Online Marketing Degrees Bachelor’s Programs
Program Overview Why get an online marketing degree?
If you’re looking to help build the next big brand, consider a career centered around creativity and problem solving with the online Bachelor of Science (BS) in Marketing degree from Southern New Hampshire University.
Our online marketing program can help you build your knowledge in brand awareness, communications, consumer behavior, market research, professional sales and digital marketing. When you earn your online bachelor's in marketing, you'll be prepared for a variety of careers in a field that’s always evolving.
Skills you'll learn:
And if you're not quite ready to step into a bachelor's program, consider SNHU's online associate degree in marketing, which aligns seamlessly with the BS in Marketing. With the credits earned from your associate degree, you'll already be halfway to completing your bachelor’s program when you start.
- Using data to determine the position of a product in the market
- Recommending both internal and external marketing strategies
- Developing marketing plans that align with company missions, objectives and goals
- Writing and communicating effectively for companies and consumers alike
- Applying legal and ethical principles to marketing goals
- Collaborating across environments to ensure the creation, capture and delivery of value
Courses & Curriculum Online marketing courses built for the modern workforce
SNHU's BS in Marketing program is designed to position you for success. In addition to industry-focused courses, you'll also complete a 10-course business core that covers foundational business disciplines including financial and managerial accounting, business law, management, international business and marketing. In your capstone course, you'll solve real-world business problems by developing, implementing and managing strategic plans to steer marketing efforts in the right direction.
Plus, the SNHU marketing program allows you to put your learnings to work in the field. With the opportunity for either an experiential learning course or an internship, you'll engage with real businesses to leverage their skills by completing projects, building strategy and creating and implementing campaigns.
Concentration Options
In this program, you can choose to focus on a general marketing track or add one of two career-focused concentrations.
Target the right audience online with a Bachelor of Science in Marketing with a concentration in Digital Marketing. If you're interested in a field that's ever evolving, this may be the right path for you. This concentration allows students in the online marketing program to up their skills in everything from digital brand identity and search engine optimization to search engine marketing and digital analytics. By taking this route, you'll have the opportunity to master the mobile environment, better understand social media and evaluate metrics that could even help your organization develop stronger campaigns.
SNHU's digital marketing degree concentration incorporates all avenues of the digital marketing world. Students in this concentration will explore digital marketing strategies and analytics and learn what it takes to promote brand awareness through current platforms and technologies.
“Email, website, display ads, social media…there are many platforms in digital marketing," says Marcio Moerbeck, adjunct faculty at SNHU. "Brand building, engagement, thought leadership...as students get to understand digital marketing, they see it’s more than only social media.”
Career outlook:
A career in digital marketing opens the doors to a number of exciting career paths. For example, if numbers and research interest you, you could consider a path that explores data or analytics. However, if you're looking to flex your creative muscles, you could consider a path in digital advertising or brand strategy.
By taking this concentration, you can consider jobs in SEO management, marketing and automation and content writing.
Courses may include:
- Mobile Marketing
- SEO vs. SEM
- Digital Advertising
- Digital Analytics
The BS in Marketing with a concentration in Social Media Marketing program teaches students how to apply social media trends, build brand awareness and analyze metrics in a marketing context. The social media marketing degree concentration shows students how to engage and enhance brand experience while strengthening the direct relationship between customer and product.
"Students will learn about the importance of a strategic approach to social media marketing. Students will also understand the role analytics play in an engaging social media marketing campaign that achieves organizational goals and promotes brand awareness," says Dr. Jessica Rogers, associate dean at SNHU.
Career outlook:
From Facebook and Instagram to Twitter and Google Analytics, these are no longer just platforms and tools, but ways of engaging with and tracking consumer behavior.
With a concentration in social media marketing you'll be at the forefront of the social media movement. Now more than ever, brands and businesses are turning to social media to build strong emotional connections with consumers.
By adding this concentration to your degree, you could be prepared to take on roles in social media strategy, community management and even analytics.
