. Students will gain experience solving real-world problems involving calculus, including problems in business, economics, natural sciences and social sciences. Students may not take both MAT 210 and MAT 225 for credit.
MAT-240: Applied Statistics
This is a fundamental course in the application of statistics. In this course, students will learn to apply statistical techniques to a variety of applications in business and the social sciences. Students will learn how to solve statistical problems by hand and through the use of computer software. Topics include probability distribution functions, sampling distributions, estimation, hypothesis testing and linear regression.
MAT-300: Applied Statistics II: Regression Analysis
This is a second course in statistics that builds upon knowledge gained in MAT 240 or an AP statistics course. Students will learn to build statistical models and implement regression analysis in real-world problems from engineering, sociology, psychology, science, and business. Topics include multiple regression models (including first-order, second-order and interaction models with quantitative and qualitative variables), regression pitfalls, and residual analysis. Students will gain experience not only in the mechanics of regression analysis (often by means of a statistical software package) but also in deciding on appropriate models, selecting inferential techniques to answer a particular question, interpreting results, and diagnosing problems.
MAT-240 with a grade of C or better
MKT-113: Introduction to Marketing
This course examines the organization's functions for creating, communicating, and delivering value to customers. These functions, designed to meet customers' needs and organizational goals, include marketing research, environmental monitoring, target market selection, product selection, promotion, distribution and pricing.
QSO-300: Operations Management
This course is an introduction to the operations function, which is responsible for the creation of goods and services of the organization. Students will learn the concepts and techniques used in managing operations in manufacturing and service organizations.

Select one of the following:

DAD-215: Introduction to Statistical Analysis System
The SAS programming suite of products is commonly used throughout the industry for making sense of the vast amount of data that is available today and for turning that data into actionable items for an organization. Through the creation of SAS programs of varying complexity, students will solve common data analysis problems and learn the general programming conventions of SAS along with the data management and reporting utilities of the basic SAS product. This course will also provide students with an overview of the wide array of SAS data analytics products and their use within various industries.
DAD-220: Introduction to Structured Query Language
Structured Query Language (SQL) is at the heart of most data systems. In this course, students will learn the basics of SQL programming as it relates to both database management and data manipulation. This course will also provide students with an overview of more advanced topics such as embedded SQL, function calls, and stored procedures.

Select two of the following:

BUS-206: Business Law I
The background, foundation and ethical aspects of the United States' legal system are examined. Torts, product liability, criminal law, contracts, sales, business organizations, and agency and cyber law also are explored.
COM-227: Public Relations
This course introduces students to the theory and practice of public relations in the United States. Students study the major figures in this field as well as organizations, their behavior, and the relationships between organizations and their publics.
ENG-11, ENG-121, ENG-121H or ENG-200
COM-310: Social Media
Twitter, Facebook, blogs, podcasts - the possibilities of social media today are countless and ever-changing. This course is a broad approach to the history, theory, technology, impact and strategic uses of social media. These tools are relatively inexpensive and accessible technologies that enable anyone to create, publish, edit and access messages intended for the smallest to the largest of audiences. Students will examine the strategic uses of social media for community building, civic and political participation, advertising, marketing, public relations, and journalism. This course provides hands-on experience with the most current technology.
ENG-121 or ENG-200
IT-242: Introduction to Geographic Information Systems
This course is designed to introduce the student into the exciting new world of mapping software. Mapping software has found many uses throughout government, universities, business, as well as in the public policy arena. Students will learn how to use mapping tools that are available with data driven web sites, as well as learn how to create their own maps with mapping software. Students will learn how to work with different kinds of data sets and how to incorporate them into customized maps for analysis and presentation.
IT-431: Software Development in Distributed Systems
Students learn XHTML, including how to use image maps, frames, cascading style sheets and scripting languages. Various browsers will be introduced. Server-side development using CGI, ASP, ColdFusion and PHP for distributed applications will be covered. Server-side topics such as servlets and JSPs, along with Java and XML, will be introduced. Offered every year. Writing intensive course.
CIS-200 or IT-210
MKT-229: Principles of Integrated Marketing Communications
This course is designed to give students an understanding of advertising, public relations, corporate communications and sales promotions and the role that the media plays in integrated marketing communications strategies. This course focuses on the planning, research and creative skills needed to reach IMC objectives. Writing intensive course.
MKT-337: Marketing Research
This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey.
MKT-113 and MAT-220 or MAT-240
OL-125: Human Relations in Administration
The human relations skills that managers need to develop interaction skills that contribute directly to effective human resource management and the development of higher productivity are studied. Skill areas include leadership, motivation, communications, group dynamics, organizational development, management by objectives, and stress and time management. Students learn techniques for becoming more effective managers, subordinates, peers and persons. Students are introduced to the international aspects of human relations.
OL-215: Principles of Management
This course is designed to examine the fundamentals and principles of management in order to develop an understanding of management in any formal organization. Special attention is paid to planning and decision-making. International management is also covered. Offered every semester. Writing Intensive Course.
UC: ENG-10, ENG-120, ENG-121H or ENG-200; ADB-125

