BS Marketing: Social Media Marketing Online Degree

Bachelor's Degree in Social Media Marketing Online from SNHU

Earn your Social Media Marketing degree online

Embrace your audiences where they are - earn a social media marketing degree online and learn to leverage new media to introduce brands to new customers and build loyalty and revenue. Like a bachelor's in social media marketing, SNHU's Social Media Concentration explores traditional marketing theory and strategy and the application of new best practices to the frontier of user-driven marketing.

The B.S. in Marketing interweaves social media theory and practice with traditional marketing strategy. By choosing the concentration in Social Media, students dive deeper into the ever-evolving and high-growth online social media marketing environment. Students learn how to target and engage online communities, growing them and using them to spread brand messaging to new audiences.

Why study Social Media Marketing at SNHU?

Within the broad field of marketing, a Social Media Marketing degree online stands out as a specialization that businesses are just beginning to tap into. As one of the first universities to offer a degree program that focuses on this new media, SNHU offers students the opportunity to gain expertise in this emerging field. Instructors are well-versed in the practical execution of social media strategy. In addition to the courses that specifically relate to the online social world, new media is deeply integrated into the core course work of the BS in Marketing program.

According to Dr. Patricia Spirou, SNHU Marketing Department faculty member, "Social Media Marketing is the most sought-after skill in companies today. SNHU's Social Media Marketing concentration for the BS in Marketing will not only expose students to the strategic aspect of both marketing and social media, but also the development, implementation and evaluation of those strategic initiatives which will assist companies in becoming more 'engaged' with their consumers."

SNHU's Social Media Marketing degree online concentration presents a broad knowledge base, providing access to the theory, history and application of using social media in a marketing context. Students in the Social Media Marketing program at SNHU learn to engage and enhance the brand experience while strengthening the relationship between customer and product.

Careers for Social Media Marketing degrees

The use of social media is growing at a rapid pace - in the past year, Facebook has grown by more than 100 million users. Those users share more than 7 billion pieces of content weekly. More importantly for students considering a career in social media marketing, companies are using more new media than ever before:

  • 60 percent use Twitter,
  • 33 percent utilize YouTube
  • 70 percent employ Facebook to communicate with their customers.
  • 96 percent plan to spend more money on marketing through social media.

With this use comes a need for experts who understand how to best to use this new media. In addition to the growth of marketing, public relations and advertising positions (all of which will require a deep understanding of social media), the industry has created a demand for new positions:

  • social media strategist
  • digital strategist
  • community manager
  • social media marketing specialist
  • search engine marketing associate

A social media marketing degree from SNHU will prepare you for where the marketing discipline is going - get ahead of the curve.

Marketing (BS) Online Major Courses

MKT-265: Social Media & Marketing Communications
This course is designed to give students an understanding of the concepts involved in integrated marketing communication (IMC) which includes a focus on social media and the role they play in advertising, public relations, branding, and corporate communication strategies. This course focuses on the planning, research and creative skills needed to reach promotional objectives.
MKT-270: Professional Selling
Selling is a real life skill that everyone uses every day no matter what the profession. The role of professional salespeople is to uncover the needs and wants of buyers in order to develop value-added relationships. This role is vital to the marketer as it entails creating value for and communicating value to the customer which positively impacts the success of an organization's marketing strategy. This introductory selling course focuses on the basic sales skills and tools necessary to become a successful professional salesperson. Although the topic of business-to-consumer (B2C) sales is addressed, the emphasis is placed on business-to-business (B2B) sales, the sales process and sales methodology.
Prerequisites:
MKT-113
MKT-337: Marketing Research
This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey.
Prerequisites:
MKT-113 and MAT-220 or MAT-240
MKT-345: Consumer Behavior
This course explores the behavior that consumers display in searching, purchasing, using, evaluating and disposing of products. Offered every semester.
Prerequisites:
MKT-113 and PSY-108 or SOC-112
MKT-432: Strategic Marketing Planning
This is the capstone course of the undergraduate marketing curriculum. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs. Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments. Offered every semester. Writing Intensive Course.
Prerequisites:
MKT-113, MKT-337 and three of the following: MKT-2