Dara Edge '15 holds both a BS in Marketing and an MBA in Project Management. She's been able to use her skills from both programs in professional roles.
“My marketing and project management degrees have been beneficial,” said Edge. “They've helped with understanding target audiences, managing social media presence and analyzing social media data."
Courses may include:
- Social Media Marketing Strategy
- Social Media Campaign
- Digital Advertising
- Writing for New Media
Online marketing degree courses
With core coursework in digital marketing, professional selling, marketing research, consumer behavior and brand management, you'll develop skills across an array of marketing segments. You can also customize your online marketing degree to fit your interests by choosing from an array of courses that meet the program's 12 major electives and 15 free electives requirements. From courses on social media marketing to consumer behavior to marketing analytics, you'll walk away with a well-rounded degree that's tailored to you — so you can get closer to your goals.
Plus, students in this program with certain required or elective courses have the opportunity to earn popular marketing certifications such as the HubSpot Social Media Certification, or other industry-relevant certifications that can enhance your learning experience and position you for professional success.
Courses may include
Visit the course catalog to view the full BS in Marketing curriculum.
Save time and money with SNHU's accelerated BS-to-MS pathway
Looking to take your bachelor's even further? With SNHU's accelerated degree program, you can earn your master's faster, plus:
- Save time: Apply your graduate credits to your online master's degree to complete your program in as fast as one year.
- Save money: Take up to two graduate-level courses (6 credits) during your bachelor's program at the online undergraduate tuition rate.
If you're interested in earning both degrees at an accelerated rate, consider having a discussion with an academic advisor. You must also meet the following academic requirements:
- Hold a GPA of 3.00 or greater
- Have a minimum of 90 credits
- Complete all major requirements/coursework, including capstone
- Meet the waiver requirements for the associated graduate courses
The Commons: SNHU's gen ed program
All undergraduate students are required to take general education courses, which are part of SNHU's newly redesigned program, The Commons. The goal of The Commons' curriculum is to empower you with some of the most in-demand skills, so you can succeed not only in your academic career, but in your personal and professional life too.
Courses may include:
PC (Windows OS) Technical Requirements
Component Type | PC (Windows OS) |
---|---|
Operating System | Currently supported operating system from Microsoft. |
Memory (RAM) | 8GB or higher |
Hard Drive | 100GB or higher |
Antivirus Software | Required for campus students. Strongly recommended for online students. |
SNHU Purchase Programs | Visit Dell |
Internet/ Bandwidth | 5 Mbps Download, 1 Mbps Upload and less than 100ms Latency |
Apple (Mac OS) Technical Requirements
Component Type | Apple (Mac OS) |
---|---|
Operating System | Currently supported operating system from Apple. |
Memory (RAM) | 8GB or higher |
Hard Drive | 100GB or higher |
Antivirus Software | Required for campus students. Strongly recommended for online students. |
SNHU Purchase Programs | Visit Apple |
Internet/ Bandwidth | 5 Mbps Download, 1 Mbps Upload and less than 100ms Latency |
Additional Information:
- Laptop or desktop? Whichever you choose depends on your personal preference and work style, though laptops tend to offer more flexibility.
- Note: Chromebooks (Chrome OS) and iPads (iOS) do not meet the minimum requirements for coursework at SNHU. These offer limited functionality and do not work with some course technologies. They are not acceptable as the only device you use for coursework. While these devices are convenient and may be used for some course functions, they cannot be your primary device. SNHU does, however, have an affordable laptop option that it recommends: Dell Latitude 3301 with Windows 10.
- Office 365 Pro Plus is available free of charge to all SNHU students and faculty. The Office suite will remain free while you are a student at SNHU. Upon graduation you may convert to a paid subscription if you wish. Terms subject to change at Microsoft's discretion. Review system requirements for Microsoft 365 plans for business, education and government.
- Antivirus software: Check with your ISP as they may offer antivirus software free of charge to subscribers.
Licensure and Certification Disclosures
SNHU has provided additional information for programs that educationally prepare students for professional licensure or certification. Learn more about what that means for your program on our licensure and certification disclosure page.
