Your love of sports can take you further when you earn your Bachelor of Science in Business Administration with a concentration in Sport Management. With a degree focused on sports, you'll be prepared to handle a number of areas of the business that come your way, like media, merchandising, hospitality, and facility and event management.
Why earn a sports business degree at SNHU?
When you add a sport management concentration to your business degree, you open more doors and dive deeper into a fast-paced profession. Our program combines our long-standing, comprehensive business education with the sport management principles that allow you to ethically address business needs in sport organizations.
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your sports business degree at SNHU include:
The sports industry continues to grow: Sports and entertainment occupations are projected to see an increase of 10% through 2026.* In addition, management occupations are expected to climb 8% in that same period.* The increasing popularity of sports is driving the need for qualified professionals with a specialized skill set.
Completion of your online sports business degree can open many career opportunities in the field, including marketing, sales, operations and finance management for professional sports organizations, sporting goods manufacturers, intercollegiate athletics, parks and recreation departments, and fitness facility management. A well-rounded business degree with a focus on sports management skills is essential in this rapidly growing field.
With courses like Sport, Society and Ethics and Sport Marketing, you'll focus on the development of sports management and general business skills.
SNHU's bachelor's in sport management program includes:
General Education Program
Our programs are designed to equip you with the skills and insights you need to move forward. In recent years, employers have stressed the need for graduates with higher order skills - the skills that go beyond technical knowledge - such as:
All undergraduate students are required to take general education classes. Through foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
Business Core Program
Programs in the School of Business require learners to complete the business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.
This introductory course emphasizes the management principles related to the business of sports. It includes personnel, programs, marketing, media, financial management and an overview of career possibilities in this growing field.
Students study current sports marketing problems and apply marketing techniques to develop an effective sports marketing plan. Writing Intensive Course.
This course examines the major issues and controversies of sport in society. Students will develop an appreciation of the ways sport in society contributes to analyzing and understanding human behavior in sports contexts; and a basic understanding of the theories and principles related to socio-cultural issues and ethics and morality in the sport industry.
Total Credits: 120
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
*Tuition Rates are subject to change and are reviewed annually.
No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education as well as several other accrediting bodies. More...
This program is accredited by ACBSP. Consumer information is available on the College Navigator.