Communication (BA)

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Pat Thompson '06

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Go Spread Your Message with a Bachelor of Arts in communication degree at SNHU

Communicating effectively with co-workers, clients and the general public requires expertise in oral, written and visual communications. The Bachelor of Arts in communication degree at Southern New Hampshire University helps graduates develop and deliver key messages to diverse audiences.

Employers often cite good communication skills as one of the most critical qualifications in a prospective employee. The communication, computer and graphic design skills students obtain in the communication major prepare them for a variety of careers.

Students:

  • Learn communication theory and industry-specific concepts that help them build public speaking, presentation and interviewing skills
  • Complete course work in many areas of the field, , gaining experience with business communication, graphic design and public relations
  • May add courses and minors in advertising, film, journalism, information technology or marketing to further tailor their degrees

Electives in 3D animation and modeling, digital illustration, and digital video production are also offered.

SNHU's communication faculty mentor students and help them with  resumes, course schedules and internships. Students also will learn about careers from guest speakers in the advertising, television and print industries.

Practical experience is emphasized through course work and internships. Opportunities include: 

  • Working with real-world clients.
  • Contributing to the publication of the student-run newspaper, The Observer, and the student-run radio station, Radioactive 1620.
  • Internships

Employers who have hired SNHU students and graduates include Glamour Magazine, Fox Network, Boston Red Sox, Segway and the Manchester Monarchs, to name a few.

Required Core Courses

General Education Program

School of Arts and Sciences Required Courses

ENG-220: Business Communication
This course is a practical introduction to the preparation of business correspondence, employment applications and resumes and formal research reports. Written communication skills are emphasized.
Prerequisites:
ENG-121, ENG-121H or ENG-200

Select Two of the Following:

GRA-310: Digital Graphic Design for the Web
This course focuses on digital graphic design theory and its application to web design. Students learn about the technical requirements of professionally created digital web documents. Students will be focused on designing communication and marketing applications for the World Wide Web all the while considering user experience and functionality. Differences in designing for the desktop computer and mobile internet appliances will be a topic for discussion and incorporated in hands-on exercises and projects. Each student will develop several minisites and by the end of the semester will have produced at least one deployable site. Topics include design strategies, web authoring/editing environments, color calibration and aesthetics, web typography, special HTML tags, jquery frameworks, javascript frameworks, style sheets, template use, graphics format selecting and optimization, and HTML coding and debugging.
Prerequisites:
GRA-220
HIS-114: United States History II: 1865-Present
The second half of the United States history survey course covers the period following the Civil War. The economic, political and ideological developments that allowed the United States to attain a position of the world leadership are closely examined. Required for majors in History and Social Studies Education with a concentration in History.
POL-210: American Politics
This course offers a broad introduction to the structure and function of the American political system at the national level, including the roles played by the president, Congress, the courts, the bureaucracy, political parties, interest groups and the mass media in the policy- making and electoral processes. This course places special emphasis on how the efforts of the framers of the Constitution to solve what they saw as the political problems of their day continue to shape American national politics in ours.
PSY-257: Social Psychology
Social psychology is an interesting, dynamic study of how people's thoughts, feelings and actions are affected by others. Issues discussed include prejudice, conformity, interpersonal attraction and violence. The scientific methods of studying such phenomena are emphasized. Offered as needed.
Prerequisites:
PSY-108 or PSY-108H
SCI-219: Environmental Issues
This course covers a variety of environmental topics in a manner specifically designed for the non-science major. It provides a fundamental understanding of the various processes necessary to support life on Earth and examines how human activities and attitudes (individual, traditional, cultural, and others) generate environmental issues that threaten these processes. Topics include ecology, populations, agriculture, desertification and deforestation, water and ocean pollution, air pollution including ozone depletion, solid and hazardous wastes, energy including fossil fuels and nuclear power, economies and sustainability. This course is cross-listed as ENV-219.
SOC-328: Sociology of Aging
Students in this course examine the basic social processes and problems of aging. Social and psychological issues and issues involved with death and dying are discussed. Offered every other year.
Prerequisites:
SOC-112

