Get a leg up on the competition in the world of sports business by earning a Master of Business Administration in Sport Management from Southern New Hampshire University. From business development to brand building to event planning, the online MBA in Sport Management gives you a strong foundation in business and management and a real-world perspective on the $414 billion sports industry.
SNHU's MBA program is one of the most affordable MBAs in the nation and can be completed in just over a year. The MBA in sports management coursework is designed to give you a comprehensive understanding of specific aspects of the industry, from sports teams, agencies and event management to equipment manufacturing, parks and recreation and intercollegiate and scholastic sports. You'll critically evaluate the issues and opportunities that face the sports industry across a range of disciplines.
SNHU's online MBA in Sport Management program combines a solid foundation in business with a special emphasis on the business of sports, offering a well-rounded education for anyone who wants to move up the ladder or make a career change. Because of the breadth of courses offered in sports management - from Sport Marketing and Media to Quantitative Analysis for Decision Making - you'll graduate with a broad set of skills and knowledge you can apply right away, no matter your career path.
In the MBA in Sport Management degree program, your coursework will enable you to:
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your MBA in sports management online at SNHU include:
Acceptance decisions are made on a rolling basis throughout the year for our five graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options. Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.
Employees with a master's degree earn 20 percent more on average than those with only a bachelor's degree and almost 80 percent more than those without a degree, according to the U.S. Bureau of Labor Statistics. They are also significantly less likely to be unemployed.
In the MBA in sports management online program, you'll gain a combination of skills that provides a unique competitive advantage: knowledge of the latest trends in sport business and enhanced marketing, analytic and financial skills. These sports management master's program courses give you a solid business management and sports background, positioning you for a high-level career in any of the specialized fields in the industry, including:
Are you looking for more than just a MBA? Would you like to combine your passion for sport with an MBA? The MBA in Sport Management allow you to do just that!
The MBA in Sport Management combines sport specific classes with the breadth and depth of MBA classes. This unique combination gives you the ability to master the various aspects of sport business.
The Sport Management Department has been awarding degrees for more 20 years and during that time we have established a strong alumni network with numerous industry contacts.
Your classes will be taught by qualified faculty with areas of expertise in sport marketing, accounting, international business, licensing, operations management, strategic alliances, sponsorship and event management.
The sport industry is the sixth-leading industry in the United Sates, with annual revenue of over $250 billion. As the industry becomes more sophisticated, the demand for highly trained professionals will continue to rise. Put yourself ahead of the field with a MBA in Sport Management from Southern New Hampshire University.
Mark Hecox, Ph.D.
Chair, Sport Management Dept.
The MBA in Sport Management online program consists of nine MBA core courses and three sports management courses that cover the internationalization of sport business, sport and society, strategic management and more. Those with non-business academic backgrounds may be required to take foundation courses.
SNHU MBA students can also pursue a graduate certificate beyond the standard degree program, which allows you to list another significant credential on your resume with minimal additional coursework (typically at a reduced credit load, depending on the electives selected).
Students investigate the interrelationships between sport, culture and society in an attempt to better understand the role and function of sport in contemporary society. Students receive a broad overview of selected socio-cultural factors that influence participation in sports. Major ethical issues of sport in society will be explored.
The Internationalization of Sport Business course will help to prepare the sport business manager for the exciting world of global sports. The course is designed to thoroughly introduce the graduate student to the many facets of conducting sport business in the international marketplace. By using real life international sport business examples, students will garner a deeper understanding of the various complexities associated with conducting sport business in an international context. Some of the key areas include culture, international marketing, financial/political/economic risk, ethical dimensions, role of media, technology/products, professional sport leagues and governance.
This course focuses on the application of management concepts and theories to sports organizations and the sports industry. It includes issues of organizational design, public policy, labor relations, collective bargaining, ethical issues in sport and the globalization of the sports industry.
This coursework may be exempt based on undergraduate coursework.
This is an applied course, which will provide students with the mathematical knowledge and skills that underlie many courses offered in the school of business. Students will learn the fundamental concepts and methods of linear algebra, mathematical functions, differential calculus and statistics and their applications to business. They will also sharpen their quantitative, analytical and problem-solving skills that are so important for success in the world of business today.
