New technology, production and distribution methods and new economic realities are bringing rapid-fire changes to the music business - and creating both career opportunities and challenges for artists and entrepreneurs who want to shape the future of the music business. Success today depends on creative leaders who are well-versed in business best practices and how they apply directly to the music industry.
The Master of Business Administration in Music Business from Southern New Hampshire University and Berklee College of Music provides the tools and knowledge critical to a thriving music career. You'll get the foundational, interdisciplinary experience of a comprehensive MBA paired with a specialized education in the music business.
This MBA in Music Business is the only one of its kind in the U.S., and it draws on the business education excellence found at SNHU and the internationally respected music business expertise at Berklee. Nine core courses at SNHU - offered online and on campus - instill the solid business education students need to succeed, while four courses from Berklee Online bring the knowledge and skills needed specifically for the music industry. An innovative, high-quality music business degree, it's also one of the most affordable MBAs in the nation and can be completed in just over a year.
Not available for international students.
The MBA in Music Business from SNHU and Berklee is dedicated to serving the needs of continuing education students by focusing on student success and service - and not on bringing traditional classrooms to the online space. Both universities are building online academic programs that leverage new technologies, with Berklee Online offering a unique, award-winning education in a vibrant online environment and SNHU developing one of the broadest and fastest-growing online degree offerings in the U.S.
Designed from a music industry professional's perspective, the MBA in Music Business offered by SNHU and Berklee Online provides students with traditional and relevant business skills such as accounting, finance, project management, IT and quantitative analysis with coursework that then applies directly to the music industry. This is a best-of-both-worlds online music business degree, built for an industry that's constantly redefining itself. Executives, artists, managers, record label employees, entrepreneurs and others will benefit from the program's focus on:
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your MBA in Music Business include:
Acceptance decisions are made on a rolling basis throughout the year for our 5 graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options. Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.
Technology has changed the way music is produced, distributed and promoted. As a result, agile businesses and entrepreneurs are evolving their business models and creating innovative solutions to respond to the growth of digital markets. In partnership with Berklee School of Music, SNHU's MBA in Music Business will prepare you a variety of careers in the music industry, including:
Employees with a master's degree earn 18% more on average than those with only a bachelor's degree, according to the U.S. Bureau of Labor Statistics. They are also significantly less likely to be unemployed.
At SNHU, your music industry MBA will include a nine-course core, preparing you to navigate the ups and downs of a volatile business world. You'll learn effective research strategies, interpersonal communication skills, and a greater business awareness that will equip you to compete in the local and global marketplace.
The four concentration courses at Berklee will dive deeply into the application of business principles and best practices to the music industry:
Learn more about Berklee's online courses, certificate programs and undergraduate degree offerings. You can also explore Berklee College of Music's physical campus in Boston and master's degree programs in Valencia, Spain.
This course provides an in depth look at the structure of the evolving music business and strategies for creating successful business models. It will guide students through the critical areas of the music industry, including publishing and licensing; marketing, promotion, and retail; proper utilization of free music; fan funding and other forms of creative revenue for musicians; and new business opportunities. By the end of this course, students will have a deep understanding of the pressing issues that all musicians, music industry entrepreneurs, managers, and other music business professionals face in the main segments of the music industry, and how to leverage opportunities that the new business provides. This course is offered through Berklee Online.
This course takes an in depth look at the tools and emerging technologies used to generate interest in music, acquire new fans, and sell music. The course begins with an introduction to online music marketing - the opportunities available, case studies on how artists are generating interest online, ways to optimize the fan experience, and the major differences between online and physical marketing campaigns. The course examines effective pricing models, third-party distribution options, and product techniques designed to reward fans, while helping to generate a higher net margin. By the end of the course, students produce a fully timed, integrated, and optimized marketing plan that builds up digital touch points, generates interest, and sells music online. This course is offered through Berklee Online.
In this course, students learn to apply critical tools of financial analysis to leverage talent, assess the potential of music enterprises, and drive new music businesses. The course explores nontraditional forms of music funding, such as venture capital and crowdfunding opportunities like Kickstarter. The course includes three components, roughly equally weighted in time spent per week: 1- financial calculations - music and business examples, 2- money, markets, and the music business, and 3- funding music. This course in offered through Berklee Online.
Leadership, decision-making, and ethics represent vital foundations for business professionals in the music industry. The course examines the characteristics of notable leaders, leadership approaches, and music industry leadership scenarios. It explores ethics from a wide variety of industries to gain an understanding about why ethical choices are important, and analyzes current issues affecting the music industry, such as the treatment of artists, intellectual property rights, revenue sharing, and digital media and distribution. Students will apply specific decision-making approaches and ethical frameworks toward projects that mirror the real world. They will create a blueprint for sound decision-making, effective leadership, organizational planning, and ethical awareness that they can immediately apply toward advancing their careers. This course is offered through Berklee Online.
Earning your master’s is a smart choice to advance your career, and investing in an affordable program increases your ROI. We keep our costs low to remove barriers between you and your goals.
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...
This program is accredited by both NEASC and ACBSP. Consumer information is available on the College Navigator.