Establish brand identity and increase organizational sales when you adopt technologies that have revolutionized the marketing industry. Targeted strategies, pay-per-click advertising and optimized copy let marketers reach the right customers for their products and services, and data-driven results create opportunities to fine-tune marketing plans even more.
When you earn your online Bachelor of Science in Marketing with a concentration in Digital Marketing at SNHU, you develop the tools to master the mobile environment, specialize in social media and evaluate the metrics that lead to stronger campaigns.
Your digital marketing courses will prepare you to:
Digital marketing isn't about getting your advertisements in front of everyone. It's about targeting a niche audience that's most interested in your product or service. Through SNHU's specialized online degree, you'll learn digital marketing strategies in a simulated environment that primes you for a modern business career.
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your digital marketing degree online at SNHU include:
The marketing field is growing - and a digital marketing degree can help you jump into the action. It can even help you earn more: The median annual salary for marketing managers was $127,560 in 2016, according to the U.S. Bureau of Labor Statistics.* You can also expect to see a 9% increase in advertising, promotions and marketing manager positions through 2024.* That's faster than the national average for all occupations.
SNHU's digital marketing courses expose you to the latest methods of capturing attention online. Whether you're seeking to stand out by developing targeted mobile strategies or you want to learn how to analyze the results of your online efforts, our specialized bachelor's degree can help you build your brand and promote your products to the audience that needs them most.
SNHU's bachelor's in digital marketing program includes:
General Education Program
Our programs are designed to equip you with the skills and insights you need to move forward. In recent years, employers have stressed the need for graduates with higher order skills - the skills that go beyond technical knowledge - such as:
All undergraduate students are required to take general education classes. Through foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
Business Core Program
Programs in the School of Business require learners to complete the business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.
Total Credits: 120
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
*Tuition Rates are subject to change and are reviewed annually.
No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.