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Online Bachelor's Degree BS in Marketing

Learn How to Market Products & Services with an Online Marketing Degree

Follow a business career path centered around creativity and problem solving with the Bachelor of Science in Marketing degree from Southern New Hampshire University. This online marketing degree program will help you build your knowledge in brand communications, consumer behavior, market research and international marketing. By earning your bachelor's in marketing, you'll be prepared for a variety of careers in the dynamic, creative, results-oriented marketing field.

You can also choose to focus your degree with a concentration in social media. You'll learn to leverage new media to introduce brands to new customers and build loyalty and revenue.

An accelerated BS-to-MS pathway option for this online degree program is also available. This lets you:

  • Save money: Take up to two graduate level courses (6 credits) during your bachelor's program at the online undergraduate tuition rate
  • Save time: Apply your graduate credits to your master's degree to complete your program in as fast as one year

For more details, scroll down to the curriculum section.

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Discover how to build a brand through social media marketing and why the best crisis management plan is an organized strategy in this conversation between Major League Soccer player and SNHU student Heath Pearce and Dr. Patricia Spirou, chairwoman of SNHU's marketing department.

Concentrations
Marketing (BS) - Digital Marketing
Marketing (BS) - Social Media Marketing

See Yourself Succeed in Marketing

Structure your online marketing degree to fit your interests by taking advantage of the program's wide variety of elective offerings. At SNHU, you can explore marketing topics like sales management, international retailing, direct marketing, brand communications, advertising copy, design and media planning.

In the BS in Marketing program, you’ll learn how to:

  • Utilize primary and secondary data to determine the position of a product in the market
  • Recommend strategies for maximizing both internal and external opportunities through the effective use of the marketing mix
  • Develop strategic marketing plans in alignment with stated missions, objectives and goals of the organizations
  • Employ effective written and oral communication skills appropriate to the professional marketing context
  • Apply legal and ethical principles to marketing activities
  • Collaborate in cross-functional internal and external environments to ensure the creation, capture and delivery of value

As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your bachelor’s in marketing online at SNHU include:

  • Affordability. Take advantage of some of the most affordable tuition rates in the nation
  • Convenience. Attend class when it’s convenient for you – online education means 24/7 access
  • Efficiency and flexibility. Complete your undergraduate degree at your own pace, over six 8-week terms per year
  • Expert instruction. Learn from instructors with relevant, real-world experience
  • Networking. Tap into our nationwide network of alumni for internship and career opportunities
  • Simple application process. Just fill out an online undergraduate application, and we’ll retrieve U.S. transcripts from your previous institutions and automatically complete an official credit evaluation. Plus, there’s no application fee
  • Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study
  • Transfer-friendly enrollment. Transfer up to 90 credits toward an undergraduate degree

Career Outlook

With an online marketing degree under your belt, you’ll have the skills required for a variety of entry- and mid-level marketing roles in advertising, customer relations, market research, product/brand management, product distribution, purchasing, retail management and sales.

The U.S. Bureau of Labor Statistics reports various employment opportunities for advertising, promotions and marketing managers are expected to increase by 9 percent through 2026.*

Curriculum

In the online bachelor's in marketing degree program, you can tailor your coursework to fit your interests. Broad elective offerings include courses in advertising, branding, communication, campaign development, retailing and sales.

Accelerated BS-to-MS Pathway Option: Earn your MS in Marketing – faster. If you’re interested in earning both degrees, have a discussion with your academic advisor. You also must meet the following academic requirements:

  • Hold a GPA of 2.75 or greater
  • Have a minimum of 90 credits
  • Complete all major requirements/coursework, including capstone
  • Meet the waiver requirements for the associated graduate courses

Required Core Courses
General Education Program
Business Core Program

Degree Courses
MKT 229 Principles of Integrated Marketing Communications

This course is designed to give students an understanding of advertising, public relations, corporate communications and sales promotions and the role that the media plays in integrated marketing communications strategies. This course focuses on the planning, research and creative skills needed to reach IMC objectives. Writing intensive course.
MKT 265 Social Media & Marketing Communications

This course is designed to give students an understanding of the concepts involved in integrated marketing communication (IMC) which includes a focus on social media and the role they play in advertising, public relations, branding, and corporate communication strategies. This course focuses on the planning, research and creative skills needed to reach promotional objectives.
MKT 337 Marketing Research

This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey.
MKT 345 Consumer Behavior

This course explores the behavior that consumers display in searching, purchasing, using,evaluating and disposing of products.
MKT 400 Strategic Brand Management

Examine the importance of a company's brand with a focus on the approaches to building, maintaining, growing, and salvaging a brand.
MKT 432 Strategic Marketing Planning (Capstone)

This is the capstone course of the undergraduate marketing curriculum. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs. Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments. Writing Intensive Course.

Students select 12 credit hours in MKT, or
ADV 263 Advertising Copy and Design

This course focuses on the creative end of advertising, including the actual presentation of advertisements. Harmony, consistency and effective use of colors, headlines, subheadlines, borders and amplification of the features, as well as advantages and benefits of the product/service, are emphasized. Students will be familiar with the creative competencies and skills needed in the formulation of effective campaigns in various media.
ADV 340 Advertising Media Planning

This course addresses the connection between media and markets from a quantitative perspective. Students learn to read and understand available statistical tools providing measurement data of media audiences and media usage patterns. The course covers media selection criteria, such as effective reach and frequency, cost per thousand and cost per rating point, weighting, and continuity patterns. Students also become cognizant of the impact of a firm's corporate strategies, particularly the marketing and financial strategies, on media planning. Lastly, the course considers the strategic issues of fragmentation and selectivity as new technology and methods of reaching target markets emerge. Writing intensive course.
QSO 330 Supply Chain Management

This course focuses on effective supply chain strategies for companies that operate globally with emphasis on how to plan and integrate supply chain components into a coordinated system. Students are exposed to concepts and models important in supply chain planning with emphasis on key tradeoffs and phenomena. The course introduces and utilizes key tactics such as risk pooling and inventory placement, integrated planning and collaboration, and information sharing.

Undergraduate students with a cumulative GPA of a 2.75 or greater who wish to take graduate classes as electives to complete their remaining undergraduate requirements may do so only if they have earned a minimum of 90 credits and completed all of their major requirements, including the capstone. Students must receive a B or better to receive credit in their graduate program. Students must apply through their academic advisor to enroll. The acceptable graduate classes are: MKT-500 Marketing Strategies and MKT-620 Consumer Behavior and Marketing

Free Elective Credits: 15

Total Credits: 120

Program Outcomes

Tuition & Fees

Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30 percent tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.

Online Undergraduate Programs Per Course* Per Credit Hour*
Degree/Certificates $960 $320
Degree/Certificates
(U.S. service members, both full and part time, and the spouses of those on active duty) 		$675 $225

*Tuition Rates are subject to change and are reviewed annually.

Additional Costs
No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)

University Accreditation

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...

This program is accredited by both NEASC and ACBSP. Consumer information is available on the College Navigator.

*Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the Internet, at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed online November 6, 2017). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.