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Establish brand identity and increase organizational sales when you adopt technologies that have revolutionized the marketing industry. Targeted strategies, pay-per-click advertising and optimized copy let marketers reach the right customers for their products and services, and data-driven results create opportunities to fine-tune marketing plans even more.
When you earn your online Bachelor of Science (BS) in Marketing with a concentration in Digital Marketing at SNHU, you develop the tools to master the mobile environment, specialize in social media and evaluate the metrics that lead to stronger campaigns.
Digital marketing isn't about getting your advertisements in front of everyone. It's about targeting a niche audience that's most interested in your product or service. Through your specialized online degree, you'll learn digital marketing strategies in a simulated environment that primes you for a modern business career.
Learn how to:
Business and technology are changing rapidly. It's crucial to stay on top of them so your organization doesn't fall behind.
“Staying ahead of the competition has never been more important,” said Dr. Jessica Rogers, associate dean of marketing programs. “The landscape for businesses is changing so rapidly, that it has become a key strategy to include looking to the competition to help inform your own digital strategy.”
And that's why earning your digital marketing degree online can help you jump into the action.
Through 2028, marketing managers may expect to see 8% growth, according to the U.S. Bureau of Labor Statistics (BLS) – faster than the average for all occupations. That could mean over 20,000 new jobs, and, as the BLS states, those who know their way around the digital world should see the best prospects.1
To enter the marketing field, you typically need a bachelor's degree. And the BLS says that business courses – like the ones in SNHU's business core – can put you at an advantage, topics like finance, business law and statistics.1
Where are marketing managers working? The largest employers in 20181 were:
In addition, the median annual wages for marketing managers in those industries were among the highest in the field.1
The median annual wages for marketing managers in 2019 was $136,850 – almost $100,000 more than the median wages for workers in all occupations.1
In addition, if you plan on a career as an advertising and promotions manager, you could see median annual pay of $125,510.1
Dreaming about your career now? Want to get a head-start? The SNHU Career team can help you build your resume so you can position yourself better in the job market when you're ready.
Or, if you're going for an entry-level role, talk about what you've learned in classes or show projects that you've worked on.
Whether you're just entering the field or looking to move up, the SNHU Career counselors can help prepare you for the workforce. And as a bonus, alumni get the added benefit of our career services forever, so we can work with you to help you get the job you want during each job search over the length of your career.
With no set class meeting times, you can learn on your schedule and access online course materials 24/7.
Take advantage of some of the lowest online tuition rates in the nation, plus financial aid for those who qualify. We also make it easy to transfer to SNHU by accepting up to 90 credits for a bachelor's degree.
Founded in 1932, Southern New Hampshire University is a private, nonprofit institution with over 100,000 graduates across the country. SNHU is regionally accredited by the New England Commission of Higher Education (NECHE), which advocates for institutional improvement and public assurance of quality.
Recently, SNHU has been nationally recognized for leading the way toward more innovative, affordable and achievable education:
At Southern New Hampshire University, you'll have access to a powerful network of more than 200,000 students, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertise to help you understand and navigate the field. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities.
This concentration can help prepare you for certification for major digital analytics and ads software – helping you build a critical advantage in a competitive field. These added industry credentials can help enhance your resume and show employers you have the skills it takes to succeed in the real world.
96.5% of students would recommend SNHU.2 Discover why SNHU may be right for you.
Part of our mission to expand access to quality higher education means removing the barriers that may stand between you and your degree. That’s why you can apply at any time and get a decision within days of submitting all required materials.
Acceptance decisions are made on a rolling basis throughout the year for our 6 (8-week) undergraduate terms.
Simply work with an admission counselor, who can help you explore financial options, answer all your questions and walk you through the application process. Start by:
Your digital marketing courses will expose you to the latest methods of capturing attention online.
