What Does Nonprofit Mean for College Students?
You can earn a degree and a good education at both profit and nonprofit universities. The main difference between the two types of universities is how they spend the money they receive. Being a nonprofit university means that the revenue earned is reinvested into programs and services that help students and on initiatives that contribute to the university’s mission.
As the terms imply, a for-profit university or other for-profit business makes a profit on the money it generates, while a nonprofit school does not. That doesn’t mean nonprofit universities don’t bring in revenue. It means they reinvest that money into their programs, facilities and other offerings rather than paying dividends to shareholders
Reinvesting in Student Opportunity and Success
Southern New Hampshire University (SNHU), for example, reinvests its revenue based on the university's mission of expanding access to higher education to as many people as possible. That means developing high-quality educational programs ranging from traditional to online degree programs, competency-based programs, coursework only and more, designed to help learners transform their lives through education in a way that works best with their lives.
“The focus at nonprofit universities is reinvestment. That redistribution of resources nurtures the university and greater community, based on what is best for learners, their outcomes, and their communities,” said Lisa Marsh Ryerson, interim university provost at SNHU. “It allows us to remain mission-focused when allocating funds: how can we use our revenue to continue transforming lives at scale?”
It goes beyond program development and encompasses facilities and services provided to students on campus and supports the entire global campus throughout the entire learner experience including admission, financial aid, advising, learning resources and career services, among many other efforts.
“Being a nonprofit allows us to do that in a very seamless way, with no friction, because it’s tied to our mission,” said Amelia Manning, SNHU’s chief operating officer and executive vice president. “There’s no pressure on the institution to deliver beyond a margin that helps the university sustain itself over the long term. It’s why we’re able to keep our costs low and offer some of the lowest online tuition rates in the nation.”
As a nonprofit, SNHU is able to turn its revenue back into the mission, also allowing the university to invest more in student success and other areas for which it holds itself accountable.
“It enables us to give back to the communities in which we serve, invest in critically important work, and serve the underserved or those for whom college is not a guarantee,” Ryerson said. “We wholeheartedly believe that education remains the greatest driver of social change. Being a nonprofit university enables us to create a community of care and address the barriers to education in a holistic way, all while meeting our student success and persistence goals.”
In 2020, for instance, SNHU supplied financial support to provide nearly 100,000 meals to Manchester, New Hampshire school students, to replace the meals they missed when the COVID-19 pandemic shuttered schools across the state. The decision to launch the program didn't consider whether it would make a profit. Instead, it helped serve SNHU’s mission to improve the lives of those in its community.
SNHU launched its Social Justice Emergency Fund, in early 2021, to help support learners with financial difficulties that would stop them from continuing their education successfully.
“We were able to dedicate $3.9M to focus on fast delivery of emergency aid to students via a mobile-friendly application that not only helped to offset housing, food, and transportation costs, but also directed students to resources in their communities,” said Jada Hebra, SNHU’s chief diversity officer and senior vice president. “In this way, we were able to both prevent and remediate emergencies and streamline the process of providing high-impact support in a nimble and caring manner.”
Why Does It Matter to Students?
Whether the university you attend is for-profit or nonprofit may not affect the type or quality of education you receive. Manning encourages potential students to focus on the services and support a school offers its students. Earning a degree is hard work, and almost everyone needs support along the way. She suggests looking for examples of how a school is investing in student success; do they charge for academic support services, or is it part of tuition – what do current and former students say about their experience?
“Asking those kinds of questions is what I think is really important as they’re going through the consideration step,” Manning said.
A central focus of the university's mission is to serve students and focus solely on helping any learner succeed if they are willing to put in the work. With a focus on learner success versus net profit, it’s easier to reach out to students who need help, develop programs and services students are asking for, and even experiment with new programs and educational models.
“That’s not always easy to do if you have to report to shareholders about things that aren’t necessarily tied to learner outcomes,” Manning said. “As a nonprofit, it’s easy to do that.”
Nonprofit colleges and universities can keep their students centered in all that they do, anticipating potential roadblocks and considering how instructors and the institution as a whole can help.
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Joe Cote is a staff writer at Southern New Hampshire University. Follow him on Twitter @JoeCo2323.
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About Southern New Hampshire University
SNHU is a nonprofit, accredited university with a mission to make high-quality education more accessible and affordable for everyone.
Founded in 1932, and online since 1995, we’ve helped countless students reach their goals with flexible, career-focused programs. Our 300-acre campus in Manchester, NH is home to over 3,000 students, and we serve over 135,000 students online. Visit our about SNHU page to learn more about our mission, accreditations, leadership team, national recognitions and awards.