Online Marketing Degree Bachelor's Program

Target the right audience online with a Bachelor of Science in Marketing with a concentration in Digital Marketing. If you're interested in a field that's ever evolving, this may be the right path for you. This concentration allows students in the online marketing program to up their skills in everything from digital brand identity and search engine optimization to search engine marketing and digital analytics. By taking this route, you'll have the opportunity to master the mobile environment, better understand social media and evaluate metrics that could even help your organization develop stronger campaigns.

SNHU's digital marketing degree concentration incorporates all avenues of the digital marketing world. Students in this concentration will explore digital marketing strategies and analytics and learn what it takes to promote brand awareness through current platforms and technologies.

“Email, website, display ads, social media…there are many platforms in digital marketing," says Marcio Moerbeck, adjunct faculty at SNHU. "Brand building, engagement, thought leadership...as students get to understand digital marketing, they see it’s more than only social media.”

Career outlook:

The U.S. Bureau of Labor Statistics reported that the median annual wage for advertising and promotions managers was $133,460 in May 2020.¹ A career in digital marketing opens the doors to a number of exciting career paths. For example, if numbers and research interest you, you could consider a path that explores data or analytics. However, if you're looking to flex your creative muscles, you could consider a path in digital advertising or brand strategy.

By taking this concentration, you can consider jobs in SEO management, marketing and automation and content writing.

Courses may include:

• Mobile Marketing
• SEO vs. SEM
• Digital Advertising
• Digital Analytics

The BS in Marketing with a concentration in Social Media Marketing program teaches students how to apply social media trends, build brand awareness and analyze metrics in a marketing context. The social media marketing degree concentration shows students how to engage and enhance brand experience while strengthening the direct relationship between customer and product.  

"Students will learn about the importance of a strategic approach to social media marketing. Students will also understand the role analytics play in an engaging social media marketing campaign that achieves organizational goals and promotes brand awareness," says Dr. Jessica Rogers, associate dean at SNHU.

Christine Viera '21 opted to add the social media concentration to her degree.

"As I already work in the field, I understand the importance of social media and thought it would help my career as it is," she said.

Viera is also quick to point out what this concentration means for her future. "[Social media] is an important aspect of where my chosen career path is going."

Career outlook:

From Facebook and Instagram to Twitter and Google Analytics, these are no longer just platforms and tools, but ways of engaging with and tracking consumer behavior.

With a concentration in social media marketing you'll be at the forefront of the social media movement. Now more than ever, brands and businesses are turning to social media to build strong emotional connections with consumers.

By adding this concentration to your degree, you could be prepared to take on roles in social media strategy, community management and even analytics.

Dara Edge '15 MBA, who now works on SNHU's marketing team as a social media producer, holds both a BS in Marketing and an MBA in Project Management. She now uses her skills to track, manage and build community across SNHU's social media platforms.

“My marketing and project management degrees have been beneficial for all of my previous roles and my current role,” said Edge. “As a social media producer, it helps with understanding our target audiences and how to manage our social media presence. It also helps when analyzing our social media data and in managing the many moving parts of the job.”

Courses may include:

• Social Media Marketing Strategy
• Social Media Campaign
• Digital Advertising
• Writing for New Media

Flexible

With no set class meeting times, you can learn on your schedule and access online course materials 24/7.

Affordable

Take advantage of some of the lowest online tuition rates in the nation, plus financial aid for those who qualify. We also make it easy to transfer to SNHU by accepting up to 90 credits toward your online bachelor's degree from your previous institution.

Respected

Founded in 1932, Southern New Hampshire University is a private, nonprofit institution with over 100,000 graduates across the country. SNHU is institutionally accredited by the New England Commission of Higher Education (NECHE), which advocates for institutional improvement and public assurance of quality.

Recently, SNHU has been nationally recognized for leading the way toward more innovative, affordable and achievable education:

• “Most Innovative” regional university honors from U.S. News & World Report each year since 2015
• A $1 million grant from Google.org to explore soft skills assessments for high-need youth
• Recognition as a 2017 Digital Learning Innovator by the Online Learning Consortium

Network

At Southern New Hampshire University, you'll have access to a powerful network of more than 200,000 students, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertise to help you understand and navigate the field. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities. 

96.5% of students would recommend SNHU.² Discover why SNHU may be right for you.

Part of our mission to expand access to quality higher education means removing the barriers that may stand between you and your degree. That’s why you can apply at any time and get a decision within days of submitting all required materials.

Acceptance decisions are made on a rolling basis throughout the year for our 6 (8-week) undergraduate terms.

Simply contact an admission counselor, who can help you explore financial options, answer all your questions and walk you through the application process. Start by:

• Completing a free undergraduate application
• Providing previous institutions attended – so SNHU can retrieve transcripts for you at no cost

Test scores are not required as part of your application.