This course is intended to provide the student with a concisely focused yet rigorous introduction to both micro- and macroeconomic theory needed at the foundational level of a graduate degree program. Some of the topics to be addressed include: market behavior; demand theory and related elasticity concepts; production and cost theory; managerial decision-making in perfectly competitive and imperfectly competitive markets; GDP determination; unemployment and inflation; and fiscal and monetary policy.
This course emphasizes the creation and interpretation of financial statements critical to an understanding of today's economy. Various financial topics related to financial statements are covered. Income statements, balance sheets, and cash flow statements are explored in-depth giving students an appreciation of how these statements are prepared and the standard accounting rules that apply to their creation.
This course provides a survey of the legal environment of business by looking at legal issues and regulations in a business context. The students assess the impact of business law on organizational decision making for informing strategic legal decisions. The course covers employment law, contracts, tort and product liability, internet law as well as other legal issues affecting the business environment. The students also assess the legal and ethical implications of US companies doing business abroad.
This course is a study of individuals and groups and their interaction. Students examine theories of motivation, communication, leadership, power and change with practical relation to contemporary issues. They also study organizations for key design variables and reward systems aimed at improved performance and organizational efficiency through employee motivational programs, participative management and cooperative decision making.
This course focuses on the basics of business by introducing students to business environments in which they focus on the big picture, identify internal and external opportunities for growth, and manage resources. The course will also present students with management techniques to help them stay current and apply creative solutions to problems. Students will be introduced to the programmatic themes of globalization, leadership, team work, and ethics.
Finance is the language of business, and in this course students will take their understanding of finance to the next level by using analytical skills when dealing with financial reporting. Students will apply financial and analytical skills gained in prior coursework, as well as principles of corporate finance, to business decision making. The course covers financial statements and other reports, the basics of financial forecasting and budgeting, and the communications and vocabulary related to financial statements.
The course focuses on personnel management at all levels: individual, team, and internal and external networks. With an emphasis on interpersonal skills, as well as strength-finders, students will learn essential concepts in conflict management, negotiations, and development of creative culture. Students will also learn how to establish productive relationships, motivate people, align teams and individuals to a vision, and drive change.
The course will focus on brand management and how marketing should be approached as a partner in strategic decision making, both internally and externally. Students will study strategic positioning, market opportunities, pricing strategies, market analysis, as well as product differentiation. SWOT analysis and the marketing mix will be covered in a decision making focus, together with the programmatic themes of globalization, leadership, team work and ethics.
This course examines corporate culture and social responsibility, how to build a sustainable business, and how to promote corporate ethics and values. The course also looks at how to deal with group think, diversity and cultural awareness, civic engagement, and how to be at the forefront of using environmental and sustainable practices that have a positive global impact. The course will also examine personal ethics in relationship to corporate ethics, governance, and civic mindedness.
The course is a continuation of MBA 520 Accounting and Financial Analysis and focuses on effective business decisions using quantitative and qualitative data, microeconomic and macroeconomic variables, and internal financial priorities. The students refine operational and investment decision-making skills with respect to organizational sustainability and growth, mergers, debt vs. equity funding and capital markets. In addition, students are exposed to foreign currencies, foreign direct investment (FDI), and international trade.
This course focuses on the macroeconomic aspect of business, including governmental impact (local, national, international), by exploring public policy, regulatory bodies, regulations' impact on business, trends and current politics and their impact on business, power structures, and lobbying.
This course explores essential aspects of project management, the tracking and measurement of key performance indicators (KPI), and the use of current technology to create automation and sustainability. Students have the opportunity to examine technology management and operations management from a strategic perspective, creating a common view into the different layers of a business. In addition, students learn to collect, identify, and determine quality measures and use common methodologies and strategic planning processes.
This capstone course is the culminating experience for the MBA program. The aim of the capstone is to assess students' ability to synthesize and integrate the knowledge and skills they have developed throughout their coursework, rather than introducing new concepts. This course is structured to support student success in fulfilling program requirements.
Looking to equip himself with the best skills for sports careers, Greg Gosselin earned his MS in Sport Management at SNHU. Greg credits his experiences earning his master’s – from the faculty to the coursework – to his smooth transition to a career in professional hockey.
Thanks to her online sports education at SNHU, Stephanie Arpaia scored a major advantage in kickstarting her sports career. Today, she’s director of consulting for a sports management firm where she puts her MS in Sport Management to the test every day.
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 25 percent tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
*Tuition Rates are subject to change and are reviewed Annually.
$40 Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...
This program is accredited by both NEASC and ACBSP.