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Online Student Experience What’s it like going to SNHU?
Attending college online at SNHU can be a life-changing experience. In fact, 93.2% of online students would recommend SNHU according to a 2023 survey with 21,000+ respondents.
What to expect:
8-week terms
Learn around your schedule
24/7 online support
What does an online course look like?
You’ll take your courses within SNHU’s Brightspace platform. This is where you’ll find your:
- Schedule of weekly assignments
- Discussion boards
- Grades
- Instructor announcements
What support services are available?
- Chat with your advisors
Get hands-on help from dedicated academic and career advisors. - Drop in for tutoring
Work with a tutor, any time of the day or night – no appointment necessary. - Learn from industry professionals
Instructors lead discussions and offer guidance – and they’re just an email away. - Use the online library
Access 600,000+ resources or chat with a librarian 24/7. - Reach out for accessibility help
Receive accommodations as an eligible student with disabilities. - Focus on your well-being
Connect with professionals to improve your health and wellness.
Learn from instructors with industry experience
Our faculty bring with them decades of experience in the marketing industry and exhibit strong leadership both in the classroom and in their professional careers. This experience informs the development of courses and curriculum that can help position graduates for success, wherever they go next.
Featured Faculty
Lori Flowers
Position
Adjunct Marketing Instructor
Joined SNHU
2016
Education
- BA in English from Fisk University
- Master's of Mass Communications from Arizona State University
Connecting with Students
"I try to be approachable in my announcement, letting (students) know that I am available if they need further help. For some, they want a phone or video call, while others appreciate a detailed email that they can read at their leisure."
Dr. Jessica Rogers
Position
Senior Associate Dean of Business Programs
Joined SNHU
2013
Education
- PhD in Business Administration / Marketing from Northcentral University
- MS in Marketing from Texas A&M University-Commerce
- BS in Business and Marketing from Texas A&M University-Commerce
Read more about other online faculty at SNHU.
A dedicated academics team
Prior to joining SNHU in 2023, Dr. Jolivette Wallace owned and operated a 6-figure business. She also worked at Belhaven University for over a decade, where she earned tenured associate professor status, built the marketing program, developed curriculum, published articles, served as a subject matter expert and MBA Director and developed courses for the first international program offered to Beijing MBA students. Dr. Wallace was recognized as a top 1% business faculty during her tenure at Belhaven University and received the "A Woman Who Sets the Standard" Award from International Women’s Review Board. Additionally, she’s dedicated several years to serving as a board member for Sunnybrook Children’s Home in Mississippi.
"Southern New Hampshire University's bachelor’s in marketing page not only provides comprehensive insights into the industry but also personalized support and resources, ultimately paving the way for student success in the competitive marketing landscape."
Dr. Jolivette Wallace, associate dean, marketing at SNHU
Why SNHU?
At Southern New Hampshire University, you'll have access to a powerful network of more than 400,000 students, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertise to help you understand and navigate the field. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities.
Recently, SNHU has been nationally recognized for leading the way toward more innovative, affordable and achievable education:
- U.S. News & World Report
Named SNHU the 2024 Most Innovative University in the North - The United States Distance Learning Association (USDLA)
Awarded SNHU the 21st Century Distance Learning Award for Excellence in Online Technology - Google.org
Gave SNHU a $1 million grant to explore soft skills assessments for high-need youth
Founded in 1932, Southern New Hampshire University is a private, nonprofit institution with over 180,000 graduates across the country. SNHU is accredited by the regional accreditor New England Commission of Higher Education (NECHE), which advocates for institutional improvement and public assurance of quality.
Admission Applying to SNHU is fast and free
No application fee. No test scores. And no college essay. Just a simple form with basic information. It’s another way SNHU helps you reach your goals sooner.
All it takes is 3 simple steps
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Whether you're applying for an undergraduate or graduate degree, you’ll fill out a form to verify your previous education experience. As part of our admissions process, we'll help you request transcripts from your previous school(s) to see if you can transfer any credits into your SNHU program! (Also for free!)
