Register By: August 29
Start Date: August 31
Learn Digital Marketing Online
- $320/credit (120 total credits)
- Transfer up to 90 credits
- $136,850 median salary for marketing managers1
- No application fee or SAT/ACT scores
- Program accredited by ACBSP
- Prepare for leading industry-recognized certifications
Digital Marketing Degree Online Program Overview
Establish brand identity and increase organizational sales when you adopt technologies that have revolutionized the marketing industry. Targeted strategies, pay-per-click advertising and optimized copy let marketers reach the right customers for their products and services, and data-driven results create opportunities to fine-tune marketing plans even more.
When you earn your online Bachelor of Science (BS) in Marketing with a concentration in Digital Marketing at SNHU, you develop the tools to master the mobile environment, specialize in social media and evaluate the metrics that lead to stronger campaigns.
Digital marketing isn't about getting your advertisements in front of everyone. It's about targeting a niche audience that's most interested in your product or service. Through your specialized online degree, you'll learn digital marketing strategies in a simulated environment that primes you for a modern business career.
Learn how to:
- Use digital marketing strategies and analytics to promote brand awareness
- Utilize data to determine the position of a product in the market
- Recommend both internal and external marketing strategies
- Develop marketing plans that align with company missions, objectives and goals
- Write and communicate effectively for companies and consumer alike
- Apply legal and ethical principles to marketing goals
- Collaborate across environments to ensure the creation, capture and delivery of value
Career Outlook
Business and technology are changing rapidly. It's crucial to to stay on top of them so your organization doesn't fall behind.
“Staying ahead of the competition has never been more important,” said Dr. Jessica Rogers, associate dean of marketing programs. “The landscape for businesses is changing so rapidly, that it has become a key strategy to include looking to the competition to help inform your own digital strategy.”
And that's why earning your digital marketing degree online can help you jump into the action.
Through 2028, marketing managers may expect to see 8% growth, according to the U.S. Bureau of Labor Statistics (BLS) – faster than the average for all occupations. That could mean over 20,000 new jobs, and, as the BLS states, those who know their way around the digital world should see the best prospects.1
To enter the marketing field, you typically need a bachelor's degree. And the BLS says that business courses – like the ones in SNHU's business core – can put you at an advantage, topics like finance, business law and statistics.1
Where are marketing managers working? The largest employers in 20181 were:
- Professional, scientific and technical services: 23%
- Management of companies and enterprises: 14%
- Finance and insurance: 10%
- Manufacturing: 10%
- Wholesale trade: 8%
In addition, the median annual wages for marketing managers in those industries were among the highest in the field.1
The median annual wages for marketing managers in 2019 was $136,850 – almost $100,000 more than the median wages for workers in all occupations.1
In addition, if you plan on a career as an advertising and promotions manager, you could see median annual pay of $125,510.1
Dreaming about your career now? Want to get a head-start? The SNHU Career team can help you build your resume so you can position yourself better in the job market when you're ready.
Or, if you're going for an entry-level role, talk about what you've learned in classes or show projects that you've worked on.
Whether you're just entering the field or looking to move up, the SNHU Career counselors can help prepare you for the workforce. And as a bonus, alumni get the added benefit of our career services forever, so we can work with you to help you get the job you want during each job search over the length of your career.
Start Your Journey Towards an Online Digital Marketing Degree Concentration
Why SNHU For Your Digital Marketing Degree
Flexible
With no set class meeting times, you can learn on your schedule and access online course materials 24/7.
Affordable
Take advantage of some of the lowest online tuition rates in the nation, plus financial aid for those who qualify. We also make it easy to transfer to SNHU by accepting up to 90 credits for a bachelor's degree.
Respected
Founded in 1932, Southern New Hampshire University is a private, nonprofit institution with over 100,000 graduates across the country. SNHU is regionally accredited by the New England Commission of Higher Education (NECHE), which advocates for institutional improvement and public assurance of quality.
Recently, SNHU has been nationally recognized for leading the way toward more innovative, affordable and achievable education:
- “Most Innovative” regional university honors from U.S. News & World Report each year since 2015
- A $1 million grant from Google.org to explore soft skills assessments for high-need youth
- Recognition as a 2017 Digital Learning Innovator by the Online Learning Consortium
Network
At Southern New Hampshire University, you'll have access to a powerful network of more than 200,000 students, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertise to help you understand and navigate the field. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities.
