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Caitlyn Carey, graphic design student, in pink cardigan smiles at green laptop. With text: Caitlyn Carey '15

Social Media Marketing Degree Online BS in Marketing Concentration Courses

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Register By: February 25 Classes Start: February 27

Succeed in Social Media Marketing

  • $320/credit (120 total credits)
  • Transfer up to 90 credits
  • No application fee or SAT/ACT scores needed
  • Prepare for industry-recognized credentials
  • $135,030 median salary for marketing managers1
  • Program accredited by ACBSP

Social Media Marketing Degree Concentration Overview

Learn how to leverage social media to engage consumers, build loyalty and drive business in the online Bachelor of Science in Marketing with a concentration in Social Media program.

Southern New Hampshire University's social media degree concentration weaves social media theory and practice with traditional marketing strategy. By electing the social media concentration, you'll dive deeper into the ever-evolving and high-growth online social media marketing environment. You'll learn how to target and engage online communities and, in turn, spread brand messaging to new audiences.

Within the broad field of marketing, a social media degree concentration stands out as a specialization that businesses are demanding. SNHU gives students the opportunity to gain expertise in this rapidly evolving field. Instructors are well versed in the practical execution of social media strategy. In addition to the courses that specifically relate to the online social world, new media is deeply integrated into the core coursework of the bachelor’s in marketing program.

As an added bonus, students in this program have the option for hands-on learning through an internship or experiential learning course guided by the instructor. This option can add marketability to your resume and real-world experience to support your career pursuits.

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What You'll Learn

  • Campaign development using social media tools and strategies
  • Tactics to achieve an effective marketing mix
  • How to Develop strategic marketing plans
  • Effective written and oral communication skills
  • Techniques for primary and secondary data analysis
  • Legal and ethical principles of marketing
  • Cross-functional team collaboration

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How You'll Learn

At SNHU, you'll get support from day 1 to graduation and beyond. And with no set class times, 24/7 access to the online classroom, and helpful learning resources along the way, you'll have everything you need to reach your goals.

Career Outlook

A social media-focused BS Marketing degree from SNHU will help you build the skills you need to succeed in a number of different marketing roles.

Dr. Jessica Rogers with the text Dr. Jessica Rogers“The role of marketing ...transcends all borders of an organization, to include everything from front line employees representing the brand, to digital marketing campaigns," said Dr. Jessica Rogers, senior associate dean of marketing at Southern New Hampshire University and author of "The Digital Marketing Landscape: Creating a Synergistic Consumer Experience." "I tell students that marketing is a great career as there is the opportunity for both the strategic mind and creative mind to be successful.”

By exploring the broader field of marketing with a unique focus on social media, you'll come away with the knowledge you need in a variety of professions, including:

Social Media Manager

Use social media to communicate with customers, advertise products, establish brand identity and create brand loyalty.

Social Media Strategist

Plan, execute and monitor social media strategies that help drive sales, brand awareness and customer engagement.

Online Community Manager

Act as a “brand ambassador,” helping build relationships with new and existing clients through social media channels.

SEO Strategist

Use digital marketing principles to optimize inbound organic traffic from search engines to company websites.

Marketing Manager

Conduct market research, coordinate marketing campaigns and strategies, and oversee product development.

Brand/Product Manager

Help determine the goals and direction of a brand, leverage performance insights and manage long-term campaign strategies.

Meleena Eaton with the text Meleena Eaton

"Social media continues to be an ever-changing industry," said Meleena Eaton, associate dean of marketing at Southern New Hampshire University. "For those individuals who have a passion for marketing and enjoy applying what they know to developing strategies for new and changing platforms, a career in social media can be very rewarding. Our program here at SNHU, seeks to provide our students with every opportunity to be competitive in this exciting field.”

Still relatively new by marketing standards, social media marketing is a dynamic and growing field in the marketing landscape.

Job Growth and Salary

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Job Growth

Employment for advertising, promotions and marketing managers is expected to increase by 10% through 2031.1 The demand for social media experts exists in most industries, including entertainment, healthcare, politics and retail.

