A timeless sense of style and a firm grasp of business strategy go hand-in-hand with the fashion merchandising major at Southern New Hampshire University. You'll learn how to identify what styles will sell and how to present visual cues that prompt consumers to buy in this bachelor's degree program.
The fashion marketplace is dynamic – seasons, cultures, new materials and retro ideas all influence hot new trends. It takes a trained eye and skillful manager to showcase and sell style to a fashion-conscious public. You'll study fashion marketing, color and textile theory, and consumer behavior at while you learn about retail operations, planning and management.
As a fashion merchandising major at SNHU, you'll gain a focused skillset and practical experience that you can apply immediately to the fashion and retail world. The program gives you the chance to:
You’ll also gain valuable real-world experience by completing a fashion merchandising internship that provides you with the opportunity to show employers the value you can add to a business.
Faculty in SNHU's BS in Fashion Merchandising Management understand the fashion marketplace intimately. Small class sizes give you the opportunity to interact with instructors who know firsthand how style, business and technology intersect.
As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your bachelor’s degree in fashion merchandising management at SNHU include:
The fashion merchandising industry covers the entire globe, from the fashion capitals of the world to local boutiques. Graduates of our fashion merchandising major will find opportunities as:
SNHU students and alumni have worked for a number of well-known companies, including:
In SNHU's undergraduate fashion merchandising program, you'll combine your understanding of design and color theory with business planning and marketing. Textiles, retailing and merchandise planning are just the beginning – you'll also choose from electives in consumer promotion, retailing management and global fashion merchandising.
You'll also earn valuable, real-world experience by completing a fashion merchandising internship. Prospective students are encouraged to contact the Admissions Office to learn more how this program can further their careers.
Free elective Credits: 15
Fashion principles and procedures used in planning, selecting, pricing and selling fashion goods in retail stores, catalogs and on the Internet are studied. Merchandising systems, assortment plans and inventory control methods are analyzed. A field trip to New York City's market district is a possibility.
Textile information pertinent to merchandising is included in this course. Analysis of fibers, yarns and weaves, fabric recognition, and a detailed study of natural and man-made materials are emphasized.
Fashion is another term for the costume of a time and place, an expression of a period with all of its passions, politics, attitudes and history. This course considers textiles, silhouettes, shapes, and design adaptations in light of the technological capacities of the time, the geographic environment, social structure, political systems and economic conditions around the globe and over time. Students will gain an understanding of appreciation of how these underpin and influence contemporary fashion design and development.
This course seeks to instill in students a complete understanding of the influence of merchandise planning and purchasing on retail profit. Students analyze profit and loss statement and demonstrate a complete understanding of the factors that influence the retailer's financial performance.
The overall objective of this course is to explore the role that sustainability plays in fashion merchandising managers' decision to buy from vendors. It explores production and commercialization decisions with respect to buying green. It exposes students to the influence of social responsibility on fashion retailers' decisions.
Effective merchandise management involves efficient decision making. Ordering, keeping and managing the right merchandise in terms of size and quantity are the key to a retailer's success. Retail merchandise management brings to light the vital relationship between the manufacturer and the retailer. Students explore various strategic techniques that influence profit including vendors-fashion retailers' negotiations over merchandise.
This course applies the qualitative and quantitative investigations approaches to fashion and fashion accessories. Students will analyze descriptive and inferential statistics to understand consumer taste for current and future trends in fashion.
Students utilize knowledge accumulated in various courses of the program to design a fashion merchandise strategy for a local fashion and apparel retailers or a strategy for fashion accessory retailers. This course considers both qualitative and quantitative research methodologies to investigate management issues or examine opportunities for fashion retailers.
This course focuses on effective supply chain strategies for companies that operate globally with emphasis on how to plan and integrate supply chain components into a coordinated system. Students are exposed to concepts and models important in supply chain planning with emphasis on key tradeoffs and phenomena. The course introduces and utilizes key tactics such as risk pooling and inventory placement, integrated planning and collaboration, and information sharing.
Select two (International):*
This course analyzes global trades in textiles and apparel. The course explains the necessity of export and import in the textiles and apparel industry. Topics include global trades in apparel (the benefits of export and import), trade policies and trade organizations.
This course compares and contrasts retail institutions in selected countries. Students examine the social, economic and political influences on the development of global retailers and consider how retailing trends spread from culture to culture. Students also examine the similarities and differences in merchandising, sales promotion, pricing, personal selling and electronic retailing policies of retailers around the globe. This course is cross-listed with INT 322. Global marker.
Select two (Consumer Production):*
Select two (Consumer Production):*
This course focuses on sales promotion in the retail sector. The specific needs of retailers in the areas of advertising, visual merchandising, personal selling, and special events planning are among the topics addressed. The culminating project will be a sales promotion plan that will include a major special event. This project is designed to be flexible to support the range of retailing interests represented in the class.
Retail marketing is a highly charged, highly competitive component of the marketing discipline. Consumers everywhere and of every age and economic category, are well informed by internet sources. Driven by access and awareness, they are looking to be courted and enticed to buy one merchant's goods over another. Visual merchandising is the art and business of creating such attraction, using merchandise that is color coordinated, accessorized, sparkling, exciting, and causing shoppers to stop, take a closer look, and buy. Visual merchandising is retail theater at its best, complete with costumes, props, and sets. Like all marketing, however, visual merchandising has a clear purpose - sales- and therefore is strategic in nature, a component of a larger marketing picture. This course addresses the creative and strategic nature of visual merchandising, connecting students with both the flair and fancy of visual merchandising and the nitty-gritty of strategic planning, and clarifying the connection between them.
This course explores the behavior that consumers display in searching, purchasing, using, evaluating and disposing of products. Offered every semester.
Select two (Retail):*
This course studies the basics of retailing and emphasizes the development of retail institutions, store layout and design, merchandising, pricing and problems retailers experience in today's business environment. Offered every semester.
This course addresses web-based fashion and retailing business issues. On the one hand it explores the influence of technology on fashion products development. On the other hand it explores the role that technology plays at various levels of the retail business including supply chain development, retail channel management and consumer shopping experience.
An advanced course that moves beyond the scope of MKT 222, this course is geared to the retailing major. Store operations, human relations, information technologies, shopping center management, merchandising policies and industry trend analysis are covered. Guest speakers and study tours to retail companies are included. Writing intensive course.
You also have the option of earning your bachelor’s degree in Fashion Merchandising Management in just three years through our innovative Degree in Three program. Combining traditional classroom studies with unique out-of-classroom learning experiences, Degree in Three lets you:
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...