With more than 38,000 online searches occurring every second across the globe, the frontier of digital marketing has opened up new audiences for businesses to reach. In Southern New Hampshire University’s Master of Business Administration in Internet Marketing program, you’ll gain the skills you need to maximize your brand's online presence in search engines, social media and mobile platforms. Learn what you need to do to optimize your online strategy and tie it to your overall business goals.
SNHU’s MBA program is one of the most affordable MBAs in the nation and can be completed in just over a year. With courses offered on campus and online, this program blends the best of both worlds by bringing together the convenience of online with the advantages of a physical campus. Our MBA coursework by design is readily applicable to your real-world challenges. You’ll develop and execute successful Internet marketing strategies designed to directly impact your business goals and create data-driven campaigns that are optimized to increase your conversion rates.
Not available for international students.
SNHU's MBA in Internet Marketing program is ideal for professionals who want to dig deeper into the trends and best practices of digital marketing, whether you're an online marketing manager looking to build on what you know or a business professional who wants to know more about the emerging digital marketing industry.
The Internet provides a new media space for audiences - which means new opportunities for marketing. At the same time, there are specific skills and training that are absolutely essential for taking advantage of the evolving technology inherent to the industry. In this program, you'll:
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your MBA in Internet Marketing at SNHU include:
Acceptance decisions are made on a rolling basis throughout the year for our five graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options. Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.
Employees with a master's degree earn 18 percent more on average than those with only a bachelor's degree, according to the U.S. Bureau of Labor Statistics. They are also significantly less likely to be unemployed.
The U.S. Bureau of Labor Statistics reports various employment opportunities in marketing are expected to increase by 12 percent through 2022. In 2012, about 24 percent of advertising and promotions managers worked for advertising agencies. The remainder worked in a variety of industries, including science and technology, manufacturing, finance, insurance, trade and more. Marketers exist in many industries and often work closely with upper management.
The strong foundation of an MBA from SNHU prepares you to apply your Internet marketing knowledge to the industry of your choice and provides you the professional flexibility to move across industries.
SNHU’s MBA in Internet Marketing program places a special focus on reaching online audiences and ties the best-of-the-best web marketing techniques and strategies back to the real-life business challenges you face daily. Our faculty is involved in solving those same problems with online engagement and will pass on their skills in SEO and SEM, UX design and marketing. You'll be able to apply the knowledge about the digital landscape directly to the goals your organization is trying to achieve.
In addition to essential core MBA skills, the Internet marketing MBA coursework explores:
This course will introduce students to the Internet marketing landscape. Through exploring platforms, players and technology, the students will have a better understanding of the business models used in online marketing. Understanding consumer behavior in an online environment will help in creating integrated online strategies. All these, together with theories of online campaign development and management, with a hands-on approach to marketing automation and intelligence will provide the frame work for a comprehensive understanding of strategic internet marketing.
Differentiate between search engine marketing (SEM) and search engine optimization (SEO). Analyze the benefits and limitations of SEM and SEO strategies and explain how marketers can use these tools for effectively reaching customers. Employ SEO tactics to develop marketing initiatives and recommend SEM strategies to optimize campaign efforts.
This course will expose students to online marketing channels, such as, social media platform and players, and measurement and analysis. Marketing channels such as internet display advertising, remarketing, email marketing, affiliate marketing, mobile marketing, video marketing, virtual worlds, gaming, and public relations will also be examined.
This coursework may be exempt based on undergraduate coursework.
This is an applied course, which will provide students with the mathematical knowledge and skills that underlie many courses offered in the school of business. Students will learn the fundamental concepts and methods of linear algebra, mathematical functions, differential calculus and statistics and their applications to business. They will also sharpen their quantitative, analytical and problem-solving skills that are so important for success in the world of business today.
This course is intended to provide the student with a concisely focused yet rigorous introduction to both micro- and macroeconomic theory needed at the foundational level of a graduate degree program. Some of the topics to be addressed include: market behavior; demand theory and related elasticity concepts; production and cost theory; managerial decision-making in perfectly competitive and imperfectly competitive markets; GDP determination; unemployment and inflation; and fiscal and monetary policy.
