The online marketing graduate certificate from Southern New Hampshire University focuses on several key marketing components and how each is integrated into an overall business plan. From implementing online marketing strategies to using analytics to strengthen customer relationships, you'll explore the best practices companies use to successfully market their products and services.
The marketing certificate online program also offers you the flexibility to choose from a selection of courses that best meet your interests, including relationship-selling strategies and brand management. The graduate-level coursework is ideal for those who wish to focus on one area of marketing as well as those who need to learn about several aspects of the field.
Earning your graduate certificate in marketing will help you compete for highly coveted marketing positions. You'll gain a keen understanding of the tools, technology and tactics needed to successfully market goods and services – in both the for-profit and nonprofit sectors.
As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your marketing certificate online at SNHU include:
Opportunities for those with a graduate marketing certificate continue to increase as more businesses and organizations realize that well-executed marketing is critical for reaching their goals. The U.S. Bureau of Labor Statistics reports employment in marketing is expected to increase by 12 percent through 2022. In 2012, about 24 percent of advertising and promotions managers worked for advertising agencies. About 16 percent of marketing managers worked in the management of companies and enterprises.
In the graduate marketing certificate online program, you’ll gain a foundation in marketing strategies and develop the latest marketing skills in the areas that interest you the most.
This course is a study of the activity by which organizations discover consumer and other organizations' needs and wants, and then provide satisfaction through a mutually beneficial relationship. Students will explore the topics of selecting a target market, conducting marketing research, and designing product, price, promotional, and distribution strategies through the development of a marketing plan.
MKT - Students may select four (4) Marketing electives
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 30 percent tuition discount for active-duty service members and their spouses.
Application Fee ($40), Graduation Fee ($150), Books (course-by-course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...