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Caitlyn Carey, graphic design student, in pink cardigan smiles at green laptop. With text: Caitlyn Carey '15

Social Media Marketing Degree Online BS in Marketing Concentration Courses

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Register By: June 25 Classes Start: June 27

Succeed in Social Media Marketing

  • $320/credit (120 total credits)
  • Transfer up to 90 credits
  • No application fee or SAT/ACT scores needed
  • Prepare for industry-recognized credentials
  • Accelerated BS-to-MS pathway
  • Program accredited by ACBSP

Social Media Marketing Degree Concentration Overview

Learn how to leverage social media to engage consumers, build loyalty and drive business in the online Bachelor of Science in Marketing with a concentration in Social Media program.

Southern New Hampshire University's social media degree concentration weaves social media theory and practice with traditional marketing strategy. By electing the social media concentration, you'll dive deeper into the ever-evolving and high-growth online social media marketing environment. You'll learn how to target and engage online communities and, in turn, spread brand messaging to new audiences.

Within the broad field of marketing, a social media degree concentration stands out as a specialization that businesses are demanding. SNHU gives students the opportunity to gain expertise in this rapidly evolving field. Instructors are well versed in the practical execution of social media strategy. In addition to the courses that specifically relate to the online social world, new media is deeply integrated into the core coursework of the bachelor’s in marketing program.

Learn how to:

  • Use social media tools and strategies to develop campaigns that engage consumers and achieve organizational goals
  • Analyze primary and secondary data to position a product in the market
  • Recommend strategies for an effective marketing mix
  • Develop strategic marketing plans that align with an organization's mission, objectives and goals
  • Employ effective written and oral communication skills
  • Apply legal and ethical principles to marketing activities
  • Collaborate with internal and external cross-functional teams

As an added bonus, students in this program will also have the opportunity, if they so choose, to gain their HubSpot Social Media Certification, which can help you stand out with employers by giving you the tools you need to shape conversations around businesses and building brand loyalty. Additionally, other courses in this degree program have alignments with industry-relevant certifications that can enhance your learning experience.

Accelerated Bachelor's-to-Master's Pathway Option: Earning a master’s degree can set you apart in a competitive field and prepare you for top marketing jobs. Our BS-to-MS accelerated degree pathway can help you earn your degree faster.

Faculty Testimonial, Marketing and Social Media, SNHU

Jessica Rogers shares her experience as a Marketing and Social Media program faculty member with Southern New Hampshire University.

Career Outlook

A social media-focused BS Marketing degree from SNHU will help you build the skills you need to succeed in a number of different marketing roles.

Dr. Jessica Rogers with the text Dr. Jessica Rogers“The role of marketing ...transcends all borders of an organization, to include everything from front line employees representing the brand, to digital marketing campaigns," said Dr. Jessica Rogers, senior associate dean of marketing at Southern New Hampshire University and author of "The Digital Marketing Landscape: Creating a Synergistic Consumer Experience." "I tell students that marketing is a great career as there is the opportunity for both the strategic mind and creative mind to be successful.”

The U.S. Bureau of Labor Statistics reports that various employment opportunities for advertising, promotions and marketing managers are expected to increase by 10% through 2030.1 The demand for social media marketing experts exists in almost every industry, including entertainment, healthcare, journalism, politics and retail.

Meleena Eaton with the text Meleena Eaton"Social media continues to be an ever-changing industry," said Meleena Eaton, associate dean of marketing at Southern New Hampshire University. "For those individuals who have a passion for marketing and enjoy about applying what they know to developing strategies for new and changing platforms, a career in social media can be very rewarding. Our program here at SNHU, seeks to provide our students with every opportunity to be competitive in this exciting field.”

By exploring the broader field of marketing with a unique focus on social media, you'll come away with the knowledge you need in a variety of professions, including:

  • Social media manager: Help organizations communicate with customers, advertise new and existing products, establish brand identity and create brand loyalty through social media channels.
  • Social media coordinator/social media strategist: Plan, execute and monitor social media strategies that help drive sales, brand awareness and customer engagement.
  • Online community manager: Act as a "brand ambassador," helping build relationships with new and existing clients through social media channels.
  • SEO strategist: Use digital marketing principles to optimize inbound organic traffic from search engines to company websites.
  • Advertising and promotions manager: Work closely with leadership to develop advertising budgets, contracts and media plans.
  • Marketing manager: Conduct market research, coordinate marketing campaigns and overall marketing strategies, oversee product development and more.
  • Brand/product manager: Help determine the goals and direction of a brand, leverage performance insights and manage long-term campaign strategies.