Notes: 

• Laptop or desktop?  Whichever you choose depends on your personal preference and work style, though laptops tend to offer more flexibility. 

• Note:  Chromebooks (Chrome OS) and iPads (iOS) do not meet the minimum requirements for coursework at SNHU. These offer limited functionality and do not work with some course technologies. They are not acceptable as the only device you use for coursework. While these devices are convenient and may be used for some course functions, they cannot be your primary device. SNHU does, however, have an affordable laptop option that it recommends: Dell Latitude 3301 with Windows 10. 

• Office 365 Pro Plus is available free of charge to all SNHU students and faculty. The Office suite will remain free while you are a student at SNHU. Upon graduation you may convert to a paid subscription if you wish. Terms subject to change at Microsoft's discretion. Review system requirements for Microsoft 365 plans for business, education and government. 

• Antivirus software: Check with your ISP as they may offer antivirus software free of charge to subscribers. 

You sure can!

In fact, earning a marketing degree online can oftentimes be more convenient for adults, since you get to determine your schedule – not the other way around.

"I was working full time and needed a flexible solution to finish my undergrad degree," said Max Bailey '17 '20MBA. "One of my favorite parts about the online program was how structured and consistent it was. I knew from day one exactly what assignments were due, when, and their contribution to my overall grade. This was incredibly helpful for me to plan school around my busy life, and not the other way around."

Jolene Stetz '21 agreed.

"I chose SNHU because of the convenience of being online," she said. "I could keep working full time. I could keep enjoying the things in my life that I enjoyed and I wouldn't have to worry about moving or logging in at certain times. The flexibility is phenomenal."

In addition to offering more flexibility, there may be other reasons you'd find studying online to be an attractive option.

Online degrees are often more affordable than the traditional classroom model. Another reason that Bailey transferred from another school was due to the cost.

"I felt I was paying far too much for what seemed to be a subpar marketing education" at a previous school, he said.

The combination of affordability and convenience make earning a degree online worth researching.

"I would definitely recommend SNHU to anyone who cares about the quality of their education, but doesn’t have the time to commit to daily lectures and in-person classrooms," Bailey said.

Online degrees have a reputation for being affordable. And earning one from a nonprofit university means what you invest in your education gets reinvested back into the programs – you're not lining the pockets of shareholders.

At Southern New Hampshire University, undergraduate programs – like our online marketing degrees – have a tuition rate of $320 per credit. (Bonus: We haven't raised those tuition rates since 2012!)

"I've saved thousands of dollars," said Jolene Stetz '21. "SNHU is less than I ever expected to spend on college."

The overall tuition cost, however, is dependent on each student's situation. A BS in Marketing at SNHU is 120 credits. But many of our students transfer in credits, which can save you plenty of money.

SNHU accepts up to 90 credits toward your bachelor's. If you're able to bring in the full 90, your degree here could only cost you $9,600 for the remaining 30 credits.

A conversation with an SNHU admission counselor can help you determine what you may be able to transfer in and how much your degree could cost you.

Yes! According to the U.S. Bureau of Labor Statistics, a bachelor's degree is required for most marketing manager positions. This is because studying in a degree program can teach you analytical, decision-making and interpersonal skills that the industry demands.¹

The BLS states that employment of marketing managers is projected to grow 7% through 2029 – faster than the average of all occupations.¹

That means in that time frame that over 300,000 positions could be added to the workforce.¹

With so much growth, you'll want to make sure you stand out to get the position that you want.

At Southern New Hampshire University, "our marketing programs are different in that they were designed with a very strategic approach by our academic team, including myself," said Dr. Jessica Rogers, associate dean. "We have connected and aligned our programs to industry."

Plus, with the option to add one of two concentrations to your degree – digital marketing or social media marketing – you can add even more skills to your resume.

Consider online education. One of the biggest benefits of online education is the flexibility that comes with it. Earning a marketing degree online can help you earn your degree quickly and start your marketing career as soon as possible.

With online coursework available 24/7, you’ll be able to fit your learning into your schedule, giving you more flexibility to take on courses and move through your degree program faster. With six 8-week undergraduate terms, you can work toward earning your marketing degree at SNHU throughout the year.

Be sure to speak with your academic advisor who will help you devise the best schedule to suit your goals. You may find that taking an extra course each term will help you accelerate your path.

SNHU’s generous transfer policy also allows students to transfer up to 90 credits of previous higher education coursework to a bachelor’s degree program, saving you time and money.

"I was a little surprised," said Jolene Stetz '21. "I kind of expected none of the credits to come over and to just start new and that would have been fine, but I was really excited to have that head start. So a bachelor's degree would normally be like the traditional four years, and I am getting mine done in two."