After reviewing your official evaluation, you can decide if SNHU is right for you! If you choose to enroll, just pick your start date and get ready for classes to begin.
Talk to an admission counselor: 888.327.SNHU | enroll@snhu.edu
Accreditations
SNHU is accredited by the regional accreditor the New England Commission of Higher Education (NECHE). The university also carries specialized accreditations for some programs.
This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on the ACBSP accreditation page.
Tuition Cost & Savings College can be more affordable than you think
As a nonprofit university, SNHU offers some of the lowest online tuition rates in the country. And when you work with our Financial Services team, we'll explore ways to help you save even more on your education – and customize a payment plan that works for you.
Online undergraduate tuition
*before previously earned credits are applied
Tuition rates are subject to change and are reviewed annually.
**Note: Students receiving this rate are not eligible for additional discounts.
Additional costs: Course materials vary by course.
Transfer credits and lower your cost by:
$9,900 $14,850 $19,800 $24,750 $29,700If 30 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $29,700
If 45 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $24,750
If 60 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $19,800
If 75 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $14,850
If 90 of your prior learning credits ($330/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $9,900
How we estimate your tuition cost:
We look at the cost per credit multiplied by the number of credits you need to earn for a bachelor's degree. Most bachelor's degrees require 120 credits. SNHU allows you to transfer in up to 90 credits, requiring a minimum of 30 credits to be taken at SNHU. This is only a tuition estimator, and doesn't account for other fees that may be associated with your program of choice.
Ways to save on online tuition
Career Outlook What can I do with an online marketing degree?
Earning your bachelor’s in marketing can give you the skills you need to apply for a variety of entry to mid-level marketing roles, opening the doors to many possibilities in the industry. You could spend your days developing campaigns at ad agencies, working on sales teams, conducting market research studies and using data to improve business results.
And no matter what direction you take your career next, you'll leave SNHU's online marketing program with essential professional skills, like writing and communicating effectively, understanding legal and ethical principles in the workplace and collaborating to achieve shared goals.
Occupations
With Southern New Hampshire University's BS in Marketing degree under your belt, you may be qualified to step into a wide variety of marketing roles, including:
Coordinate marketing efforts using best practices, develop pricing structures and overall marketing strategies, oversee product development and more.
Play a crucial role in the many ways businesses use social media to communicate with customers: advertise new and existing products, solidify brand identity and create brand loyalty.
Spend your time studying market conditions to determine how products will perform.
Formulate a product marketing lifecycle strategy, align campaigns to brand vision, gain competitive and data-driven insights, create strategic plans and continuously evolve to stay relevant.
Determine which channels will communicate a brand or product's goals to its target audience. Work to maximize the impact of ad campaigns and develop strategies that reach consumers.
Work closely with department heads to develop budgets, contracts and media plans for advertising. Meet with clients to discuss campaign strategy, and with media planners to plan budget and strategic placements and promotions.
Identify and implement growth opportunities through market demand assessments, strategic maneuvers and relationship and brand building.
Take a grassroots approach and use your work to help people and make the world a better place by fundraising for nonprofits you're passionate about.
Increase in advertising, promotions and marketing manager positions through 2032, projected by the BLS. Positions for market research analysts are set to grow by 19% in the same timeframe.1
Median annual salary for advertising, promotions and marketing managers as of May 2023, according to the BLS. Market research analysts earned a median annual salary of $74,680 in that same time period.1
Understanding the numbers
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections do not guarantee actual salary or job growth.
What SNHU students are saying
"One of my overall career goals is to become a marketing director at an international company. This degree helped me to really build that foundation."
Jolene Stetz '21
Frequently Asked Questions
You sure can!
In fact, earning a marketing degree online can oftentimes be more convenient for adults, since you get a much more flexible schedule.