This course emphasizes the creation and interpretation of financial statements critical to an understanding of today's economy. Various financial topics related to financial statements are covered. Income statements, balance sheets, and cash flow statements are explored in-depth giving students an appreciation of how these statements are prepared and the standard accounting rules that apply to their creation.
This course provides a survey of the legal environment of business by looking at legal issues and regulations in a business context. The students assess the impact of business law on organizational decision making for informing strategic legal decisions. The course covers employment law, contracts, tort and product liability, internet law as well as other legal issues affecting the business environment. The students also assess the legal and ethical implications of US companies doing business abroad.
This course is a study of individuals and groups and their interaction. Students examine theories of motivation, communication, leadership, power and change with practical relation to contemporary issues. They also study organizations for key design variables and reward systems aimed at improved performance and organizational efficiency through employee motivational programs, participative management and cooperative decision making.
This course focuses on the basics of business by introducing students to business environments in which they focus on the big picture, identify internal and external opportunities for growth, and manage resources. The course will also present students with management techniques to help them stay current and apply creative solutions to problems. Students will be introduced to the programmatic themes of globalization, leadership, team work, and ethics.
Finance is the language of business, and in this course students will take their understanding of finance to the next level by using analytical skills when dealing with financial reporting. Students will apply financial and analytical skills gained in prior coursework, as well as principles of corporate finance, to business decision making. The course covers financial statements and other reports, the basics of financial forecasting and budgeting, and the communications and vocabulary related to financial statements.
The course focuses on personnel management at all levels: individual, team, and internal and external networks. With an emphasis on interpersonal skills, as well as strength-finders, students will learn essential concepts in conflict management, negotiations, and development of creative culture. Students will also learn how to establish productive relationships, motivate people, align teams and individuals to a vision, and drive change.
The course will focus on brand management and how marketing should be approached as a partner in strategic decision making, both internally and externally. Students will study strategic positioning, market opportunities, pricing strategies, market analysis, as well as product differentiation. SWOT analysis and the marketing mix will be covered in a decision making focus, together with the programmatic themes of globalization, leadership, team work and ethics.
This course examines corporate culture and social responsibility, how to build a sustainable business, and how to promote corporate ethics and values. The course also looks at how to deal with group think, diversity and cultural awareness, civic engagement, and how to be at the forefront of using environmental and sustainable practices that have a positive global impact. The course will also examine personal ethics in relationship to corporate ethics, governance, and civic mindedness.
The course is a continuation of MBA 520 Accounting and Financial Analysis and focuses on effective business decisions using quantitative and qualitative data, microeconomic and macroeconomic variables, and internal financial priorities. The students refine operational and investment decision-making skills with respect to organizational sustainability and growth, mergers, debt vs. equity funding and capital markets. In addition, students are exposed to foreign currencies, foreign direct investment (FDI), and international trade.
This course focuses on the macroeconomic aspect of business, including governmental impact (local, national, international), by exploring public policy, regulatory bodies, regulations' impact on business, trends and current politics and their impact on business, power structures, and lobbying.
This course explores essential aspects of project management, the tracking and measurement of key performance indicators (KPI), and the use of current technology to create automation and sustainability. Students have the opportunity to examine technology management and operations management from a strategic perspective, creating a common view into the different layers of a business. In addition, students learn to collect, identify, and determine quality measures and use common methodologies and strategic planning processes.
This capstone course is the culminating experience for the MBA program. The aim of the capstone is to assess students' ability to synthesize and integrate the knowledge and skills they have developed throughout their coursework, rather than introducing new concepts. This course is structured to support student success in fulfilling program requirements.
Tuition rates for Southern New Hampshire University's graduate degree programs are among the lowest in the nation.
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...
This program is accredited by both NEASC and ACBSP. Consumer information is available on the College Navigator.