Skip to main content
Sultan Akhter standing in a classroom with text Sultan Akhter '19

Digital Marketing Degree Online BS in Marketing Concentration Courses

Clock Icon
Register By: October 22 Classes Start: October 24

Learn Digital Marketing Online

  • $320/credit (120 total credits)
  • Transfer up to 90 credits
  • $133,380 median salary for marketing managers1
  • No application fee or SAT/ACT scores
  • Program accredited by ACBSP
  • Prepare for leading industry-recognized certifications

Digital Marketing Degree Online Program Overview

Establish and enhance brand identity when you adopt techniques and technologies that have revolutionized the marketing industry.

When you earn your online Bachelor of Science (BS) in Marketing with a concentration in Digital Marketing at SNHU, you develop the tools to master the mobile environment, specialize in social media and evaluate the metrics that lead to stronger campaigns.

Targeted strategies, pay-per-click advertising and optimized copy let marketers reach the right customers for their products and services, and data-driven results create opportunities to fine-tune marketing plans even more.

Digital marketing isn't about getting your advertisements in front of everyone. It's about targeting a niche audience that's most interested in your product or service. Through your specialized online degree, you'll learn digital marketing strategies in a simulated environment that primes you for a modern business career.

Learn how to:

  • Use digital marketing strategies and analytics to promote brand awareness
  • Utilize data to determine the position of a product in the market
  • Recommend both internal and external marketing strategies
  • Develop marketing plans that align with company missions, objectives and goals
  • Write and communicate effectively for companies and consumer alike
  • Apply legal and ethical principles to marketing goals
  • Collaborate across environments to ensure the creation, capture and delivery of value

Career Outlook

Business and technology are changing rapidly. It's crucial to stay on top of them so your organization doesn't fall behind.

Dr. Jessica Rogers with the text Dr. Jessica Rogers“Staying ahead of the competition has never been more important,” said Dr. Jessica Rogers, senior associate dean of marketing programs at Southern New Hampshire University and author of "The Digital Marketing Landscape: Creating a Synergistic Consumer Experience." “The landscape for businesses is changing so rapidly, that it has become a key strategy to look at competitors and best practices to help inform your own digital strategy.”

And that's why earning your digital marketing degree online can help you jump into the action.

Through 2030, marketing managers may expect to see 10% growth, according to the U.S. Bureau of Labor Statistics (BLS) – faster than the average for all occupations. That could mean over 30,000 new jobs, and, as the BLS states, those who know their way around the digital world should see the best job prospects.1

To enter the marketing field, you typically need a bachelor's degree. And the BLS says that business courses – like the ones in SNHU's business core – can put you at an advantage, topics like finance, business law and statistics.1

Where are marketing managers working? The largest employers in 20201 were:

  • Professional, scientific and technical services
  • Management of companies and enterprises
  • Finance and insurance
  • Manufacturing
  • Wholesale trade

In addition, the median annual wages for marketing managers in those industries were among the highest in the field.1

The median annual wages for marketing managers in 2021 was $135,030.1

In addition, if you plan on a career as an advertising and promotions manager, you could see median annual pay of $135,030.1

Dreaming about your career now? Want to get a head-start? You'll be able to pursue experiential-learning opportunities or internships as part of required coursework to enhance hands-on and real-world scenario-based learning. With the skills you've learned from those experiences, you'll be able to talk to employers about what you've learned in classes or show projects that you've worked on. And the SNHU Career team can help you build your resume so you can position yourself better in the job market when you're ready.

Whether you're just entering the field or looking to move up, the SNHU Career counselors can help prepare you for the workforce. And as a bonus, alumni get the added benefit of our career services forever, so we can work with you to help you get the job you want during each job search over the length of your career.

Start Your Journey Towards an Online Digital Marketing Degree Concentration

Courses & Curriculum

Your digital marketing courses will expose you to the latest methods of capturing attention online.

Whether you're seeking to stand out by developing targeted mobile strategies or you want to learn how to analyze the results of your online efforts, our specialized digital marketing degree can help you build your brand and promote your products to the audience that needs them most.

Marcio Moerbeck with the text Marcio Moerbeck“Email, website, display ads, social media… There are many platforms in digital marketing," said Marcio Moerbeck, adjunct faculty at SNHU. "Brand building, engagement, thought leadership... As students get to understand digital marketing, they see it’s more than only social media.”

Aside from your general education courses – required of all our undergraduate students – you'll learn the fundamentals of both business and marketing. Students in any of our undergraduate marketing programs will complete 30 credits of business core, giving you a necessary background on topics like operations management, accounting and business systems. Any business graduate will tell you being well-rounded in business can help your career.

