Business Articles & Stories

The four Ps of marketing refer to the traditional elements surrounding a service or product that a business owner or marketer has to consider and evaluate to succeed. Although the four Ps are still relevant, there's a lot more to consider when developing a marketing strategy.

Project managers make things happen. They plan, execute and oversee tasks to achieve project goals. They coordinate teams, manage resources, monitor progress and ensure timely delivery while mitigating risks. They are a key part of many businesses, teams and projects.

With billions of social media users around the world, businesses and individuals now rely on these platforms to promote their products and services to potential customers. If you want to join the growing world of social media, understanding how to become a social media manager is the first step.

Meet Aaron Davenport ’25G. He's a new dad, husband and Rocket Mortgage team member who earned his MS in Finance at SNHU through his job's tuition reimbursement program. For him, it’s all about building a home for his family and helping others do the same.