Major Courses

DAT-210: Foundations of Data Analytics
The emergence of new data sources is transforming the role of the data analyst from one who simply reports information to one who is charged with making sense of the available data and distilling from it the salient aspects for the given audience. In this course, students will examine the concepts of data analysis and how it informs the business process. Emphasis will be placed on the development of sound research questions, the identification and verification of data sources, the retrieval, cleaning, and manipulation of data, and the process for identifying the data elements that are relevant for a given audience. An overview of the regulatory organizations that govern the release of data will also be reviewed.
DAT-220: Fundamentals of Data Mining
A large portion of data analytics focuses on identifying meaningful patterns in data. Using a case studies approach, students will examine effective strategies that blend both hypothesis testing and data-driven discovery methods to identify meaningful data patterns and apply that knowledge to common business problems. Emphasis will be placed on data-mining tasks such as classification, clustering, and sequential pattern discovery.
Take DAD-215, 220 or 334
DAT-310: Data Analytics I
Building upon the principles set forth in DAT 210, students will begin to develop a comprehensive approach to the application of data analytics in the solving of business problems. In this course, students will evaluate the tools and resources available in terms of their appropriateness to complex business scenarios. This course will highlight the collaborative nature of data analytics projects and the necessity for coordination across projects. Students will conduct an initial data analytics project and create a collaborative report of their findings.
Take IT-204, IT-330, or DAT-210 and DAD-215, DAD-2
DAT-320: Data Analytics II
Building upon the principles set forth in prior coursework, students will engage in a comprehensive approach to the application of data analytics in the solving of business problems employing the techniques frequently used in the discipline. Emphasis will be placed on the different types of forecasting techniques such as sales, risk, retention, and attrition as applied to a variety of industries
Take DAD-215 or DAD-220 and DAT-310 and DAT-210
DAT-410: Decision Support Presentation
In order for data analytics to be effective, reports and findings must be presented in a manner that is relevant to one's audience. In this course students will hone their technical writing and presentation skills to engage individuals at all levels throughout an organization. Ethics, security, and privacy considerations as they relate to reporting will also be discussed.
Take DAT-210, 310 and 320
DAT-490: Capstone in Data Analytics
This course represents the integration of previous coursework and practical experience with a focus on authentic demonstration of competencies outlined by the program. Students will present a portfolio containing selections of prior coursework combined with metacognitive reflection and the development of a professional statement of purpose as the culmination of their studies. The course will be structured around this critical task, so that students have the appropriate support and resources required to be successful.
Must have 111 credits
IT-330: Database Design and Management
This course covers the design and implementation of information systems within a database management system environment. Students will demonstrate their mastery of the design process acquired in earlier courses by designing and constructing a physical system using database software to implement logical design. Topics include data models and modeling tools and techniques; approaches to structural and object design; models for databases (relational, hierarchical, networked and object-oriented designs) CASE tools, data dictionaries, repositories and warehouses, Windows/GUI coding and/or implementation, code and application generation, client-server planning, testing and installation, system conversion, end-user training and integration and post-implementation review. Offered every year.
MKT-345: Consumer Behavior
This course explores the behavior that consumers display in searching, purchasing, using, evaluating and disposing of products. Offered every semester.
MKT-113 and PSY-108 or SOC-112
QSO-320: Management Science through Spreadsheets
This course introduces the student to mathematical techniques that may be used to aid decision-making. Topics may include linear programming, PERT, CPM, network analysis and others. Offered once a year.
QSO-340: Project Management
As modern organizations have become more complex, they have also become more project-driven. This course uses a basic project management framework in which the project life-cycle is broken into organizing, planning, monitoring and controlling the project. You will learn the methodologies and tools necessary at each stage for managing the projects effectively in terms of time, cost, quality, risk and resources.

Free Elective Credits: 15

Total Credits: 120

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Phone: 888.327.SNHU