Studying Construction Management With Jennifer Guayllazaca
Business | 2min Read
Master's in Sport Management Online Graduate Program in Sport Administration
Program Overview Why get an online master's in sport management?
Have you always wanted to work in the sports industry but didn't know where to start? With a master's degree in sport management, you’ll learn how to break into this competitive field while gaining the business and leadership skills needed to turn your love of sports into your dream career.
Southern New Hampshire University’s online Master of Science (MS) in Sport Management degree combines hands-on learning opportunities with strong business administration curriculum in finance, management and media studies as you connect with accomplished sports industry professionals across the country.
Skills you'll learn:
- Management and leadership theory
- Global sport management analysis
- Practical communication skills
- Research methods
- Sport marketing techniques
- Finance and economics of sport
Courses & Curriculum An online sport management degree that can help you reach your goals
Southern New Hampshire University's (SNHU) online master's in sport management curriculum helps bridge the gap between theory and application in the real world, so you can leave with practical tools for use in the workplace.
The coursework provides the necessary interdisciplinary business skills to compete in today’s job market. Classes focus on sport marketing and media, sport finance, business foundations and sport law. The program also provides ample opportunities to hone your written and oral communication skills, refine your organizational skills and enhance your analytical and critical thinking skills.
Online sport management courses
This 36-credit-hour program includes courses on a variety of sport management topics, including 12 credits of electives, so you can customize your degree to suit your needs. A business foundations course is built into the program for students who come in with little to no business experience. If you have a business background, you may be able to waive the course.
Courses may include:
Research Methods in Sport Management
Course ID:
SPT 501
This course examines the methods and techniques used in research in sport management and the sport industry. Including the basic aspects of reading, evaluating, and writing research; this course will explore the concepts developed in relevant literature as they apply to sport management. Topics include problem selection, literature review, instrumentation, methodology, statistical issues, and types of research in physical activity.
Sport and Society
Course ID:
SPT 510
Students investigate the interrelationships between sport, culture and society in an attempt to better understand the role and function of sport in contemporary society. Students receive a broad overview of selected socio-cultural factors that influence participation in sports. Major ethical issues of sport in society will be explored.
Internationalization of Sport Business
Course ID:
SPT 565
The Internationalization of Sport Business course will help to prepare the sport business manager for the exciting world of global sports. The course is designed to thoroughly introduce the graduate student to the many facets of conducting sport business in the international marketplace. By using real life international sport business examples, students will garner a deeper understanding of the various complexities associated with conducting sport business in an international context. Some of the key areas include culture, international marketing, financial/political/economic risk, ethical dimensions, role of media, technology/products, professional sport leagues and governance.
Management of Sport Organizations
Course ID:
SPT 600
This course focuses on the application of management concepts and theories to sports organizations and the sports industry. It includes issues of organizational design, public policy, labor relations, collective bargaining, ethical issues in sport and the globalization of the sports industry.
Sport Marketing and Media
Course ID:
SPT 608
This course examines the concepts and processes used in marketing and communications of a sport organization, at the college, professional or community level. Students will utilize the case study approach to analyze current marketing problems and techniques to develop an effective sport marketing and communications plan; with special emphasis placed on the unique aspect of sport products, markets, consumers, and media relations.
Finance and Economics of Sport
Course ID:
SPT 620
This course will provide students with an understanding of financial and economic theories and principles utilized in the sport industry. Topics will include the preparation of financial plans, strategic budgeting, capital and operating budgets, sources of revenue, economic theories, supply and demand concepts in the sport industry; economic impact, and other financial and economic theories pertinent to sport industry professionals.
Sport Management Capstone
Course ID:
SPT 700
This capstone course is the culminating experience for the M.S. in Sport Management program. The aim of the capstone is to assess students' ability to synthesize and integrate the knowledge and skills they have developed throughout their coursework, rather than introducing new concepts. This course is structured to support student success in fulfilling program requirements.
Internship
Course ID:
SPT 710
Internships are available for graduate students to enhance their educational experiences through appropriate, work-oriented activities in selected environments.
Visit the course catalog to view the full MS in Sport Management curriculum.
