The value of big data in an information-based economy is astronomical. So is the demand for professionals who can analyze that knowledge and gain insight from it to make mission-critical business decisions.
The Master of Business Administration in Business Intelligence will develop you into a savvy leader with an enterprise wide perspective on data. It will teach you to analyze patterns, put them into context, and draw a direct line between information and results. In the process, you'll look at the technology that bridges the gap between raw data and analysis and learn how to correlate the most relevant information with specific business challenges.
SNHU's MBA program is one of the most affordable MBAs in the nation and can be completed in just over a year. The coursework by design is readily applicable to your real-world challenges. You'll develop projects that serve your business needs while simultaneously becoming a stronger, more capable leader.
Taught by analytics and IT experts, SNHU's MBA in Business Intelligence program complements the traditional MBA education in economics, marketing and operations with data-driven tactics that can be applied to almost every business vertical. You'll explore data quality and interpretation, while learning to identify patterns, relationships and opportunities that you can use to influence business strategies and tactics.
The program combines research, real-world case studies and best practices to focus on:
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your online MBA at SNHU include:
Acceptance decisions are made on a rolling basis throughout the year for our five graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options. Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts. Candidates must also submit an acknowledgement form and professional resume.
Employees with a master's degree earn 20 percent more on average than those with only a bachelor’s degree and almost 80 percent more than those without a degree, according to the U.S. Bureau of Labor Statistics. They are also significantly less likely to be unemployed.
The job market for business intelligence pros is growing as fast as big data itself. According to the McKinsey Global Institute report "Big Data: The Next Frontier for Innovation, Competition and Productivity," the U.S. will face a shortage of more than 1.5 million managers and analysts who are capable of processing big data and making decisions based on the results. The U.S. Bureau of Labor Statistics agrees that demand for this skill set is high. Marketing research analyst jobs will grow by 32 percent and management analyst positions will expand by 19 percent through 2022.
The skills and knowledge you learn in SNHU's MBA in Business Intelligence will prepare you for those jobs and others in high demand, including:
As an MBA graduate, you'll find relevant management and analysis opportunities across private and public sectors, particularly in information technology, energy and utilities, finance services, investment banking, accounting, marketing research, sales and government agencies.
The MBA in Business Intelligence enables you to focus on data quality and interpretation beyond a traditional MBA curriculum. Nine core courses provide a solid foundation in such areas as managerial accounting, information technology and quantitative analysis for decision-making. Three concentration courses take you deeper into business intelligence, examining big data at the macro level and focusing on business implications and opportunities. Those with non-business academic backgrounds may be required to take foundation courses.
You can also pursue a graduate certificate beyond the standard degree program, which allows you to list another significant credential on your resume with minimal additional coursework (typically at a reduced credit load, depending on the electives selected).
We live in a world where substantial amounts of data are available at the touch of a button. While this may be a very empowering prospect, it can also be overwhelming. In this course, students will examine the status of Big Data, its impact on the business world, and the career options that may be available as a result. Emphasis will be placed upon the verification of data, the role of regulatory organizations, and the privacy and ethics issues that surround its use.
The role of many analysts is as much about interpreting the results of data analysis as it is about gathering the data and "crunching the numbers." In this course, students will learn how to evaluate data in context, interpret data trends, and receive an overview of decision support management techniques such as predictive modeling, risk assessment and optimization, and analytics algorithms, which will set the stage for more advanced study in subsequent courses. Concepts from enterprise data management, including data warehousing and business intelligence, will provide a foundation for examining the topics of data mining, advanced and dimensional data modeling, and decision support system development as techniques for an organization's competitive advantage.
In addition to the gathering and interpretation of data, today's business environment calls upon the analyst to communicate the results of data analysis to a variety of audiences. In this course students will learn how to synthesize the technical components of data analysis into reports, presentations, and visual dashboards that are meaningful for the intended audience and deliver those components in a coherent, convincing format.
This coursework may be exempt based on undergraduate coursework.
This is an applied course, which will provide students with the mathematical knowledge and skills that underlie many courses offered in the school of business. Students will learn the fundamental concepts and methods of linear algebra, mathematical functions, differential calculus and statistics and their applications to business. They will also sharpen their quantitative, analytical and problem-solving skills that are so important for success in the world of business today.
