SNHU Spotlight: Jolene Stetz, BS in Marketing Grad

When Jolene Stetz '21 finished her first class at Southern New Hampshire University (SNHU) with an A, she knew she was finally in the right place, at the right time and surrounded by the right staff, faculty and peers. She felt supported, for possibly the first time, in her pursuit of higher education.

After high school, she wasn’t sure of her career goals. “I just felt like I needed to kind of establish what I wanted to do with my life and where I want it to be,” Stetz said. Having already attended two traditional colleges, she also realized that day classes and commute time didn’t fit her lifestyle. On top of that, a negative experience with an instructor left her feeling alone in her journey.

But now, Stetz holds a bachelor’s degree in marketing from SNHU, where she maintained a 4.0 GPA while working full-time as a content editor for a video licensing company.

“The flexibility that Southern New Hampshire University offers — I probably wouldn’t have ever been able to go back to school without it,” she said.

Motivated by Mom

Stetz learned that her mother, who did not have a college degree, felt stuck in her life once her children grew up and moved away from home.

“She didn't want me to ever feel trapped, or to ever feel like I had hit a wall in my life, in my career,” Stetz said. She believed education and experience are the way forward, and she wanted her daughter to have the ability to grow professionally.

After her mother passed away, Stetz decided once and for all to return to school — and made it her priority.

Given her previous college experiences, Stetz sought a school she could rely on for support and flexibility — criteria she knew she needed. So, with her mother's hopes for her and a better understanding of herself and her goals, she found her way to SNHU.

“When I got accepted to SNHU, I was ecstatic,” Stetz said. “I was so sure that I wouldn't even be accepted to college.”

Better yet, she was able to transfer several classes' worth of credits she previously earned, accelerating her timeline, putting her on track to finish her bachelor’s degree in just over two years.

Navigating Enrollment and Coursework With Support

Stetz didn’t want to go through her education alone — and she wouldn't. From her first phone call with an admission counselor to inquire about SNHU and the application process, she knew she could trust the institution. “(The admission counselor) was very open, talked to me through every question that I had … and then gave me things that I hadn't even thought to ask,” Stetz said.

She could complete her coursework each week when it made sense for her — often after she got out of work at 5 pm and made dinner. Even when she reached out to instructors with questions at night, she usually heard back quickly. "It made me feel like my time was important and my schedule was important,” Stetz said.

Plus, she knows her instructors brought a wealth of knowledge to the classroom and were professionally qualified, having real-world experience working with organizations from NASA to NBC.

“I was surprised by the level of support because I felt like I hadn't had that in the past," she said. "And then stepping into (SNHU) ... all of a sudden, everyone was on my team. Everyone wanted to help me succeed.”

She didn’t only gain knowledge and support from her instructors. Stetz also felt the weekly online discussion posts enriched her experience.

“Getting the feedback on the discussion boards from students from all over the place with all different kinds of backgrounds has really opened my own experiences and improved the depth that I'm getting from the information in class because I can see how it applies to other people and to other walks of life,” she said.

She connected with some of her classmates on social media, and they often checked in with one another to see how they were doing and discuss assignments and their lives in general.

“I feel like there is this connotation about online school that you have to do it alone ... I haven't felt that at all,” Stetz said.

Growing in Industry Knowledge and Confidence

Stetz decided to pursue a bachelor’s degree in marketing with a double concentration in digital marketing and social media marketing because they merge her interest in digital media and her desire for a strong business foundation.

When she finished her program, she worked for a company with more than 400 media partners globally. She edited videos to share on social media and studied analytics to inform social media strategy.

Now, Stetz is the head of content, overseeing the digital content management of an expansive video library. Some of the work she's involved in is reminiscent of the projects she completed as a student, and the resources her instructors provided her continue to be useful.

“I feel like my coursework at SNHU is allowing me to be a better coworker and a better employee,” she said.

The industry knowledge she learned in the classroom has also helped her develop confidence, whether sitting in a meeting at work or networking with business leaders. “I think my degree has taught me a lot about myself and given me a self-confidence that I never had before,” Stetz said.

When she would tap into a network of business professionals through her honor societies, she understood the industry jargon they used. “And that is such a fun feeling to be in the in-crowd,” she said.

Not Done Yet: Continuing Her Educational Path

As Stetz wrapped up her bachelor’s degree, her academic advisor, Rob Sturgis, helped her apply to master’s degree programs. By 2023, she had earned a master's in digital and social media marketing from a university in Scotland.

"The work throughout my graduate program was supported by the foundation that SNHU provided," Stetz said. "The nature of asynchronous online learning reinforced my ability to be a self-starter, which has served me well throughout further schooling and in the professional realm."

Her goal is to become a marketing director one day, and she's also considering a doctorate degree with an interest in academia once she has more experience in the field.

"My advice for anyone looking to progress their career is to surround yourself with people that are smarter than you at what they do, and stay curious," Stetz said. "If you say, 'I don't know,' always follow it with, 'but I can figure it out.'"

Rebecca LeBoeuf Blanchette '18 '22G is a writer at Southern New Hampshire University, where she fulfills her love of learning daily through conversations with professionals across a range of fields. She earned her Bachelor of Arts in Communication with a minor in Professional Writing at SNHU’s campus in Manchester, New Hampshire, and followed her love of storytelling into the online Master of Arts in English and Creative Writing at SNHU. Connect with her on LinkedIn.