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Marketing Degree Online Bachelor's Program

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Register By: February 27 Classes Start: March 01

Earn an Online Marketing Degree

  • $320/credit (120 total credits)
  • Transfer up to 90 credits
  • No application fee or SAT/ACT scores
  • Relevant and timely course content
  • Accelerated BS-to-MS pathway
  • Prepare for industry-recognized certifications

Online Marketing Degree Program Overview

If you’re looking to help build the next big brand, consider a career centered around creativity and problem solving with the online Bachelor of Science (BS) in Marketing degree from SNHU.

Our online marketing program will help you build your knowledge in brand awareness, communications, consumer behavior, market research and international marketing. By earning your online bachelor's in marketing, you'll be prepared for a variety of careers in a field that’s always growing and evolving.

You can also focus your degree with two concentration options. In our social media concentration, you'll use new media to introduce brands to new customers and build loyalty and revenue. In our digital marketing concentration, you’ll hone your expertise in mobile marketing, digital advertising and digital analytics such as SEO and SEM.

You can also structure your online marketing degree to fit your interests by taking advantage of the program's impressive 18 electives. At SNHU, you can customize your degree by exploring marketing topics like sales management, international retailing, direct marketing, brand communications, advertising copy, design and media planning. Or, if it suits you, choose to explore courses from another field. By taking electives and diversifying your learning experience, you'll walk away from SNHU with a well-rounded online marketing degree.

In the online BS in Marketing program, you'll learn how to:

  • Use data to determine the position of a product in the market
  • Recommend both internal and external marketing strategies
  • Develop marketing plans that align with company missions, objectives and goals
  • Write and communicate effectively for companies and consumer alike
  • Apply legal and ethical principles to marketing goals
  • Collaborate across environments to ensure the creation, capture and delivery of value

HubSpot Academy LogoAs an added bonus, students in this program will also have the opportunity, if they so choose, to gain their HubSpot Social Media Certification, which could up your hiring potential by giving you the tools you need to shape conversations around businesses and build brand loyalty. Additionally, other courses in this degree program have alignments with industry-relevant certifications that can enhance your learning experience.

Accelerated BS-to-MS Pathway Option: Earn your MS in Marketing faster. This option lets you:

  • Save money: Take up to two graduate level courses (6 credits) during your bachelor's program at the online undergraduate tuition rate.
  • Save time: Apply your graduate credits to your online master's degree to complete your program in as fast as one year.

If you're interested in earning both degrees at an accelerated rate consider having a discussion with an academic advisor. You must also meet the following academic requirements:

  • Hold a GPA of 3.00 or greater
  • Have a minimum of 90 credits
  • Complete all major requirements/coursework, including capstone
  • Meet the waiver requirements for the associated graduate courses

Concentration Options

Career Outlook

Earning your bachelor’s in marketing will give you the skills you need to apply for a variety of entry to mid-level marketing roles, opening the doors to many possibilities in the marketing world. You could spend your days developing campaigns at ad agencies, working on sales teams, conducting market research studies, and using data to improve business results. In fact, the U.S. Bureau of Labor Statistics reports employment opportunities for advertising, promotions and marketing managers are expected to increase by 8% through 2028.1

Here are just some of the career paths you could pursue with an online bachelor's degree in marketing from SNHU:

  • Marketing manager - Responsible for coordinating marketing efforts using best practices, developing pricing structures, developing overall marketing strategies, overseeing product development and more.
  • Social media manager - From small businesses to large corporations, social media is key to how businesses communicate with customers, including advertising new and existing products, solidifying brand identity and creating brand loyalty.
  • Marketing research analyst - Spend your time studying market conditions to determine how products will perform. According to BLS, this job has 20% growth projected through 2028, with a median annual wage of $63,790 in May 2019.1
  • Brand/product manager - Help determine the overall direction of the brand, work closely with vendors to gain performance insights, and work with advertising agencies to manage long term campaign strategies.4
  • Media planner - Responsible for figuring out which channels will communicate a brand or product's goals to its target audience. As a media planner, you'll work to maximize the impact of ad campaigns and develop strategies to reach consumers.3
  • Advertising and promotions manager - Work closely with department heads to develop budgets, contracts and media plans for advertising. If you're interested in planning ad campaigns, meeting with clients to discuss campaign strategy, and working closely with media planners to plan budget and strategic placements and promotions, this could be the path for you.
  • Business development manager - Responsible for identifying and implementing growth opportunities through market demand assessments, strategic maneuvers and relationship and brand building.
  • Non-profit fundraising - With a knack for know-how and a passion for helping people and making the world a better place, you could take a grassroots approach and join the world of non-profit fundraising.

Start Your Journey Toward an Online Marketing Degree

Courses & Curriculum

In the online bachelor's in marketing degree program, you can tailor your coursework to fit your interests. Broad elective offerings include courses in advertising, branding, communication, campaign development, retailing and sales. The courses in this degree program are experiential and hands-on giving you a first-hand look at real-world marketing challenges.

Linda D'Alessandro with the text Linda D'AlessandroLinda D'Alessandro '13MBA brings over 15 years of real-world experience into her classroom at SNHU, where she currently works as a marketing instructor.

"For my lessons, I draw both from my current and past experience, especially in the Social Media Marketing Campaigns class, which is a very hands-on course where students run a four-week social media marketing campaign from start to finish. It's a real project," she said. "In this course, the students learn how to use tools like content management, optimization, scheduling, and performance measurement tools that I use daily as well."

Curriculum Requirements & Resources

  • Business core: Revised for fall 2020, our undergraduate business programs contain 10 cutting-edge business courses. These core courses are designed to help prepare you for success wherever you go.
  • General education courses: All bachelor's students are required to take general education classes, if not obtained in prior coursework. Through these foundation, exploration and integration courses, you'll learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
  • Technology resources: We also provide cloud-based virtual environments in some courses to give you access to the technology you need for your degree – and your career. Learn more about our virtual environments.
  • Earn math credits for what you already know: Save time and tuition with our Pathways to Math Success assessments. Show your knowledge of the materials in your program's math courses, and you could earn up to 12 math credits – at less than $50 for each course assessment (statistics or precalculus).

Tuition & Fees

Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.

Online Undergraduate Programs Per Course Per Credit Hour Annual Cost for 30 credits 
Degree/Certificates $960 $320 $9,600
Degree/Certificates
(U.S. service members, both full and part time, and the spouses of those on active duty)
$675 $225 $6,750

Tuition Rates are subject to change and are reviewed annually.

Additional Costs
No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)

Frequently Asked Questions

University Accreditation

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.

This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on College Navigator.

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References