If you have a passion for sports, as a participant or fan, earning your BS in Sport Management degree online at SNHU can help turn your enthusiasm into a career. As a leading industry in the U.S., sports has a growing need for well-trained, business-minded professionals at many levels.
Our innovative online bachelor's in sports management degree program has a 25-plus-year history of preparing students for successful careers in the dynamic sports industry. From building a brand to selling a sponsorship, you'll develop real-world skills through coursework and experiential learning that are crucial for sports business success.
An accelerated BS-to-MS pathway option for this online degree program is also available. This lets you:
For more details, scroll down to the curriculum section.
Gain industry knowledge and practical experience with SNHU's sports management degree online. This top-tier program combines sports management, business and liberal arts courses plus valuable sports-related field experiences to give you a solid career foundation that helps you succeed in this competitive job arena. Key elements of the program include:
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your sports management degree online at SNHU include:
Job opportunities in athletic management, marketing, sales, public relations and other positions are expected to grow, according to the U.S. Bureau of Labor Statistics. For example, the BLS projects employment of public relations specialists, an important role within the sports management world, will increase 9 percent by 2026.*
Career options with a sports management degree online are many. Prospective job titles include:
The sports management degree online curriculum includes eight core courses as well as business and liberal arts courses, providing you with a well-rounded background. The program culminates with six credits of experiential learning, in which you'll gain on-the-job training in real-world sports settings. By working closely with mentors and applying knowledge learned from SNHU coursework, you'll be ready to make a fast break toward your sports career.
Accelerated BS-to-MS Pathway Option: Earn your MS in Sport Management – faster. If you’re interested in earning both degrees, have a discussion with your academic advisor. You also must meet the following academic requirements:
This introductory course emphasizes the management principles related to the business of sports. It includes personnel, programs, marketing, media, financial management and an overview of career possibilities in this growing field.
Students study current sports marketing problems and apply marketing techniques to develop an effective sports marketing plan. Writing Intensive Course.
This course examines the major issues and controversies of sport in society. Students will develop an appreciation of the ways sport in society contributes to analyzing and understanding human behavior in sports contexts; and a basic understanding of the theories and principles related to socio-cultural issues and ethics and morality in the sport industry.
Learn how to develop and drive a brand through social media, advertising, marketing, player recognition and the various verticals within a business, with a focus on gaining market share and increased customer loyalty through consumer insights, strategic thinking, and innovation.
The elements of managing sport facilities, including arenas, stadiums and athletic complexes, form the content of this course.
This course serves as the capstone course for the sport management major and concentration. Students will apply the knowledge and skills obtained from courses in order to solve problems that a sport manager is likely to encounter. Instructor permission required.
This course educates students on the business of the sport industry, exposing students to functional areas such as sales, financing, funding, sponsorships, and human resources. Establishing distinctions between sport products across varying sports and levels within the management of the business is taught.
Explore the critical skill of selling within the sport industry, including sales strategies, promotions, negotiating, communication and interpersonal skills, sales process, and creating sales pitches.
Complete one of the following Experiential Learning courses:
Complete one of the following Experiential Learning courses:
This course examines the legal issues prominent in the world of sport. The legal liability and responsibilities of coaches, athletic administrators, and sport managers at the professional, college and community levels will be discussed.
This course provides a cross-disciplinary approach to a variety of marketing, sales and promotions issues that confront sport managers.
This course is designed to provide students with an understanding of the role of media and public relations in the sport industry. The primary aim is to familiarize students with media relations, public relations, and community relations in sport organizations and how these areas are integrated into the field of sport and the engagement of interdisciplinary thinking.
This course provides students with a comprehensive understanding of the many traditional and innovative revenue acquisition methods available to sport organizations. Students will be exposed to conventional income sources, including tax support, ticket sales, concessions and fund raising, and will examine more recent innovations related to licensing sport products, media sales and corporate sponsorship.
This course will explore why and how sport licensing is used effectively in the global business of sport. Both theoretical and applied perspectives will be used. The course will examine the strategic rational and different forms of sports licensing and how sport managers can use sport licensing to lead their companies to achieve growth and other key objectives. Course content will include examining US and international sport leagues and how they administer their licensing programs. The course will cover the process of identification of licensing opportunities, selection of business partners, process of establishing a license agreement, international licensing and the management of licensing relationships. In addition, students will be introduced to strategic alliances with an emphasis on why and how domestic and international alliances may be used to achieve sport enterprise objectives.
Undergraduate students with a cumulative GPA of a 2.75 or greater who wish to take graduate classes as electives to complete their remaining undergraduate requirements may do so only if they have earned a minimum of 90 credits and completed all of their major requirements, including the capstone. Students must receive a B or better to receive credit in their graduate program. Students must apply through their academic advisor to enroll. The acceptable graduate classes are: SPT-501 Research Methods in Sport Management and SPT-600 Management of Sport Organizations.
Free Elective Credits: 15
Total Credits: 120
Thanks to her online sports education at SNHU, Stephanie Arpaia scored a major advantage in kickstarting her sports career. Today, she’s director of consulting for a sports management firm where she puts her MS in Sport Management to the test every day.
Looking to equip himself with the best skills for sports careers, Greg Gosselin earned his MS in Sport Management at SNHU. Greg credits his experiences earning his master’s – from the faculty to the coursework – to his smooth transition to a career in professional hockey.
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30 percent tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
*Tuition Rates are subject to change and are reviewed annually.
No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...
This program is accredited by both NEASC and ACBSP. Consumer information is available on the College Navigator.