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Digital Marketing Online Degree Concentration Within the BS in Marketing Program

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You're viewing a Program Concentration

Total courses 4 (of 40)

Term length 8 weeks

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Concentration Overview Why focus on digital marketing?

Choosing the digital marketing concentration as part of your bachelor's in marketing program adds focus to your degree in this particular area of study.

Prime yourself for a modern business career with a Bachelor of Science (BS) in Marketing with a concentration in Digital Marketing from Southern New Hampshire University. In this program, you'll gain the knowledge needed to master the mobile environment, specialize in social media and evaluate metrics that lead to stronger campaigns.

Skills you'll learn:

  • Internal and external marketing strategies
  • Marketing plan development
  • Brand awareness tactics
  • Data-driven product positioning
  • Effective communication approaches
  • Applications of legal and ethical principles 
Jolene Stetz, who earned her degree from SNHU in 2021, wearing a grey and black long-sleeve T-shirt in her kitchen working on her laptop.

Courses & Curriculum Career-focused digital marketing courses

In the BS in Marketing with a concentration in Digital Marketing program, you'll learn the foundations of online marketing — like digital channels, mobile strategies and search search engine optimization. Plus, your concentration courses will give you hands-on experience with the software digital marketing professionals use every day.

Concentration Course Descriptions

Your 4-course digital marketing concentration explained

Your entire BS in Marketing degree consists of 40 courses (120 credits), including general education courses (42 credits), business core courses (30 credits), major courses (21 credits), major elective courses (12 credits) and free electives (15 credits). If you choose this concentration, your 4 major elective courses (12 credits) will focus specifically on digital marketing. In these courses, you'll learn critical skills that can help you stay competitive in an ever-changing industry.

In your concentration courses, you'll examine the latest methods of capturing online consumer attention — like targeted strategies, pay-per-click advertising and search optimized copy — and learn how to use their results to improve future marketing campaigns.

Courses may include:

Course ID: MKT 311
Explore mobile marketing channels and gain exposure to the different mobile strategies companies are using. Analyze the different mobile channels available to companies and how companies are using mobile strategies as part of their marketing strategies.
Course ID: MKT 315
Explore Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies with a specific focus on understanding the difference between organic and paid leads and traffic. Gain familiarity with web analytics services such as Google Analytics.
Course ID: MKT 335
Examine the digital advertising landscape with a focus on the different types of digital and online advertising, including search-advertising strategies, social media marketing, and inbound marketing.
Course ID: MKT 410
Gain an overview of the different digital analytic tools being used by marketers to evaluate and measure their digital strategies. Focus on exploring online advertising metrics, social media analytics and other approaches to digital marketing measurement.

Visit the course catalog to view the full full BS in Marketing with a concentration in Digital Marketing curriculum.

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Upcoming term starts: June 29, 2026 | August 31, 2026

Next term starts:
May 4, 2026

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Attending college online at SNHU can be a life-changing experience. In fact, 93.4% of online students would recommend SNHU according to a 2025 survey with 8,718 respondents.

What to expect:

8-week terms

Learn around your schedule

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Faculty Profile

Learn from instructors with industry experience

Our faculty members carry with them decades of experience in marketing. By bringing real-world insights to the classroom, they can help position graduates for success in this ever-evolving field.

Featured Faculty

Dr. Anita Goerig
Dr. Anita Goerig, Adjunct Marketing Faculty

Dr. Anita Goerig has spent nearly 3 decades in the marketing industry working on brand management programs, digital and social media campaigns and graphic design projects, including 4 years at luxury lifestyle magazine "Stylish Spaces with Masonry."

Position
Adjunct Marketing Faculty

Joined SNHU
March 2022

Education

  • BA in Graphic Design from Central Connecticut State University
  • MBA from the University of New Haven
  • DBA from Capella University

"SNHU's program is a well-balanced mix of theory and practice where you will work on course projects featuring known brand names and showcase your newly acquired skills."

Dr. Jolivette Wallace
Dr. Jolivette Wallace, Associate dean, marketing at SNHU

Prior to joining Southern New Hampshire University in 2023, Dr. Jolivette Wallace worked at Belhaven University for over a decade and owned and operated a 6-figure business. Wallace has earned numerous accolades throughout her career, including being recognized as a top 1% business faculty member during her tenure at Belhaven University and receiving the A Woman Who Sets the Standard Award from the International Women’s Review Board.

Position
Associate Dean, Marketing

Joined SNHU
2023

Education

  • BBA in Marketing from Mississippi State University
  • MBA from William Carey University
  • PhD in Leadership and Organizational Change from Walden University
  • Professional Certificate in Digital Marketing from American Marketing Association and the Digital Marketing Institute
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Whether you're applying for an undergraduate or graduate degree, you’ll fill out a form to verify your previous education experience. As part of our admissions process, we'll help you request transcripts from your previous school(s) to see if you can transfer any credits into your SNHU program! (Also for free!)

After reviewing your official evaluation, you can decide if SNHU is right for you! If you choose to enroll, just pick your start date and get ready for classes to begin.

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Accreditations

SNHU is accredited by the regional accreditor the New England Commission of Higher Education (NECHE). The university also carries specialized accreditations for some programs.

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Tuition Cost & Savings College can be more affordable than you think

As a nonprofit university, SNHU offers some of the lowest online tuition rates in the country. And when you work with our Financial Services team, we'll explore ways to help you save even more on your education – and customize a payment plan that works for you.

Online undergraduate tuition

Student
Cost per credit
Cost per course
Cost for 120-credit degree*
Full- and part-time students
$342
$1,026
$41,040
Active-duty military and spouses | Full- and part-time students**
$250
$750
$30,000

*before previously earned credits are applied

Tuition rates are subject to change and are reviewed annually.

