Today's business environment demands that marketing professionals be nimble. It means strategically assessing resource constraints and providing creative solutions on the fly. The Master of Science in Marketing program at Southern New Hampshire University will prepare you to take these challenges head on and advance in your industry.
The master's in marketing online coursework focuses on brand building, marketing campaign planning and analysis, and engaging target audiences through every modern media channel available. You'll acquire essential analytical, critical-thinking, communication and decision-making skills.
The MS in Marketing program will help you develop critical skills in brand management, customer loyalty, audience engagement through diverse media and comprehensive marketing plans. You'll be prepared for professional careers as marketing analysts, brand directors or related marketing positions in public, private or government sectors.
In the master's in marketing online program, you'll learn how to:
As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your master’s online at SNHU include:
Acceptance decisions are made on a rolling basis throughout the year for our 5 graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options. Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.
The U.S. Bureau of Labor Statistics reports various employment opportunities in marketing are expected to increase by 9% through 2026* in a variety of industries, including marketing agencies, science and technology, manufacturing, finance, insurance, trade and more. Marketers exist in many industries and often work closely with upper management.
Because of the diversity of marketing courses available, Southern New Hampshire University's master's in marketing online program prepares you to start or advance in a variety of careers, including brand management, marketing analytics, corporate communications, advertising, marketing research, product development and sales management.
The curriculum features an in-depth marketing foundation, while offering a broad range of electives that allow students to tailor the program more specifically to their areas of interest in support of career goals.
Total Credits: 36
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 25% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
*Tuition Rates are subject to change and are reviewed Annually.
$40 Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
Southern New Hampshire University is accredited by the New England Commission of Higher Education as well as several other accrediting bodies.
This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on College Navigator.
*All concentrations associated with the program are also accredited through ACBSP.