Opportunities
This concentration can help prepare you for certification for major digital analytics and ads software – helping you build a critical advantage in a competitive field. These added industry credentials can help enhance your resume and show employers you have the skills it takes to succeed in the real world.
96.5% of students would recommend SNHU.2 Discover why SNHU may be right for you.
Admission Requirements
Part of our mission to expand access to quality higher education means removing the barriers that may stand between you and your degree. That’s why you can apply at any time and get a decision within days of submitting all required materials.
Acceptance decisions are made on a rolling basis throughout the year for our 6 (8-week) undergraduate terms.
How to Apply
Simply work with an admission counselor, who can help you explore financial options, answer all your questions and walk you through the application process. Start by:
- Completing a free undergraduate application
- Providing previous institutions attended – so we can retrieve transcripts for you at no cost
- Test scores are not required as part of your application.
Courses & Curriculum
Your digital marketing courses will expose you to the latest methods of capturing attention online.
Whether you're seeking to stand out by developing targeted mobile strategies or you want to learn how to analyze the results of your online efforts, our specialized digital marketing degree can help you build your brand and promote your products to the audience that needs them most.
“Email, website, display ads, social media… There are many platforms in digital marketing," said Marcio Moerbeck, adjunct faculty at SNHU. "Brand building, engagement, thought leadership... As students get to understand digital marketing, they see it’s more than only social media.”
Aside from your general education courses – required of all our undergraduate students – you'll learn the fundamentals of both business and marketing. Students in any of our undergraduate marketing programs will complete 30 credits of business core, giving you a necessary background on topics like operations management, accounting and business systems. Any business graduate will tell you being well-rounded in business can help your career.
Why are students required to take a business core? SNHU believes that students who successfully complete these courses can gain the hard and soft skills that today's organizations are seeking from their employees:
- Business communication
- Global orientation
- Innovative and entrepreneurial thinking
- Problem solving and decision making
- Social and corporate responsibility
- Teamwork and collaboration
You'll also complete your marketing courses: 6 courses for 18 credits. These courses – no matter which online marketing degree you're going for – can serve you well in your marketing career, wherever it takes you.
Within your major, you'll dive deeper into topics like consumer behavior, social media and strategic brand management.
Of course, your concentration provides you with an opportunity to study fundamental elements within digital marketing. In addition, you may use current technologies to apply what you learn in a simulated environment – giving you the hands-on experience you need.
Your digital marketing courses may include:
- Mobile Marketing: Analyze mobile channels available to companies and how companies are using mobile as part of their marketing strategies.
- SEO vs. SEM: Understand the difference between organic and paid leads and traffic through the study of search engine optimization (SEO) and search engine marketing (SEM).
- Digital Advertising: Take a look at the different types of digital and online advertising, including search-advertising strategies, social media marketing and inbound marketing.
- Digital Analytics: Focus on exploring online advertising metrics, social media analytics and other approaches to digital marketing measurement.
You'll finish your program with the Strategic Marketing Planning capstone course. Here, you have the chance to show your understanding of marketing principles to solve specific company problems. Your work for your capstone can then become a piece for your portfolio.
Plus, our digital marketing degree online has 18 credits – 6 courses – of free electives. This area of your requirements is important if you have credits to transfer that don't fit your program, if you want to take a few more marketing classes or if you'd like to add a complementary minor to your degree.
Curriculum Requirements & Resources
- Business core: Revised for fall 2020, our undergraduate business programs contain 10 cutting-edge business courses. These core courses are designed to help prepare you for success wherever you go.
- General education courses: All online bachelor's degree students are required to take general education classes, if not obtained in prior coursework. Through these foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
- Technology resources: We provide cloud-based virtual environments in some courses to give you access to the technology you need for your degree – and your career. Learn more about our virtual environments.
- Save time and tuition: Depending on your scores, you could earn up to 12 math credits – the equivalent of 4 courses – toward your degree for less than $50 per assessment with our Pathways to Math Success assessments
If you find success with your online digital marketing courses and would like to continue your education, SNHU offers an MS in Marketing with a concentration in Digital Marketing – which your bachelor's sets you up well for.
View Full Curriculum in the Catalog
Courses May Include
MKT
229
Principles of Integrated Marketing Communications
This course is designed to give students an understanding of advertising, public relations, corporate communications and sales promotions and the role that the media plays in integrated marketing communications strategies. This course focuses on the planning, research and creative skills needed to reach IMC objectives. Writing intensive course.
