Undergraduate Major Business Administration Marketing

Learn How to Reach New Audiences as a Business and Marketing Major

Marketing is the driving force of business and organizational success. When you add a concentration in marketing to your business administration major, you'll learn how to implement innovative marketing and business strategies that grow companies. Earning a marketing-focused business degree will help prepare you for a variety of careers in the dynamic, creative, results-oriented field of marketing.

Degree in Three: Save time and tuition through our innovative Degree in Three program. Earn your bachelor's degree in 3 years - with no weekend, summer or evening courses required - and gain real world experience that employers want to see. You'll also have the option of using your fourth year to pursue a master's or MBA.

Not available for international students.

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See Yourself Succeed in Marketing

At Southern New Hampshire University, you'll take core courses that provide a well-rounded business administration foundation and dive deeper into specific disciplines to enhance your skill sets, preparing you for a variety of positions in marketing.

As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of majoring in business administration at SNHU include:

Supportive community. Join the SNHU campus community of students who are closely connected with faculty and staff dedicated to your success.
Affordability. SNHU is one of the most affordable private, nonprofit universities in New Hampshire, and students who qualify could receive up to $20,000 in grants and scholarships. (This scholarship amount is only for students who do not need a visa to study in the U.S.)
Innovative programs. Save time and tuition with our three-year degree programs or study abroad at little or no extra cost.
Accessible faculty. Learn from highly credentialed faculty members who are experts in their fields and interact with you in the classroom, dining hall, fitness center, and anywhere else you need them.
Opportunity. Tap into our nationwide network of alumni and strong connections with employers for internship and career opportunities.
Campus experience. Enjoy more than 50 student clubs, Division II athletics, and fun events on our 300-acre campus in Manchester, N.H., named a "Best Place to Live" by Money magazine.

Internships & Outcomes

With your specialized business administration degree from SNHU, you’ll be in a great position to begin an internship or career in marketing. SNHU faculty, alumni and our career development staff can help connect you with experiential learning opportunities that prepare you to enter the business world.

The U.S. Bureau of Labor Statistics reports various employment opportunities in marketing are expected to increase by 10% through 2026.* In 2016, about 34% of advertising and promotions managers worked for advertising and PR agencies.*

Curriculum

The Bachelor of Science in Business Administration with a concentration in Marketing curriculum provides students with the opportunity to concentrate on a specific area of business and the flexibility to tailor their degrees to meet their specific needs.

Required Core Courses
General Education Program
Integrated Core

Degree Courses
MKT 265 Social Media & Marketing Communications This course is designed to give students an understanding of the concepts involved in integrated marketing communication (IMC) which includes a focus on social media and the role they play in advertising, public relations, branding, and corporate communication strategies. This course focuses on the planning, research and creative skills needed to reach promotional objectives.
MKT 337 Marketing Research This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey.
MKT 345 Consumer Behavior This course explores the behavior that consumers display in searching, purchasing, using,evaluating and disposing of products.
Select 2 of the following:
FMM 225 Merchandise Planning This course seeks to instill in students a complete understanding of the influence of merchandise planning and purchasing on retail profit. Students analyze profit and loss statement and demonstrate a complete understanding of the factors that influence the retailer's financial performance.
FMM 325 Sustainability in Fashion The overall objective of this course is to explore the role that sustainability plays in fashion merchandising managers' decision to buy from vendors. It explores production and commercialization decisions with respect to buying green. It exposes students to the influence of social responsibility on fashion retailers' decisions.
FMM 340 Merchandise Management Strategies Effective merchandise management involves efficient decision making. Ordering, keeping and managing the right merchandise in terms of size and quantity are the key to a retailer's success. Retail merchandise management brings to light the vital relationship between the manufacturer and the retailer. Students explore various strategic techniques that influence profit including vendors-fashion retailers' negotiations over merchandise. Offered online and offered on campus only in Spring semester.
FMM 410 Fashion Research and Forecasting This course applies the qualitative and quantitative investigations approaches to fashion and fashion accessories. Students will analyze descriptive and inferential statistics to understand consumer taste for current and future trends in fashion.
Subject(s): MKT, or ADV within the range of course numbers 100-499

Program Outcomes

Campus Undergraduate Costs

Undergraduate Day Students Tuition Financial Aid Teaser Image

Our Manchester campus aims to keep tuition and related costs low for our students so that you can pursue your degree and your goals. More than 90% of our students receive some form of financial aid, and students who qualify could receive up to $20,000 in grants and scholarships.

University Accreditation

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...

This program is accredited by both NEASC and ACBSP. Consumer information is available on the College Navigator.

*Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the Internet, at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed online April 9, 2018). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.