Gain a deeper understanding of advertising, branding, communications and consumer behavior with a Master of Business Administration in Marketing from Southern New Hampshire University. The MBA in Marketing will help you become even more knowledgeable about how rapidly changing marketing challenges can impact all areas of an organization's operations.
SNHU's MBA program is one of the most affordable MBAs in the nation and can be completed in just over a year. With courses offered on campus and online, this program blends the best of both worlds by bringing together the convenience of online with the advantages of a physical campus. The coursework will help you understand how to attract a new generation of buyers and use your expertise to meet business marketing objectives. By earning your MBA in Marketing, you'll add tremendous value to your personal brand and position yourself for a variety of careers, from corporate jobs in marketing and sales to advertising agency careers.
Not available for international students.
The MBA in Marketing curriculum is focused on current business and marketing issues, supported by a foundation of solid theory and practice. Our knowledgeable faculty brings real-world expertise and applications to business management and marketing classes.
In addition to furthering your business management skills through your core MBA courses, the MBA in Marketing program will further your understanding of:
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your MBA in Marketing at SNHU include:
Acceptance decisions are made on a rolling basis throughout the year for our 5 graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options. Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.
Employees with a master's degree earn 18% more on average than those with only a bachelor's degree, according to the U.S. Bureau of Labor Statistics. They are also significantly less likely to be unemployed.
The MBA in Marketing program is designed to advance your career in agency or corporate marketing, advertising and sales positions. After completing your master's program, you'll be prepared to pursue a career in:
Employment of advertising, marketing, promotions, public relations and sales managers is expected to increase by 12% through 2022, according to the U.S. Bureau of Labor Statistics. Faced with a truly global marketplace, companies continually seek new ways to make their products and services stand out in a crowded market and connect with consumers. With the recent growth in social media use to promote companies and their products and services, employees with expertise in the latest marketing trends will be especially valued.
The MBA in Marketing curriculum consists of nine MBA core courses and three marketing course electives, allowing you to focus on a particular area of interest. Those with non-business academic backgrounds may be required to take foundation courses.
SNHU MBA students can also pursue a graduate certificate beyond the standard degree program, which allows you to list another significant credential on your resume with minimal additional coursework (typically at a reduced credit load, depending on the electives selected).
This course addresses the specific activities involved in managing an advertising campaign, including research, media selection, copywriting, layouts and the role of ad agencies.
This course focuses on the market's consumer behavior by investigating its psychological, sociological, economic, and anthropological influences, both theoretical and research based. Designing effective marketing strategies will be explored using the knowledge of these influences.
Strong brands are increasingly recognized as one of a company's most valuable assets. Brands create expectations in consumers, and by their nature implicate the company in delivering on those expectations. Therefore, the tasks of creating, building and managing brands are critical success factors for a firm. This course seeks to develop in students an understanding of the theories, models, and strategies that enable a firm to achieve its branding goals. Through a combination of text and current research publications, students will be exposed to current and emerging brand theories and models. By analyzing cases, and reading and reviewing current business literature, students will gain understanding into how those theories and models translate into strategies and implementations.
Earning your master’s is a smart choice to advance your career, and investing in an affordable program increases your ROI. We keep our costs low to remove barriers between you and your goals.
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...
This program is accredited by both NEASC and ACBSP. Consumer information is available on the College Navigator.