Whether you're seeking to stand out by developing targeted mobile strategies or you want to learn how to analyze the results of your online efforts, our specialized digital marketing degree can help you build your brand and promote your products to the audience that needs them most.
“Email, website, display ads, social media… There are many platforms in digital marketing," said Marcio Moerbeck, adjunct faculty at SNHU. "Brand building, engagement, thought leadership... As students get to understand digital marketing, they see it’s more than only social media.”
Aside from your general education courses – required of all our undergraduate students – you'll learn the fundamentals of both business and marketing. Students in any of our undergraduate marketing programs will complete 30 credits of business core, giving you a necessary background on topics like operations management, accounting and business systems. Any business graduate will tell you being well-rounded in business can help your career.
Why are students required to take a business core? SNHU believes that students who successfully complete these courses can gain the hard and soft skills that today's organizations are seeking from their employees:
You'll also complete your marketing courses: 6 courses for 18 credits. These courses – no matter which online marketing degree you're going for – can serve you well in your marketing career, wherever it takes you.
Within your major, you'll dive deeper into topics like consumer behavior, social media and strategic brand management.
Of course, your concentration provides you with an opportunity to study fundamental elements within digital marketing. In addition, you may use current technologies to apply what you learn in a simulated environment – giving you the hands-on experience you need.
Your digital marketing courses may include:
You'll finish your program with the Strategic Marketing Planning capstone course. Here, you have the chance to show your understanding of marketing principles to solve specific company problems. Your work for your capstone can then become a piece for your portfolio.
Plus, our digital marketing degree online has 18 credits – 6 courses – of free electives. This area of your requirements is important if you have credits to transfer that don't fit your program, if you want to take a few more marketing classes or if you'd like to add a complementary minor to your degree.
Curriculum Requirements & Resources
If you find success with your online digital marketing courses and would like to continue your education, SNHU offers an MS in Marketing with a concentration in Digital Marketing – which your bachelor's sets you up well for.
Total Credits: 120
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
Tuition Rates are subject to change and are reviewed annually.
No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
For a career in digital marketing, you'll want to earn a degree that gives you a strong marketing background to understand the industry. But you'll also want to take courses specifically in digital marketing to gain the skills needed for today's online world.
That's why SNHU offers an online Bachelor of Science (BS) in Marketing with a concentration in Digital Marketing.
You'll be well prepared for the job market through the classes in this program – which also includes your general education courses. Like all of Southern New Hampshire University's business degrees you'll take 10 courses in the business core. This includes accounting, operations management, business law – and, yes, your Introduction to Marketing course.
You'll also take 6 courses strictly about marketing. From social media to consumer behavior, you'll be able to use your new marketing knowledge in your digital marketing career.
Finally, you'll also take 4 courses in the digital marketing concentration: Mobile Marketing, SEO vs. SEM, Digital Advertising and Digital Analytics.
Should you decide to take your digital marketing career further upon earning your bachelor's degree, we also offer a master's in digital marketing to help you advance.
Naming one course as the best is, of course, subjective. Many students have a favorite course – one in which they both learned a lot and gained the hands-on experience they needed.
SNHU has 4 bachelor's-level classes in digital marketing, and they make up the specialized part of the BS in Marketing with a concentration in Digital Marketing.
These courses include:
All of these skills are important for a digital marketing career. Depending on where you work upon graduation, you may use all of these or just one. At a larger company, there might be teams that solely focus on one of these areas of online marketing. At a smaller organization, you might be responsible for all sorts of digital activity and analytics.
Because of all this, you may actually consider more than one course to be the "best" for your career.
With hard work and dedication to your program, you can earn a digital marketing degree.
But with 24/7 access to classes and plenty of support from your instructors and academic advisors, you can earn a digital marketing degree online from SNHU with the added benefit of convenience to do coursework around your work schedule and other commitments.
Part of what we do is remove barriers so that you can earn your degree and reach your professional and personal goals.
