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Digital Marketing Degree Online Bachelor Degree Concentration

Joann Coffey, who earned her degree from SNHU, wearing her cap and gown and standing in front of the SNHU-branded bus.

Cost per credit $330

Total courses 40

Term length 8 weeks

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Program Overview Why get a digital marketing degree online?

Prime yourself for a modern business career with a Bachelor of Science (BS) in Marketing with a concentration in Digital Marketing from Southern New Hampshire University. In this program, you'll gain the knowledge needed to master the mobile environment, specialize in social media and evaluate metrics that lead to stronger campaigns.

Skills you'll learn:

  • Internal and external marketing strategies
  • Marketing plan development
  • Brand awareness tactics
  • Data-driven product positioning
  • Effective communication approaches
  • Applications of legal and ethical principles 
Jolene Stetz, who earned her degree from SNHU in 2021, wearing a grey and black long-sleeve T-shirt in her kitchen working on her laptop.

Courses & Curriculum Digital marketing degree online classes designed to optimize your skills

This program's major and concentration courses will prepare you for leading industry-recognized certification, while its general education, business core and free elective classes round out your learnings.

Degree Courses

Digital marketing degree online courses

In these classes, you'll examine the latest methods of capturing online consumer attention – like targeted strategies, pay-per-click advertising and optimized copy – and learn how to use their results to optimize marketing plans.

Courses may include:

Course ID: MKT 225
In this course students will be introduced to the different types of digital marketing channels and business functions using digital marketing technology and tools. Topics will focus on earned, paid, and owned media and the intersection of the three. The course will also emphasize development of a digital marketing strategy and its impact on the business.
Course ID: MKT 270
Selling is a real life skill that everyone uses every day no matter what the profession. We sell our personal brand to employers; our ideas to family members, friends and co-workers; and as sales professionals, we sell products and services to consumers and business customers. In this course, students will gain foundational knowledge of the sales process, its relationship to marketing, and develop skills necessary to succeed in professional selling. Students will explore inside and outside sales in varying organizational environments. Through authentic scenarios, students will analyze customer needs to develop value-added relationships and generate revenue for an organization.
Course ID: MKT 311
Explore mobile marketing channels and gain exposure to the different mobile strategies companies are using. Analyze the different mobile channels available to companies and how companies are using mobile strategies as part of their marketing strategies.
Course ID: MKT 315
Explore Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies with a specific focus on understanding the difference between organic and paid leads and traffic. Gain familiarity with web analytics services such as Google Analytics.
Course ID: MKT 335
Examine the digital advertising landscape with a focus on the different types of digital and online advertising, including search-advertising strategies, social media marketing, and inbound marketing.
Course ID: MKT 345
This course explores the behavior that consumers display in searching, purchasing, using,evaluating and disposing of products.
Course ID: MKT 400
Examine the importance of a company's brand with a focus on the approaches to building, maintaining, growing, and salvaging a brand.
Course ID: MKT 432
This is the capstone course of the undergraduate marketing curriculum. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs. Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments. Writing Intensive Course.

Visit the course catalog to view the full BS in Marketing - Digital Marketing curriculum.

Apply for free in minutes

Our no-commitment application can help you decide if SNHU is the right college for you and your career goals. Apply up until 2 days before the term starts!

Upcoming term starts: January 06, 2025 | March 03, 2025

Next term starts:
Oct. 28, 2024

Apply Now

Online Student Experience What’s it like going to SNHU?

Attending college online at SNHU can be a life-changing experience. In fact, 93.2% of online students would recommend SNHU according to a 2023 survey with 21,000+ respondents.

What to expect:

8-week terms

Learn around your schedule

24/7 online support

Online Classroom

What does an online course look like?

You’ll take your courses within SNHU’s Brightspace platform. This is where you’ll find your:

  • Schedule of weekly assignments
  • Discussion boards
  • Grades
  • Instructor announcements
How to Take an Online Class at SNHU
5 ways SNHU makes the admission process "easy-peasy" #shorts

Admission Applying to SNHU is fast and free

No application fee. No test scores. And no college essay. Just a simple form with basic information. It’s another way SNHU helps you reach your goals sooner.

All it takes is 3 simple steps

It's easy, fast and free.

