Is the Marketing Degree Online Right for You?
Do you want accountability for your results? Are you interested in how human behavior and business interact? Are you a creative problem-solver? If so, then the Bachelor of Science in Marketing degree online at SNHU may be right for you. Earning your BS Marketing degree online can prepare you for a variety of careers in the dynamic, creative, results-oriented marketing field.
Contact us to learn about the SNHU difference.
Why the BS Marketing Degree Online at SNHU?
As a private, affordable, nonprofit, accredited university, SNHU focuses on ensuring you have the necessary skills to succeed. Whether you enroll in the Marketing degree online or at any of our five regional campuses, you will benefit from an SNHU education:
- A BS Marketing degree that enables you to explore various marketing fields.
- Quality education at one of the most affordable tuition rates available.
- Choose how you want to learn: online, campus-based or a combination.
- Professors and instructors who are actively involved with their students’ success.
- High-quality instruction from marketing faculty with a wealth of real-world marketing expertise.
- Students in our BS marketing degree online program have 24/7 access to class – attend when it is most convenient for you.
BS Marketing Degree Online Program Focus
Structure your BS marketing online degree program to fit your interests by taking advantage of the wide variety of elective offerings. Broad elective offerings in the BS Marketing degree program include courses in areas such as advertising, branding, communication, campaign development, retailing and sales.
In addition, online marketing degree students interested in social media can focus their studies with the Social Media Concentration.
BS Marketing Online Degree
Employment Opportunities
Students who complete the BS Marketing degree online program have the skills for a variety of marketing career options in entry- and mid-level roles.
Marketing students graduate with a professional portfolio and a solid background in several aspects of marketing, including:
- advertising
- customer relations
- market research
- product/brand management
- product distribution
- purchasing
- retail management
- sales
The U.S. Bureau of Labor Statistics reports various employment opportunities in Marketing are expected to increase by 14 percent through 2020.
Visit our Career Development Center online to learn more about career opportunities in Marketing.
BS Marketing Curriculum
Students taking the BS Marketing degree online or through one of our campuses benefit from a comprehensive marketing curriculum supplemented by business courses applicable to the real world. With a wide availability of electives, students enjoy the flexibility to pair their marketing degree studies in other areas of interest, including communication or psychology, for example.
Required Core Courses
BA/BS Core (Required Courses may differ based on program)
Business Core
MKT 337 Marketing Research
MKT 345 Consumer Behavior
MKT 432 Strategic Marketing Planning
Choose any seven from the following courses:
MKT 222 Principles of Retailing
MKT 229 Principles of Integrated Marketing Communications
MKT 230 Retail Sales Promotion
MKT 266 Services Marketing
MKT 270 Professional Selling
MKT 320 Sales Management
MKT 322 International Retailing
MKT 350 Ethical Issues in Marketing
MKT 360 Direct Marketing
MKT 378 Brand Communications
MKT 442 Retail Management
ADV 263 Advertising Copy and Design
ADV 340 Advertising Media Planning
QSO 330 Introduction to Supply Chain Management
Free Electives (15 credits)
Transfer of Credit
If you are a student who wants to transfer to SNHU or simply want to finish what you’ve started, we try to make transferring as easy as possible. We will accept up to 90 transferred academic credits and we automatically complete an official credit evaluation as part of the application review process.
SNHU's Online degree programs meet the needs of today's students while ensuring educational quality and real-world applicability. Contact us to learn more about the SNHU difference.