MKT
265
Social Media & Marketing Communications
This course is designed to give students an understanding of the concepts involved in integrated marketing communication (IMC) which includes a focus on social media and the role they play in advertising, public relations, branding, and corporate communication strategies. This course focuses on the planning, research and creative skills needed to reach promotional objectives.
MKT
337
Marketing Research
This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey.
MKT
345
Consumer Behavior
This course explores the behavior that consumers display in searching, purchasing, using,evaluating and disposing of products.
MKT
400
Strategic Brand Management
Examine the importance of a company's brand with a focus on the approaches to building, maintaining, growing, and salvaging a brand.
MKT
432
Strategic Marketing Planning (Capstone)
This is the capstone course of the undergraduate marketing curriculum. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs. Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments. Writing Intensive Course.
MKT
311
Mobile Marketing
Explore mobile marketing channels and gain exposure to the different mobile strategies companies are using. Analyze the different mobile channels available to companies and how companies are using mobile strategies as part of their marketing strategies.
MKT
315
SEO vs. SEM
Explore Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies with a specific focus on understanding the difference between organic and paid leads and traffic. Gain familiarity with web analytics services such as Google Analytics.
MKT
335
Digital Advertising
Examine the digital advertising landscape with a focus on the different types of digital and online advertising, including search-advertising strategies, social media marketing, and inbound marketing.
MKT
410
Digital Analytics
Gain an overview of the different digital analytic tools being used by marketers to evaluate and measure their digital strategies. Focus on exploring online advertising metrics, social media analytics and other approaches to digital marketing measurement.
Program Outcomes
- Utilize digital marketing strategies and analytics to promote brand awareness through current technologies
- Utilize primary and secondary data to determine the position of a product in the market
- Recommend strategies for maximizing both internal and external opportunities through the effective use of the marketing mix
- Develop strategic marketing plans in alignment with stated missions, objectives, and goals of the organizations
- Employ effective written and oral communication skills appropriate to the professional marketing context
- Apply legal and ethical principles to marketing activities
- Collaborate in cross-functional internal and external environments to ensure the creation, capture, and delivery of value
Tuition & Fees
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
|
Online Undergraduate Programs
|
Per Course
|
Per Credit Hour
|
Annual Cost for 30 credits |
|
Degree/Certificates
|
$960 |
$320 |
$9,600 |
Degree/Certificates
(U.S. service members, both full and part time, and the spouses of those on active duty)
|
$675 |
$225 |
$6,750 |
Tuition Rates are subject to change and are reviewed annually.
Additional Costs
No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
Frequently Asked Questions
Which degree is best for digital marketing?
For a career in digital marketing, you'll want to earn a degree that gives you a strong marketing background to understand the industry. But you'll also want to take courses specifically in digital marketing to gain the skills needed for today's online world.
That's why SNHU offers an online Bachelor of Science (BS) in Marketing with a concentration in Digital Marketing.
You'll be well prepared for the job market through the classes in this program – which also includes your general education courses. Like all of Southern New Hampshire University's business degrees you'll take 10 courses in the business core. This includes accounting, operations management, business law – and, yes, your Introduction to Marketing course.
You'll also take 6 courses strictly about marketing. From social media to consumer behavior, you'll be able to use your new marketing knowledge in your digital marketing career.
Finally, you'll also take 4 courses in the digital marketing concentration: Mobile Marketing, SEO vs. SEM, Digital Advertising and Digital Analytics.
Should you decide to take your digital marketing career further upon earning your bachelor's degree, we also offer a master's in digital marketing to help you advance.
Which is the best online digital marketing course?
Naming one course as the best is, of course, subjective. Many students have a favorite course – one in which they both learned a lot and gained the hands-on experience they needed.
SNHU has 4 bachelor's-level classes in digital marketing, and they make up the specialized part of the BS in Marketing with a concentration in Digital Marketing.
These courses include:
- Digital Advertising
- Digital Analytics
- Mobile Marketing
- SEO vs. SEM
All of these skills are important for a digital marketing career. Depending on where you work upon graduation, you may use all of these or just one. At a larger company, there might be teams that solely focus on one of these areas of online marketing. At a smaller organization, you might be responsible for all sorts of digital activity and analytics.
Because of all this, you may actually consider more than one course to be the "best" for your career.
How do you get a digital marketing degree?
With hard work and dedication to your program, you can earn a digital marketing degree.
But with 24/7 access to classes and plenty of support from your instructors and academic advisors, you can earn a digital marketing degree online from SNHU with the added benefit of convenience to do coursework around your work schedule and other commitments.
Part of what we do is remove barriers so that you can earn your degree and reach your professional and personal goals.
