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Stephanie Arpaia, who earned her online sports management degree in 2010, using a computer in an office.

Online Sports Management Degree Bachelor of Science

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Register By: October 22 Classes Start: October 24

Earn an Online Sports Management Degree

  • $320/credit (120 total credits)
  • Transfer up to 90 credits
  • No application fee or SAT/ACT scores
  • Accredited by ACBSP
  • Gain real-world, hands-on experience
  • Accelerated BS-to-MS Pathway option

Online Sports Management Degree Program Overview

Turn a passion for sports into a career with a Bachelor of Science (BS) in Sport Management degree online. Our innovative bachelor’s degree program has been preparing students for careers in sports for more than 25 years.

The sports industry continues to evolve. SNHU’s online sports management degree can help you evolve with it. You’ll take a mix of business, liberal arts and sports management courses and gain valuable field experience to help you get in the game.

With a sports management degree, you’ll gain key industry knowledge that will prepare you to handle the demands of a career in sports. Your degree will culminate in the opportunity for hands-on, real-world experiences. With the support of SNHU faculty, academic advising and career services, you'll be able to explore opportunities for internships or experiential learning, applying your sport management skills gained from your coursework to authentic industry challenges and opportunities.

Learn how to:

  • Make strategic decisions to help a sport business achieve its mission
  • Build relationships between areas of sports business
  • Apply sport management principles in an international context
  • Understand the role of social responsibility in sports business
  • Analyze social, cultural and political influences on sport businesses
  • Use coursework to solve real-world problems

Your sports management courses are designed by professionals working in the field. As a result, courses offer cutting-edge learning resources to help prepare you for success in this growing industry.

Accelerated Bachelor's-to-Master's Pathway Option: Earning a master’s degree can set you apart in a competitive field and prepare you for top sports jobs. Our accelerated BS-to-MS pathway can help you earn your degree faster.

The accelerated degree program lets you:

  • Save money: Take up to 4 graduate-level courses (12 credits) during your bachelor's program at the online undergraduate tuition rate.
  • Save time: Apply your graduate credits to your master's in sports management to complete your program in as fast as one year.

Interested in the BS-to-MS pathway? Talk with your academic advisor to make sure you meet all the academic requirements.

Career Outlook

According to PricewaterhouseCoopers (PwC), the sports market is projected to generate $83.1 billion in 2023 in the United States alone.1

A rebound from the pandemic, this growth has been fueled by improvements in technology, a focus on marketing and the evolution of sport itself. For example, by the end of 2022, esports is expected to generate nearly $1.38 billion in revenues globally.²

With an online bachelor’s degree from Southern New Hampshire University, you’ll get the business skills and sports knowledge you need to drive success for a growing sports organization.

Greg Gosselin with the text Greg Gosselin"When I first graduated with my undergraduate degree in general business, I wasn't really satisfied so I went back and got my degree in sport management," said Greg Gosselin '11, senior director of membership service and retention for the Washington Capitals hockey team. "I came (back to school) to change my career and now I work for a professional hockey team."

With an online sports management degree, you’ll gain key business skills and get important insight into the economics of sport.

After earning your degree, you’ll be positioned for rewarding sports jobs, from facilities management and event coordination to player benefits, communications and marketing.

There are many career options with a sports management degree online, including:

  • Athletic director: Lead scholastic, college or professional athletic programs and manage sports schedules and athletic services.
  • Facilities manager: Direct grounds and maintenance crews to maintain sports facility safety and appearance.
  • Guest relations specialist: Work with guests at sporting events to solve problems, address complaints and create a positive customer experience.
  • Marketing assistant: Promote a sports organization and sports events through social media, advertising and other means.
  • Promotions manager: Lead advertising programs, sales, special events and contests to increase revenue.
  • Media relations assistant: Create and maintain the reputation of a sports organization. Coordinate and assist with media coverage.
  • Sales manager: Lead an organization's sales team, setting sales goals and analyzing performance.
  • Special events coordinator: Plan and manage operations of special events for sports organizations.
  • Sports information director: Provide statistics, player details and other information about a sports organization to the media.
  • Tournament director: Coordinate sports tournaments at the scholastic, college and professional level.

Job growth and earning potential will depend on the career you seek with your degree.

For example, event planning jobs earned a median annual salary of $49,470 in 2021 and are projected to grow 18% through 2030.3 Advertising, marketing and promotions managers - important members of any sports organization - earned a median annual salary of $133,380 in 2021.3 Marketing jobs are expected to grow 10% through 2030.3

Your level of education may also affect your earning potential and career growth.

Michael Newhouse-Bailey with the text Michael Newhouse-Bailey“The sport industry is very competitive and most entry-level openings will have a lot of applications. A degree in the field allows a student’s resume to demonstrate that they have a skill-set based in the business of sport operations that will serve them well in the workplace,” said Michael Newhouse-Bailey, an associate dean of business at SNHU.

