Social Media Certificate Online Graduate Marketing Classes

Flexible 

With no set class meeting times, you can learn on your schedule and access online course materials 24/7. You can also craft your educational pathway to fit your life and career. Some of our certificate programs, for example, can stack into an associate, bachelor’s or master’s program — helping you build the skills and credentials you need to succeed. 

Affordable 

As part of our mission to make higher education more accessible, we’re committed to keeping our tuition rates low. In fact, we offer some of the lowest online tuition rates in the nation.

You could also earn college credit for previous work experience or professional credentials — saving you time and money.

Founded in 1932, Southern New Hampshire University is a private, nonprofit institution with over 160,000 graduates across the country. SNHU is accredited by the New England Commission of Higher Education (NECHE), a regional accreditor, which advocates for institutional improvement and public assurance of quality. 

Recently, SNHU has been nationally recognized for leading the way toward more innovative, affordable and achievable education:

• U.S. News & World Report named SNHU the 2021 Most Innovative University in the North and one of the nation's "Best Regional Universities" 
• Awarded the 21st Century Distance Learning Award for Excellence in Online Technology by The United States Distance Learning Association (USDLA) 
• A $1 million grant from Google.org to explore soft skills assessments for high-need youth 

Network 

At Southern New Hampshire University, you'll have access to a powerful network of more than 300,000 students, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertise to help you understand and navigate the field. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities. 

93.2% of online students would recommend SNHU according to a 2023 survey with 21,000+ respondents. Discover why SNHU may be right for you.

Expanding access to quality higher education means removing the barriers that may stand between you and your degree. That’s why you can apply at any time and get a decision within days of submitting all required materials:

• Completed free application
• Undergraduate transcripts, which we can retrieve for you by submitting a transcript request form

Acceptance decisions are made on a rolling basis throughout the year for our 5 graduate terms.

If you’re ready to apply, follow these simple steps to get the process going:

• Complete free graduate application
• Submit undergraduate transcripts
• Walk through the application process with an admission counselor

Notes: 

• Laptop or desktop?  Whichever you choose depends on your personal preference and work style, though laptops tend to offer more flexibility. 

• Note:  Chromebooks (Chrome OS) and iPads (iOS) do not meet the minimum requirements for coursework at SNHU. These offer limited functionality and do not work with some course technologies. They are not acceptable as the only device you use for coursework. While these devices are convenient and may be used for some course functions, they cannot be your primary device. SNHU does, however, have an affordable laptop option that it recommends: Dell Latitude 3301 with Windows 10. 

• Office 365 Pro Plus is available free of charge to all SNHU students and faculty. The Office suite will remain free while you are a student at SNHU. Upon graduation you may convert to a paid subscription if you wish. Terms subject to change at Microsoft's discretion. Review system requirements for Microsoft 365 plans for business, education and government. 

• Antivirus software: Check with your ISP as they may offer antivirus software free of charge to subscribers. 

The best social media courses are the ones that can immediately help you grow your business. There are so many topics – from creating strategies, to developing content, to analyzing results – that it would be hard to fit them all into one class.

That's why, at Southern New Hampshire University, we've created a Social Media Marketing Graduate Certificate, a 5-course program that can help you upskill, and give you tools to help your marketing department engage better with your audience.

Four of the courses in our program are required:

• Marketing Strategies
• Social Media Marketing
• Social Media Marketing Strategies
• Social Media Marketing Campaigns

You'll start your program in a graduate-level marketing course, giving you a better understanding of what consumers want and how to build relationships with them.

Then, your 3 social media marketing courses will give you more of a deep dive into the topic. Create and analyze campaigns and content, target the right market, use the appropriate platforms, understand the impact of your posts, measure success – and then take your learnings into your next campaign.

As a bonus, the Social Media Marketing Strategies course prepares you to sit for the HubSpot Social Media Certification exam – another credential to add to your resume.

For your last course in your program, you have the opportunity to choose any master's-level marketing course, helping you specialize your skill set even further.

Better yet, SNHU's social media marketing classes online are affordable – another benefit you'll find when enrolling in a program here. At just $637 per graduate-level credit hour, our online tuition rates are some of the lowest in the country.

"The most important criteria when I was reviewing options were that it needed to be affordable, fully online, easy to sign up and have a flexible schedule," said Madeline Brydges '20. "SNHU’s program met all of that criteria, and once I began the sign-up process, I never looked back!"

So while "best" is subjective, the courses you take at SNHU can provide value to move you through the next phases of your marketing career.

A social media marketing certificate can either enhance your marketing skill set or give you the skills to start taking the lead, depending on what point you're at in your career.

A certificate in social media marketing is an excellent credential to add to your resume. And Southern New Hampshire University – a nonprofit, accredited institution – offers a Social Media Marketing Graduate Certificate that may be the skills boost you need to further your career.

As more organizations invest in social media, more skills are needed behind the content – so that it better connects with and informs your audience. This includes areas like:

• Blogs
• Content articles
• Ebooks
• How-to guides
• Images
• Infographics
• Podcasts
• Videos
• Webinars

You can also jump into the metrics. All social media campaigns need to be measured for their effectiveness. Campaigns that meet their goals help the organization – with brand awareness, sales and loyalty.

Plus, your social media marketing classes online can position you for other certifications.

"One big step for me was taking the Google Analytics (GA) exam with my last social media marketing class," said Madeline Brydges '20. "I have been using GA for work the last couple of years but I never pushed myself to actually get qualified. Having a new certification under my belt has given me something 'official' to add to my CV and will help me advance in my current field."

What you can do with your certificate in social media marketing is up to you.

This depends on where you're starting from! If you're already familiar with some of the basics, picking up new skills won't take long at all. On the other hand, if you have no background doing social media in a business context, it could take you a bit longer.

Some may start with an undergraduate social media marketing degree. Others may build off another foundation.

Madeline Brydges '20 earned her bachelor's in biochemistry, but when she realized after a few years that the field wasn't for her, she set her eye on marketing.

While she was able to get a job in marketing, her role has expanded over the years. "I love what I do for work, and since I'm now fully involved in digital marketing, I wanted a degree to back that up," she said.

At Southern New Hampshire University, our social media certificate program has only 5 courses.

Since our graduate terms are 10 weeks long, you can definitely finish the program in a year as a part-time student – meaning you take 1 class at a time.

However, if you want to finish sooner, you could double up on classes for 2 of those terms as a full-time student, meaning you'd finish in closer to half a year.

It's up to you to decide on your timeline at SNHU. Lots of our students enroll part time – making it easier to balance with a job, family and other responsibilities. But if you don't have as many obligations in your life right now, full time may be the way to go.

Brydges says the program was worth it.

"My degree and this program are tangible proof that I chose to invest in my future, go the extra mile to verify my skill set and prove my value as I move forward with my career," she said. "I learned many new things along the way, and I was able to expand my view on things I already had some background on."

Our team of admission counselors and academic advisors can work with you on making the right decision. No matter what you choose, we want you to be successful at SNHU. And beyond.

¹Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed Nov. 16, 2023).

Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.