These barriers include classes that you can do on your schedule. While going to a traditional brick-and-mortar campus definitely works for some people – like the students who attend our New Hampshire campus – those who have unique work schedules or live far from a university should find the flexibility of online courses helpful in their success at SNHU.
Other barriers include the cost. We've been known for our low online tuition rates for some time – they're actually among the lowest in the nation. In fact, we've been offering the same online tuition rates since 2012.
There's also the factor of support. We believe our support system is among the best in class and can help you succeed. Lean on our academic advisors, instructors and available resources when you need help.
At Southern New Hampshire University, we're with you from day one to graduation – and beyond. And we believe if you want to earn your digital marketing degree online here, then you can do it here.
Marketing is often a job that pays well, and that a bachelor's degree is typically required for.
According to the U.S. Bureau of Labor Statistics (BLS), marketing managers had a median annual salary of $136,850.1
Take a closer look at what the top industries for paid as median annual salary marketing managers1 in May 2019:
These same 5 industries are also the largest employers of marketing managers, according to the BLS.1
According to the U.S. Bureau of Labor Statistics (BLS), the highest 10% of marketing managers earned more than $208,000 in May 2019.1
Digital marketers can also continue a path to high-level roles in executive leadership. According to the U.S. Bureau of Labor Statistics, the highest 10% of top executives also reportedly earned more than $208,000 in May 2019.1
Considering the median annual wage for all occupations during that same time period was $39,810, these positions pay well. In fact, that marketing salary is more than 5 times the salary of the wages for all occupations.1
Keep in mind that experience you gain and the type of organization you work for can factor into your salary. Either way, BLS notes that is a career that pays well.
Most people think of a bachelor's degree as taking around 4 years to complete.
And while that's true in many cases, the time it takes you to complete your general education, business, marketing and digital marketing classes all depends on you.
For example, do you want to attend part time or full time? At SNHU, taking online classes part time means enrolling in one class per 8-week term. And full time means doubling up with 2 classes per term. Choosing how many classes to take depends on your busy work and personal schedule, as well as how successful you think you can be at the different enrollment levels. Your academic advisor can help you create a timeline for completing your degree.
Another factor to consider how long it will take you to complete your digital marketing degree is if you have any transfer credits to bring in to SNHU. We have an extremely generous transfer policy that allows you to bring up to 90 credits in toward your program. This not only includes coursework you've completed at other educational institutions, but also credit for certifications you've earned, portfolio assessment or military training. At SNHU, we want you to reach your goals faster, meaning we don't want you to duplicate any work you've done in the past.
Our SNHU staff is on call to help you succeed. And we'll do what it takes to help you reach that finish line.
Think about it: Doesn't it make sense to prepare for an online career in digital marketing in an innovative online environment?
Southern New Hampshire University is known for staying ahead of the pack. Since 2015, we've earned "Most Innovative" regional university honors from U.S. News & World Report. This recognition comes from a peer assessment survey, made up of college presidents, provosts and admission deans – not from SNHU – who voted on schools that "are making the most innovative improvements in terms of curriculum, faculty, students, technology or facilities," according to the report.3
What's also innovative is learning from instructors who are in the field right now. Who better to help you learn digital marketing and give you career advice than the professionals who are doing it every day?
Another reason to earn your digital marketing degree online at SNHU? Affordability. Online degrees are known for being a budget-friendly option for students, but we've taken it one step further. We haven't raised our online tuition rates since 2012, because removing barriers to your goals is one of our top priorities.
Have a talk with one of our admission counselors today to see if our digital marketing degree could be right for you and your career goals.
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.
1 Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at:
Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.
2 According to a survey responses from over 9,200 SNHU online students conducted in the fall of 2019.
3 SNHU, SNHU Named the Most Innovative Regional University, a Top College for Adult Learners, on the internet, at https://www.snhu.edu/about-us/newsroom/2019/09/2019-rankings (viewed June 30, 2020)