Associate’s Degree in Marketing Online | AS

Learn Effective Marketing Skills in the Associate Degree in Marketing Online Program

Develop critical-thinking skills that tap into your creative talents and help you meet marketing challenges head on with an online Associate of Science in Marketing degree from Southern New Hampshire University. You'll gain valuable marketing expertise and the credentials you need to enter the marketing field.

The associate degree in marketing online program teaches you the fundamentals of identifying markets and meeting their demands and expectations while preparing you for entry-level positions or promotion opportunities. Plus, if you want to continue your education, you don't have to worry about applying to another school. SNHU offers online bachelor's, master's and MBA degrees in marketing.

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See Yourself Succeed in Marketing

In the AS in Marketing program, you’ll have the opportunity to develop in-demand skills in areas such as consumer behavior, market research and international marketing. You’ll learn how to:

Explain the role of primary and secondary data in determining the position of a product in the market
Identify strategies for maximizing both internal and external opportunities through the effective use of the marketing mix
Develop basic marketing plans in alignment with stated missions, objectives and goals of an organization
Explain the legal and ethical principles involved in marketing activities
Explain how basic accounting and economic principles affect the achievement of an organization’s marketing objectives
Employ effective written and oral communication skills appropriate to an entry-level marketing position

As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your associate degree in marketing online at SNHU include:

Affordability. Take advantage of some of the most affordable tuition rates in the nation
Convenience. Attend class when it’s convenient for you – online education means 24/7 access
Efficiency and flexibility. Complete your undergraduate degree at your own pace, over six 8-week terms per year
Expert instruction. Learn from instructors with relevant, real-world experience
Networking. Tap into our nationwide network of alumni for internship and career opportunities
Simple application process. Just fill out an online undergraduate application, and we’ll retrieve U.S. transcripts from your previous institutions and automatically complete an official credit evaluation. Plus, there’s no application fee
Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study
Transfer-friendly enrollment. Transfer up to 45 credits toward an associate degree

Career Outlook

Earning an associate degree can make a significant financial impact on your life. In 2016, individuals with associate degrees earned 23% more after taxes than those with only a high school education.* Earning your online liberal arts degree can prepare you for entry-level positions in a variety of roles and industries. It's also the first step toward completing a bachelor's degree and pursuing management-level positions.

Curriculum

Pursuing an associate degree in marketing online at SNHU will give you a solid foundation in business principles and practices. Marketing courses cover topics in retailing, communications, promotion, social media, B2B marketing and branding, among many others.

View Full Curriculum in the Catalog

AS in Marketing

Courses May Include

ACC 201 Financial Accounting

Financial Accounting establishes the rules and regulations for preparing accounting information used by internal and external sources to evaluate the financial health of an organization. This course will develop the student's ability to interpret financial accounting information, to communicate this information and to understand the accounting system that produces this information.

ACC 202 Managerial Accounting

Managerial Accounting will explore the financial impact of alternative business decisions and the financial benefits of new business practices. After completing this course, the student will understand how accounting and other productivity information can be used to assess the past and improve the future performance of a business by giving managers essential information they need to make more informed decisions.

BUS 206 Business Law I

The background, foundation and ethical aspects of the United States' legal system are examined. Torts, product liability, criminal law, contracts, sales, business organizations, and agency and cyber law also are explored.

INT 113 Introduction to International Business

This course is the foundation for business in a global context with an emphasis on applications. It offers a survey of fundamentals and principles of management in the context of globally oriented firms and primarily presents an assessment of the differences between business in domestic and international context. The course explores fundamental issues in business in an increasingly interdependent world; including management principles and techniques in a global context. Themes constituting fundamentals of international business such as economic, political, cultural and social environment of business; organizations that facilitate international business and organizational structures; trade theory; government influence on trade; international business modalities and entry strategies into foreign markets, global financial system as well as the emerging issues related to international business; are also explored.

IT 210 Business Systems Analysis and Design

This course provides students with the necessary level of information technology education relative to understanding the uses and roles of information systems in business organizations. Students receive instruction on the information concepts and methodologies associated with the development of business information systems, and their effective application to the solution of business problems. Students learn the major issues of managing information technology in the contemporary business environment and the relationship between organizations' structures and information technology. Team approaches are utilized along with structured computer laboratories and cases using spreadsheet and database management tools. Writing intensive course.

MKT 113 Introduction to Marketing

This course examines the organization's functions for creating, communicating, and delivering value to customers. These functions, designed to meet customers' needs and organizational goals, include marketing research, environmental monitoring, target market selection, product selection, promotion, distribution and pricing.

MKT 229 Principles of Integrated Marketing Communications

This course is designed to give students an understanding of advertising, public relations, corporate communications and sales promotions and the role that the media plays in integrated marketing communications strategies. This course focuses on the planning, research and creative skills needed to reach IMC objectives. Writing intensive course.

MKT 265 Social Media & Marketing Communications

This course is designed to give students an understanding of the concepts involved in integrated marketing communication (IMC) which includes a focus on social media and the role they play in advertising, public relations, branding, and corporate communication strategies. This course focuses on the planning, research and creative skills needed to reach promotional objectives.

OL 125 Human Relations in Administration

The human relations skills that managers need to develop interaction skills that contribute directly to effective human resource management and the development of higher productivity are studied. Skill areas include leadership, motivation, communications, group dynamics, organizational development, management by objectives, and stress and time management. Students learn techniques for becoming more effective managers, subordinates, peers and persons. Students are introduced to the international aspects of human relations.

Total Credits: 60

Program Outcomes

Tuition & Fees

Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.

Online Undergraduate Programs	Per Course*	Per Credit Hour*
Degree/Certificates	$960	$320
Degree/Certificates (U.S. service members, both full and part time, and the spouses of those on active duty)	$675	$225

*Tuition Rates are subject to change and are reviewed annually.

Additional Costs
No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)

University Accreditation

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.

This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on College Navigator.

*All concentrations associated with the program are also accredited through ACBSP.

*U.S. Census Bureau, Income, Poverty, and Health Insurance in the United States, 2015, Table PINC-03; and Internal Revenue Service, 2014; as reported by Education Pays 2016, The College Board, on the Internet, at https://trends.collegeboard.org/sites/default/files/education-pays-2016-full-report.pdf (viewed online December 15, 2017).