Minimum Specifications:
- CPU: Intel Core i7 12th Gen or AMD Ryzen 7 5000 series
- GPU: NVIDIA RTX 3070 (Laptop GPU) or AMD Radeon RX 6750M+
- RAM: 16GB DDR4 (32GB recommended for multitasking and creative work)
- Storage: 512GB NVMe SSD (1TB recommended for longevity)
- Display: 15.6” FHD (1920x1080), 60Hz+ (QHD optional for creative/visual work)
- OS: Windows 11 Home or Pro
- Internet/bandwidth: 5Mbps download, 1Mbps upload and less than 100ms latency
Additional Information:
- Laptop or desktop? Whichever you choose depends on your personal preference and work style, though laptops tend to offer more flexibility.
- Where to purchase: You may purchase any computer brand you wish from any location/reseller, relying on the minimum specs provided to ensure the acquisition of an appropriate machine. We recommend asking your preferred vendor if they offer a student discount, since many do.
- Mac users: You must verify your machine offers comparable specs.
- Devices that don’t meet minimum requirements: Chromebooks (Chrome OS) and iPads (iOS) do not meet the minimum requirements for coursework at SNHU. These offer limited functionality and do not work with some course technologies. They are not acceptable as the only device you use for coursework. While these devices are convenient and may be used for some course functions, they cannot be your primary device.
- Microsoft Office software: Office 365 is available to all students for free. Terms subject to change at Microsoft's discretion.
- Antivirus software: This is strongly recommended for online students. Check with your ISP as they may offer antivirus software free of charge to subscribers.
Get in the game
The sport management curriculum can include a hands-on internship, giving you the chance to build your professional network and gain real-world experience in field-based or virtual settings.
The internship can also be an opportunity to discover the roles and responsibilities that best fit your skill set, so you know what types of jobs to look for when you start your job search.
Throughout the process, you'll be guided by an internship administrator who will help review placements and support you in creating a successful internship experience.
Apply for free in minutes
Our no-commitment application can help you decide if SNHU is the right college for you and your career goals. Apply up until 2 days before the term starts!
Upcoming term starts: July 6, 2026 | September 21, 2026
Next term starts:
April 20, 2026
Online Student Experience What’s it like going to SNHU?
Attending college online at SNHU can be a life-changing experience. In fact, 93.4% of online students would recommend SNHU according to a 2025 survey with 8,718 respondents.
What to expect:
10-week terms
Learn around your schedule
24/7 online support
Dedicated to your success
Our instructors are at the heart of SNHU's mission of student success. Whether they're engaging with students on discussion boards, communicating concepts and ideas, or helping you explore your passion, SNHU instructors strive to make your learning experience valuable and memorable.
Featured Faculty
Dr. Doris Lu-Anderson
Dr. Lu-Anderson works as a sport marketing consultant for clients including Professional Bull Riding Inc., SuperCross, the NCAA Final Four and the Atlanta Falcons. She also works with the International University Sports Federation, the Taiwan Baseball Association and more. She has published studies in several academic journals and at national and international conferences. Her academic research focuses on sport marketing, consumer behavior and management.
Position
Adjunct Professor, Sport Management
Joined SNHU
2010
Education
- PhD in Sport Administration from Florida State University
- EMBA from San Diego State University
- MS in Kinesiology from Louisiana Technical University
- BA in International Business from Ming Chuan University
"Our dedicated faculty and staff prioritize enhancing the learning journey. They genuinely care about students' experiences and goals."
Dr. Enrique Barreiro
Dr. Enrique N. Barreiro brings more than 20 years of experience as a strategic leader. Before joining SNHU, Barreiro worked within the Airman Leadership School and Right Start military program. He held various roles in higher education administration and academics, serving students across multiple degree levels at several universities. Barreiro is an active member of the North American Society for Sport Management and the Academy of Management associations.
