If you have a passion for sports, as a participant or fan, earning your Bachelor of Science in Sport Management degree online at SNHU can help turn your enthusiasm into a career. As a leading industry in the U.S., sports has a growing need for well-trained, business-minded professionals at many levels.
Our innovative online bachelor's in sports management degree program has a 25-plus-year history of preparing students for successful careers in the dynamic sports industry. From building a brand to selling a sponsorship, you'll develop real-world skills through coursework and experiential learning that are crucial for sports business success.
An accelerated BS-to-MS pathway option for this online degree program is also available. This lets you:
For more details, scroll down to the curriculum section.
Gain industry knowledge and practical experience with SNHU's sports management degree online. This top-tier program combines sports management, business and liberal arts courses plus valuable sports-related field experiences to give you a solid career foundation that helps you succeed in this competitive job arena. Key elements of the program include:
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your sports management degree online at SNHU include:
Job opportunities in athletic management, marketing, sales, public relations and other positions are expected to grow, according to the U.S. Bureau of Labor Statistics. For example, the BLS projects employment of public relations specialists, an important role within the sports management world, will increase 9% by 2026.*
Career options with a sports management degree online are many. Prospective job titles include:
The sports management degree online curriculum includes eight core courses as well as business and liberal arts courses, providing you with a well-rounded background. The program culminates with six credits of experiential learning, in which you'll gain on-the-job training in real-world sports settings. By working closely with mentors and applying knowledge learned from SNHU coursework, you'll be ready to make a fast break toward your sports career.
Accelerated BS-to-MS Pathway Option: Earn your MS in Sport Management - faster. If you're interested in earning both degrees, have a discussion with your academic advisor. You also must meet the following academic requirements:
SNHU's bachelor's in sport management program includes:
General Education Program
Our programs are designed to equip you with the skills and insights you need to move forward. In recent years, employers have stressed the need for graduates with higher order skills - the skills that go beyond technical knowledge - such as:
All undergraduate students are required to take general education classes. Through foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
Business Core Program
Programs in the School of Business require learners to complete the business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.
This introductory course emphasizes the management principles related to the business of sports. It includes personnel, programs, marketing, media, financial management and an overview of career possibilities in this growing field.
Students study current sports marketing problems and apply marketing techniques to develop an effective sports marketing plan. Writing Intensive Course.
This course examines the major issues and controversies of sport in society. Students will develop an appreciation of the ways sport in society contributes to analyzing and understanding human behavior in sports contexts; and a basic understanding of the theories and principles related to socio-cultural issues and ethics and morality in the sport industry.
Learn how to develop and drive a brand through social media, advertising, marketing, player recognition and the various verticals within a business, with a focus on gaining market share and increased customer loyalty through consumer insights, strategic thinking, and innovation.
The elements of managing sport facilities, including arenas, stadiums and athletic complexes, form the content of this course.
This course serves as the capstone course for the sport management major and concentration. Students will apply the knowledge and skills obtained from courses in order to solve problems that a sport manager is likely to encounter. Instructor permission required.
This course educates students on the business of the sport industry, exposing students to functional areas such as sales, financing, funding, sponsorships, and human resources. Establishing distinctions between sport products across varying sports and levels within the management of the business is taught.
Explore the critical skill of selling within the sport industry, including sales strategies, promotions, negotiating, communication and interpersonal skills, sales process, and creating sales pitches.
Total Credits: 120
Thanks to her online sports education at SNHU, Stephanie Arpaia scored a major advantage in kickstarting her sports career. Today, she’s director of consulting for a sports management firm where she puts her MS in Sport Management to the test every day.
Looking to equip himself with the best skills for sports careers, Greg Gosselin earned his MS in Sport Management at SNHU. Greg credits his experiences earning his master’s – from the faculty to the coursework – to his smooth transition to a career in professional hockey.
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
*Tuition Rates are subject to change and are reviewed annually.
No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...
This program is accredited by both NEASC and ACBSP. Consumer information is available on the College Navigator.