Marketing Certificate Online Graduate Program

Flexible 

With no set class meeting times, you can learn on your schedule and access online course materials 24/7. You can also craft your educational pathway to fit your life and career. Some of our certificate programs, for example, can stack into an associate, bachelor’s or master’s program — helping you build the skills and credentials you need to succeed. 

Affordable 

As part of our mission to make higher education more accessible, we’re committed to keeping our tuition rates low. In fact, we offer some of the lowest online tuition rates in the nation.

You could also earn college credit for previous work experience or professional credentials — saving you time and money.

Founded in 1932, Southern New Hampshire University is a private, nonprofit institution with over 160,000 graduates across the country. SNHU is accredited by the New England Commission of Higher Education (NECHE), a regional accreditor, which advocates for institutional improvement and public assurance of quality. 

Recently, SNHU has been nationally recognized for leading the way toward more innovative, affordable and achievable education:

• U.S. News & World Report named SNHU the 2021 Most Innovative University in the North and one of the nation's "Best Regional Universities" 
• Awarded the 21st Century Distance Learning Award for Excellence in Online Technology by The United States Distance Learning Association (USDLA) 
• A $1 million grant from Google.org to explore soft skills assessments for high-need youth 

Network 

At Southern New Hampshire University, you'll have access to a powerful network of more than 300,000 students, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertise to help you understand and navigate the field. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities. 

93.6% of online students would recommend SNHU (according to a 2022 survey with 17,000+ respondents). Discover why SNHU may be right for you.

Expanding access to quality higher education means removing the barriers that may stand between you and your degree. That’s why you can apply at any time and get a decision within days of submitting all required materials:

• Completed free application
• Undergraduate transcripts, which we can retrieve for you by submitting a transcript request form

Acceptance decisions are made on a rolling basis throughout the year for our 5 graduate terms.

If you’re ready to apply, follow these simple steps to get the process going:

• Complete free graduate application
• Submit undergraduate transcripts
• Walk through the application process with an admission counselor

Notes: 

• Laptop or desktop?  Whichever you choose depends on your personal preference and work style, though laptops tend to offer more flexibility. 

• Note:  Chromebooks (Chrome OS) and iPads (iOS) do not meet the minimum requirements for coursework at SNHU. These offer limited functionality and do not work with some course technologies. They are not acceptable as the only device you use for coursework. While these devices are convenient and may be used for some course functions, they cannot be your primary device. SNHU does, however, have an affordable laptop option that it recommends: Dell Latitude 3301 with Windows 10. 

• Office 365 Pro Plus is available free of charge to all SNHU students and faculty. The Office suite will remain free while you are a student at SNHU. Upon graduation you may convert to a paid subscription if you wish. Terms subject to change at Microsoft's discretion. Review system requirements for Microsoft 365 plans for business, education and government. 

• Antivirus software: Check with your ISP as they may offer antivirus software free of charge to subscribers. 

Earning a certificate in marketing is a great addition to your degree, whether you earned one related to marketing or not, to help you reach upward in your career or to move towards the marketing field.

A certificate program is a curriculum designed to teach you the skills and knowledge fit for a successful career in the field of choice. This is different from a certification program which is to verify the competencies of those with prior experience in the field.

There are different areas in marketing you could work in. For example, if social media interests you, you could consider a Social Media Certificate. But if marketing as a whole interests you, and you'd like to expand your expertise beyond the social media realm, perhaps you should consider the broader Marketing Graduate Certificate from Southern New Hampshire University.

Social media has become a powerful global tool for organizations to market their product or service, as well as receiving instant feedback from consumers and being able to share information just as quickly. Organizations need a marketer who can take all the feedback and turn it into something meaningful, something that drives their decisions forward. Marketers with a particular focus on social media may also help develop campaigns or strategies to guide existing ones. If that sounds like you, our Social Media Graduate Certificate may be the best choice.

In SNHU's broader Marketing Graduate Certificate program, you could learn how to approach many different kinds of projects, from simple handheld products to a business proposition itself. It's a great stepping-stone to a degree program in marketing or a way to learn new skills in a specific area. It can also help individuals interested in a career change gain some skills before committing to a full degree.

You can learn about all kinds of marketing approaches and strategies no matter which graduate certificate program you choose.

A large part of marketing and related analysis now is done online or otherwise through a computer, like a digital billboard or tracking visitor statistics on your website.

If you are interested in a career specifically in digital marketing, SNHU's curriculum for a graduate certificate in marketing includes the student's choice of 12 credits from the marketing subject. Course choices may include:

• Strategic Digital Marketing
• Digital Story Telling and Branding
• Digital Analytics
• Digital Advertising
• Online Marketing Channels

SNHU also offers a certificate in social media marketing for a specific area of digital marketing using social media platforms. With billions of eyes on social media feeds every day, it's an incredible tool to harness for your marketing plans.

No matter which certificate you choose, digital marketing can be a part of your learning experience at SNHU.

Whether you have a degree in marketing or in an unrelated field, a certificate in marketing can be a great addition. As a graduate-level program, SNHU's marketing certificate pairs well with a master's degree or it could give your bachelor's degree an extra boost and potentially get you working in marketing if you haven't received formal training.

In order to pursue career paths in marketing, it's recommended to hold a bachelor's degree or higher. SNHU does require at least a bachelor's degree to apply for the graduate certificate programs.

These master’s-level courses could help you build the skills needed for you to advance your career toward managerial positions.

The U.S. Bureau of Labor Statistics describes marketing managers' roles as analysis of market trends, opportunities in market gaps, advising and assisting in product development and creating marketing plans for the organization's products or services.

You may lead a team in responding to how your product is doing, balancing the price to meet both consumer and business needs, and you may also work with public relations and sales teams to make these roles possible.

Marketing is about developing a plan and seeing it through, making adjustments along the way to make it the best it can be.  

To pursue a career in marketing, the U.S. Bureau of Labor Statistics recommends at least a bachelor's degree. This could be in marketing but you may also be qualified for similar positions with a BA in journalism or advertising.¹

A graduate-level certificate in marketing would also be a great choice to add to your degree to point even more directly toward a marketing position whether you have a suggested major degree or not.

Showing that you can do the work is what really matters. Prior experience in related fields is always helpful, and working in sales or public relations translate well to a marketing job.¹

Then, displaying strong key skills can be just what you need. Analytical skills are a foundation in marketing. If yours aren't that strong, you can learn and/or further develop them throughout your curriculum toward your degree or certificate at SNHU.

Additionally, strong communication, organizational and managerial skills are at the core of this profession. Being able to choose wisely and quickly, create plans, direct others professionally and clearly express yourself are the key skills that can help you work in organizations.

¹Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed Nov. 14, 2023).

Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.