Position
Senior Associate Dean of Business
Joined SNHU
2024
Education
- PhD in Business Administration with a concentration in Management and Organizations from Trident University
- MBA in International Business and Project Management, MBA in Healthcare and BS in Management and Sport Management from InterContinental University
"I connect by meeting students where they are, listening with empathy and sharing real-world applications of what they’re learning. Whether it’s through engaging discussions, timely feedback or mentoring outside of class, if possible, I try to create a supportive and welcoming learning space where students feel seen, challenged and inspired."
Read more about Dr. Enrique Barreiro and other online faculty at SNHU.
What does an online course look like?
You’ll take your courses within SNHU’s Brightspace platform. This is where you’ll find your:
- Schedule of weekly assignments
- Discussion boards
- Grades
- Instructor announcements
What support services are available?
- Chat with your advisors
Get hands-on help from dedicated academic and career advisors. - Drop in for tutoring
Work with a tutor, any time of the day or night – no appointment necessary. - Learn from industry professionals
Instructors lead discussions and offer guidance – and they’re just an email away. - Use the online library
Access 600,000+ resources or chat with a librarian 24/7. - Reach out for accessibility help
Receive accommodations as an eligible student with disabilities. - Focus on your well-being
Connect with professionals to improve your health and wellness.
Why SNHU?
At Southern New Hampshire University, you'll have access to a powerful network of more than 400,000 students, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertise to help you understand and navigate the field. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities.
Recently, SNHU has been nationally recognized for leading the way toward more innovative, affordable and achievable education:
- U.S. News & World Report
Named SNHU the 2024 Most Innovative University in the North - The United States Distance Learning Association (USDLA)
Awarded SNHU the 21st Century Distance Learning Award for Excellence in Online Technology - Google.org
Gave SNHU a $1 million grant to explore soft skills assessments for high-need youth
Founded in 1932, Southern New Hampshire University is a private, nonprofit institution with over 250,000 graduates across the country. SNHU is accredited by the regional accreditor New England Commission of Higher Education (NECHE), which advocates for institutional improvement and public assurance of quality.
Admission Applying to SNHU is fast and free
No application fee. No test scores. And no college essay. Just a simple form with basic information. It’s another way SNHU helps you reach your goals sooner.
All it takes is 3 simple steps
Step 1: Complete the online application – it only takes minutes.
It's easy, fast and free.
Step 2: Submit additional forms.
Whether you're applying for an undergraduate or graduate degree, you’ll fill out a form to verify your previous education experience. As part of our admissions process, we'll help you request transcripts from your previous school(s) to see if you can transfer any credits into your SNHU program! (Also for free!)
Step 3: Make your decision.
After reviewing your official evaluation, you can decide if SNHU is right for you! If you choose to enroll, just pick your start date and get ready for classes to begin.
Talk to an admission counselor: 888.327.SNHU | enroll@snhu.edu
Accreditations
SNHU is accredited by the regional accreditor the New England Commission of Higher Education (NECHE). The university also carries specialized accreditations for some programs.
This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on the ACBSP accreditation page.
Tuition Cost & Savings College can be more affordable than you think
As a nonprofit university, SNHU offers some of the lowest online tuition rates in the country. And when you work with our Financial Services team, we'll explore ways to help you save even more on your education – and customize a payment plan that works for you.
Online graduate tuition
Student
Cost per credit
Cost per course
Cost for 36-credit degree*
Full- and part-time students
$659
$1,977
$23,724
Active-duty military and spouses | Full- and part-time students**
$470
$1,410
$16,920
*before previously earned credits are applied
Tuition rates are subject to change and are reviewed annually.
**Note: Students receiving this rate are not eligible for additional discounts.
Additional costs: Course materials vary by course.
Transfer credits and lower your cost by:
$1,977 $3,954 $5,931 $7,908If 3 of your prior learning credits ($659/credit) are accepted toward your master’s degree.
Your remaining tuition cost: $21,747
If 6 of your prior learning credits ($659/credit) are accepted toward your master’s degree.
Your remaining tuition cost: $19,770
If 9 of your prior learning credits ($659/credit) are accepted toward your master’s degree.
Your remaining tuition cost: $17,793
If 12 of your prior learning credits ($659/credit) are accepted toward your master’s degree.