Plus, with 18 free elective credits in this program, you'll have the opportunity to explore topics within the marketing realm, as well as topics in other programs as well, making earning your marketing degree a well-rounded experience.

There are many different types of marketing degrees that can help you start or advance your career. One of the best aspects of a marketing degree is its versatility. Finding the degree that’s right for you depends on your career goals and interests.

If you want to get started working in the marketing field right away, an associate in marketing online degree from SNHU can help. This two-year marketing degree will give you a solid foundation in business principles and practices, exploring marketing topics including retailing, communications, promotion, social media and branding.

Marketing associate degrees can also serve as a stepping stone to one of SNHU’s four-year marketing degrees.

In our Bachelor of Science in Marketing degree program, you can tailor your coursework to fit your interests, focusing on learning the ins and outs of advertising, branding, communication and sales. With optional concentrations in digital marketing and social media marketing, you’ll be prepared to design and manage all types of digital marketing campaigns and responsibilities.

If you’re looking for a marketing degree with a strong foundation of general business knowledge, an undergraduate online business degree with a concentration in marketing could be a good fit. By combining broad-based business courses with marketing courses, you’ll learn how to apply theory to real-world situations.

Dreaming of starting your own business or leading a marketing team? Continuing your education with a master’s degree in marketing from SNHU can help you advance your career.

A master’s of science in marketing can provide deeper knowledge in a variety of marketing topics, including digital marketing, new media and communications, marketing research and analytics, and social media marketing. SNHU's accelerated BS to MS pathway for marketing students can help you earn your grad degree even faster.

If a degree with a focus on leadership skills and general business principles is your goal, a Master of Business Administration (MBA) with a concentration in marketing could be right for you. Earning an MBA can add tremendous value to your personal brand and prepare you for a variety of careers, from corporate jobs in marketing and sales to leadership roles within marketing agencies.

If you want to have a hand in helping organizations grow and succeed, earning a marketing degree can help.

Marketing and sales professionals are important drivers of a company’s business, promoting company services and products, networking with partners and media and advertising an organization to the general public.

Earning a degree in marketing can also help you find work across a broad range of industries, from nonprofits and education to advertising, healthcare and engineering. No matter what your interests are, an online marketing degree can help you get started on a rewarding career path.

Did you know that marketing is one of the fastest-growing degree fields today? Marketing jobs are in high demand across a range of industries and businesses. Earning a marketing bachelor’s degree online can help you get your start in this growing field.

Earning a bachelor’s degree can also improve your earning potential, and offer strong return on investment for degree holders.

At SNHU, you can earn a marketing bachelor’s degree for just $320 per credit hour, with opportunities for transfer credits, financial aid and scholarships to bring your costs even lower.

Jobs for marketing degree holders, meanwhile, typically offer salaries above the national average, according to BLS data.¹ Jobs for marketing managers, for example, offered a median salary of $142,170 in 2020. Advertising and promotion managers and market research analysts earned median salaries of $133,460 and $65,810 in 2020, respectively.¹

Max Bailey '17 '20MBA believes his SNHU marketing degree was worth it.

"At SNHU, I didn’t feel alone," he said. "As someone who waited 6 years to go to college after high school, I felt very old and far behind my peers when I started at another university. At SNHU, however, my classmates had similar stories and visions for their life that aligned with my own. This, plus the accelerated nature of the program, has allowed me to catch up and even exceed in my career."

With an online marketing degree, you’ll be prepared for a rewarding career across many industries and marketing roles.

Marketing jobs include:¹

• Market research analyst: Study market conditions to examine potential sales of a product or service, helping companies understand the products people want, who will buy them and the price they’ll pay.
• Marketing manager: Plan, direct or coordinate marketing policies and programs, such as determining the demand for products and services, identifying potential customers and promoting products and services to customers.
• Advertising and promotions manager: Plan and lead promotional campaigns such as contests, coupons, giveaways or advertising campaigns to market a company’s product or service.
• Sales manager: Work as an independent sales manager by setting your own sales goals, analyzing data and developing training programs for sales representatives.
• Social media manager: Advertise new and existing products to potential customers, solidify brand identity and create brand loyalty for a company using social media.
• Media planner: Research and identify the best mediums for advertising a company’s products or services and develop strategies to reach a target through these mediums, including radio, television, print media, websites and billboards.³

¹Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at:

• https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed June 30, 2021)
• https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm (viewed June 30, 2021)
• https://www.bls.gov/ooh/management/sales-managers.htm (viewed June 30, 2021)

Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

²According to more than 9,200 SNHU online students in survey responses from the fall of 2019.