**Note: Students receiving this rate are not eligible for additional discounts.

Additional costs: Course materials vary by course.

Transfer credits and lower your cost by:

$10,260 $15,390 $20,520 $25,650 $30,780
Transfer credits and lower your cost by:

If 30 of your prior learning credits ($342/credit) are accepted toward your bachelor’s degree.

Your remaining tuition cost: $30,780

If 45 of your prior learning credits ($342/credit) are accepted toward your bachelor’s degree.

Your remaining tuition cost: $25,650

If 60 of your prior learning credits ($342/credit) are accepted toward your bachelor’s degree.

Your remaining tuition cost: $20,520

If 75 of your prior learning credits ($342/credit) are accepted toward your bachelor’s degree.

Your remaining tuition cost: $15,390

If 90 of your prior learning credits ($342/credit) are accepted toward your bachelor’s degree.

Your remaining tuition cost: $10,260

How we estimate your tuition cost:

We look at the cost per credit multiplied by the number of credits you need to earn for a bachelor's degree. Most bachelor's degrees require 120 credits. SNHU allows you to transfer in up to 90 credits, requiring a minimum of 30 credits to be taken at SNHU. This is only a tuition estimator, and doesn't account for other fees that may be associated with your program of choice.

Career Outlook What can I do with my concentration in digital marketing?

Business and technology are changing rapidly, and the BS in Marketing with a concentration in Digital Marketing prepares you with the knowledge and skills needed to stay on top of these shifts. Adding a digital marketing concentration to your resume could uniquely qualify you for entry-level marketing roles with brands that emphasize a digital-first marketing strategy.

Occupations

Your bachelor's in marketing with a concentration in digital marketing could help position you for a number of roles, including:

Create interest among potential buyers of a product or service for a department, an entire organization or individual projects.

Direct programs that combine advertising with purchasing incentives and target them to customers in media, at events or in displays to increase sales.

Estimate demand and identify potential markets for products and services that an organization and its competitors offer.

7%
An icon of a flow chart arrow pointing upwards

Increase nationally in roles for marketing managers through 2032, projected by the U.S. Bureau of Labor Statistics (BLS).1

$157,620
An icon of a piggy bank with a dollar symbol

Median annual pay nationally for information security analysts as of May 2023, according to the BLS.1 Statistic not based on wage data for SNHU graduates.

Understanding the numbers
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections are based on Bureau of Labor Statistics data, not on SNHU graduate outcomes, and do not guarantee actual salary or job growth.

What SNHU students are saying

EJ Linehan '20 '21
I’ve been a digital marketer for years, but this educational pathway made me a stronger, more educated professional in my field.
EJ Linehan '20 '21

Frequently Asked Questions

If you're hoping to land a job in digital marketing, you'll want to pursue a degree that offers a strong marketing foundation and specialized digital marketing training.

That's why Southern New Hampshire University offers an online Bachelor of Science (BS) in Marketing with a concentration in Digital Marketing.

Outside of general education and free elective courses, this program will require you to take 7 classes strictly about marketing. You'll also need to complete 4 courses in the digital marketing concentration: Mobile Marketing, SEO vs. SEM, Digital Advertising and Digital Analytics.

And like all of SNHU's on-campus and online business school degrees, you'll have to finish 10 courses in the business core. This includes accounting, operations management, business law — and, yes, your Introduction to Marketing course.

Should you decide to take your digital marketing career further upon earning a bachelor's degree, SNHU also offers a Master of Science (MS) in Marketing with a concentration in Digital Marketing.

Naming a course as the best is, of course, subjective.

Southern New Hampshire University offers 4 bachelor's-level classes in digital marketing, which make up the specialized portion of our BS in Marketing with a concentration in Digital Marketing curriculum.

These courses include:

  • Digital Advertising
  • Digital Analytics
  • Mobile Marketing
  • SEO vs. SEM

Depending on where you work after graduation, you may use knowledge from all of these or just one. At a larger company, there might be teams that focus solely on one of these areas. At a smaller organization, you might be responsible for all sorts of digital activity and analytics.

Because of this, you may actually consider more than one course to be the "best" for your career.

Marketing is often a job that pays well and one that typically requires a bachelor's degree.

According to the U.S. Bureau of Labor Statistics, marketing managers made a median annual salary of $157,620 in May 2023.1

More specifically, these are the median annual wages for marketing managers as of May 2023 in the top industries in which they worked:1

  • Management of companies and enterprises: $167,800
  • Finance and insurance: $165,470
  • Professional, scientific and technical services: $164,050
  • Manufacturing: $165,840
  • Wholesale trade: $151,090

Choosing a concentration doesn't add extra time to your degree as it's built into your program. While the bachelor's is usually thought of as a 4-year degree, the time it takes to complete the program depends on a few factors, including course load and transfer credits.

At Southern New Hampshire University, taking online classes part time means enrolling in 1 class per 8-week term, while full time means doubling up with 2 classes per term. Choosing how many classes to take depends on your personal schedule, as well as how successful you think you can be at each enrollment level.

Another factor to consider is transfer credits. SNHU has an extremely generous transfer policy that allows you to transfer up to 90 credits toward your program. This includes coursework you've completed at other educational institutions, in addition to certifications you've earned, portfolio assessment and military training.

With the help of your academic advisor, you can create a timeline that outlines how long it will take to graduate. We want you to reach your goals faster and are on call to help you succeed. 

At colleges and universities, a concentration is a focused area of study within a larger degree program. A concentration generally replaces elective coursework in the major or discipline, allowing students to focus their studies on an area of interest.

Related Articles

Sources & Citations

1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet at:

  • https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed Mar. 12, 2024)
  • https://www.bls.gov/ooh/management/top-executives.htm (viewed Mar. 12, 2024)

Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.