Target the Right Audience with Your Digital Marketing Degree
Establish brand identity and increase organizational sales when you adopt technologies that have revolutionized the marketing industry. Targeted strategies, pay-per-click advertising and optimized copy let marketers reach the right customers for their products and services, and data-driven results create opportunities to fine-tune marketing plans even more.
When you earn your online Bachelor of Science in Marketing with a concentration in Digital Marketing at SNHU, you develop the tools to master the mobile environment, specialize in social media and evaluate the metrics that lead to stronger campaigns.
Your digital marketing courses will prepare you to:
- Employ digital marketing strategies and analytics to promote brand awareness
- Develop strategic digital marketing plans
- Recommend strategies to maximize marketing opportunities through digital channels
See Yourself Succeed with a Digital Marketing Degree
Digital marketing isn't about getting your advertisements in front of everyone. It's about targeting a niche audience that's most interested in your product or service. Through SNHU's specialized online degree, you'll learn digital marketing strategies in a simulated environment that primes you for a modern business career.
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your digital marketing degree online at SNHU include:
- Affordability. Take advantage of some of the most affordable tuition rates in the nation
- Convenience. Attend class when it's convenient for you - online education means 24/7 access
- Efficiency and flexibility. Complete your undergraduate degree at your own pace, over six 8-week terms per year
- Expert instruction. Learn from instructors with relevant, real-world experience
- Networking. Tap into our nationwide network of alumni for internship and career opportunities
- Simple application process. Just fill out an online undergraduate application, and we'll retrieve U.S. transcripts from your previous institutions and automatically complete an official credit evaluation. Plus, there's no application fee
- Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study
- Transfer-friendly enrollment. Transfer up to 90 credits toward an undergraduate degree
Career Outlook
The marketing field is growing - and a digital marketing degree can help you jump into the action. It can even help you earn more: The median annual salary for marketing managers was $127,560 in 2016, according to the U.S. Bureau of Labor Statistics.* You can also expect to see a 9% increase in advertising, promotions and marketing manager positions through 2024.* That's faster than the national average for all occupations.
Curriculum
SNHU's digital marketing courses expose you to the latest methods of capturing attention online. Whether you're seeking to stand out by developing targeted mobile strategies or you want to learn how to analyze the results of your online efforts, our specialized bachelor's degree can help you build your brand and promote your products to the audience that needs them most.
Courses To Prepare You For Your Career
SNHU's bachelor's in digital marketing program includes:
- General education
- Business core
- Degree-specific courses
General Education Program
Our programs are designed to equip you with the skills and insights you need to move forward. In recent years, employers have stressed the need for graduates with higher order skills - the skills that go beyond technical knowledge - such as:
- Writing
- Communication
- Analysis
- Problem solving
All undergraduate students are required to take general education classes. Through foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
Business Core Program
Programs in the School of Business require learners to complete the business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.
Courses May Include
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MKT
229
Principles of Integrated Marketing Communications
This course is designed to give students an understanding of advertising, public relations, corporate communications and sales promotions and the role that the media plays in integrated marketing communications strategies. This course focuses on the planning, research and creative skills needed to reach IMC objectives. Writing intensive course.
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MKT
265
Social Media & Marketing Communications
This course is designed to give students an understanding of the concepts involved in integrated marketing communication (IMC) which includes a focus on social media and the role they play in advertising, public relations, branding, and corporate communication strategies. This course focuses on the planning, research and creative skills needed to reach promotional objectives.
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MKT
337
Marketing Research
This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey.
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MKT
345
Consumer Behavior
This course explores the behavior that consumers display in searching, purchasing, using,evaluating and disposing of products.
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MKT
400
Strategic Brand Management
Examine the importance of a company's brand with a focus on the approaches to building, maintaining, growing, and salvaging a brand.
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MKT
432
Strategic Marketing Planning (Capstone)
This is the capstone course of the undergraduate marketing curriculum. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs. Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments. Writing Intensive Course.
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MKT
311
Mobile Marketing
Explore mobile marketing channels and gain exposure to the different mobile strategies companies are using. Analyze the different mobile channels available to companies and how companies are using mobile strategies as part of their marketing strategies.
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MKT
315
SEO vs. SEM
Explore Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies with a specific focus on understanding the difference between organic and paid leads and traffic. Gain familiarity with web analytics services such as Google Analytics.
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MKT
335
Digital Advertising
Examine the digital advertising landscape with a focus on the different types of digital and online advertising, including search-advertising strategies, social media marketing, and inbound marketing.
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MKT
410
Digital Analytics
Gain an overview of the different digital analytic tools being used by marketers to evaluate and measure their digital strategies. Focus on exploring online advertising metrics, social media analytics and other approaches to digital marketing measurement.
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Total Credits: 120
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Program Outcomes
- Utilize digital marketing strategies and analytics to promote brand awareness through current technologies
- Utilize primary and secondary data to determine the position of a product in the market
- Recommend strategies for maximizing both internal and external opportunities through the effective use of the marketing mix
- Develop strategic marketing plans in alignment with stated missions, objectives, and goals of the organizations
- Employ effective written and oral communication skills appropriate to the professional marketing context
- Apply legal and ethical principles to marketing activities
- Collaborate in cross-functional internal and external environments to ensure the creation, capture, and delivery of value
Tuition & Fees
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
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Online Undergraduate Programs
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Per Course*
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Per Credit Hour*
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Degree/Certificates
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$960 |
$320 |
Degree/Certificates
(U.S. service members, both full and part time, and the spouses of those on active duty)
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$675 |
$225 |
*Tuition Rates are subject to change and are reviewed annually.
Additional Costs
No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
University Accreditation
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education as well as several other accrediting bodies. More...
This program is accredited by ACBSP. Consumer information is available on the College Navigator.
* Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2016-17 Edition, on the Internet at Advertising, Promotions and Marketing Managers (viewed online May 23, 2017). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.