October 12, 2017
Imagine a family you might not expect to see in the office of a CERTIFIED FINANCIAL PLANNER™ professional. It's a husband and wife. They're middle class. He works in marketing. She's an office manager. They have a 5-year-old. They bought a three-bedroom home in a suburb two years ago, and now they wonder if they can pay off the mortgage by the time they're empty-nesters. They wonder if they can afford to have a second child. What about college? Will they ever be able to retire?
That's why they found themselves in the CFP® professional's office. You don't have to be quote-unquote wealthy to want to manage your money smartly. In fact, it may be even more important to responsibly and sensibly plan your financial life if you have less wealth to stretch further. Working with a CERTIFIED FINANCIAL PLANNER™ professional is the best way build a strategy to build your savings, invest wisely and ensure you have enough money to do things like pay for college and retirement.
That's because a CFP® planner has earned the designation from the CFP Board of Standards, a promise that he or she has attained the "Four Es" of financial planning, according to Dr. Ruth Ann Murray, the associate dean of programs for online undergraduate business at Southern New Hampshire University.
"You are really helping people from all walks of life. It's not just about helping a limited number of people who want to expand their net worth from $5 million to $15 million," she said. "... Financial stability and security are important for everyone. And if someone's means are modest, there is even more incentive to manage funds wisely."
CERTIFIED FINANCIAL PLANNER™ professionals have to be well versed in several areas to be able to advise clients on a wide range of fiscal goals effectively. Chiefly those areas include taxes, risk or insurance, investments, employee benefits and estate planning, Murray said. To earn the certification, financial planners have to satisfy the Four Es.
Shifting demographics and an aging population have put the financial planning industry in a position of facing a significant skills gap. With more people living well into retirement, the demand for financial planning services is growing while more financial planners are retiring themselves, Murray said.
That means the industry is expected to multiply in the next decade. The U.S. Bureau of Labor reported nearly 250,000 personal financial advisors in 2014 and estimated that number would grow by more than 70,000 by 2024. The CFP Board says there are more than 78,000 planners with the official CFP® certification, and nearly half, 47%, are over 50 years old. Almost three-quarters, 71%, are over 40, according to the CFP Board's website.
One aspect of becoming a CERTIFIED FINANCIAL PLANNER™ professional is that more than ever interpersonal, or soft, skills are just as important, if not more so, than skills like math and accounting. While you need to be knowledgeable about many areas of personal finance, it's equally vital you can build a relationship with your clients. You'll be advising them in an area of life that is both incredibly important and, for many people, intensely personal. Being able to develop trust and a comfort level to give sometimes difficult advice is essential.
"A financial planner's people skills need to be as good, if not better, than those other skills," Murray said. "There are plenty of software programs that can do the math needed to create financial plans. A planner really needs to be able to communicate effectively and persuasively while projecting confidence."
You don't have to have a certification to work as a certified planner, similar to an accountant not needing to become a CPA. But CERTIFIED FINANCIAL PLANNER™ professionals understand the complexities of the changing financial world and are committed to make recommendations in their client's best interest. The certification is an official stamp of approval that you have met high standards of education, experience and ethics necessary to advise your clients about their finances.
"Financial security is so important that people need to be sure that there are well-educated and ethical professionals who are advising them," Murray said. "A CFP® professional has attained the gold standard in financial certifications and is committed to providing those same high standards of service and advice to their clients."
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