Earn an Online Sports Management Degree
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Turn a passion for sports into a career with a Bachelor of Science (BS) in Sport Management degree online. Our innovative bachelor’s degree program has been preparing students for careers in sports for more than 25 years.
The sports industry continues to evolve. SNHU’s online sports management degree can help you evolve with it. You’ll take a mix of business, liberal arts and sports management courses and gain valuable field experience to help you get in the game.
With a sports management degree, you’ll gain key industry knowledge that will prepare you to handle the demands of a career in sports.
Learn how to:
Your sports management courses are designed by professionals working in the field. As a result, courses offer cutting-edge learning resources to help prepare you for success in this growing industry.
Accelerated Bachelor's-to-Master's Pathway Option: Earning a master’s degree can set you apart in a competitive field and prepare you for top sports jobs. Our accelerated BS-to-MS pathway can help you earn your degree faster.
The accelerated degree program lets you:
Interested in the BS-to-MS pathway? Talk with your academic advisor to make sure you meet all the academic requirements.
According to PricewaterhouseCoopers (PwC), the sports market is projected to generate $83.1 billion in 2023 in the United States alone.1
This growth has been fueled by improvements in technology, a focus on marketing and the evolution of sport itself. In 2020, for example, the growing field of esports is projected to generate more than $1 billion of revenue worldwide.2
With an online bachelor’s degree from Southern New Hampshire University, you’ll get the business skills and sports knowledge you need to drive success for a growing sports organization.
"When I first graduated with my undergraduate degree in general business, I wasn't really satisfied so I went back and got my degree in sport management," said Greg Gosselin '11, senior director of membership service and retention for the Washington Capitals hockey team. "I came (back to school) to change my career and now I work for a professional hockey team."
With an online sports management degree, you’ll gain key business skills and get important insight into the economics of sport.
After earning your degree, you’ll be positioned for rewarding sports jobs, from facilities management and event coordination to player benefits, communications and marketing.
There are many career options with a sports management degree online, including:
Job growth and earning potential will depend on the career you seek with your degree.
For example, event planning jobs earned a median salary of $50,600 in 2019 and could grow by 7% through 2028.3 Advertising, marketing and promotions managers - important members of any sports organization - earned a median salary of $135,900 in 2019.3 Marketing jobs are expected to grow by 8% through 2028.3
Your level of education may also affect your earning potential and career growth.
“The sport industry is very competitive and most entry level openings will have a lot of applications. A degree in the field allows a student’s resume to demonstrate that they have a skill-set based in the business of sport operations that will serve them well in the workplace,” said Michael Newhouse-Bailey, an associate dean of business at SNHU.
While a bachelor's degree is enough to start most sports management jobs, some leadership roles will require a master’s degree.
A master's in sports management can give you the skills and real-world experience you need to advance your career. The BS-to-MS pathway makes continuing your education a seamless process.
Other sports management degree options are also available. Our bachelor's in business administration degree and online MBA degrees both offer concentrations in sports management. These degrees provide a strong foundation of business and leadership knowledge you can use in a sports career.
With no set class meeting times, you can learn on your schedule and access online course materials 24/7.
Take advantage of some of the lowest online tuition rates in the nation, plus financial aid for those who qualify. We also make it easy to transfer to SNHU by accepting up to 90 credits from your previous institution.
Founded in 1932, Southern New Hampshire University is a private, nonprofit institution with over 100,000 graduates across the country. SNHU is accredited by the New England Commission of Higher Education (NECHE), which advocates for institutional improvement and public assurance of quality.
Recently, Southern New Hampshire University has been nationally recognized for leading the way toward more innovative, affordable and achievable education:
As a Southern New Hampshire University student, you'll have access to a powerful network of more than 200,000 peers, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertise to help you understand and navigate your industry. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities.
96.5% of students would recommend SNHU.4 Discover why SNHU may be right for you.
Part of our mission to expand access to quality higher education means removing the barriers that may stand between you and your degree. That’s why you can apply at any time and get a decision within days of submitting all required materials.
Acceptance decisions are made on a rolling basis throughout the year for our 6 (8-week) undergraduate terms.
Simply contact an admission counselor, who can help you explore financial options, answer all your questions and walk you through the application process. Start by:
Test scores are not required as part of your application.
With a sport management degree from SNHU, you’ll have access to up-to-date industry knowledge taught by faculty with years of sports management experience.
The BS in Sport Management gives students a well-rounded education focused on sports-specific career skills.
Sports management courses are designed and reviewed by experts working in the field and align with current industry standards.
“A large percentage of our faculty members currently work in the sports industry and share real world experience directly with our learners,” said Michael Newhouse-Bailey, an associate dean of business at SNHU.
With an online sport management degree, you’ll explore a broad range of industry topics, including:
General business education courses provide a strong foundation of economics, statistics, finance and more. These areas of study will serve you well in a sports management career.
With 18 elective credits available, you’ll also be able to dig deeper into sports and business topics that interest you. Courses in marketing, data analysis or finance can give you specialized experience and help you stand out in a highly competitive field.
Finding success in the sports industry also requires a number of career skills. An online sport management degree can help you develop these sought after skills, including:
You'll get a chance to put these career skills into action when you finish your online sports management degree with an internship. This hands-on experience offers key on-the-job training that can help you reach your goals.
