Earn your master’s in sports management online at Southern New Hampshire University and make your love for sports a career. This master's program provides the training you'll need to break into this competitive, fulfilling industry by blending experiential learning opportunities with a strong foundation in business administration.
Develop strong written and communication skills, the ability to think critically and creatively, and a savvy business sense, and gain hands-on experience all while studying the sport-related subject matter about which you are passionate.
As one of the most established programs in the country, with a history that dates more than 25 years, SNHU's master's in sports management offers you opportunities to connect with accomplished industry professionals throughout New England and beyond.
As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your master's in sports management online at SNHU include:
Acceptance decisions are made on a rolling basis throughout the year for our five graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options. Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.
According to the U.S. Bureau of Labor Statistics, the job outlook for sports managers is good, with management careers in general projected to grow 9 percent through 2026.* Whether you see yourself working in marketing, facilities management, event planning or any number of sports management careers, this master's in sports management degree helps get you there. It also connects you with a strong network of alumni who work for sports organizations around the country – from pro franchises and sports apparel giants to amateur athletic organizations.
Coursework in SNHU’s master's in sports management online provides the necessary interdisciplinary business skills you need to compete in today’s job market. From research methods to management of sports organizations to sport marketing and media, our sports management curriculum helps bridge the gap between theory and application in the real world, so you leave with practical tools you can immediately use in the workplace.
This is a 36-credit-hour program conveniently offered online. The program also provides the flexibility of allowing you to choose five electives, which can all be sports management courses, if you choose.
This course examines the methods and techniques used in research in sport management and the sport industry. Including the basic aspects of reading, evaluating, and writing research; this course will explore the concepts developed in relevant literature as they apply to sport management. Topics include problem selection, literature review, instrumentation, methodology, statistical issues, and types of research in physical activity.
Students investigate the interrelationships between sport, culture and society in an attempt to better understand the role and function of sport in contemporary society. Students receive a broad overview of selected socio-cultural factors that influence participation in sports. Major ethical issues of sport in society will be explored.
The Internationalization of Sport Business course will help to prepare the sport business manager for the exciting world of global sports. The course is designed to thoroughly introduce the graduate student to the many facets of conducting sport business in the international marketplace. By using real life international sport business examples, students will garner a deeper understanding of the various complexities associated with conducting sport business in an international context. Some of the key areas include culture, international marketing, financial/political/economic risk, ethical dimensions, role of media, technology/products, professional sport leagues and governance.
This course focuses on the application of management concepts and theories to sports organizations and the sports industry. It includes issues of organizational design, public policy, labor relations, collective bargaining, ethical issues in sport and the globalization of the sports industry.
This course examines the concepts and processes used in marketing and communications of a sport organization, at the college, professional or community level. Students will utilize the case study approach to analyze current marketing problems and techniques to develop an effective sport marketing and communications plan; with special emphasis placed on the unique aspect of sport products, markets, consumers, and media relations.
This course will provide students with an understanding of financial and economic theories and principles utilized in the sport industry. Topics will include the preparation of financial plans, strategic budgeting, capital and operating budgets, sources of revenue, economic theories, supply and demand concepts in the sport industry; economic impact, and other financial and economic theories pertinent to sport industry professionals.
This capstone course is the culminating experience for the M.S. in Sport Management program. The aim of the capstone is to assess students' ability to synthesize and integrate the knowledge and skills they have developed throughout their coursework, rather than introducing new concepts. This course is structured to support student success in fulfilling program requirements.
SPT - two (2) Sport Management courses at the graduate level
SPT/BUS - two (2) Sport Management or Business courses at the graduate level
Select one of the following:
SPT - one (1) Sport Management course at the graduate level
Internships are available for graduate students to enhance their educational experiences through appropriate, work-oriented activities in selected environments.
“You’re going to have access to a lot of executives who are alumni of the school,” said Marc de Grandpre, GM of the NY Red Bulls. He knows – he’s one of our sports school success stories. Learn how his BS and MBA in Sport Management helped him rise to the top.
Thanks to her online sports education at SNHU, Stephanie Arpaia scored a major advantage in kickstarting her sports career. Today, she’s director of consulting for a sports management firm where she puts her MS in Sport Management to the test every day.
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 25 percent tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
*Tuition Rates are subject to change and are reviewed Annually.
$40 Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...
This program is accredited by both NEASC and ACBSP. Consumer information is available on the College Navigator.