Your remaining tuition cost: $15,816
How we estimate your tuition cost:
We look at the cost per credit multiplied by the number of credits you need to earn for a master's degree. Most master's degrees require 36 credits. SNHU allows you to transfer in up to 12 credits, requiring a minimum of 24 credits to be taken at SNHU. This is only a tuition estimator and doesn't account for other fees that may be associated with your program of choice.
Ways to save on online tuition
Transfer your credits
Transfer credits toward your master's degree program at SNHU. If you’ve taken one course or many, we’ll evaluate them for you.
Apply for financial aid
Fill out the FAFSA to see if you’re eligible for grants or work-study. (You could also be offered loans, though you’ll have to pay those back later.)
Military discounts and credit
Earn credits in leadership, technology and more – while taking advantage of an online graduate tuition discount for active-duty service members and spouses.
Explore scholarships
Getting free money for college – from SNHU or an outside organization – could help you save hundreds or even thousands of dollars.
Earn credit for exams and certificates
Bring in credits from popular options like CLEP, Sophia Learning, Google and other common credit for prior learning (CPL) experiences.
Tuition Reimbursement
Learn how you can save money with tuition reimbursement from your employer.
Benefit from your employer
Take advantage of an online tuition discount through your organization’s partnership with SNHU. Check with your employer to see if your organization partners with us and if you’re eligible for additional tuition savings and partner education benefits.
Career Outlook What can I do with an online master's in sport management?
The skills you gain in this degree program can lead to a rewarding career in sport finance, marketing, facilities management or even event planning. With the solid business foundation this degree provides, you'll also be prepared for jobs in advertising, promotions and marketing.
Occupations
There’s more to the world of sports than what happens on the field. The online MS in Sport Management can prepare you for careers in areas such as marketing and promotions. Within the sports industry specifically, this degree could lead to roles such as:
Sports Venues
Manage the financials, guest services, staffing and facilities of a venue to keep it running smoothly.
Community Centers
Serve as a recreation manager or the director of camps, sports clinics or other recreation programs.
Sports Teams
Promote a team or organization or sell products, services, tickets and experiences.
Athletic Organizations
Manage a high school, college or professional-level athletics program or a fitness/training center.
6%
Projected growth nationally of job openings for advertising, promotions and marketing managers through 2032, according to the U.S. Bureau of Labor Statistics.1
$156,580
Median annual salary nationally for advertising, promotions and marketing managers in 2023, according to the BLS.1 Statistic not based on wage data for SNHU graduates.
Understanding the numbers
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections are based on Bureau of Labor Statistics data, not on SNHU graduate outcomes, and do not guarantee actual salary or job growth.
What SNHU students are saying
Getting my master’s was well worth it. It was time-consuming but with the help of my advisor, my family and the support of my job, it definitely is a sigh of relief to be here and to walk the stage.
Frequently Asked Questions
Get answers about the MS in Sport Management program
What can you do with a master's in sport management?
If sports excite you but playing or coaching isn’t your path, a master’s in sport management can help you turn your passion into practical expertise for a rewarding career.
Through this program, you’ll develop and apply key skills such as:
- Strategic leadership and decision-making to guide programs, teams or initiatives.
- Analytical and data-driven thinking to evaluate performance, trends and opportunities.
- Marketing and brand development to engage fans, promote events and grow organizational visibility.
- Event planning and operations management to coordinate logistics, staffing and scheduling for sporting events.
- Communication and relationship-building to connect with stakeholders, sponsors and communities.
- Problem-solving and critical thinking to navigate challenges in fast-paced, dynamic environments.
No matter your role, the skills you'll gain can help open doors across the diverse world of sports.
Is a master's in sport management worth it?
If you’re looking for a rewarding way to combine your interest in business with your passion for athletics, earning a master’s degree in sport management could be just what you’re looking for.
"The Master of Science in Sport Management was absolutely worth it," said Marcus Eagle '18.
With an emphasis on practical application, Eagle felt engaged from day one. Plus, even as an online student, he always felt supported.
"I never felt isolated. The teachers were always very quick to respond and set up many groups or class projects that helped you interact with other students," he said.
