Today’s marketing professionals face an evolving business landscape. Marketers must be adaptable, able to strategically assess resource constraints and provide creative solutions on the fly. The Master of Science in Marketing program at Southern New Hampshire University will teach you to confidently face these challenges as you develop new skills to help advance your career in the marketing field.
Courses within the graduate marketing program focus on marketing strategies, communications, analytics, and more. You’ll delve into the ethical and legal issues that marketers face while learning to conduct consumer research, interpret analytical models, and identify developments and opportunities within international markets.
The graduate marketing program includes an in-depth study of marketing theory and application while providing a broad range of elective courses. Designed to provide more detailed study of specific areas within the marketing discipline, students can explore specific areas of interest, such as international business, information technology and sport management, through elective courses.
As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your master’s degree at SNHU include:
SNHU requires an undergraduate Grade Point Average (GPA) of 2.75 (or equivalent) for admission. If you are an international student in need of a visa to study on campus, please see our international admission requirements.
Acceptance decisions are made on a rolling basis throughout the year for our three 16-week graduate terms. You can apply at any time and get a decision within two weeks of submitting all required materials. To apply, simply complete our online application form.
Southern New Hampshire University’s MS in Marketing helps prepare you for a variety of careers in advertising, marketing and promotions.
According to the U.S. Bureau of Labor Statistics, career opportunities in marketing are expected to grow 10% through 2026.* Marketing professionals are an integral part of many different industries and often work closely with upper management positions.
Courses in SNHU’s graduate marketing program establish a solid foundation in marketing principles and build upon it with more specialized subjects and techniques. Topics include multinational market strategies, integrated marketing communications, marketing analytics, ethical and legal issues in marketing, and more.
The program culminates with a marketing capstone project, designed to assess your ability to synthesize and integrate the knowledge and skills you have gained through your experience and coursework. The capstone will allow you to demonstrate your mastery of marketing concepts as you complete the program.
Develop practical managerial skills in multinational market research, branding, consumer behavior, sales, and product development in a global market. Study topics including budgeting, market entry, local market development, and global market integration. Assess foreign market conditions in mature, new growth, and emerging market environments for developing effective international marketing strategies.
This course is a study of the activity by which organizations discover consumer and other organizations' needs and wants, and then provide satisfaction through a mutually beneficial relationship. Students will explore the topics of selecting a target market, conducting marketing research, and designing product, price, promotional, and distribution strategies through the development of a marketing plan.
This course is concerned with the development, evaluation, and implementation of integrated marketing communication strategies in complex environments. The course deals primarily with an in-depth analysis of a variety of concepts, theories, facts and analytical procedures, techniques and models in topics that include various communication functions, media alternatives and the integrated marketing communication concept.
This course will look at a number of quantitative tools and techniques and their application in a marketing context. The course will focus on understanding the relationship among marketing factors, variables, and the consumer. Students will learn how to analyze data in order to guide and support marketing related decisions.
This course focuses on the market's consumer behavior by investigating its psychological, sociological, economic, and anthropological influences, both theoretical and research based. Designing effective marketing strategies will be explored using the knowledge of these influences.
This course will introduce students to the Internet marketing landscape. Through exploring platforms, players and technology, the students will have a better understanding of the business models used in online marketing. Understanding consumer behavior in an online environment will help in creating integrated online strategies. All these, together with theories of online campaign development and management, with a hands-on approach to marketing automation and intelligence will provide the frame work for a comprehensive understanding of strategic internet marketing.
This course examines a range of ethical issues facing marketing managers as seen through the viewpoints of various comprehensive ethical theories. The goal is for students to develop their own ethical framework for making marketing decisions within the knowledge of the various ethical theories and U.S. marketing laws. Traditional topics such as ethics in marketing research, product liability, selling, advertising, and pricing are covered. Emerging ethical issues such as international marketing, competitive intelligence, socially controversial products, privacy, and corporate policies are also examined. However, topics may change to reflect current business concerns. The course is taught using a seminar format utilizing cases and readings.
This is an applied course, which will provide students with the mathematical knowledge and skills that underlie many courses offered in the school of business. Students will learn the fundamental concepts and methods of linear algebra, mathematical functions, differential calculus and statistics and their applications to business. They will also sharpen their quantitative, analytical and problem-solving skills that are so important for success in the world of business today.
This capstone course is the culminating experience for the M.S. in Marketing program. The aim of the capstone is to assess students' ability to synthesize and integrate the knowledge and skills they have developed throughout their coursework, rather than introducing new concepts. This course is structured to support student success in fulfilling program requirements.
Total Credits: 36
Earning your master’s is a smart choice to advance your career, and investing in an affordable program increases your ROI. We keep our costs low to remove barriers between you and your goals.
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education as well as several other accrediting bodies. More...