If you're interested in learning how to use emerging technologies to communicate effectively in today's world, consider the Bachelor of Arts in Communication with a concentration in Professional Writing from Southern New Hampshire University. Earning a professional writing degree online not only makes practical sense, it makes good career sense. The program emphasizes the skills necessary to navigate the wide band of context that today's writing requires, including the web and social media. Hand in hand with these skills goes the analysis and problem-solving abilities necessary to keep up with cultural and technological changes.
When you enroll in the professional writing degree online program, you'll be exposed to critical skills in thinking, writing, research, strategic planning and execution. With courses like Editing for Media and Publication, Writing for Public Relations, Technical Writing and Writing for New Media, this online BA in Communication with a professional writing concentration places an emphasis on rhetoric and a career orientation designed to prepare students as specialists in corporate, government, agency and nonprofit communications.
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your BA in Communication at SNHU include:
By earning your professional writing degree online, you position yourself for a variety of writing careers. Your degree opens doors to such roles as a reporter, author or technical writer.
Technical writing - the art of creating operating instructions, FAQ pages and how-to manuals - is projected to grow 11% through 2026, faster than the average for all occupations.*
Our professional writing degree online not only explores traditional communication channels, but also trains you to use emerging technologies to communicate effectively.
SNHU's bachelor's in professional writing program includes:
General Education Program
Our programs are designed to equip you with the skills and insights you need to move forward. In recent years, employers have stressed the need for graduates with higher order skills - the skills that go beyond technical knowledge - such as:
All bachelor's students are required to take general education classes. Through foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
This course is a practical introduction to the preparation of business correspondence, employment applications and resumes and formal research reports. Written communication skills are emphasized.
This communications survey course covers mass media, culture, and society. The course focuses on how and why the US media operate as they do, as well as on how media performance might be improved.
This course is designed to help students develop abilities, including organization and delivery skills, for all speaking situations. The evaluation and improvement of voice, diction, articulation and posture also are studied. May not be used as literature elective.
This course introduces students to the theory and practice of public relations in the United States. Students study the major figures in this field as well as organizations, their behavior, and the relationships between organizations and their publics.
This course is an introduction to the principles and practices of graphic design. Students are introduced through lecture, demonstration and hands-on computer work to the basic elements of graphic visual communication. Adobe Illustrator is used as a primary tool in exploring visual perception through a variety of creative exercises that familiarize the student with basic visual principles such as figure/ground manipulation, shape grouping, letterform shape creation, and grid and system creation. Formal elements of graphic design such as line, shape, color, texture, pattern, balance, symmetry, rhythm, space and unity are thoroughly explored by example and hands-on computer exercises; special topics included are: designing with type, layout strategies, logo design, symbol and pictogram development and stationery systems.
This writing practicum introduces students to writing for print and electronic media under deadline. Gathering information by using records, documents, observation, interviewing, and the Internet. Emphasis on library resources, electronic databases, and current events. Basic style and editing based on AP Stylebook and Libel Manual and AP Broadcast News Handbook.
Twitter, Facebook, blogs, podcasts - the possibilities of social media today are countless and ever-changing. This course is a broad approach to the history, theory, technology, impact and strategic uses of social media. These tools are relatively inexpensive and accessible technologies that enable anyone to create, publish, edit and access messages intended for the smallest to the largest of audiences. Students will examine the strategic uses of social media for community building, civic and political participation, advertising, marketing, public relations, and journalism. This course provides hands-on experience with the most current technology.
This course gives students the opportunity to develop skills, knowledge, and philosophies in organizational communication through lectures, research, readings, discussions, application, and written assignments. Emphasis is placed on verbal and nonverbal communication, cultural communication, interpersonal relationships within organizations, and dealing with the future and change.
The role of the editor in today's media and publication industries has been transformed by the convergence of technological advances and delivery manner. Whether it is in news operations, public relations, advertising, or book publication, the traditional copy editor has merged with the content editor. This course provides both the foundational skills in basic language editing and the practical competencies associated with editing content for new media (including visual literacy, headlines, typography, and search optimization).
Survey course requiring copywriting in public communication formats, including news releases, features, editorials, brochures, executive summaries, company profiles, newsletters and annual report copy.
This course trains students to produce documents of a technical nature commonly found in a business context. Students are required to prepare a variety of technical reports, including audits, technical manuals and feasibility studies.
This course is an advanced writing experience that focuses on the content-development skills critical for new and emerging digital media technologies. Students engage with the essential concepts and issues surrounding media convergence and the various strategies for delivering and adapting essential information through diverse multimedia platforms.
Total Credits: 120
Students enrolled in the Communication program are responsible for ensuring they have the minimum system hardware and software required in the courses. System requirements often change, so it is important that students maintain awareness of the various minimum hardware requirements for the required software listed below.
The full Adobe Creative Cloud Suite is required in COM-230. It is also required for the following elective courses available for communication students: GRA-220, COM-128, COM-232, GRA-310, COM-476.
Creative Cloud licenses are available at an educational discount directly through Adobe.
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
*Tuition Rates are subject to change and are reviewed annually.
No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education as well as several other accrediting bodies. More...