BS Marketing Online Degree

Is the Marketing Degree Online Right for You?

Do you want accountability for your results? Are you interested in how human behavior and business interact? Are you a creative problem-solver? If so, then the Bachelor of Science in Marketing degree online at SNHU may be right for you. Earning your BS Marketing degree online can prepare you for a variety of careers in the dynamic, creative, results-oriented marketing field.

Contact us to learn about the SNHU difference.

Why the BS Marketing Degree Online at SNHU?

As a private, affordable, nonprofit, accredited university, SNHU focuses on ensuring you have the necessary skills to succeed. Whether you enroll in the Marketing degree online or at any of our five regional campuses, you will benefit from an SNHU education:

  • A BS Marketing degree that enables you to explore various marketing fields.
  • Quality education at one of the most affordable tuition rates available.
  • Choose how you want to learn: online, campus-based or a combination.
  • Professors and instructors who are actively involved with their students’ success.
  • High-quality instruction from marketing faculty with a wealth of real-world marketing expertise.
  • Students in our BS marketing degree online program have 24/7 access to class – attend when it is most convenient for you.

BS Marketing Degree Online Program Focus

Structure your BS marketing online degree program to fit your interests by taking advantage of the wide variety of elective offerings. Broad elective offerings in the BS Marketing degree program include courses in areas such as advertising, branding, communication, campaign development, retailing and sales.

In addition, online marketing degree students interested in social media can focus their studies with the Social Media Concentration.

BS Marketing Online Degree
Employment Opportunities

Students who complete the BS Marketing degree online program have the skills for a variety of marketing career options in entry- and mid-level roles.

Marketing students graduate with a professional portfolio and a solid background in several aspects of marketing, including:

  • advertising
  • customer relations
  • market research
  • product/brand management
  • product distribution
  • purchasing
  • retail management
  • sales

The U.S. Bureau of Labor Statistics reports various employment opportunities in Marketing are expected to increase by 14 percent through 2020.

Visit our Career Development Center online to learn more about career opportunities in Marketing.

Required Core Courses

Marketing (BS) Online Major Courses

INT-433: Multinational Marketing
This course covers the development of international marketing programs from the determination of objectives and methods of organization through the execution of research, advertising, distribution and production activities. International similarities and differences in marketing functions as related to the cultural, economic, political, social and physical dimensions of the environment are examined. Also considered are the changes in marketing systems and the adoption of marketing philosophies and practices to fill conditions in different countries. Offered as needed. Global marker.
Prerequisites:
MKT-113 and ECO-202
MKT-337: Marketing Research
This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey.
Prerequisites:
MKT-113 and MAT-220 or MAT-240
MKT-345: Consumer Behavior
This course explores the behavior that consumers display in searching, purchasing, using, evaluating and disposing of products. Offered every semester.
Prerequisites:
MKT-113 and PSY-108 or SOC-112
MKT-432: Strategic Marketing Planning
This is the capstone course of the undergraduate marketing curriculum. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs. Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments. Offered every semester. Writing Intensive Course.
Prerequisites:
MKT-113, MKT-337 and three of the following: MKT-222, 229, 320, 345, 350, 360, 433, or 442.
MKT-433: Multinational Marketing
This course explores the development of international marketing programs from the determination of objectives and methods of organization through the execution of research, advertising, distribution and production activities. Students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social and physical dimensions of the environment. Students also consider the changes in marketing systems and the adoption of marketing philosophies and practices to fill conditions in different countries. Offered once a year. Global marker.
Prerequisites:
MKT-113 and ECO-202

Students may select either INT-433 or MKT-433.

Students also may choose any six (6) courses with the MKT prefix, ADV-263, ADV-340, QSO-330, or any ADV/FMK/MKT/RET internships.

Free Elective Credits: 15

Total Credits: 120

Transfer of Credit

If you are a student who wants to transfer to SNHU or if you simply want to finish what you’ve started, we try to make transferring as easy as possible. We will accept up to 90 transferred academic credits and we automatically complete an official credit evaluation as part of the application review process.

SNHU's online degree programs meet the needs of today's students while ensuring educational quality and real-world applicability. Contact us to learn more about the SNHU difference.

Contact Us
 
Admission

Phone: 888.327.SNHU
Email: enroll@snhu.edu