Focus on Retailing and Applying Consumer Behavior
Learn how consumer behavior influences the market with SNHU’s online retail management degree curriculum. Sales promotion, merchandise planning and sales management are just the beginning – you also will learn about emerging trends and technology, entrepreneurship and the global consumer culture.
When you earn your BS in Retailing at SNHU, you will gain a focused skill set and practical experience that you can immediately apply to the retail world.
- Explore operations management, international and domestic retailing, and visual merchandising.
- Demonstrate knowledge of the principles of retail and consumer behavior.
- Learn how today’s ecommerce and mobile technology intersects with and can enhance traditional brick-and-mortar retailing.
Retail Management Curriculum
The retail management curriculum combines a core of business courses with a comprehensive foundation in retailing. Choose from a number of retailing courses to tailor your studies to your career goals .
Required Core Courses
FMM-114: Introduction to Fashion Merchandising
Fashion principles and procedures used in planning, selecting, pricing and selling fashion goods in retail stores, catalogs and on the Internet are studied. Merchandising systems, assortment plans and inventory control methods are analyzed. A field trip to New York City's market district is a possibility.
MKT-222: Principles of Retailing
This course studies the basics of retailing and emphasizes the development of retail institutions, store layout and design, merchandising, pricing and problems retailers experience in today's business environment. Offered every semester.
MKT-322: International Retailing
This course compares and contrasts retail institutions in selected countries. Students examine the social, economic and political influences on the development of global retailers and consider how retailing trends spread from culture to culture. Students also examine the similarities and differences in merchandising, sales promotion, pricing, personal selling and electronic retailing policies of retailers around the globe. This course is cross-listed with INT 322. Global marker.
MKT-442: Retail Management
An advanced course that moves beyond the scope of MKT 222, this course is geared to the retailing major. Store operations, human relations, information technologies, shopping center management, merchandising policies and industry trend analysis are covered. Guest speakers and study tours to retail companies are included. Writing intensive course.
MKT-469: Emerging Trends in Retailing
This capstone course covers the emerging trends and issues that affect retail strategies, management and operations. Students will engage in collaborative research to explore those issues. Speakers and retail experts in the areas of Real Estate, Retail Site Location, Asset Protection, Legal Issues, Information Technology and Global Sourcing will address the class.
MKT-490: Marketing Internship
The primary goal of the internship experience is to expose students to actual practices in the world of work outside of the classroom, to relate this experience to academic course work and to synthesize the two in a practical application of knowledge in an experiential setting. Secondarily, internships offer the opportunity to develop crucial job searching skills, explore career interests, enhance your resume, make contacts in your chosen field and build references for future employment. Each intern will work in a career-related position during the academic term for which the student is enrolled for the internship - fall, spring or summer - completing a minimum of 150 hours on the job per 3 credits. Students can complete 3-12 hours of MKT 490 credit.
Senior Internship only; Must have 15 credits
Select three of the following:
MKT-230: Retail Sales Promotion
This course focuses on sales promotion in the retail sector. The specific needs of retailers in the areas of advertising, visual merchandising, personal selling, and special events planning are among the topics addressed. The culminating project will be a sales promotion plan that will include a major special event. This project is designed to be flexible to support the range of retailing interests represented in the class.
MKT-113 and MKT-222
MKT-320: Sales Force Management
Effective management of sales people directly impacts the success of a marketing strategy and of the company in general. Consequently, it is imperative that sales managers develop the basic competencies to effectively manage and lead a business-to-business (B2B) sales force in order to meet the overall goals of the organization. This course enables students to develop these valuable competencies as well as business-related decision making skills in the areas of a successful sales force program. Emphasis is placed on sales potential and forecasting, sales force investment and budget, ethical and legal issues, emotional intelligence, account relationship strategies, recruitment, training, motivation, and compensation.
MKT-113 and MKT-270
MKT-345: Consumer Behavior
This course explores the behavior that consumers display in searching, purchasing, using, evaluating and disposing of products. Offered every semester.
MKT-113 and PSY-108 or SOC-112
OL-317: Small Business Management
The problems involved in starting and operating a successful small business, selecting the location, determining how to borrow money, budgeting and credit are discussed. Junior standing or permission of instructor.
ACC-102 or ACC-202 and ADB-215 or OL-215 and MKT-1
This course focuses on the factors that contribute to the personal success of entrepreneurs and affect successful entrepreneurship. Entrepreneurship is also studied. Case studies, contemporary readings and simulations are used. International considerations are included. Offered every year.
QSO-300: Operations Management
This course is an introduction to the operations function, which is responsible for the creation of goods and services of the organization. Students will learn the concepts and techniques used in managing operations in manufacturing and service organizations.
FMM-225: Merchandise Planning
This course seeks to instill in students a complete understanding of the influence of merchandise planning and purchasing on retail profit. Students analyze profit and loss statement and demonstrate a complete understanding of the factors that influence the retailer's financial performance.
QSO-330: Supply Chain Management
This course focuses on effective supply chain strategies for companies that operate globally with emphasis on how to plan and integrate supply chain components into a coordinated system. Students are exposed to concepts and models important in supply chain planning with emphasis on key tradeoffs and phenomena. The course introduces and utilizes key tactics such as risk pooling and inventory placement, integrated planning and collaboration, and information sharing.
Free Elective Credits: 18
Total Credits: 120
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