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Online Marketing Degrees Bachelor’s Programs

Jean Besson, who earned his business degree in 2014, wearing a blue button down shirt and black tie, in a cafe working on his laptop with a cup of coffee or tea to his right.

Cost per credit $330

Total courses 40

Term length 8 weeks

Program Overview Why get an online marketing degree?

If you’re looking to help build the next big brand, consider a career centered around creativity and problem solving with the online Bachelor of Science (BS) in Marketing degree from Southern New Hampshire University.

Our online marketing program can help you build your knowledge in brand awareness, communications, consumer behavior, market research, professional sales and digital marketing. When you earn your online bachelor's in marketing, you'll be prepared for a variety of careers in a field that’s always evolving.

Skills you'll learn:

And if you're not quite ready to step into a bachelor's program, consider SNHU's online associate degree in marketing, which aligns seamlessly with the BS in Marketing. With the credits earned from your associate degree, you'll already be halfway to completing your bachelor’s program when you start.

  • Using data to determine the position of a product in the market
  • Recommending both internal and external marketing strategies
  • Developing marketing plans that align with company missions, objectives and goals
  • Writing and communicating effectively for companies and consumers alike
  • Applying legal and ethical principles to marketing goals
  • Collaborating across environments to ensure the creation, capture and delivery of value

Jean Besson, 2014

Courses & Curriculum Online marketing courses built for the modern workforce

SNHU's BS in Marketing program is designed to position you for success. In addition to industry-focused courses, you'll also complete a 10-course business core that covers foundational business disciplines including financial and managerial accounting, business law, management, international business and marketing. In your capstone course, you'll solve real-world business problems by developing, implementing and managing strategic plans to steer marketing efforts in the right direction.

Plus, the SNHU marketing program allows you to put your learnings to work in the field. With the opportunity for either an experiential learning course or an internship, you'll engage with real businesses to leverage their skills by completing projects, building strategy and creating and implementing campaigns.

Degree Courses

Online marketing degree courses

With core coursework in digital marketing, professional selling, marketing research, consumer behavior and brand management, you'll develop skills across an array of marketing segments. You can also customize your online marketing degree to fit your interests by choosing from an array of courses that meet the program's 12 major electives and 15 free electives requirements. From courses on social media marketing to consumer behavior to marketing analytics, you'll walk away with a well-rounded degree that's tailored to you — so you can get closer to your goals.

Plus, students in this program with certain required or elective courses have the opportunity to earn popular marketing certifications such as the HubSpot Social Media Certification, or other industry-relevant certifications that can enhance your learning experience and position you for professional success.

Courses may include

Course ID: MKT 225
In this course students will be introduced to the different types of digital marketing channels and business functions using digital marketing technology and tools. Topics will focus on earned, paid, and owned media and the intersection of the three. The course will also emphasize development of a digital marketing strategy and its impact on the business.
Course ID: MKT 270
Selling is a real life skill that everyone uses every day no matter what the profession. We sell our personal brand to employers; our ideas to family members, friends and co-workers; and as sales professionals, we sell products and services to consumers and business customers. In this course, students will gain foundational knowledge of the sales process, its relationship to marketing, and develop skills necessary to succeed in professional selling. Students will explore inside and outside sales in varying organizational environments. Through authentic scenarios, students will analyze customer needs to develop value-added relationships and generate revenue for an organization.
Course ID: MKT 337
This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey.
Course ID: MKT 345
This course explores the behavior that consumers display in searching, purchasing, using,evaluating and disposing of products.
Course ID: MKT 400
Examine the importance of a company's brand with a focus on the approaches to building, maintaining, growing, and salvaging a brand.
Course ID: MKT 432
This is the capstone course of the undergraduate marketing curriculum. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs. Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments. Writing Intensive Course.

Visit the course catalog to view the full BS in Marketing curriculum.

Apply for free in minutes

Our no-commitment application can help you decide if SNHU is the right college for you and your career goals. Apply up until 2 days before the term starts!

Upcoming term starts: January 06, 2025 | March 03, 2025

Next term starts:
Oct. 28, 2024

Online Student Experience What’s it like going to SNHU?

Attending college online at SNHU can be a life-changing experience. In fact, 93.2% of online students would recommend SNHU according to a 2023 survey with 21,000+ respondents.

What to expect:

8-week terms

Learn around your schedule

24/7 online support

Online Classroom

What does an online course look like?

