Learn how to leverage social media to engage consumers, build loyalty and increase revenue in the Bachelor of Science in Marketing program with a concentration in social media.
Southern New Hampshire University’s social media degree concentration weaves social media theory and practice with traditional marketing strategy. By electing the social media concentration, you’ll dive deeper into the ever-evolving and high-growth online social media marketing environment. You’ll learn how to target and engage online communities and, in turn, spread brand messaging to new audiences.
Discover how to build a brand through social media marketing and why the best crisis management plan is an organized strategy in this conversation between Major League Soccer player and SNHU student Heath Pearce and Dr. Patricia Spirou, chairwoman of SNHU's marketing department.
Within the broad field of marketing, a social media degree concentration stands out as a specialization that businesses are demanding. As one of the first universities to offer a degree program that focuses on social media, SNHU gives students the opportunity to gain expertise in this rapidly evolving field. Instructors are well versed in the practical execution of social media strategy. In addition to the courses that specifically relate to the online social world, new media is deeply integrated into the core coursework of the bachelor’s in marketing program.
According to Dr. Patricia Spirou, SNHU Marketing Department chairwoman, "Social media marketing is the most sought-after skill in companies today. SNHU's social media marketing concentration for the BS in Marketing will not only expose students to the strategic aspect of both marketing and social media, but also the development, implementation and evaluation of those strategic initiatives which will assist companies in becoming more engaged with their consumers."
As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your bachelor’s in marketing and social media online at SNHU include:
A social media-focused BS Marketing degree from SNHU will prepare you for where the marketing discipline is going and help you get ahead of the curve. You'll come away with the knowledge to enter a variety of professions, whether as a social media marketing manager or coordinator, social media strategist, SEO strategist, online community manager, blogger or copywriter.
The U.S. Bureau of Labor Statistics reports various employment opportunities for advertising, promotions and marketing managers are expected to increase by 9 percent through 2026.* The demand for social media marketing experts exists in almost every industry, including entertainment, healthcare, journalism, politics and retail.
*Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the Internet, at Advertising, Promotions, and Marketing Managers (viewed online November 6, 2017). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.
SNHU's online social media degree concentration presents a broad knowledge base, providing access to the theory, history and application of using social media in a marketing context. You'll learn to engage and enhance the brand experience while strengthening the relationship between customer and product.
This course is designed to give students an understanding of advertising, public relations, corporate communications and sales promotions and the role that the media plays in integrated marketing communications strategies. This course focuses on the planning, research and creative skills needed to reach IMC objectives. Writing intensive course.
This course is designed to give students an understanding of the concepts involved in integrated marketing communication (IMC) which includes a focus on social media and the role they play in advertising, public relations, branding, and corporate communication strategies. This course focuses on the planning, research and creative skills needed to reach promotional objectives.
This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey.
This course explores the behavior that consumers display in searching, purchasing, using, evaluating and disposing of products.
Examine the importance of a company's brand with a focus on the approaches to building, maintaining, growing, and salvaging a brand.
This is the capstone course of the undergraduate marketing curriculum. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs. Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments. Writing Intensive Course.
MKT - Any (1-5) Marketing elective(s)
This course will develop the students' ability to effectively and successfully create, and implement a social media marketing campaign and evaluate as well as measure its success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tool that will enable marketers to build high-value relationships with their constituencies. The course will focus on key elements such as determining and matching social media tactics with the appropriate target market and developing strategies to engage those markets using relevant social media channels.
This course will develop the students' ability to effectively and successfully create and implement a social media marketing campaign and evaluate as well as measure its success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tools to meet the marketing objectives of the organization by building brand advocacy and cross functional management. The students will develop and implement an organizational structure and social media policy that align with the organizational objectives. The course will focus on key elements such as, a) audience, b) campaign objectives, c) strategic plan, d) tactics, e) tools, and f) metrics to measure the campaign.
Select one (1) course form the following:
Select one (1) course form the following:
Twitter, Facebook, blogs, podcasts - the possibilities of social media today are countless and ever-changing. This course is a broad approach to the history, theory, technology, impact and strategic uses of social media. These tools are relatively inexpensive and accessible technologies that enable anyone to create, publish, edit and access messages intended for the smallest to the largest of audiences. Students will examine the strategic uses of social media for community building, civic and political participation, advertising, marketing, public relations, and journalism. This course provides hands-on experience with the most current technology.
Free Elective Credits: 15
Total Credits: 120
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30 percent tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
*Tuition Rates are subject to change and are reviewed annually.
No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...
This program is accredited by both NEASC and ACBSP.