Online Bachelor’s Degree BS in Marketing Digital Marketing

Target the Right Audience with Your Digital Marketing Degree

Establish brand identity and increase organizational sales when you adopt technologies that have revolutionized the marketing industry. Targeted strategies, pay-per-click advertising and optimized copy let marketers reach the right customers for their products and services, and data-driven results create opportunities to fine-tune marketing plans even more.

When you earn your online Bachelor of Science in Marketing with a concentration in Digital Marketing at SNHU, you develop the tools to master the mobile environment, specialize in social media and evaluate the metrics that lead to stronger campaigns.

Your digital marketing courses will prepare you to:

Employ digital marketing strategies and analytics to promote brand awareness
Develop strategic digital marketing plans
Recommend strategies to maximize marketing opportunities through digital channels

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See Yourself Succeed with a Digital Marketing Degree

Digital marketing isn't about getting your advertisements in front of everyone. It's about targeting a niche audience that's most interested in your product or service. Through SNHU's specialized online degree, you'll learn digital marketing strategies in a simulated environment that primes you for a modern business career.

As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your digital marketing degree online at SNHU include:

Affordability. Take advantage of some of the most affordable tuition rates in the nation
Convenience. Attend class when it's convenient for you - online education means 24/7 access
Efficiency and flexibility. Complete your undergraduate degree at your own pace, over six 8-week terms per year
Expert instruction. Learn from instructors with relevant, real-world experience
Networking. Tap into our nationwide network of alumni for internship and career opportunities
Simple application process. Just fill out an online undergraduate application, and we'll retrieve U.S. transcripts from your previous institutions and automatically complete an official credit evaluation. Plus, there's no application fee
Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study
Transfer-friendly enrollment. Transfer up to 90 credits toward an undergraduate degree

Career Outlook

The marketing field is growing - and a digital marketing degree can help you jump into the action. It can even help you earn more: The median annual salary for marketing managers was $127,560 in 2016, according to the U.S. Bureau of Labor Statistics.* You can also expect to see a 9 percent increase in advertising, promotions and marketing manager positions through 2024.* That's faster than the national average for all occupations.

Curriculum

SNHU's digital marketing courses expose you to the latest methods of capturing attention online. Whether you're seeking to stand out by developing targeted mobile strategies or you want to learn how to analyze the results of your online efforts, our specialized bachelor's degree can help you build your brand and promote your products to the audience that needs them most.

Required Core Courses
General Education Program
Business Core Program

Degree Courses
MKT 229 Principles of Integrated Marketing Communications This course is designed to give students an understanding of advertising, public relations, corporate communications and sales promotions and the role that the media plays in integrated marketing communications strategies. This course focuses on the planning, research and creative skills needed to reach IMC objectives. Writing intensive course.
MKT 265 Social Media & Marketing Communications This course is designed to give students an understanding of the concepts involved in integrated marketing communication (IMC) which includes a focus on social media and the role they play in advertising, public relations, branding, and corporate communication strategies. This course focuses on the planning, research and creative skills needed to reach promotional objectives.
MKT 337 Marketing Research This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey.
MKT 345 Consumer Behavior This course explores the behavior that consumers display in searching, purchasing, using,evaluating and disposing of products.
MKT 400 Strategic Brand Management Examine the importance of a company's brand with a focus on the approaches to building, maintaining, growing, and salvaging a brand.
MKT 432 Strategic Marketing Planning (Capstone) This is the capstone course of the undergraduate marketing curriculum. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs. Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments. Writing Intensive Course.
MKT 311 Mobile Marketing Explore mobile marketing channels and gain exposure to the different mobile strategies companies are using. Analyze the different mobile channels available to companies and how companies are using mobile strategies as part of their marketing strategies.
MKT 315 SEO vs. SEM Explore Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies with a specific focus on understanding the difference between organic and paid leads and traffic. Gain familiarity with web analytics services such as Google Analytics.
MKT 335 Digital Advertising Examine the digital advertising landscape with a focus on the different types of digital and online advertising, including search-advertising strategies, social media marketing, and inbound marketing.
MKT 410 Digital Analytics Gain an overview of the different digital analytic tools being used by marketers to evaluate and measure their digital strategies. Focus on exploring online advertising metrics, social media analytics and other approaches to digital marketing measurement.
Free Elective Credits: 15 Total Credits: 120

Program Outcomes

Tuition & Fees

Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30 percent tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.

Online Undergraduate Programs	Per Course*	Per Credit Hour*
Degree/Certificates	$960	$320
Degree/Certificates (U.S. service members, both full and part time, and the spouses of those on active duty)	$675	$225

*Tuition Rates are subject to change and are reviewed annually.

Additional Costs
No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)

University Accreditation

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...

This program is accredited by both NEASC and ACBSP. Consumer information is available on the College Navigator.

* Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2016-17 Edition, on the Internet at Advertising, Promotions and Marketing Managers (viewed online May 23, 2017). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.