Start Your Journey Toward an Online Social Media Marketing Degree Concentration

Courses & Curriculum

SNHU's online social media degree concentration presents a broad knowledge base, providing access to the theory, history and application of using social media in a marketing context. You'll learn to engage and enhance the brand experience while strengthening the relationship between customer and product.

This specialized online marketing degree program consists of 4 concentration courses:

  • Social Media Marketing Strategy
  • Social Media Campaign
  • Digital Advertising
  • Writing for New Media

Social Media Marketing Strategy will challenge you to successfully create and implement a social media marketing campaign. You'll then evaluate and measure its success. The course will focus on key elements such as identifying social media tactics with the appropriate target market and developing strategies to engage those markets through relevant social media channels.

A requisite of Social Media Marketing and Strategy, Social Media Campaign further develops your ability to successfully implement a social marketing campaign. The course will focus on key elements such as audience, campaign objectives, strategic plan, tactics, tools and metrics to measure success.

The Digital Advertising course explores the entire digital advertising landscape – including search-advertising strategies, social media marketing and inbound marketing.

Steve Geibel with the text Steve Geibel"When you say the words ‘digital marketing,’ nine out of 10 people assume you mean social media. But that’s just one piece,” said Steve Geibel, adjunct instructor at SNHU. By taking a broader look at digital advertising, this course helps you understand the value of each tactic, both on its own and as part of an overarching strategy.

Finally, Writing for New Media can help you build content-development skills critical for new and emerging digital media technologies. You'll explore the various strategies for delivering and adapting essential information through diverse multimedia platforms.

Christine Viera with the text Christine Viera"The courses were fabulous," said Christine Viera '21. "I definitely learned an amazing amount from each of them. The classes also build on themselves, meaning the program uses the information from previous classes, showing the student that they have progressed in their learning and abilities."

Paired with the major courses of the BS in Marketing program, along with a cutting-edge business core, you'll gain critical skills that can help you stay competitive in a dynamic industry.

“Staying ahead of the competition has never been more important,” said Dr. Jessica Rogers, senior associate dean of marketing at SNHU. “The landscape for businesses is changing so rapidly, that it has become a key strategy to [know what the competition is doing] to help inform your own digital strategy.”

That's why it's important that you'll learn from instructors who've worked in the industry.

Danielle Upham with the text Danielle Upham"All my instructors were amazing," said Danielle Upham '19 '21G. "They're marketers in the field, and they had real-world experience to provide in the discussions every week."

Viera agreed, noting that they were on hand to help her when she needed it.

"The professors were always helpful and easily reachable," Viera said. "I felt that when I needed help or to reach out with a problem, they were accessible and responded quickly."

Curriculum Requirements & Resources

  • Business core: Revised for fall 2020, our undergraduate business programs contain 10 cutting-edge business courses. These core courses are designed to help prepare you for success wherever you go.
  • General education courses: All bachelor's students are required to take general education classes, if not obtained in prior coursework. Through these foundation, exploration and integration courses, you'll learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
  • Technology resources: We also provide cloud-based virtual environments in some courses to give you access to the technology you need for your degree – and your career. Learn more about our virtual environments.
  • Earn math credits for what you already know: Save time and tuition with our Pathways to Math Success assessments. Show your knowledge of the materials in your program's math courses, and you could earn up to 12 math credits – at less than $50 for each course assessment (statistics or precalculus).

Tuition & Fees

As a private, nonprofit university, we’re committed to making college more accessible by making it more affordable. That’s why we offer some of the lowest online tuition rates in the nation—and haven't raised our costs in a decade.

We also offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.

Online Undergraduate Programs Per Course Per Credit Hour Annual Cost for 30 credits 
Degree/Certificates $960 $320 $9,600
Degree/Certificates (U.S. service members, both full and part time, and the spouses of those on active duty)* $675 $225 $6,750

Tuition Rates are subject to change and are reviewed annually. *Note: students receiving this rate are not eligible for additional discounts.

Additional Costs No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)

Frequently Asked Questions

University Accreditation

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.

References