"I was working full time and needed a flexible solution to finish my undergrad degree," said Max Bailey '17 '20MBA. "One of my favorite parts about the online program was how structured and consistent it was. I knew from day one exactly what assignments were due, when, and their contribution to my overall grade. This was incredibly helpful for me to plan school around my busy life, and not the other way around."
Jolene Stetz '21 agreed.
"I chose SNHU because of the convenience of being online," she said. "I could keep working full time. I could keep enjoying the things in my life that I enjoyed and I wouldn't have to worry about moving or logging in at certain times. The flexibility is phenomenal."
In addition to offering more flexibility, there may be other reasons you'd find studying online to be an attractive option.
Online degrees are often more affordable than the traditional classroom model. Another reason that Bailey transferred from another school was due to the cost.
"I felt I was paying far too much for what seemed to be a subpar marketing education" at a previous school, he said.
The combination of affordability and convenience make earning a degree online worth researching.
"I would definitely recommend SNHU to anyone who cares about the quality of their education, but doesn’t have the time to commit to daily lectures and in-person classrooms," Bailey said.
Online degrees have a reputation for being affordable. And earning one from a nonprofit university means the money you invest in your education gets reinvested back into the programs – you're not lining the pockets of shareholders.
At Southern New Hampshire University, undergraduate programs – like our online marketing degrees – have a tuition rate of $330 per credit.
"I've saved thousands of dollars," said Jolene Stetz '21. "SNHU is less than I ever expected to spend on college."
The overall tuition cost, however, is dependent on each student's situation. A BS in Marketing at SNHU is 120 credits. But many of our students transfer in credits, which can save you plenty of money (on top of time).
SNHU accepts up to 90 credits toward your bachelor's. If you're able to bring in the full 90, your degree here could only cost you $9,900 for the remaining 30 credits.
A conversation with an SNHU admission counselor can help you determine what you may be able to transfer in and how much your degree could cost you.
Yes! According to the U.S. Bureau of Labor Statistics, a bachelor's degree is required for most marketing manager positions. This is because studying in a degree program can teach you analytical, decision-making and interpersonal skills that the industry demands.1
The BLS states that employment of advertising, promotions and marketing managers is projected to grow 6% through 2032.1 That means, in that time frame, over 24,000 positions could be added to the workforce.1
That means in that time frame that over 30,000 positions could be added to the workforce.1
With so much growth, you'll want to make sure you stand out to get the position that you want.
At Southern New Hampshire University, "our marketing programs are different in that they were designed with a very strategic approach by our academic team, including myself," said Dr. Jessica Rogers, associate dean. "We have connected and aligned our programs to industry."
Plus, with the option to add one of two concentrations to your degree – digital marketing or social media marketing – you can add even more skills to your resume.
If earning your degree faster is a priority, consider online education. One of the biggest benefits of online education is the flexibility that comes with it. Earning a marketing degree online can help you earn your degree quickly and start your marketing career as soon as possible.
With online coursework available 24/7, you’ll be able to fit your learning into your schedule, giving you more flexibility to take on courses and move through your degree program faster. With six 8-week undergraduate terms, you can work toward earning your marketing degree at SNHU throughout the year.
Be sure to speak with your academic advisor who will help you devise the best schedule to suit your goals. You may find that taking an extra course each term will help you accelerate your path.
SNHU’s generous transfer policy also allows students to transfer up to 90 credits of previous higher education coursework to a bachelor’s degree program, saving you time and money.
"I was a little surprised," said Jolene Stetz '21. "I kind of expected none of the credits to come over and to just start new and that would have been fine, but I was really excited to have that head start. So a bachelor's degree would normally be like the traditional four years, and I am getting mine done in two."
Plus, with 15 free elective credits in this program, you'll have the opportunity to explore topics within the marketing realm, as well as topics in other programs as well, making earning your marketing degree a well-rounded experience.
There are many different types of marketing degrees that can help you start or advance your career. One of the best aspects of a marketing degree is its versatility. Finding the degree that’s right for you depends on your career goals and interests.
If you want to get started working in the marketing field right away, an associate in marketing online degree from SNHU can help. This two-year marketing degree will give you a solid foundation in business principles and practices, exploring marketing topics including retailing, communications, promotion, social media and branding.
