With more than 38,000 online searches occurring every second across the globe, the frontier of digital marketing has opened up new audiences for businesses to reach. In Southern New Hampshire University's Master of Business Administration in Internet Marketing program, you'll gain the skills you need to maximize your brand's online presence in search engines, social media and mobile platforms. Learn what you need to do to optimize your online strategy and tie it to your overall business goals.
SNHU's MBA program is one of the most affordable MBAs in the nation and can be completed in just over a year. With courses offered on campus and online, this program blends the best of both worlds by bringing together the convenience of online with the advantages of a physical campus. Our MBA coursework by design is readily applicable to your real-world challenges. You'll develop and execute successful Internet marketing strategies designed to directly impact your business goals and create data-driven campaigns that are optimized to increase your conversion rates.
Not available for international students.
SNHU's MBA in Internet Marketing program is ideal for professionals who want to dig deeper into the trends and best practices of digital marketing, whether you're an online marketing manager looking to build on what you know or a business professional who wants to know more about the emerging digital marketing industry.
The Internet provides a new media space for audiences - which means new opportunities for marketing. At the same time, there are specific skills and training that are absolutely essential for taking advantage of the evolving technology inherent to the industry. In this program, you'll:
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your MBA in Internet Marketing at SNHU include:
Acceptance decisions are made on a rolling basis throughout the year for our 5 graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options. Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.
Employees with a master's degree earn 18% more on average than those with only a bachelor's degree, according to the U.S. Bureau of Labor Statistics. They are also significantly less likely to be unemployed.
The U.S. Bureau of Labor Statistics reports various employment opportunities in marketing are expected to increase by 12% through 2022. In 2012, about 24% of advertising and promotions managers worked for advertising agencies. The remainder worked in a variety of industries, including science and technology, manufacturing, finance, insurance, trade and more. Marketers exist in many industries and often work closely with upper management.
The strong foundation of an MBA from SNHU prepares you to apply your Internet marketing knowledge to the industry of your choice and provides you the professional flexibility to move across industries.
SNHU’s MBA in Internet Marketing program places a special focus on reaching online audiences and ties the best-of-the-best web marketing techniques and strategies back to the real-life business challenges you face daily. Our faculty is involved in solving those same problems with online engagement and will pass on their skills in SEO and SEM, UX design and marketing. You'll be able to apply the knowledge about the digital landscape directly to the goals your organization is trying to achieve.
In addition to essential core MBA skills, the Internet marketing MBA coursework explores:
This course will introduce students to the Internet marketing landscape. Through exploring platforms, players and technology, the students will have a better understanding of the business models used in online marketing. Understanding consumer behavior in an online environment will help in creating integrated online strategies. All these, together with theories of online campaign development and management, with a hands-on approach to marketing automation and intelligence will provide the frame work for a comprehensive understanding of strategic internet marketing.
Differentiate between search engine marketing (SEM) and search engine optimization (SEO). Analyze the benefits and limitations of SEM and SEO strategies and explain how marketers can use these tools for effectively reaching customers. Employ SEO tactics to develop marketing initiatives and recommend SEM strategies to optimize campaign efforts.
This course will expose students to online marketing channels, such as, social media platform and players, and measurement and analysis. Marketing channels such as internet display advertising, remarketing, email marketing, affiliate marketing, mobile marketing, video marketing, virtual worlds, gaming, and public relations will also be examined.
Earning your master’s is a smart choice to advance your career, and investing in an affordable program increases your ROI. We keep our costs low to remove barriers between you and your goals.
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...
This program is accredited by both NEASC and ACBSP. Consumer information is available on the College Navigator.