These barriers include classes that you can do on your schedule. While going to a traditional brick-and-mortar campus definitely works for some people – like the students who attend our New Hampshire campus – those who have unique work schedules or live far from a university should find the flexibility of online courses helpful in their success at SNHU.
Other barriers include the cost. We've been known for our low online tuition rates for some time – they're actually among the lowest in the nation. In fact, we've been offering the same online tuition rates since 2012.
There's also the factor of support. We believe our support system is among the best in class and can help you succeed. Lean on our academic advisors, instructors and available resources when you need help.
At Southern New Hampshire University, we're with you from day one to graduation – and beyond. And we believe if you want to earn your digital marketing degree online here, then you can do it here.
Is digital marketing well paid?
Marketing is often a job that pays well, and that a bachelor's degree is typically required for.
According to the U.S. Bureau of Labor Statistics (BLS), marketing managers had a median annual salary of $136,850.1
Take a closer look at what the top industries for paid as median annual salary marketing managers1 in May 2019:
- Finance and insurance: $145,720
- Management of companies and enterprises: $145,510
- Professional, scientific and technical services: $145,300
- Manufacturing: $138,950
- Wholesale trade: $128,680
These same 5 industries are also the largest employers of marketing managers, according to the BLS.1
What is the highest salary in digital marketing?
According to the U.S. Bureau of Labor Statistics (BLS), the highest 10% of marketing managers earned more than $208,000 in May 2019.1
Digital marketers can also continue a path to high-level roles in executive leadership. According to the U.S. Bureau of Labor Statistics, the highest 10% of top executives also reportedly earned more than $208,000 in May 2019.1
Considering the median annual wage for all occupations during that same time period was $39,810, these positions pay well. In fact, that marketing salary is more than 5 times the salary of the wages for all occupations.1
Keep in mind that experience you gain and the type of organization you work for can factor into your salary. Either way, BLS notes that is a career that pays well.
How long will it take to earn a digital marketing degree?
Most people think of a bachelor's degree as taking around 4 years to complete.
And while that's true in many cases, the time it takes you to complete your general education, business, marketing and digital marketing classes all depends on you.
For example, do you want to attend part time or full time? At SNHU, taking online classes part time means enrolling in one class per 8-week term. And full time means doubling up with 2 classes per term. Choosing how many classes to take depends on your busy work and personal schedule, as well as how successful you think you can be at the different enrollment levels. Your academic advisor can help you create a timeline for completing your degree.
Another factor to consider how long it will take you to complete your digital marketing degree is if you have any transfer credits to bring in to SNHU. We have an extremely generous transfer policy that allows you to bring up to 90 credits in toward your program. This not only includes coursework you've completed at other educational institutions, but also credit for certifications you've earned, portfolio assessment or military training. At SNHU, we want you to reach your goals faster, meaning we don't want you to duplicate any work you've done in the past.
Our SNHU staff is on call to help you succeed. And we'll do what it takes to help you reach that finish line.
Why should I earn a digital marketing degree online?
Think about it: Doesn't it make sense to prepare for an online career in digital marketing in an innovative online environment?
Southern New Hampshire University is known for staying ahead of the pack. Since 2015, we've earned "Most Innovative" regional university honors from U.S. News & World Report. This recognition comes from a peer assessment survey, made up of college presidents, provosts and admission deans – not from SNHU – who voted on schools that "are making the most innovative improvements in terms of curriculum, faculty, students, technology or facilities," according to the report.3
What's also innovative is learning from instructors who are in the field right now. Who better to help you learn digital marketing and give you career advice than the professionals who are doing it every day?
Another reason to earn your digital marketing degree online at SNHU? Affordability. Online degrees are known for being a budget-friendly option for students, but we've taken it one step further. We haven't raised our online tuition rates since 2012, because removing barriers to your goals is one of our top priorities.
Have a talk with one of our admission counselors today to see if our digital marketing degree could be right for you and your career goals.
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.
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References
Sources & Citations (1, 2, 3)
1 Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at:
- https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed July 28, 2020).
- https://www.bls.gov/ooh/management/top-executives.htm#tab-5 (viewed July 28, 2020)
Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.
2 According to a survey responses from over 9,200 SNHU online students conducted in the fall of 2019.
3 SNHU, SNHU Named the Most Innovative Regional University, a Top College for Adult Learners, on the internet, at https://www.snhu.edu/about-us/newsroom/2019/09/2019-rankings (viewed June 30, 2020)