Select two of the following:

ADV-263: Advertising Copy and Design
This course focuses on the creative end of advertising, including the actual presentation of advertisements. Harmony, consistency and effective use of colors, headlines, subheadlines, borders and amplification of the features, as well as advantages and benefits of the product/service, are emphasized. Students will be familiar with the creative competencies and skills needed in the formulation of effective campaigns in various media.
ADV-340: Advertising Media Planning
This course addresses the connection between media and markets from a quantitative perspective. Students learn to read and understand available statistical tools providing measurement data of media audiences and media usage patterns. The course covers media selection criteria, such as effective reach and frequency, cost per thousand and cost per rating point, weighting, and continuity patterns. Students also become cognizant of the impact of a firm's corporate strategies, particularly the marketing and financial strategies, on media planning. Lastly, the course considers the strategic issues of fragmentation and selectivity as new technology and methods of reaching target markets emerge. Writing intensive course.
Prerequisites:
MKT-229
MKT-490: Marketing Internship
The primary goal of the internship experience is to expose students to actual practices in the world of work outside of the classroom, to relate this experience to academic course work and to synthesize the two in a practical application of knowledge in an experiential setting. Secondarily, internships offer the opportunity to develop crucial job searching skills, explore career interests, enhance your resume, make contacts in your chosen field and build references for future employment. Each intern will work in a career-related position during the academic term for which the student is enrolled for the internship - fall, spring or summer - completing a minimum of 150 hours on the job per 3 credits. Students can complete 3-12 hours of MKT 490 credit.
Prerequisites:
Senior Internship only; Must have 15 credits
QSO-330: Supply Chain Management
This course focuses on effective supply chain strategies for companies that operate globally with emphasis on how to plan and integrate supply chain components into a coordinated system. Students are exposed to concepts and models important in supply chain planning with emphasis on key tradeoffs and phenomena. The course introduces and utilizes key tactics such as risk pooling and inventory placement, integrated planning and collaboration, and information sharing.
Prerequisites:
MAT-240

MKT - Any (1-5) Marketing elective(s)

Social Media Marketing Concentration Courses

MKT-355: Social Media Marketing Strategy
This course will develop the students' ability to effectively and successfully create, and implement a social media marketing campaign and evaluate as well as measure its success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tool that will enable marketers to build high-value relationships with their constituencies. The course will focus on key elements such as determining and matching social media tactics with the appropriate target market and developing strategies to engage those markets using relevant social media channels.
Prerequisites:
COM-310 or MKT-229
MKT-455: Social Media Marketing Campaigns
This course will develop the students' ability to effectively and successfully create and implement a social media marketing campaign and evaluate as well as measure its success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tools to meet the marketing objectives of the organization. The course will focus on key elements such as, a) audience, b) campaign objectives, c) strategic plan, d) tactics, e) tools, and f) metrics to measure the campaign.
Prerequisites:
MKT-355

Select One of the Following:

COM-310: Social Media
Twitter, Facebook, blogs, podcasts - the possibilities of social media today are countless and ever-changing. This course is a broad approach to the history, theory, technology, impact and strategic uses of social media. These tools are relatively inexpensive and accessible technologies that enable anyone to create, publish, edit and access messages intended for the smallest to the largest of audiences. Students will examine the strategic uses of social media for community building, civic and political participation, advertising, marketing, public relations, and journalism. This course provides hands-on experience with the most current technology.
Prerequisites:
ENG-121 or ENG-200
MKT-229: Principles of Integrated Marketing Communications
This course is designed to give students an understanding of advertising, public relations, corporate communications and sales promotions and the role that the media plays in integrated marketing communications strategies. This course focuses on the planning, research and creative skills needed to reach IMC objectives. Writing intensive course.
Prerequisites:
MKT-113

Students also may choose any three (3) courses with the MKT prefix, ADV-263, ADV-340, QSO-330, or any ADV/FMK/MKT/RET internships.

Free Elective Credits: 15

Total Credits: 120

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Admission

Phone: 888.327.SNHU
Email: enroll@snhu.edu