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Digital Marketing Degree Online BS in Marketing Concentration Courses

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Register By: June 29 Classes Start: July 01

Learn Digital Marketing Online

  • $330/credit (120 total credits)
  • Transfer up to 90 credits
  • $135,030 median salary for marketing managers1
  • No application fee or SAT/ACT scores
  • Accessible online 24/7 with no set class times
  • Prepare for leading industry-recognized certifications

Digital Marketing Degree Online Program Overview

Establish and enhance brand identity when you adopt techniques and technologies that have revolutionized the marketing industry.

When you earn your online Bachelor of Science (BS) in Marketing with a concentration in Digital Marketing at SNHU, you develop the tools to master the mobile environment, specialize in social media and evaluate the metrics that lead to stronger campaigns.

Targeted strategies, pay-per-click advertising and optimized copy let marketers reach the right customers for their products and services, and data-driven results create opportunities to fine-tune marketing plans even more.

Digital marketing isn't about getting your advertisements in front of everyone. It's about targeting a niche audience that's most interested in your product or service. Through your specialized online degree, you'll learn digital marketing strategies in a simulated environment that primes you for a modern business career.

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What You'll Learn

  • Internal and external marketing strategies
  • Marketing plan development
  • How to use digital marketing strategies and analytics to promote brand awareness
  • How to use data to determine product position
  • Effective communication skills
  • Legal and ethical principles

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How You'll Learn

At SNHU, you'll get support from day 1 to graduation and beyond. And with no set class times, 24/7 access to the online classroom, and helpful learning resources along the way, you'll have everything you need to reach your goals.

Career Outlook

Business and technology are changing rapidly. It's crucial to stay on top of them so your organization doesn't fall behind.

Dr. Jessica Rogers with the text Dr. Jessica Rogers

“Staying ahead of the competition has never been more important,” said Dr. Jessica Rogers, senior associate dean of marketing programs at Southern New Hampshire University and author of "The Digital Marketing Landscape: Creating a Synergistic Consumer Experience." “The landscape for businesses is changing so rapidly, that it has become a key strategy to look at competitors and best practices to help inform your own digital strategy.”

And that's why earning your digital marketing degree online can help you jump into the action. The largest employers of marketing managers in 2021 were:1

  • Professional, scientific and technical services
  • Management of companies and enterprises
  • Finance and insurance
  • Manufacturing
  • Wholesale trade

The median annual wages for marketing managers in those industries were among the highest in the field.1 Additionally, the job growth rate and salary potential remain strong in the marketing field overall.

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Job Growth

Through 2031, marketing managers may expect to see 10% job growth – faster than the average for all occupations. That could add up to over 30,000 new jobs in the field.1

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The median annual wages for marketing managers in 2021 was $135,030.1 Advertising and promotions managers had a median annual salary of $127,150.1

Whether you're just entering the field or looking to move up, SNHU Career counselors can help you build your resume so you can position yourself better in the job market. And as a bonus, alumni get the added benefit of our career services forever, so we can work with you to help you get the job you want during each job search over the length of your career.

Start Your Journey Towards an Online Digital Marketing Degree Concentration

Dig Deep into Digital Marketing

Meleena EatonMeleena Eaton, associate dean

“SNHU’s digital marketing degree offers students the opportunity to dig deep into the quickly changing landscape of digital marketing while also gaining a strong understanding of key marketing tenants – like consumer behavior and brand management – that apply regardless of channel.”

Courses & Curriculum

Whether you're seeking to stand out by developing targeted mobile strategies or you want to learn how to analyze the results of your online efforts, our specialized digital marketing degree can help you build your brand and promote your products to the audience that needs them most.

Marcio Moerbeck with the text Marcio Moerbeck

“Email, website, display ads, social media… There are many platforms in digital marketing," said Marcio Moerbeck, adjunct faculty at SNHU. "Brand building, engagement, thought leadership... As students get to understand digital marketing, they see it’s more than only social media.”

Digital Marketing Courses

Your digital marketing courses will expose you to the latest methods of capturing attention online. Courses may include:

  • Mobile Marketing: Analyze mobile channels available to companies and how companies are using mobile as part of their marketing strategies.
  • SEO vs. SEM: Understand the difference between organic and paid leads and traffic through the study of search engine optimization (SEO) and search engine marketing (SEM).
  • Digital Advertising: Examine the different types of digital and online advertising, including search-advertising strategies, social media marketing and inbound marketing.
  • Digital Analytics: Explore online advertising metrics, social media analytics and other approaches to digital marketing measurement.

Capstone Course

You'll finish your program with the Strategic Marketing Planning capstone course. Here, you have the chance to show your understanding of marketing principles to solve specific company problems – and you may even want to show your work in job interviews. You'll be able to pursue experiential-learning opportunities or internships as part of this required coursework to enhance hands-on and real-world scenario-based learning. With the skills you learn form these experiences, you'll be able to talk to employers about what you've learned in classes or show projects that you've worked on.


Our digital marketing degree online has 15 credits of free electives. This area of your requirements is important if you have credits to transfer that don't fit your program, if you want to take a few more marketing classes or if you'd like to add a complementary minor to your degree.

Advanced Studies

If you find success with your online digital marketing courses and would like to continue your education, SNHU offers an MS in Marketing with a concentration in Digital Marketing – which your bachelor's sets you up well for.

Curriculum Requirements & Resources

Business Core

Business programs require learners to complete the Business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.

General Education

All undergraduate students are required to take general education courses, which are part of SNHU's newly redesigned program, The Commons. The goal of The Commons' curriculum is to empower you with some of the most in-demand skills, so you can succeed not only in your academic career, but in your personal and professional life too.

Technology Resources

We provide cloud-based virtual environments in some courses to give you access to the technology you need for your degree – and your career. Learn more about our virtual environments.

Earn Math Credits

Save time and tuition with our Pathways to Math Success assessments. Depending on your scores, you could earn up to 12 math credits – the equivalent of 4 courses – toward your degree for less than $50 per assessment. For additional information, or to register for a Pathways to Math Success assessment, contact your admission counselor or academic advisor today.

University Accreditation

New England Commission of Higher Education Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.

Tuition & Fees

As a private, nonprofit university, we’re committed to making college more accessible by making it more affordable. That’s why we offer some of the lowest online tuition rates in the nation.

We also offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.

Online Undergraduate Programs Per Course Per Credit Hour Annual Cost for 30 credits 
Degree/Certificates $990 $330 $9,900
Degree/Certificates (U.S. service members, both full and part time, and the spouses of those on active duty)* $693 $231 $6,930

Tuition Rates are subject to change and are reviewed annually. *Note: students receiving this rate are not eligible for additional discounts.

Additional Costs No Application Fee, Course Materials ($ varies by course)

Frequently Asked Questions

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