Online Digital Marketing Course MKT-225 - Digital Marketing

You sure can. Digital marketing is an ideal area of study to pursue online. Many of the tools, platforms and resources you’ll use will mimic those from real-world business settings, and since digital marketing is a discipline that primarily lives online, practical work in the field is nowhere better suited.

Additionally, taking a digital marketing course online can oftentimes be more convenient for adults, since you get to determine your schedule.

"I was working full time and needed a flexible solution to finish my undergrad degree," said Max Bailey '17 '20MBA. "One of my favorite parts about the online program was how structured and consistent it was. I knew from day one exactly what assignments were due, when, and their contribution to my overall grade. This was incredibly helpful for me to plan school around my busy life, and not the other way around."

Jolene Stetz '21 agreed.

"I chose SNHU because of the convenience of being online," she said. "I could keep working full time. I could keep enjoying the things in my life that I enjoyed and I wouldn't have to worry about moving or logging in at certain times. The flexibility is phenomenal."

Your online assignments will be much like what you might expect or have experienced on campus, except they will be virtual. Rather than an in-class discussion, you’ll use online forums for discussion posts and responses. There may be readings and other resource materials, along with quizzes, academic papers, presentations and other assignments pertinent to specific areas of study.

A vast array of resource materials is available through our virtual library and quite often with 24/7 chat assistance.

MKT-225 - Digital Marketing is a great way to get an introduction to the field. This course covers the basics of digital marketing while helping you develop the skills to feel confident in developing, deploying and analyzing campaigns.

In many SNHU programs, MKT-225 - Digital Marketing is either a required or major elective course. For instance, SNHU's Bachelor of Science (BS) in Marketing, marketing minor and BS in Business Administration with a concentration in Marketing all include the course in their curriculums. MKT-225 - Digital Marketing can also be used as an elective to pursue an Associate of Science (AS) in Marketing and many other degrees, creating an opportunity to apply this course's learnings beyond traditional business.

SNHU offers one of the lowest online tuition rates in the nation at just $330 per credit for undergraduate degrees. As MKT-225 - Digital Marketing is a three-credit course, its total cost comes to $990.

Considering your next step? Check out our article on "Is a Marketing Degree Worth It?"

Digital marketing is a multi-faceted marketing discipline involving namely web-based platforms to develop strategy, deliver campaigns and track and analyze success metrics. There are roles within this space that range from entry-level marketing assistants to VPs of digital strategy and everything in between, so you have the opportunity to discover which path suits you best.

Of course, learning is different for everyone, but at SNHU, your success is our mission — and has been since 1932. In this program, you’ll have the support of instructors with real-world experience who will teach you the ins and outs of digital marketing.

If you are struggling with coursework, you also have the option to attend drop-in tutoring in Brightspace, our online class portal. It's accessible 24/7 and will connect you with the first available tutor in your subject area. No appointment is necessary and students typically match with a tutor in just 60 seconds. 

To start, all you need is a willingness to learn. Our online digital marketing course will teach you a wide range of career-focused skills, like how to optimize your brand in digital spaces. You’ll also build your expertise in areas like mobile marketing, digital advertising and digital analytics, including SEO and SEM.

Because there are many paths you can take in the field of digital marketing, there are a variety of skills you could develop (whether through individual classes or earning a BS in Marketing). Some of the skills you might use in a career in digital marketing include:

• Using digital marketing strategies and analytics to promote brand awareness
• Utilizing data to determine the position of a product in the market
• Recommending both internal and external marketing strategies
• Developing marketing plans that align with company missions, objectives and goals
• Writing and communicating effectively for companies and consumers alike
• Applying legal and ethical principles to marketing goals
• Collaborating across environments to ensure the creation, capture and delivery of value

As you explore your future options, you can learn more about the types of digital marketing.

Just like in any field, you’ll want to start with the basics. For digital marketing, that could include taking an entry-level course (such as MKT-225 - Digital Marketing) to learn some of the tools of the trade. The projects you’ll work on in this course will also help you experiment with digital marketing strategies.

Here, you’ll be able to track your progress and see what’s working – and what isn’t. Above all, you’ll want to learn how to research your audience. After all, your audience will dictate your messaging, channels, brand voice, visual identity and more.

According to the U.S. Bureau of Labor Statistics, the median annual wage for advertising, promotions and marketing managers (a position that typically requires a bachelor’s degree) was $156,580 in 2023. The employment demand for advertising, promotions and marketing managers is projected to grow 8% through 2033, which is faster than the average for all occupations.¹

If you’re interested in an ever-evolving field, digital marketing might be the right path for you. A good way to discover if digital marketing is for you is simply by taking an individual digital marketing course, such as MKT-225 - Digital Marketing, to see if you connect in a meaningful way with the curriculum. 

Earning a degree or taking individual courses in marketing provides you with an opportunity to study fundamental elements within digital marketing, including search engine marketing versus search engine optimization and digital analytics. It also allows you to utilize current technologies to apply what you learn in a simulated environment. If you're interested in researching audiences, testing out communication channels and analyzing campaign results, you might want to dive deeper into the world of digital marketing.

You can learn more about the fundamentals of digital marketing to explore the field further.