Sport management involves skills grounded in marketing. The outlook for advertising, promotions and marketing managers is good, with a projected growth of 6% through 2032.1 If you're looking to break into this growing field, a master's in sport management could help position you for success in the future.
Just as there is a constant demand for athletics, there is also a need for innovative thinkers. New ideas and mindsets on how to best bring people together through athletics will continually be in demand.
Sports, in general, are a key part of our national and global culture. They serve as a form of entertainment, but more than that, as a source of pride and community. Our strong cultural connection to sport is what contributes to its ongoing longevity as an exciting career field with so many opportunities.
"If you’re looking to take that next step in your career or just want to further your educational background, I would highly recommend taking the Southern New Hampshire University way," Eagle said.
How long does it take to get a master's in sport management?
While it takes 2 years on average to earn a master’s in sport management degree, this program can be completed in as few as 15 months.
The beauty of this online program is that you can go at your own pace. With 24/7 access to your courses, you can easily schedule your studies around work and other commitments.
You can take up to 2 courses per 10-week term. And thanks to the internship, you can graduate with great experience and professional connections already under your belt.
What kind of jobs can you get with a sport management degree?
With a master’s degree in sport management, you can gain marketable skills in all areas of sport, including management, marketing and economics. You’ll develop critical abilities, like communication and analytical thinking, beginning with a foundation in business principles and the option to gain experience through a hands-on internship.
And, you’ll do it all online, which can help strengthen your written communication skills. Thanks to the diverse and comprehensive curriculum, you can leave this program ready to tackle all kinds of exciting challenges with professional, collegiate, local athletics and recreational organizations.
A few of the jobs you may qualify for with a sport management degree include:
- Facility manager: You may be involved in the design and construction of a sports facility, its overall management and operations, or both.
- Communications director: Be responsible for internal and external communications including interviews, press releases and social media.
- Sport financial manager: Prepare financial plans, strategic plans and budgets, and devise new sources of revenue.
- Marketing manager: Promote a team or a franchise and leverage social media and other strategies to make connections between fans and the organization.
How do you get into sport management?
First, get the right degree. Solid credentials – and the education that goes with them – can make you stand out in any job market.
Second, take full advantage of the hands-on experience you'll earn with internship experience. With Southern New Hampshire University offering an undergraduate online sport management degree, this MS program and an online MBA in sport management, you have options. These programs can provide the hands-on professional experience needed to help make connections that could get noticed by the right hiring manager.
It was an internship with the Boston Bruins that helped Andrew Murphy '20 score two job offers. His internship (as well as the resulting recommendation from his manager) helped Murphy stand out to employers. It also prepared him to discuss the many experiences he gained throughout his time with the Bruins.
In addition, Murphy said he was able to acquire skills in leadership, organization, adaptability and problem-solving – and reaffirm his desire to work in the sports industry.
Learn more about different types of sport management internships.
And third, don't forget the importance of networking. Southern New Hampshire University can help. You’ll be able to learn at your pace, while networking with faculty who are currently working in the field. You’ll also have access to SNHU’s vast alumni network, offering opportunities to connect with other industry professionals.
Is completing an internship beneficial for MS in Sport Management students?
Yes, internships can be beneficial, but they're completely optional in SNHU's program.
Many students choose to pursue internship opportunities because they offer a true inside look at the sport industry.
As an online student, virtual internships and project-based work give you a flexible way to build experience. They let you to connect with sport organizations nationwide, opening doors beyond your local area. These roles often emphasize skills in:
- Digital fan engagement
- Data analytics
- Content creation
- Sponsorship research
- Operations and event planning
In-person internships are also a great option if you're looking for hands-on experience in areas like sport operations, marketing, event management, analytics and athlete services — all spaces where employers often value practical skills from day one.
Whether you choose a virtual or in-person path, internships can help you build industry connections, gain meaningful experience and strengthen your resume.
Related Articles
Is Marketing a Good Major?
Business | 10min Read
What is Supply Chain Management?
Business | 10min Read
Sources & Citations
1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at:
- https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed April 24, 2024)
Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.