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Salary

According to the U.S. Bureau of Labor Statistics, marketing professionals overall reportedly earned an average annual salary of $133,380 in 2021 – well above the median annual pay for all occupations.1

Start Your Journey Toward an Online Social Media Marketing Degree Concentration

Picture of Christine Viera

What SNHU Students Are Saying

Christine Viera ’21

"The courses were fabulous. I definitely learned an amazing amount from each of them. The classes also build on themselves, meaning the program uses the information from previous classes, showing the student that they have progressed in their learning and abilities."

Faculty Testimonial, Marketing and Social Media, SNHU

Jessica Rogers shares her experience as a Marketing and Social Media program faculty member with Southern New Hampshire University.

Courses & Curriculum

SNHU's online social media degree concentration presents a broad knowledge base, providing access to the theory, history and application of using social media in a marketing context. You'll learn to engage and enhance the brand experience while strengthening the relationship between customer and product. Students also have opportunity for experiential learning or an internship, which can help make students more prepared for the job market, and more able to use real-world scenarios to build confidence and increase their marketability.

This specialized online marketing degree program consists of 4 concentration courses:

  • Social Media Marketing Strategy
  • Social Media Campaign
  • Digital Advertising
  • Writing for New Media

Social Media Marketing Strategy will challenge you to successfully create and implement a social media marketing campaign. You'll then evaluate and measure its success. The course will focus on key elements such as identifying social media tactics with the appropriate target market and developing strategies to engage those markets through relevant social media channels.

A requisite of Social Media Marketing and Strategy, Social Media Campaign further develops your ability to successfully implement a social marketing campaign. The course will focus on key elements such as audience, campaign objectives, strategic plan, tactics, tools and metrics to measure success.

The Digital Advertising course explores the entire digital advertising landscape – including search-advertising strategies, social media marketing and inbound marketing.

Steve Geibel with the text Steve Geibel"When you say the words ‘digital marketing,’ nine out of 10 people assume you mean social media. But that’s just one piece,” said Steve Geibel, adjunct instructor at SNHU. By taking a broader look at digital advertising, this course helps you understand the value of each tactic, both on its own and as part of an overarching strategy.

Finally, Writing for New Media can help you build content-development skills critical for new and emerging digital media technologies. You'll explore the various strategies for delivering and adapting essential information through diverse multimedia platforms.

Paired with the major courses of the BS in Marketing program, along with a cutting-edge business core, you'll gain critical skills that can help you stay competitive in a dynamic industry.

“Staying ahead of the competition has never been more important,” said Dr. Jessica Rogers, senior associate dean of marketing at SNHU. “The landscape for businesses is changing so rapidly, that it has become a key strategy to [know what the competition is doing] to help inform your own digital strategy.”

Learn from Experienced Instructors

That's why it's important that you'll learn from instructors who've worked in the industry.

Danielle Upham with the text Danielle Upham"All my instructors were amazing," said Danielle Upham '19 '21G. "They're marketers in the field, and they had real-world experience to provide in the discussions every week."

Christine Viera '21 agreed, noting that they were on hand to help her when she needed it.

"The professors were always helpful and easily reachable," Viera said. "I felt that when I needed help or to reach out with a problem, they were accessible and responded quickly."

Curriculum Requirements & Resources

Business Core

Business programs require learners to complete the Business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.

General Education

All bachelor's students are required to take general education classes. Through these foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.

Technology Resources

We provide cloud-based virtual environments in some courses to give you access to the technology you need for your degree – and your career. Learn more about our virtual environments.

Earn Math Credits

Save time and tuition with our Pathways to Math Success assessments. Depending on your scores, you could earn up to 12 math credits – the equivalent of 4 courses – toward your degree for less than $50 per assessment. For additional information, or to register for a Pathways to Math Success assessment, contact your admission counselor or academic advisor today.

Tuition & Fees

As a private, nonprofit university, we’re committed to making college more accessible by making it more affordable. That’s why we offer some of the lowest online tuition rates in the nation.

We also offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.

Online Undergraduate Programs Per Course Per Credit Hour Annual Cost for 30 credits 
Degree/Certificates $960 $320 $9,600
Degree/Certificates (U.S. service members, both full and part time, and the spouses of those on active duty)* $675 $225 $6,750

Tuition Rates are subject to change and are reviewed annually. *Note: students receiving this rate are not eligible for additional discounts.

Additional Costs No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)

University Accreditation

New England Commission of Higher Education Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.

Frequently Asked Questions

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