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Whether you're applying for an undergraduate or graduate degree, you’ll fill out a form to verify your previous education experience. As part of our admissions process, we'll help you request transcripts from your previous school(s) to see if you can transfer any credits into your SNHU program! (Also for free!)

After reviewing your official evaluation, you can decide if SNHU is right for you! If you choose to enroll, just pick your start date and get ready for classes to begin.

Talk to an admission counselor: 888.327.SNHU | enroll@snhu.edu

Accreditations

SNHU is accredited by the regional accreditor the New England Commission of Higher Education (NECHE). The university also carries specialized accreditations for some programs.

This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on the ACBSP accreditation page.

NECHE Logo ACBSP Global Business Acreditation Logo

Tuition Cost & Savings College can be more affordable than you think

As a nonprofit university, SNHU offers some of the lowest online tuition rates in the country. And when you work with our Financial Services team, we'll explore ways to help you save even more on your education – and customize a payment plan that works for you.

Online undergraduate tuition

Student
Cost per credit
Cost per course
Cost for 120-credit degree*
Full- and part-time students
$330
$990
$39,600
Active-duty military and spouses | Full- and part-time students**
$231
$693
$27,720

*before previously earned credits are applied

Tuition rates are subject to change and are reviewed annually.

**Note: Students receiving this rate are not eligible for additional discounts.

Additional costs: Course materials vary by course.

Transfer credits and lower your cost by:

$9,900 $14,850 $19,800 $24,750 $29,700
Transfer credits and lower your cost by:

If 30 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.

Your remaining tuition cost: $29,700

If 45 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.

Your remaining tuition cost: $24,750

If 60 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.

Your remaining tuition cost: $19,800

If 75 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.

Your remaining tuition cost: $14,850

If 90 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.

Your remaining tuition cost: $9,900

How we estimate your tuition cost:

We look at the cost per credit multiplied by the number of credits you need to earn for a bachelor's degree. Most bachelor's degrees require 120 credits. SNHU allows you to transfer in up to 90 credits, requiring a minimum of 30 credits to be taken at SNHU. This is only a tuition estimator, and doesn't account for other fees that may be associated with your program of choice.

Career Outlook What can I do with a digital marketing degree?

Business and technology are changing rapidly — and for any brand to truly succeed in the market, it's crucial to stay on top of these shifts. That's where people with digital marketing expertise come in. With this degree under your belt, you could qualify for employment in industries like professional, scientific and technical services, management of companies and enterprises, finance and insurance, and beyond.

Occupations

Earning a digital marketing degree online can help position you for a number of roles, including:

Create interest among potential buyers of a product or service for a department, an entire organization or individual projects.

Direct programs that combine advertising with purchasing incentives and target them to customers in media, at events or in displays to increase sales.

Estimate demand and identify potential markets for products and services that an organization and its competitors offer.

7%

Increase in roles for marketing managers through 2032, projected by the U.S. Bureau of Labor Statistics (BLS).1

$157,620

Median annual pay for marketing managers as of May 2023, according to BLS.1

Understanding the numbers
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections do not guarantee actual salary or job growth.

What SNHU students are saying

EJ Linehan '20 '21
I’ve been a digital marketer for years, but this educational pathway made me a stronger, more educated professional in my field.
EJ Linehan '20 '21

Frequently Asked Questions

If you're hoping to land a job in digital marketing, you'll want to pursue a degree that offers a strong marketing foundation and specialized digital marketing training.

That's why Southern New Hampshire University (SNHU) offers an online Bachelor of Science (BS) in Marketing with a concentration in Digital Marketing.

Outside of general education and free elective courses, this program will require you to take 7 classes strictly about marketing. You'll also need to complete 4 courses in the digital marketing concentration: Mobile Marketing, SEO vs. SEM, Digital Advertising and Digital Analytics.

And like all of SNHU's on-campus and online business school degrees, you'll have to finish 10 courses in the business core. This includes accounting, operations management, business law – and, yes, your Introduction to Marketing course.

Should you decide to take your digital marketing career further upon earning a bachelor's degree, SNHU also offers a master's in digital marketing.

Naming a course as the best is, of course, subjective.

Southern New Hampshire University offers 4 bachelor's-level classes in digital marketing, which make up the specialized portion of our BS in Marketing with a concentration in Digital Marketing curriculum.