Marketing associate degrees can also serve as a stepping stone to one of SNHU’s four-year marketing degrees.
In our Bachelor of Science in Marketing degree program, you can tailor your coursework to fit your interests, focusing on learning the ins and outs of advertising, branding, communication and sales. With optional concentrations in digital marketing and social media marketing, you’ll be prepared to design and manage all types of digital marketing campaigns and responsibilities.
If you’re looking for a marketing degree with a strong foundation of general business knowledge, an undergraduate online business degree with a concentration in marketing could be a good fit. By combining broad-based business courses with marketing courses, you’ll learn how to apply theory to real-world situations.
Dreaming of starting your own business or leading a marketing team? Continuing your education with a master’s degree in marketing from SNHU can help you advance your career.
A master’s of science in marketing can provide deeper knowledge in a variety of marketing topics, including digital marketing, new media and communications, marketing research and analytics, and social media marketing. SNHU's accelerated BS to MS pathway for marketing students can help you earn your grad degree even faster.
If a degree with a focus on leadership skills and general business principles is your goal, a Master of Business Administration (MBA) with a concentration in marketing could be right for you. Earning an MBA can add tremendous value to your personal brand and prepare you for a variety of careers, from corporate jobs in marketing and sales to leadership roles within marketing agencies.
If you want to have a hand in helping organizations grow and succeed, earning a marketing degree can help.
Marketing and sales professionals are important drivers of a company’s business, promoting company services and products, networking with partners and media and advertising an organization to the general public.
Earning a degree in marketing can also help you find work across a broad range of industries, from nonprofits and education to advertising, healthcare and engineering. No matter what your interests are, an online marketing degree can help you get started on a rewarding career path.
Marketing is a growing, evolving degree field, and marketing jobs are in high demand across a range of industries and businesses. Earning a marketing bachelor’s degree online can help you get your start in this growing field.
Earning a bachelor’s degree can also improve your earning potential, and offer strong return on investment for degree holders.
At SNHU, you can earn a marketing bachelor’s degree for just $330 per credit hour, with opportunities for transfer credits, financial aid and scholarships to bring your costs even lower.
Jobs for marketing degree holders, meanwhile, typically offer salaries above the national average, according to BLS data.1 In 2023, advertising, promotions and marketing managers and market research analysts earned median salaries of $156,580 and $74,680 in 2023, respectively.1
Max Bailey '17 '20MBA believes his SNHU marketing degree was worth it.
"At SNHU, I didn’t feel alone," he said. "As someone who waited 6 years to go to college after high school, I felt very old and far behind my peers when I started at another university. At SNHU, however, my classmates had similar stories and visions for their life that aligned with my own. This, plus the accelerated nature of the program, has allowed me to catch up and even exceed in my career."
With an online marketing degree, you’ll be prepared for a rewarding career across many industries and marketing roles.
Marketing jobs include:1
- Market research analyst: Study market conditions to examine potential sales of a product or service, helping companies understand the products people want, who will buy them and the price they’ll pay.
- Marketing manager: Plan, direct or coordinate marketing policies and programs, such as determining the demand for products and services, identifying potential customers and promoting products and services to customers.
- Advertising and promotions manager: Plan and lead promotional campaigns such as contests, coupons, giveaways or advertising campaigns to market a company’s product or service.
- Sales manager: Work as an independent sales manager by setting your own sales goals, analyzing data and developing training programs for sales representatives.
- Social media manager: Advertise new and existing products to potential customers, solidify brand identity and create brand loyalty for a company using social media.
- Media planner: Research and identify the best mediums for advertising a company’s products or services and develop strategies to reach a target through these mediums, including radio, television, print media, websites and billboards.3
Sources & Citations
1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at:
- https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (viewed April 22, 2024)
- https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm (viewed April 22, 2024)
- https://www.bls.gov/ooh/management/sales-managers.htm (viewed April 22, 2024)
Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.