Communication Major Courses

COM-126: Introduction to Mass Communication
This communications survey course covers mass media, culture, and society. The course focuses on how and why the US media operate as they do, as well as on how media performance might be improved.
COM-212: Public Speaking
This course is designed to help students develop abilities, including organization and delivery skills, for all speaking situations. The evaluation and improvement of voice, diction, articulation and posture also are studied. May not be used as literature elective.
Prerequisites:
ENG-120, ENG-121H ENG-200 or ENG-200H
COM-227: Public Relations
This course introduces students to the theory and practice of public relations in the United States. Students study the major figures in this field as well as organizations, their behavior, and the relationships between organizations and their publics.
Prerequisites:
ENG-11, ENG-121, ENG-121H or ENG-200
COM-230: Graphics and Layout in Print Media
This course is an introduction to the principles and practices of graphic design. Students are introduced through lecture, demonstration and hands-on computer work to the basic elements of graphic visual communication. Adobe Illustrator is used as a primary tool in exploring visual perception through a variety of creative exercises that familiarize the student with basic visual principles such as figure/ground manipulation, shape grouping, letterform shape creation, and grid and system creation. Formal elements of graphic design such as line, shape, color, texture, pattern, balance, symmetry, rhythm, space and unity are thoroughly explored by example and hands-on computer exercises; special topics included are: designing with type, layout strategies, logo design, symbol and pictogram development and stationery systems.
COM-232: Desktop Publishing
This course is an introduction to the software application Adobe InDesign designed for the novice user. The Macintosh platform is used in the classroom studio lab, and the student is introduced to the creative and practical aspects of the desktop publishing program that is considered indispensable in the contemporary communications and design industries. This course is based on a series of introductory exercises and a regimen of hands-on practice that teaches software and design skills; students learn how to combine the use of InDesign with other professional graphics and work-processing software such as Adobe Illustrator, Adobe Photoshop and Microsoft Word.
Prerequisites:
COM-230
COM-235: Introduction to Journalism
This writing practicum introduces students to writing for print and electronic media under deadline. Gathering information by using records, documents, observation, interviewing, and the Internet. Emphasis on library resources, electronic databases, and current events. Basic style and editing based on AP Stylebook and Libel Manual and AP Broadcast News Handbook.
Prerequisites:
ENG-121, ENG-121H or ENG-200
COM-310: Social Media
Twitter, Facebook, blogs, podcasts - the possibilities of social media today are countless and ever-changing. This course is a broad approach to the history, theory, technology, impact and strategic uses of social media. These tools are relatively inexpensive and accessible technologies that enable anyone to create, publish, edit and access messages intended for the smallest to the largest of audiences. Students will examine the strategic uses of social media for community building, civic and political participation, advertising, marketing, public relations, and journalism. This course provides hands-on experience with the most current technology.
Prerequisites:
ENG-121 or ENG-200
COM-320: Exploring World Cultures/Mass Media
This course seeks to expand global cultural understanding and communication by examining pop culture and media systems in various countries. Students will have the opportunity to expand their cultural perspective by exploring music, film, television, radio, print media, technology, and urban and youth culture. Topics will include media imports and exports, media audiences, media financing and regulation, media research and reporting, media effects, media ethics, meaning and communication through media, and intercultural communication. In lieu of a text students will use extensive Internet research, personal interviews, podcasts, discussion boards, various supplemental material, and independent cultural exploration. Classes will consist of brief lectures, discussion, viewing of media, and in-class research and projects. Global marker.
Prerequisites:
COM-126 or COM-128 and ENG-121 or ENG-200
COM-322: Advanced Public Speaking
This course provides students with the skills to produce effective oral presentations in professional contexts. The course includes formal individual speeches as well as interactive and group presentations. It is run as a seminar to provide students with experience as moderators.
Prerequisites:
COM-212 or ENG-200
COM-430: Organizational Communications
This course gives students the opportunity to develop skills, knowledge, philosophies in organizational communication through lectures, research, readings, discussions, application, and written assignments. Emphasis is placed on verbal and nonverbal communication, cultural communication and interpersonal relationships within organizations.
Prerequisites:
COM-212
COM-476: Corporate Communications Seminar
This course will explore the growing field of corporate communication with special emphasis on, industry analysis, media relations, message strategies and crisis communication planning. Upon completion of the course, students will understand the theory, practice and functions of corporate communicators. This course will serve as a capstone experience for all communication majors.
Prerequisites:
COM-227

Select Two of the Following:

COM ELE - One Communication elective
ENG ELE - One English elective
GRA ELE - One Graphic Arts elective

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