Marketing Degree Online Bachelor's Program

Target the right audience on your career hunt with a Bachelor's in Marketing with a concentration in Digital Marketing. If you're interested in a field that's ever evolving, this may be the right path for you. This concentration allows students in the online marketing program to up their skills in everything from digital brand identity and search engine optimization to search engine marketing and digital analytics. By taking this route, you'll have the opportunity to master the mobile environment, better understand social media and evaluate metrics that could even help your organization develop stronger campaigns.

SNHU's digital marketing degree concentration incorporates all avenues of the digital marketing world. Students in this concentration will explore digital marketing strategies and analytics and learn what it takes to promote brand awareness through current platforms and technologies.

“Email, website, display ads, social media…there are many platforms in digital marketing," says Marcio Moerbeck, adjunct faculty at SNHU. "Brand building, engagement, thought leadership...as students get to understand digital marketing, they see it’s more than only social media.”

Career outlook:

The U.S. Bureau of Labor Statistics reported that the median annual wage for advertising and promotions managers was $125,510 in May 2019.¹ A career in digital marketing opens the doors to a number of exciting career paths. For example, if numbers and research interest you, you could consider a path that explores data, analytics or brand strategy. However, if you're looking to flex your creative muscles, you could consider a path in digital advertising or brand strategy.

By taking this concentration, you can consider jobs in SEO management, marketing and automation and content writing.

Courses may include:

• Mobile Marketing
• SEO vs. SEM
• Digital Advertising
• Digital Analytics

 The BS in Marketing with a concentration in Social Media Marketing program teaches students how to apply social media trends, build brand awareness and analyze metrics in a marketing context. The social media marketing degree concentration shows students how to engage and enhance brand experience while strengthening the direct relationship between customer and product.

"Students will learn about the importance of a strategic approach to social media marketing. Students will also understand the role analytics play in an engaging social media marketing campaign that achieves organizational goals and promotes brand awareness," says Jessica Rogers, Associate Dean at SNHU.

Career outlook:

From Facebook and Instagram to Twitter and Google Analytics, these are no longer just platforms and tools, but ways of engaging with and tracking consumer behavior. With a concentration in social media marketing you'll be at the forefront of the social media movement. Now more than ever, brands and businesses are turning to social media to build strong emotional connections with consumers. BLS reports that social media specialists and other public relations specialists earn a medial annual wage of $56,770.¹

By adding this concentration to your degree, you could be prepared to take on roles in social media strategy, community management and even analytics.

Dara Edge '15 MBA, who now works on SNHU's marketing team as a social media producer, holds both a BS in marketing and an MBA in project management. She now uses her skills to track, manage and build community across SNHU's social media platforms. “My marketing and project management degrees have been beneficial for all of my previous roles and my current role,” said Edge. “As a social media producer, it helps with understanding our target audiences and how to manage our social media presence. It also helps when analyzing our social media data and in managing the many moving parts of the job.”

Courses may include:

• Social Media Marketing Strategy
• Social Media Campaign
• Digital Advertising
• Writing for New Media

Flexible

With no set class meeting times, you can learn on your schedule and access online course materials 24/7.

Affordable

Take advantage of some of the lowest online tuition rates in the nation, plus financial aid for those who qualify. We also make it easy to transfer to SNHU by accepting up to 90 credits from your previous institution.

Respected

Founded in 1932, Southern New Hampshire University is a private, nonprofit institution with over 100,000 graduates across the country. SNHU is regionally accredited by the New England Commission of Higher Education (NECHE), which advocates for institutional improvement and public assurance of quality.

Recently, SNHU has been nationally recognized for leading the way toward more innovative, affordable and achievable education:

• “Most Innovative” regional university honors from U.S. News & World Report each year since 2015
• A $1 million grant from Google.org to explore soft skills assessments for high-need youth
• Recognition as a 2017 Digital Learning Innovator by the Online Learning Consortium

Network

At Southern New Hampshire University, you'll have access to a powerful network of more than 200,000 students, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertise to help you understand and navigate the field. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities.

Opportunities

As an online student, there's still plenty of opportunity for you to interact with your peers and get involved with the SNHU community.

96.5% of students would recommend SNHU.² Discover why SNHU may be right for you.

Part of our mission to expand access to quality higher education means removing the barriers that may stand between you and your degree. That’s why you can apply at any time and get a decision within days of submitting all required materials.

Acceptance decisions are made on a rolling basis throughout the year for our 6 (8-week) undergraduate terms.

Simply contact an admission counselor, who can help you explore financial options, answer all your questions and walk you through the application process. Start by:

• Completing a free undergraduate application
• Providing previous institutions attended – so SNHU can retrieve transcripts for you at no cost

Test scores are not required as part of your application.

Consider online education. One of the biggest benefits of online education is the flexibility that comes with it. Earning a marketing degree online can help you earn your degree quickly and start your marketing career as soon as possible.

With online coursework available 24/7, you’ll be able to fit your learning into your schedule, giving you more flexibility to take on courses and move through your degree program faster. With six 8-week undergraduate terms, you can work toward earning your marketing degree at SNHU throughout the year.

