BS Marketing Online Degree

Is the Marketing Degree Online Right for You?

Do you want accountability for your results? Are you interested in how human behavior and business interact? Are you a creative problem-solver? If so, then the Bachelor of Science in Marketing degree online at SNHU may be right for you. Earning your BS Marketing degree online can prepare you for a variety of careers in the dynamic, creative, results-oriented marketing field.

Contact us to learn about the SNHU difference.

Why the BS Marketing Degree Online at SNHU?

As a private, affordable, nonprofit, accredited university, SNHU focuses on ensuring you have the necessary skills to succeed. Whether you enroll in the Marketing degree online or at any of our five regional campuses, you will benefit from an SNHU education:

  • A BS Marketing degree that enables you to explore various marketing fields.
  • Quality education at one of the most affordable tuition rates available.
  • Choose how you want to learn: online, campus-based or a combination.
  • Professors and instructors who are actively involved with their students’ success.
  • High-quality instruction from marketing faculty with a wealth of real-world marketing expertise.
  • Students in our BS marketing degree online program have 24/7 access to class – attend when it is most convenient for you.

BS Marketing Degree Online Program Focus

Structure your BS marketing online degree program to fit your interests by taking advantage of the wide variety of elective offerings. Broad elective offerings in the BS Marketing degree program include courses in areas such as advertising, branding, communication, campaign development, retailing and sales.

In addition, online marketing degree students interested in social media can focus their studies with the Social Media Concentration.

BS Marketing Online Degree
Employment Opportunities

Students who complete the BS Marketing degree online program have the skills for a variety of marketing career options in entry- and mid-level roles.

Marketing students graduate with a professional portfolio and a solid background in several aspects of marketing, including:

  • Advertising
  • Customer relations
  • Market research
  • Product/brand management
  • Product distribution
  • Purchasing
  • Retail management
  • Sales

The U.S. Bureau of Labor Statistics reports various employment opportunities in Marketing are expected to increase by 14 percent through 2020.

Visit our Career Development Center online to learn more about career opportunities in Marketing.

Transfer of Credit

If you're a student who wants to transfer to SNHU or if you simply want to finish what you’ve started, we try to make transferring as easy as possible. We will accept up to 90 transferred academic credits and we automatically complete an official credit evaluation as part of the application review process.

Required Core Courses

Marketing (BS) Online Major Courses

MKT-265: Social Media & Marketing Communications
This course is designed to give students an understanding of the concepts involved in integrated marketing communication (IMC) which includes a focus on social media and the role they play in advertising, public relations, branding, and corporate communication strategies. This course focuses on the planning, research and creative skills needed to reach promotional objectives.
MKT-270: Professional Selling
Selling is a real life skill that everyone uses every day no matter what the profession. The role of professional salespeople is to uncover the needs and wants of buyers in order to develop value-added relationships. This role is vital to the marketer as it entails creating value for and communicating value to the customer which positively impacts the success of an organization's marketing strategy. This introductory selling course focuses on the basic sales skills and tools necessary to become a successful professional salesperson. Although the topic of business-to-consumer (B2C) sales is addressed, the emphasis is placed on business-to-business (B2B) sales, the sales process and sales methodology.
Prerequisites:
MKT-113
MKT-337: Marketing Research
This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey.
Prerequisites:
MKT-113 and MAT-220 or MAT-240
MKT-345: Consumer Behavior
This course explores the behavior that consumers display in searching, purchasing, using, evaluating and disposing of products. Offered every semester.
Prerequisites:
MKT-113 and PSY-108 or SOC-112
MKT-432: Strategic Marketing Planning
This is the capstone course of the undergraduate marketing curriculum. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs. Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments. Offered every semester. Writing Intensive Course.
Prerequisites:
MKT-113, MKT-337 and three of the following: MKT-2

Select five of the following or the Social Media Concentration:

ADV-263: Advertising Copy and Design
This course focuses on the creative end of advertising, including the actual presentation of advertisements. Harmony, consistency and effective use of colors, headlines, subheadlines, borders and amplification of the features, as well as advantages and benefits of the product/service, are emphasized. Students will be familiar with the creative competencies and skills needed in the formulation of effective campaigns in various media.
ADV-340: Advertising Media Planning
This course addresses the connection between media and markets from a quantitative perspective. Students learn to read and understand available statistical tools providing measurement data of media audiences and media usage patterns. The course covers media selection criteria, such as effective reach and frequency, cost per thousand and cost per rating point, weighting, and continuity patterns. Students also become cognizant of the impact of a firm's corporate strategies, particularly the marketing and financial strategies, on media planning. Lastly, the course considers the strategic issues of fragmentation and selectivity as new technology and methods of reaching target markets emerge. Writing intensive course.
Prerequisites:
MKT-229
MKT-490: Marketing Internship
The primary goal of the internship experience is to expose students to actual practices in the world of work outside of the classroom, to relate this experience to academic course work and to synthesize the two in a practical application of knowledge in an experiential setting. Secondarily, internships offer the opportunity to develop crucial job searching skills, explore career interests, enhance your resume, make contacts in your chosen field and build references for future employment. Each intern will work in a career-related position during the academic term for which the student is enrolled for the internship - fall, spring or summer - completing a minimum of 150 hours on the job per 3 credits. Students can complete 3-12 hours of MKT 490 credit.
Prerequisites:
Senior Internship only; Must have 15 credits
QSO-330: Supply Chain Management
This course focuses on effective supply chain strategies for companies that operate globally with emphasis on how to plan and integrate supply chain components into a coordinated system. Students are exposed to concepts and models important in supply chain planning with emphasis on key tradeoffs and phenomena. The course introduces and utilizes key tactics such as risk pooling and inventory placement, integrated planning and collaboration, and information sharing.
Prerequisites:
MAT-240

MKT - Any (1-5) Marketing elective(s)

Free Elective Credits: 15

Total Credits: 120

SNHU's online degree programs meet the needs of today's students while ensuring educational quality and real-world applicability. Contact us to learn more about the SNHU difference.

Contact Us
 
Admission

Phone: 888.327.SNHU
Email: enroll@snhu.edu