By working closely with advisors and career mentors, you'll learn to apply knowledge from your coursework to real-world scenarios.
“For the sports management program, in particular, making personal connections in your desired area of the field and having relevant prior experience can make all the difference,” said Megan Bickford, an SNHU internship administrator.
Daniel Comstock '20 said his internship was a key part of his sports management learning and helped him land a full-time job offer before graduation.
"There’s something to learn every single day – whether it’s from an athlete, whether it’s from a fellow employee, whether it’s from continuing education that you’re reading – that you can apply to your day to day life," Comstock said.
As an online sport management student, you'll also have a broad range of virtual learning opportunities. A partnership with our esports program, for example, gives sports management students the opportunity to experience this growing field.
You’ll also have access to virtual tutoring, writing services, career services and even online student clubs and organizations. Cloud-based virtual environments in some courses give you access to the technology you need for your degree.
Curriculum Requirements & Resources
Sport Management Internship Requirements:
Total Credits: 120
Thanks to her online sports education at SNHU, Stephanie Arpaia scored a major advantage in kickstarting her sports career. Today, she’s director of consulting for a sports management firm where she puts her MS in Sport Management to the test every day.
Looking to equip himself with the best skills for sports careers, Greg Gosselin earned his MS in Sport Management at SNHU. Greg credits his experiences earning his master’s – from the faculty to the coursework – to his smooth transition to a career in professional hockey.
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
Tuition Rates are subject to change and are reviewed annually.
No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
Yes, you can. Earning an online sports management degree lets you attend class when it’s convenient for you. An online degree can also help you balance your coursework with whatever other commitments and responsibilities you may have.
SNHU has six 8-week undergraduate terms each year, so you can finish your degree at your own pace.
You'll have access to student services along the way. These include tutoring, writing assistance, career counseling and wellness programs. Online student clubs and networking opportunities are also available.
Virtual environments in some courses can give you access to the technology you need for your degree – and your career. Technology includes software applications, simulations and virtual desktops.
Our thriving esports program gives online sports management students a unique opportunity to explore this growing industry.
Interested in esports? Read more about our college esports program.
Sports management degrees focus on the economics and business of the sports industry, as well as marketing, branding and facilities management. Graduation requirements depend on the type of sports management degree you want.
At SNHU, the sports management bachelor’s degree program features a mix of liberal arts, business and sports management courses. These courses give you a solid foundation in all aspects of running an athletic organization.
You’ll also gain business skills like written and oral communication, critical and creative thinking, analysis and problem solving. And you’ll learn from instructors with years of experience in the sports management field.
The program will culminate with an internship, giving you on-the-job training in a professional sports organization. This hands-on experience provides the skills you need to take your learning from degree to career.
Additional sports management degrees are also available at Southern New Hampshire University.
A bachelor's degree in business administration with a concentration in sports management, for example, provides a strong foundation of interpersonal, operational and problem solving skills. You'll also explore the business of sports and prepare for entry-level sports jobs.
A master's in sports management or an MBA with a concentration in sports management can also help you start or advance your career in the field.
The MS in Sport Management explores the ins and outs of running a professional organization. Courses include sports marketing, finance and economics and the internationalization of sports business.
The sports management MBA program offers key industry knowledge, with a focus on leadership development, entrepreneurship and data-driven decision-making.
It depends. The actual cost of your online sports management degree will vary based on the courses you take, the materials required for each course and your prior educational experience.
At Southern New Hampshire University, online tuition rates for bachelor’s degree programs are some of the lowest in the nation. Undergraduate courses cost just $320 per credit hour, or $38,400 for a 120-credit online bachelor's degree.
We also accept up to 90 transfer credits toward your bachelor’s in sports management. With maximum transfer credits, you could finish your degree in as few as 5 terms, or 10 courses - saving you as much as $28,800 in tuition.
Interested in a sports management master’s degree? The accelerated BS-to-MS pathway allows you to take up to 2 graduate-level courses during your bachelor’s program at the online undergraduate tuition rate – saving you time in the long run.
An online sports management degree can help you succeed in one of the world’s biggest industries. In the United States, the sports industry is projected to generate $83.1 billion annually by 2023.1 Earning a sports management degree can help you get in the game.
Earning a sports management online degree can give you the business, communication and marketing skills you need to stand out when applying for competitive positions in this growing field.
"I knew I couldn’t just rely on my life knowledge of the game," said SNHU student Daniel Comstock. "I had to learn how to be a good manager and be a good leader."
"All these classes that I’ve taken at Southern New Hampshire University have really helped me open up my box, thinking outside of the sports world, which is something I’ve been so involved with my whole life."
There are many different sports management careers. With a bachelor’s degree, roles in marketing, sales, media relations, promotions and events and facilities management may be available.
Sports management careers include:
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.
This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on College Navigator.
1 PWC, At the Gate and Beyond: Outlook for the Sports Market in North America Through 2023, on the internet, at: https://www.pwc.com/us/en/industries/tmt/library/sports-outlook-north-america.html (viewed April 15, 2020)
2 Newzoo, Global Esports Market Report 2020, on the internet, at: https://newzoo.com/insights/trend-reports/newzoo-global-esports-market-report-2020-light-version/ (viewed April 15, 2020)
3 Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at:
Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.
4 According to more than 9,200 SNHU online students in survey responses from the fall of 2019.