While a bachelor's degree is enough to start most sports management jobs, some leadership roles will require a master’s degree.

A master's in sports management can give you the skills and real-world experience you need to advance your career. The BS-to-MS pathway makes continuing your education a seamless process.

Other sports management degree options are also available. Our online business degree and online MBA both offer concentrations in sports management. These degrees provide a strong foundation of business and leadership knowledge you can use in a sports career.

Start Your Journey Toward an Online Sport Management Degree

Courses & Curriculum

With a sport management degree from SNHU, you’ll have access to up-to-date industry knowledge taught by faculty with years of sports management experience.

The BS in Sport Management gives students a fundamental knowledge in sport management. At the same time, the flexible curriculum allows students to tailor their degree toward their career interests by their choice of hands-on and in-field experiential opportunities.

“A large percentage of our faculty members currently work in the sports industry and share real world experience directly with our learners,” said Michael Newhouse-Bailey, an associate dean of business at SNHU.

With an online sport management degree, you’ll explore a broad range of industry topics, including:

  • Sport marketing
  • Ethics and social responsibility
  • Global sports business

General business education courses provide a strong foundation of economics, statistics, finance and more. These areas of study will serve you well in a sports management career — as will your business core coursework, which covers core fundamentals of business.

You'll also get a chance to put new skills in sport management into action with various outlets for hands-on experience within the program. A practicum allows students to partner with external organizations on real-world business projects, where previous experiences have included event development, marketing and sales. Students also have the option to complete either an internship, an experiential learning course or both, allowing you to gain real-world experiences in a way that best suits your life and schedule.

With 18 free elective credits available, you’ll also be able to dig deeper into sports and business topics that interest you. Courses in marketing, data analysis or finance can give you specialized experience and help you stand out in a highly competitive field.

Finding success in the sports industry also requires a number of career skills. An online sport management degree can help you develop these sought after skills, including:

  • Communication: Effectively share ideas within a sports organization, department or team.
  • Collaboration: Build and maintain valuable partnerships.
  • Analysis: Gather and review data to make strategic decisions.
  • Problem solving: Connect classroom learning and practical experience to solve real-world problems.

You'll get a chance to put these career skills into action when you finish your online sports management degree with an internship. This hands-on experience offers key on-the-job training that can help you reach your goals.

Megan Bickford with the text Megan Bickford“For the sports management program, in particular, making personal connections in your desired area of the field and having relevant prior experience can make all the difference,” said Megan Bickford, an SNHU internship administrator.

By working closely with advisors and career mentors, you'll learn to apply knowledge from your coursework to real-world scenarios.

Daniel Comstock '20 said his internship was a key part of his sports management learning and helped him land a full-time job offer before graduation.

"There’s something to learn every single day – whether it’s from an athlete, whether it’s from a fellow employee, whether it’s from continuing education that you’re reading – that you can apply to your day-to-day life," Comstock said.

As an online sport management student, you'll also have a broad range of virtual learning opportunities. A partnership with our esports program through our online practicum course, for example, gives sports management students the opportunity to experience this growing field.

Curriculum Requirements & Resources
  • Business core: Business programs require learners to complete the business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.
  • General education courses: All bachelor's students are required to take general education classes, if not obtained in prior coursework. Through these foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
  • Technology resources: We provide cloud-based virtual environments in some courses to give you access to the technology you need for your degree – and your career. Learn more about our virtual environments.
  • Earn math credits for what you already know: Save time and tuition with our Pathways to Math Success assessments. Depending on your scores, you could earn up to 12 math credits – the equivalent of 4 courses – toward your degree for less than $50 per assessment.

About Experiential Learning

SNHU's BS in Sport Management was designed for the busy professional who still needs the essential, hands-on learning they need to be competitive in the field. The BS in Sport Management program offers you the opportunity to take an experiential-learning course or an in-field internship of your choosing under the guidance of SNHU faculty and career services.

Experiential learning allows you to customize your own experience for course credit that could involve working with industry partners to organize and facilitate events, design media and marketing campaigns or analyze data to inform operational decision-making.

Internships can be from any number or type of sporting organization, whether it be collegiate or professional, local, recreational or in event planning, media and marketing. Whatever you choose, SNHU staff is there to support you every step of the way.

Tuition & Fees

As a private, nonprofit university, we’re committed to making college more accessible by making it more affordable. That’s why we offer some of the lowest online tuition rates in the nation.

We also offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.

Online Undergraduate Programs Per Course Per Credit Hour Annual Cost for 30 credits 
Degree/Certificates $960 $320 $9,600
Degree/Certificates (U.S. service members, both full and part time, and the spouses of those on active duty)* $675 $225 $6,750

Tuition Rates are subject to change and are reviewed annually. *Note: students receiving this rate are not eligible for additional discounts.

Additional Costs No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)

Frequently Asked Questions

University Accreditation

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.

This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on College Navigator.

ACBSP logo

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