Focus on Retailing and Applying Consumer Behavior
Learn how consumer behavior influences the market with SNHU’s online retail management degree curriculum. Sales promotion, merchandise planning and sales management are just the beginning – you also will learn about emerging trends and technology, entrepreneurship and the global consumer culture.
When you earn your BS in Retailing at SNHU, you will gain a focused skill set and practical experience that you can immediately apply to the retail world.
- Explore operations management, international and domestic retailing, and visual merchandising.
- Demonstrate knowledge of the principles of retail and consumer behavior.
- Learn how today’s ecommerce and mobile technology intersects with and can enhance traditional brick-and-mortar retailing.
Retail Management Curriculum
The retail management curriculum combines a core of business courses with a comprehensive foundation in retailing. Choose from a number of retailing courses to tailor your studies to your career goals .
BA/BS Core (Required Courses may differ based on program)
Retailing Major Courses
FMM 114 Introduction to Fashion Merchandising
MKT 222 Principles of Retailing
MKT 322 International Retailing
MKT 442 Retailing Management
MKT 469 Emerging Trends in Retailing
MKT 490 Marketing Cooperative Education
Select three of the following:
OL 317 Small Business Management
OL 320 Entrepreneurship
MKT 230 Retail Sales Promotion
MKT 345 Consumer Behavior
QSO 300 Introduction to Operations Management
FMM 225 Merchandise Planning
QSO 330 Introduction to Supply Chain Management
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