Be sure to speak with your academic advisor who will help you devise the best schedule to suit your goals. You may find that taking an extra course each term will help you accelerate your path.

SNHU’s generous transfer policy also allows students to transfer up to 90 credits of previous higher education coursework to a bachelor’s degree program, saving you time and money. Plus, with 18 free elective credits in this program, you'll have the opportunity to explore topics within the marketing realm, as well as topics in other programs as well, making earning your marketing degree a well-rounded experience.

There are many different types of marketing degrees that can help you start or advance your career. One of the best aspects of a marketing degree is its versatility. Finding the degree that’s right for you depends on your career goals and interests.

If you want to get started working in the marketing field right away, an Associate in Marketing online degree from SNHU can help. This two-year marketing degree will give you a solid foundation in business principles and practices, exploring marketing topics including retailing, communications, promotion, social media and branding.

Marketing associate degrees can also serve as a stepping stone to one of SNHU’s four-year marketing degrees.

In our Bachelor of Science in Marketing degree program, you can tailor your coursework to fit your interests, focusing on learning the ins and outs of advertising, branding, communication and sales. With optional concentrations in digital marketing and social media marketing, you’ll be prepared to design and manage all types of digital marketing campaigns and responsibilities.

If you’re looking for a marketing degree with a strong foundation of general business knowledge, an undergraduate online business degree with a concentration in marketing could be a good fit. By combining broad-based business courses with marketing courses, you’ll learn how to apply theory to real-world situations.

Dreaming of starting your own business or leading a marketing team? Continuing your education with a master’s degree in marketing from SNHU can help you advance your career.

A Master’s of Science in Marketing can provide deeper knowledge in a variety of marketing topics, including digital marketing, new media and communications, marketing research and analytics, and social media marketing. SNHU's accelerated BS to MS pathway for marketing students can help you earn your grad degree even faster.

If a degree with a focus on leadership skills and general business principles is your goal, a Master’s of Business Administration (MBA) with a concentration in marketing could be right for you. Earning an MBA can add tremendous value to your personal brand and prepare you for a variety of careers, from corporate jobs in marketing and sales to leadership roles within marketing agencies.

If you want to have a hand in helping organizations grow and succeed, earning a marketing degree can help.

Marketing and sales professionals are important drivers of a company’s business, promoting company services and products, networking with partners and media and advertising an organization to the general public.

Earning a degree in marketing can also help you find work across a broad range of industries, from nonprofits and education to advertising, healthcare and engineering. No matter what your interests are, an online marketing degree can help you get started on a rewarding career path.

Did you know that marketing is one of the fastest-growing degree fields today? Marketing jobs are in high demand across a range of industries and businesses. Earning a marketing bachelor’s degree online can help you get your start in this growing field.

Earning a bachelor’s degree can also improve your earning potential, and offer strong return on investment for degree holders.

At SNHU, you can earn a marketing bachelor’s degree for just $320 per credit hour, with opportunities for transfer credits, financial aid and scholarships to bring your costs even lower.

Jobs for marketing degree holders, meanwhile, typically offer salaries above the national average, according to BLS data.¹ Jobs for marketing managers, for example, earned a median salary of $136,850 in 2019. Advertising and promotion managers and market research analysts earned median salaries of $125,510 and $63,790 in 2019, respectively.

With an online marketing degree, you’ll be prepared for a rewarding career across many industries and marketing roles.

Marketing jobs include:¹

• Market Research Analyst: Study market conditions to examine potential sales of a product or service, helping companies understand the products people want, who will buy them and the price they’ll pay.
• Marketing Manager: Plan, direct or coordinate marketing policies and programs, such as determining the demand for products and services, identifying potential customers and promoting products and services to customers.
• Advertising and Promotions Manager: Plan and lead promotional campaigns such as contests, coupons, giveaways or advertising campaigns to market a company’s product or service.
• Sales Manager: Work as an independent sales manager by setting your own sales goals, analyzing data and developing training programs for sales representatives.
• Social Media Manager: Advertise new and existing products to potential customers, solidify brand identity and create brand loyalty for a company using social media.
• Media Planner: Research and identify the best mediums for advertising a company’s products or services and develop strategies to reach a target through these mediums, including radio, television, print media, websites and billboards.³

¹ Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the Internet, at:

• https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed online May 11, 2020)
• https://www.bls.gov/careeroutlook/2016/youre-a-what/social-media-specialist.htm (viewed online May 1, 2020)
• https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (Viewed online May 1, 2020)
• https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (Viewed online May 1, 2020)
• https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm (Viewed online May 1, 2020)
• https://www.bls.gov/ooh/management/sales-managers.htm (Viewed online May 1, 2020)

Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

² According to more than 9,200 SNHU online students in survey responses from the fall of 2019.

³ Prospects, Higher Education Career Services Unit, Job Profile: Media Planner, on the Internet, at: https://www.prospects.ac.uk/job-profiles/media-planner

⁴ Indeed, Learn About Being a Brand Manager, on the Internet, at: https://www.indeed.com/career-advice/careers/what-does-a-brand-manager-do