Why are students required to take a business core? SNHU believes that students who successfully complete these courses can gain the hard and soft skills that today's organizations are seeking from their employees:

  • Business communication
  • Global orientation
  • Innovative and entrepreneurial thinking
  • Problem-solving and decision making
  • Social and corporate responsibility
  • Teamwork and collaboration

You'll also complete your marketing courses: 6 courses for 18 credits. These courses – no matter which online marketing degree you're going for – can serve you well in your marketing career, wherever it takes you.

Within your major, you'll dive deeper into topics like consumer behavior, social media and strategic brand management. That's because, aside from classes, you'll take part in an internship or experiential-learning opportunity that will allow you to immerse yourself in real-world work settings, scenarios, platforms and tools.

Your digital marketing concentration, of course, provides you with an opportunity to study fundamental elements within digital marketing. In addition, you may use current technologies to apply what you learn in a simulated environment – giving you the hands-on experience you need.

Meleena Eaton with the text Meleena Eaton“SNHU’s digital marketing degree offers students the opportunity to dig deep into the quickly changing landscape of digital marketing," said associate dean Meleena Eaton, "while also gaining a strong understanding of key marketing tenants – like consumer behavior and brand management – that apply regardless of channel.”

Your digital marketing courses may include:

  • Mobile Marketing: Analyze mobile channels available to companies and how companies are using mobile as part of their marketing strategies.
  • SEO vs. SEM: Understand the difference between organic and paid leads and traffic through the study of search engine optimization (SEO) and search engine marketing (SEM).
  • Digital Advertising: Examine the different types of digital and online advertising, including search-advertising strategies, social media marketing and inbound marketing.
  • Digital Analytics: Explore online advertising metrics, social media analytics and other approaches to digital marketing measurement.

You'll finish your program with the Strategic Marketing Planning capstone course. Here, you have the chance to show your understanding of marketing principles to solve specific company problems – and you may even want to show your work in job interviews.

Plus, our digital marketing degree online has 15 credits – 5 courses – of free electives. This area of your requirements is important if you have credits to transfer that don't fit your program, if you want to take a few more marketing classes or if you'd like to add a complementary minor to your degree.

Curriculum Requirements & Resources

  • Business core: Revised for fall 2020, our undergraduate business programs contain 10 cutting-edge business courses. These core courses are designed to help prepare you for success wherever you go.
  • General education courses: All online bachelor's degree students are required to take general education classes, if not obtained in prior coursework. Through these foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
  • Technology resources: We provide cloud-based virtual environments in some courses to give you access to the technology you need for your degree – and your career. Learn more about our virtual environments.
  • Save time and tuition: Depending on your scores, you could earn up to 12 math credits – the equivalent of 4 courses – toward your degree for less than $50 per assessment with our Pathways to Math Success assessments

If you find success with your online digital marketing courses and would like to continue your education, SNHU offers an MS in Marketing with a concentration in Digital Marketing – which your bachelor's sets you up well for.

Tuition & Fees

As a private, nonprofit university, we’re committed to making college more accessible by making it more affordable. That’s why we offer some of the lowest online tuition rates in the nation.

We also offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.

Online Undergraduate Programs Per Course Per Credit Hour Annual Cost for 30 credits 
Degree/Certificates $960 $320 $9,600
Degree/Certificates (U.S. service members, both full and part time, and the spouses of those on active duty)* $675 $225 $6,750

Tuition Rates are subject to change and are reviewed annually. *Note: students receiving this rate are not eligible for additional discounts.

Additional Costs No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)

Frequently Asked Questions

University Accreditation

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.

Related Articles

A professional with a business administration degree, standing in front of a laptop.

What Can You Do With a Business Administration Degree?

A business administration degree is a broad program that prepares you to tackle today’s toughest business challenges. With this core business knowledge you'll be ready to contribute towards the bottom line of any organization in the areas of accounting, finance, human resources, marketing and more.
A healthcare professional exhibiting some qualities of a good leader as she points to a chart on her clipboard and listens to a team member.

10 Qualities of a Good Leader

If you have worked for a bad leader, you likely already have the answer to why good leadership matters. Good leadership can make the difference between enjoying your job and tolerating your job. Here are 10 qualities of good leaders.
A woman speaking during a meeting in her role as a human resoureces manager.

How to Become a Human Resources Manager

Human resources management plays an important role in the long-term success of an organization and its workforce. Interested in exploring how to become a human resources manager? SNHU adjunct faculty with years of HR experience share their best advice to get started in this evolving field.