You’ll take your courses within SNHU’s Brightspace platform. This is where you’ll find your:

  • Schedule of weekly assignments
  • Discussion boards
  • Grades
  • Instructor announcements
How to Take an Online Class at SNHU
5 ways SNHU makes the admission process "easy-peasy" #shorts

Admission Applying to SNHU is fast and free

No application fee. No test scores. And no college essay. Just a simple form with basic information. It’s another way SNHU helps you reach your goals sooner.

All it takes is 3 simple steps

It's easy, fast and free.

Whether you're applying for an undergraduate or graduate degree, you’ll fill out a form to verify your previous education experience. As part of our admissions process, we'll help you request transcripts from your previous school(s) to see if you can transfer any credits into your SNHU program! (Also for free!)

After reviewing your official evaluation, you can decide if SNHU is right for you! If you choose to enroll, just pick your start date and get ready for classes to begin.

Talk to an admission counselor: 888.327.SNHU | enroll@snhu.edu

Accreditations

SNHU is accredited by the regional accreditor the New England Commission of Higher Education (NECHE). The university also carries specialized accreditations for some programs.

This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on the ACBSP accreditation page.

NECHE Logo ACBSP Global Business Acreditation Logo

Tuition Cost & Savings College can be more affordable than you think

As a nonprofit university, SNHU offers some of the lowest online tuition rates in the country. And when you work with our Financial Services team, we'll explore ways to help you save even more on your education – and customize a payment plan that works for you.

Online undergraduate tuition

Student
Cost per credit
Cost per course
Cost for 120-credit degree*
Full- and part-time students
$330
$990
$39,600
Active-duty military and spouses | Full- and part-time students**
$231
$693
$27,720

*before previously earned credits are applied

Tuition rates are subject to change and are reviewed annually.

**Note: Students receiving this rate are not eligible for additional discounts.

Additional costs: Course materials vary by course.

Transfer credits and lower your cost by:

$9,900 $14,850 $19,800 $24,750 $29,700
Transfer credits and lower your cost by:

If 30 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.

Your remaining tuition cost: $29,700

If 45 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.

Your remaining tuition cost: $24,750

If 60 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.

Your remaining tuition cost: $19,800

If 75 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.

Your remaining tuition cost: $14,850

If 90 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.

Your remaining tuition cost: $9,900

How we estimate your tuition cost:

We look at the cost per credit multiplied by the number of credits you need to earn for a bachelor's degree. Most bachelor's degrees require 120 credits. SNHU allows you to transfer in up to 90 credits, requiring a minimum of 30 credits to be taken at SNHU. This is only a tuition estimator, and doesn't account for other fees that may be associated with your program of choice.

Career Outlook What can I do with an online marketing degree?

Earning your bachelor’s in marketing can give you the skills you need to apply for a variety of entry to mid-level marketing roles, opening the doors to many possibilities in the industry. You could spend your days developing campaigns at ad agencies, working on sales teams, conducting market research studies and using data to improve business results.

And no matter what direction you take your career next, you'll leave SNHU's online marketing program with essential professional skills, like writing and communicating effectively, understanding legal and ethical principles in the workplace and collaborating to achieve shared goals.

Occupations

With Southern New Hampshire University's BS in Marketing degree under your belt, you may be qualified to step into a wide variety of marketing roles, including:


Coordinate marketing efforts using best practices, develop pricing structures and overall marketing strategies, oversee product development and more.

Play a crucial role in the many ways businesses use social media to communicate with customers: advertise new and existing products, solidify brand identity and create brand loyalty.

Spend your time studying market conditions to determine how products will perform.

Formulate a product marketing lifecycle strategy, align campaigns to brand vision, gain competitive and data-driven insights, create strategic plans and continuously evolve to stay relevant.

Determine which channels will communicate a brand or product's goals to its target audience. Work to maximize the impact of ad campaigns and develop strategies that reach consumers.

Work closely with department heads to develop budgets, contracts and media plans for advertising. Meet with clients to discuss campaign strategy, and with media planners to plan budget and strategic placements and promotions.

Identify and implement growth opportunities through market demand assessments, strategic maneuvers and relationship and brand building.

Take a grassroots approach and use your work to help people and make the world a better place by fundraising for nonprofits you're passionate about.