This course is intended to provide the student with a concisely focused yet rigorous introduction to both micro- and macroeconomic theory needed at the foundational level of a graduate degree program. Some of the topics to be addressed include: market behavior; demand theory and related elasticity concepts; production and cost theory; managerial decision-making in perfectly competitive and imperfectly competitive markets; GDP determination; unemployment and inflation; and fiscal and monetary policy.
This course is designed to help future business leaders across all functional areas appreciate and understand the rules and regulations, processes and procedures, and significance of financial accounting statements and reports. It provides a balanced presentation between how statements are prepared and, more importantly, how to analyze these statements and footnotes to assess a company's performance within the industry and management's performance within a particular company. New government regulations have made the integrity and quality of financial accounting information everyone's responsibility. This course will help future business leaders conduct better internal audits, improve forecasts and valuations, and make better management decisions.
This course focuses on the theory and application of business regulations and the laws of contracts, agency, property and business organizations. Background preparation: 3 credit hours in business law or the equivalent.
This course is a study of individuals and groups and their interaction. Students examine theories of motivation, communication, leadership, power and change with practical relation to contemporary issues. They also study organizations for key design variables and reward systems aimed at improved performance and organizational efficiency through employee motivational programs, participative management and cooperative decision making.
This course will focus on the basic of business by introducing the student to the business environment, by focusing on the big picture, on identifying internal and external opportunities for growth, and resource management. The course will also present techniques for managers to stay current and to apply creative solutions to problems. The students will be introduced to the programmatic themes of globalization, leadership, team work, and ethics.
Finance is the language of business, and in this course students will take their understanding of finance to the next level by using analytical skills when dealing with financial reporting. Students will apply financial and analytical skills gained in prior coursework, as well as principles of corporate finance, to business decision making. The course covers financial statements and other reports, the basics of financial forecasting and budgeting, and the communications and vocabulary related to financial statements.
The course will focus on people management at all levels: individual, team, internal and external networks. Interpersonal skills will be focused upon, as well as strength finders. The students will learn conflict management, negotiations, and how to develop a creative culture. The students will also learn how to establish productive relationships, motivate people, and align teams and individuals to a vision; as well as how to be an agent of change.
The course will focus on brand management and how marketing should be approached as a partner in strategic decision making, both internally and externally. Students will study strategic positioning, market opportunities, pricing strategies, market analysis, as well as product differentiation. SWOT analysis and the marketing mix will be covered in a decision making focus, together with the programmatic themes of globalization, leadership, team work and ethics.
This course is a continuation of MBA-550 and it looks at corporate culture and social responsibility, on how to build a sustainable business and how to promote corporate ethics and values. The course also looks at how to deal with group think, diversity and cultural awareness, civic engagement, and how to be at the forefront of using environmental and sustainable practices that have a positive global impact. The course will also discuss personal ethics, in relationship to corporate ethics, governance and civic mindedness.
This course is a continuation of MBA-520, and it focuses on decision-making based on quantitative and qualitative data, microeconomic variables, and internal financial priorities. The course will hone operational and investment decision-making skills with respect to organizational sustainability and growth, mergers and other business combinations, debt vs. equity funding, capital markets, etc. The course will also touch upon foreign currencies, foreign direct investment (FDI) and international trade.
The course will focus on the macroeconomic aspect of business, including the governmental side (local, national, international), by diving into public policy, regulatory bodies, regulations' impact on business, trends and current politics and their impact on business, power structures and lobbying.
The course will present aspects of project management, monitoring and measuring KPIs; as well as taking advantage of technology to create automation and sustainability. Students will learn to collect, identify and determine quality measures and use common methodologies and strategic planning processes. The course looks at technology management and operations management from a strategic perspective, creating a common view into the different layers of a business.
As the final stop in students' journeys toward earning their MBA, this capstone course integrates previous coursework and practical experience with a focus on authentic demonstration of competencies outlined by the program. Rather than introducing new concepts, students will synthesize and integrate prior learning to design or develop a capstone project as a culmination of their studies.
Application Fee ($40), Graduation Fee ($150), Books (course-by-course)
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