Skip to main content
Group of professionals in a meeting room

Undergraduate Major Business Administration Business Analytics

Make Data Science Your Business with a Business Analytics Major from SNHU

In the information age, data changes everything. Businesses now gain a competitive edge by generating and collecting massive amounts of data on a daily basis - and that amount continues to grow at an exponential rate. The ability to correctly analyze this data and apply the resulting conclusions to real-world business strategies is a highly sought-after skill.

A Bachelor of Science in Business Administration with a concentration in Business Analytics from Southern New Hampshire University will build the skills you need to help businesses grow and compete in a data-driven world. The SNHU faculty will work closely with you to ensure that you have every opportunity for experiential learning. With classes taught by expert professors who care about the success of their students, this business analytics program will position you for a long and fruitful business career.

See Yourself Succeed in Business Analytics

Southern New Hampshire University's Bachelor of Science in Business Administration with a concentration in Business Analytics program combines core business concepts with data analytics - empowering you to find, create and analyze data that can influence stronger organizational outcomes. As the need for skilled and experienced analysts grows, the knowledge you gain in the classroom and experience you gain outside of it will make you a prime candidate for post-graduation employment.

As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of majoring in business administration include:

  • Supportive community. Join the SNHU campus community of students who are closely connected with faculty and staff dedicated to your success.
  • Affordability. It’s our mission to make higher education more accessible. That’s why, SNHU is one of the most affordable private, nonprofit universities in New Hampshire. 
  • Innovative programs. Study abroad at little or no extra cost.
  • Accessible faculty. Learn from highly credentialed faculty members who are experts in their fields and interact with you in the classroom, dining hall, fitness center, and anywhere else you need them.
  • Opportunity. Tap into our nationwide network of alumni and strong connections with employers for internship and career opportunities.
  • Campus experience. Enjoy more than 50 student clubs, Division II athletics, and fun events on our 300-acre campus in Manchester, N.H., named a "Best Place to Live" by Money magazine.

​Internships & Outcomes

SNHU's career services teams will help guide you through graduation and beyond. We also offer access to experiential learning opportunities such as workshops, internships and other great resume-builders that employers want to see.

Graduates with a background in business analytics have a wide variety of potential employment options open to them. Companies often seek business analytics majors in diverse fields such as:

  • Analytics consulting
  • Business intelligence
  • Business strategy
  • Data analytics
  • Data mining
  • Management consulting
  • Optimization consulting
  • Predictive analysis
  • Statistical analysis

Many of these jobs are projected to grow faster than the national average, according to the U.S. Bureau of Labor Statistics. Prospects for management consultants, for example, are predicted to climb 14% through 2026.*


Your courses at SNHU will provide you with the knowledge base you need to analyze data and predict business outcomes. The faculty members at SNHU are experts in their fields, and they will teach you to put what you have learned into practice.

Courses To Prepare You For Your Career

SNHU's bachelor's in business analytics program includes:

  • General education
  • Business core
  • Degree-specific courses

General Education Program

Our programs are designed to equip you with the skills and insights you need to move forward. In recent years, employers have stressed the need for graduates with higher order skills - the skills that go beyond technical knowledge - such as:

  • Writing
  • Communication
  • Analysis
  • Problem solving

All undergraduate students are required to take general education classes. Through foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.

Business Core Program

Programs in the School of Business require learners to complete the business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.

Two campus students using their laptops to complete school work

Campus Undergraduate Costs

Our Manchester campus aims to keep tuition and related costs low for our students so that you can pursue your degree and your goals.

University Accreditation

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.

This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on College Navigator.

ACBSP logo