6%

Increase in advertising, promotions and marketing manager positions through 2032, projected by the BLS. Positions for market research analysts are set to grow by 19% in the same timeframe.1


$156,580

Median annual salary for advertising, promotions and marketing managers as of May 2023, according to the BLS. Market research analysts earned a median annual salary of $74,680 in that same time period.1


Understanding the numbers
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections do not guarantee actual salary or job growth.

What SNHU students are saying

Jolene Stetz '21
Jolene Stetz '21

"One of my overall career goals is to become a marketing director at an international company. This degree helped me to really build that foundation."

Frequently Asked Questions

You sure can!

In fact, earning a marketing degree online can oftentimes be more convenient for adults, since you get a much more flexible schedule.

"I was working full time and needed a flexible solution to finish my undergrad degree," said Max Bailey '17 '20MBA. "One of my favorite parts about the online program was how structured and consistent it was. I knew from day one exactly what assignments were due, when, and their contribution to my overall grade. This was incredibly helpful for me to plan school around my busy life, and not the other way around."

Jolene Stetz '21 agreed.

"I chose SNHU because of the convenience of being online," she said. "I could keep working full time. I could keep enjoying the things in my life that I enjoyed and I wouldn't have to worry about moving or logging in at certain times. The flexibility is phenomenal."

In addition to offering more flexibility, there may be other reasons you'd find studying online to be an attractive option.

Online degrees are often more affordable than the traditional classroom model. Another reason that Bailey transferred from another school was due to the cost.

"I felt I was paying far too much for what seemed to be a subpar marketing education" at a previous school, he said.

The combination of affordability and convenience make earning a degree online worth researching.

"I would definitely recommend SNHU to anyone who cares about the quality of their education, but doesn’t have the time to commit to daily lectures and in-person classrooms," Bailey said.

Online degrees have a reputation for being affordable. And earning one from a nonprofit university means the money you invest in your education gets reinvested back into the programs – you're not lining the pockets of shareholders.

At Southern New Hampshire University, undergraduate programs – like our online marketing degrees – have a tuition rate of $330 per credit.

"I've saved thousands of dollars," said Jolene Stetz '21. "SNHU is less than I ever expected to spend on college."

The overall tuition cost, however, is dependent on each student's situation. A BS in Marketing at SNHU is 120 credits. But many of our students transfer in credits, which can save you plenty of money (on top of time).

SNHU accepts up to 90 credits toward your bachelor's. If you're able to bring in the full 90, your degree here could only cost you $9,900 for the remaining 30 credits.

A conversation with an SNHU admission counselor can help you determine what you may be able to transfer in and how much your degree could cost you.

Yes! According to the U.S. Bureau of Labor Statistics, a bachelor's degree is required for most marketing manager positions. This is because studying in a degree program can teach you analytical, decision-making and interpersonal skills that the industry demands.1

The BLS states that employment of advertising, promotions and marketing managers is projected to grow 6% through 2032.1 That means, in that time frame, over 24,000 positions could be added to the workforce.1

That means in that time frame that over 30,000 positions could be added to the workforce.1

With so much growth, you'll want to make sure you stand out to get the position that you want.

At Southern New Hampshire University, "our marketing programs are different in that they were designed with a very strategic approach by our academic team, including myself," said Dr. Jessica Rogers, associate dean. "We have connected and aligned our programs to industry."

Plus, with the option to add one of two concentrations to your degree – digital marketing or social media marketing – you can add even more skills to your resume.

If earning your degree faster is a priority, consider online education. One of the biggest benefits of online education is the flexibility that comes with it. Earning a marketing degree online can help you earn your degree quickly and start your marketing career as soon as possible.

With online coursework available 24/7, you’ll be able to fit your learning into your schedule, giving you more flexibility to take on courses and move through your degree program faster. With six 8-week undergraduate terms, you can work toward earning your marketing degree at SNHU throughout the year.

Be sure to speak with your academic advisor who will help you devise the best schedule to suit your goals. You may find that taking an extra course each term will help you accelerate your path.

SNHU’s generous transfer policy also allows students to transfer up to 90 credits of previous higher education coursework to a bachelor’s degree program, saving you time and money.

"I was a little surprised," said Jolene Stetz '21. "I kind of expected none of the credits to come over and to just start new and that would have been fine, but I was really excited to have that head start. So a bachelor's degree would normally be like the traditional four years, and I am getting mine done in two."