These courses include:

  • Digital Advertising
  • Digital Analytics
  • Mobile Marketing
  • SEO vs. SEM

Depending on where you work after graduation, you may use knowledge from all of these or just one. At a larger company, there might be teams that focus solely on one of these areas. At a smaller organization, you might be responsible for all sorts of digital activity and analytics.

Because of this, you may actually consider more than one course to be the "best" for your career.

With hard work and dedication to your program, you can earn a digital marketing degree.

However, with no set class times and plenty of academic support, you can earn a digital marketing degree online from Southern New Hampshire University (SNHU) with the added benefit of convenience.

Part of what we do is remove barriers, so you can earn a degree and reach your goals.

These barriers include when and where you take classes. While going to a traditional brick-and-mortar campus definitely works for some people – like the students who attend our New Hampshire campus – those who have unique work schedules or live far away might find the flexibility of our online courses helpful.

There's also the factor of support. We believe our support system is among the best in class and can help you succeed. You can lean on our academic advisors, instructors and available resources when you need help.

And we can't forget cost — SNHU has been recognized for our low online tuition rates for some time. In fact, they're among some of the lowest in the nation.

At SNHU, we're with you from day 1 to graduation and beyond.

Marketing is often a job that pays well and one that typically requires a bachelor's degree.

According to the U.S. Bureau of Labor Statistics, marketing managers made a median annual salary of $157,620 in May 2023.1

More specifically, these are the median annual wages for marketing managers as of May 2023 in the top industries in which they worked:

  • Management of companies and enterprises: $167,800
  • Finance and insurance: $165,470
  • Professional, scientific and technical services: $164,050
  • Manufacturing: $165,840
  • Wholesale trade: $151,090

According to the U.S. Bureau of Labor Statistics (BLS), the highest 10% of marketing managers earned more than $239,200 in May 2023.1

Digital marketers can also continue a path to high-level roles in executive leadership. The BLS reported the highest 10% of chief executives also reportedly earned more than $239,200 in May 2023.1

Keep in mind, the experience you gain and the type of organization you work for can factor into your salary.

Most people think a bachelor's degree takes around 4 years to complete.

And while that's true in many cases, the time it takes to complete your general education, business, marketing and digital marketing classes all depends on you.

At Southern New Hampshire University (SNHU), taking online classes part time means enrolling in 1 class per 8-week term, while full time means doubling up with 2 classes per term. Choosing how many classes to take depends on your personal schedule, as well as how successful you think you can be at each enrollment level.

Another factor to consider is transfer credits. SNHU has an extremely generous transfer policy that allows you to transfer up to 90 credits toward your program. This includes coursework you've completed at other educational institutions, in addition to certifications you've earned, portfolio assessment and military training.

With the help of your academic advisor, you can create a timeline that outlines how long it will take to graduate. We want you to reach your goals faster and are on call to help you succeed. 

Think about it: In an innovative digital environment, doesn't it make sense to prepare for an online career in digital marketing?

Southern New Hampshire University (SNHU) is known for staying ahead of the pack. Since 2015, we've earned "Most Innovative" regional university honors from U.S. News & World Report. This recognition comes from a peer assessment survey, made up of college presidents, provosts and admission deans – not from SNHU – who voted on schools that "are making the most innovative improvements in terms of curriculum, faculty, students, technology or facilities," according to the report.2

What's also innovative is learning from instructors who are in the field right now. Who better to help you learn digital marketing and give you career advice than the professionals who are doing it every day?

Another reason to earn your digital marketing degree online at SNHU is affordability. Online degrees are known for being a budget-friendly option for students, but we've with some of the lowest online tuition rates in the nation.

Have a talk with one of our admission counselors today to see if our digital marketing degree could be right for you.

Related Articles

Sources & Citations

1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet at:

  • https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed Mar. 12, 2024)
  • https://www.bls.gov/ooh/management/top-executives.htm (viewed Mar. 12, 2024)

Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

2SNHU, SNHU Once Again Recognized as a Top Employer in Higher Education, Most Innovative in the North, on the internet, at https://www.snhu.edu/about-us/newsroom/press-releases/snhu-once-again-recognized-as-a-top-employer-in-higher-education (viewed Mar. 12, 2024)