Pursue your passion for sports as you enhance your business acumen with Southern New Hampshire University’s online sport management graduate certificate program. Learn about the business side of sports and explore concepts and theories unique to sport management. While earning your graduate sports management certificate online, you’ll delve into topics ranging from collective bargaining and labor relations to the globalization of sport and how to build a marketing plan.
Embarrassing an opponent by kicking a ball through his legs (i.e., the nutmeg) may actually lead to a succession of triumphs, according to Dr. Doug Blais, sport management professor at SNHU.
Southern New Hampshire University’s graduate sports management certificate online covers a broad range of topics to give you a realistic and practical understanding of the types of skills sport franchises and organizations need from employees. Build a working knowledge of the sport management industry, from legal issues to ethics to sociocultural factors that influence participation in sports, and learn what steps you can take to launch your career.
As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your graduate sports management certificate online at SNHU include:
A sport management graduate certificate is an excellent credential to begin or accelerate your career in the highly competitive and growing sports industry. In the United States, the sports industry generates $250 billion each year, making it sixth among all industries in annual revenue. The U.S. Bureau of Labor Statistics projects careers in athletic management, marketing, sales, public relations and other sport management-related positions are expected to grow 7 percent to 13 percent over the next several years.
The graduate sports management certificate program helps you understand the role sports play in business, culture, society and the media, both nationally and internationally.
Students investigate the interrelationships between sport, culture and society in an attempt to better understand the role and function of sport in contemporary society. Students receive a broad overview of selected socio-cultural factors that influence participation in sports. Major ethical issues of sport in society will be explored.
The Internationalization of Sport Business course will help to prepare the sport business manager for the exciting world of global sports. The course is designed to thoroughly introduce the graduate student to the many facets of conducting sport business in the international marketplace. By using real life international sport business examples, students will garner a deeper understanding of the various complexities associated with conducting sport business in an international context. Some of the key areas include culture, international marketing, financial/political/economic risk, ethical dimensions, role of media, technology/products, professional sport leagues and governance.
This course focuses on the application of management concepts and theories to sports organizations and the sports industry. It includes issues of organizational design, public policy, labor relations, collective bargaining, ethical issues in sport and the globalization of the sports industry.
This course examines the concepts and processes used in marketing and communications of a sport organization, at the college, professional or community level. Students will utilize the case study approach to analyze current marketing problems and techniques to develop an effective sport marketing and communications plan; with special emphasis placed on the unique aspect of sport products, markets, consumers, and media relations.
SPT - Students may select one graduate level Sport elective
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 30 percent tuition discount for active-duty service members and their spouses.
Application Fee ($40), Graduation Fee ($150), Books (course-by-course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...