Plus, with 15 free elective credits in this program, you'll have the opportunity to explore topics within the marketing realm, as well as topics in other programs as well, making earning your marketing degree a well-rounded experience.

There are many different types of marketing degrees that can help you start or advance your career. One of the best aspects of a marketing degree is its versatility. Finding the degree that’s right for you depends on your career goals and interests.

If you want to get started working in the marketing field right away, an associate in marketing online degree from SNHU can help. This two-year marketing degree will give you a solid foundation in business principles and practices, exploring marketing topics including retailing, communications, promotion, social media and branding.

Marketing associate degrees can also serve as a stepping stone to one of SNHU’s four-year marketing degrees.

In our Bachelor of Science in Marketing degree program, you can tailor your coursework to fit your interests, focusing on learning the ins and outs of advertising, branding, communication and sales. With optional concentrations in digital marketing and social media marketing, you’ll be prepared to design and manage all types of digital marketing campaigns and responsibilities.

If you’re looking for a marketing degree with a strong foundation of general business knowledge, an undergraduate online business degree with a concentration in marketing could be a good fit. By combining broad-based business courses with marketing courses, you’ll learn how to apply theory to real-world situations.

Dreaming of starting your own business or leading a marketing team? Continuing your education with a master’s degree in marketing from SNHU can help you advance your career.

A master’s of science in marketing can provide deeper knowledge in a variety of marketing topics, including digital marketing, new media and communications, marketing research and analytics, and social media marketing. SNHU's accelerated BS to MS pathway for marketing students can help you earn your grad degree even faster.

If a degree with a focus on leadership skills and general business principles is your goal, a Master of Business Administration (MBA) with a concentration in marketing could be right for you. Earning an MBA can add tremendous value to your personal brand and prepare you for a variety of careers, from corporate jobs in marketing and sales to leadership roles within marketing agencies.

If you want to have a hand in helping organizations grow and succeed, earning a marketing degree can help.

Marketing and sales professionals are important drivers of a company’s business, promoting company services and products, networking with partners and media and advertising an organization to the general public.

Earning a degree in marketing can also help you find work across a broad range of industries, from nonprofits and education to advertising, healthcare and engineering. No matter what your interests are, an online marketing degree can help you get started on a rewarding career path.

Marketing is a growing, evolving degree field, and marketing jobs are in high demand across a range of industries and businesses. Earning a marketing bachelor’s degree online can help you get your start in this growing field.

Earning a bachelor’s degree can also improve your earning potential, and offer strong return on investment for degree holders.

At SNHU, you can earn a marketing bachelor’s degree for just $330 per credit hour, with opportunities for transfer credits, financial aid and scholarships to bring your costs even lower.

Jobs for marketing degree holders, meanwhile, typically offer salaries above the national average, according to BLS data.1 In 2023, advertising, promotions and marketing managers and market research analysts earned median salaries of $156,580 and $74,680 in 2023, respectively.1

Max Bailey '17 '20MBA believes his SNHU marketing degree was worth it.

"At SNHU, I didn’t feel alone," he said. "As someone who waited 6 years to go to college after high school, I felt very old and far behind my peers when I started at another university. At SNHU, however, my classmates had similar stories and visions for their life that aligned with my own. This, plus the accelerated nature of the program, has allowed me to catch up and even exceed in my career."

With an online marketing degree, you’ll be prepared for a rewarding career across many industries and marketing roles.

Marketing jobs include:1

  • Market research analyst: Study market conditions to examine potential sales of a product or service, helping companies understand the products people want, who will buy them and the price they’ll pay.
  • Marketing manager: Plan, direct or coordinate marketing policies and programs, such as determining the demand for products and services, identifying potential customers and promoting products and services to customers.
  • Advertising and promotions manager: Plan and lead promotional campaigns such as contests, coupons, giveaways or advertising campaigns to market a company’s product or service.
  • Sales manager: Work as an independent sales manager by setting your own sales goals, analyzing data and developing training programs for sales representatives.
  • Social media manager: Advertise new and existing products to potential customers, solidify brand identity and create brand loyalty for a company using social media.
  • Media planner: Research and identify the best mediums for advertising a company’s products or services and develop strategies to reach a target through these mediums, including radio, television, print media, websites and billboards.3

Sources & Citations

1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at:

  • https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed April 22, 2024)
  • https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm (viewed April 22, 2024)
  • https://www.bls.gov/ooh/management/sales-managers.htm (viewed April 22, 2024)

Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.