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Online Associate Degree AS in Marketing

Learn Effective Marketing Skills in the Associate Degree in Marketing Online Program

Develop critical-thinking skills that tap into your creative talents and help you meet marketing challenges head on with an online Associate of Science in Marketing degree from Southern New Hampshire University. You’ll gain valuable marketing expertise and the credentials you need to enter the marketing field.

The associate degree in marketing online program will teach you the fundamentals of identifying markets and meeting their demands and expectations while preparing you for entry-level positions or promotion opportunities. Plus, if you want to continue your education, you don’t have to worry about applying to another school. SNHU offers online bachelor’s, master’s and MBA degrees in marketing. 

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See Yourself Succeed in Marketing

In the AS in Marketing program, you’ll have the opportunity to develop in-demand skills in areas such as consumer behavior, market research and international marketing. You’ll learn how to:

  • Explain the role of primary and secondary data in determining the position of a product in the market
  • Identify strategies for maximizing both internal and external opportunities through the effective use of the marketing mix
  • Develop basic marketing plans in alignment with stated missions, objectives and goals of an organization
  • Explain the legal and ethical principles involved in marketing activities
  • Explain how basic accounting and economic principles affect the achievement of an organization’s marketing objectives
  • Employ effective written and oral communication skills appropriate to an entry-level marketing position

As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your associate degree in marketing online at SNHU include:

  • Affordability. Take advantage of some of the most affordable tuition rates in the nation
  • Convenience. Attend class when it’s convenient for you – online education means 24/7 access
  • Efficiency and flexibility. Complete your undergraduate degree at your own pace, over six 8-week terms per year
  • Expert instruction. Learn from instructors with relevant, real-world experience
  • Networking. Tap into our nationwide network of alumni for internship and career opportunities
  • Simple application process. Just fill out an online undergraduate application, and we’ll retrieve U.S. transcripts from your previous institutions and automatically complete an official credit evaluation. Plus, there’s no application fee
  • Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study
  • Transfer-friendly enrollment. Transfer up to 45 credits toward an associate degree

​Career Outlook

Earning an associate degree can make a huge impact on your life. The U.S. Department of Labor reports that professionals with associates degrees earn more than 21 percent over those with just a high school education. Earning your AS in Marketing degree will prepare you for entry-level positions in variety of roles and industries. It’s also the first step toward earning a bachelor’s degree and pursuing management-level positions.

Curriculum

Pursuing an associate degree in marketing online at SNHU will give you a solid foundation in business principles and practices. Marketing courses cover topics in retailing, communications, promotion, social media, B2B marketing and branding, among many others.

Major Courses
ACC 201 Financial Accounting

Financial Accounting establishes the rules and regulations for preparing accounting information used by internal and external sources to evaluate the financial health of an organization. This course will develop the student's ability to interpret financial accounting information, to communicate this information and to understand the accounting system that produces this information.
ACC 202 Managerial Accounting

Managerial Accounting will explore the financial impact of alternative business decisions and the financial benefits of new business practices. After completing this course, the student will understand how accounting and other productivity information can be used to assess the past and improve the future performance of a business by giving managers essential information they need to make more informed decisions.
ECO 201 Microeconomics

This course examines the role of economic systems in allocating scarce resources to satisfy the needs and wants of individual members of a society. After a brief exposure to alternative economic systems, the focus becomes the nature and performance of American capitalism. Primary emphasis is placed upon the development of models that explain the behavior of consumers, producers and resource suppliers in various market structures.
ECO 202 Macroeconomics

This course explores the manner in which the overall levels of output, income, employment and prices are determined in a capitalist economy. The focus is on the forces that act to shape these factors and determine their fluctuations. The role of government fiscal and monetary policy in influencing the level of economic activity is also a major area of study. The impact of international transactions on the domestic economy also is discussed.
ENG 122 English Composition I

English 122 is a college-level writing course that introduces students to the various forms of academic discourse. This course focuses primarily on the basic elements of college composition and writing as a process in both narrative and analytical forms. Students will investigate the importance and promise of effective written communication in various personal and professional contexts and identify effective strategies through critical analysis of written works as well as their own writing. Finally, this course prepares students for more advanced research analysis by connecting students to important avenues of research.
ENG 123 English Composition II

English 123 focuses students on the importance of research to advancing knowledge for various purposes. This course will build on the foundations of composition and introduce students to the research process and the analysis and evaluation of various sources. Students will investigate the writing process for research as well as appropriate research methods and skills. Additionally, this course offers multiple opportunities to engage in the important tasks of revision and editing and will ask students to incorporate feedback to improve their writing.
MAT 240 Applied Statistics

This is a fundamental course in the application of statistics. In this course, students will learn to apply statistical techniques to a variety of applications in business and the social sciences. Students will learn how to solve statistical problems by hand and through the use of computer software. Topics include probability distribution functions, sampling distributions, estimation, hypothesis testing and linear regression.
MKT 113 Introduction to Marketing

This course examines the organization's functions for creating, communicating, and delivering value to customers. These functions, designed to meet customers' needs and organizational goals, include marketing research, environmental monitoring, target market selection, product selection, promotion, distribution and pricing.
MKT 345 Consumer Behavior

This course explores the behavior that consumers display in searching, purchasing, using, evaluating and disposing of products.

MKT ELE - Choose five (5) courses with MKT prefix

Select one Social and Behavioral Sciences (ESBS)

Select one Humanities and Fine Arts elective (EFAH)

Select one Science, Technology, and Mathematics (ESTM)

Free Elective Credits: 9

Total Credits: 60

Program Outcomes

Tuition & Fees

Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30 percent tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.

Online Undergraduate Programs Per Course* Per Credit Hour*
Degree/Certificates $960 $320
Degree/Certificates
(U.S. service members, both full and part time, and the spouses of those on active duty) 		$675 $225

*Tuition Rates are subject to change and are reviewed Annually.

Additional Costs

No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)

University Accreditation

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...

This program is accredited by both NEASC and ACBSP.