Business Articles & Stories

Former military service member Payton Good ’25 has already established his career in the surface mining industry. But now that he’s earned his bachelor’s in operations management with a concentration in project management, he believes his degree will be a “stepping stone” to go even further.

When Jolene Stetz finished her first class at SNHU with an A, she knew she was finally in the right place, at the right time and surrounded by the right staff, faculty and peers. She felt supported, for possibly the first time, in her pursuit of higher education.

Meet David Wallace ’25. He earned his bachelor’s in business administration at SNHU, fulfilling a promise to his late wife, who encouraged him to finish college. A year and a half after her passing, he crossed the Commencement stage carrying both his diploma and her memory.

The four Ps of marketing refer to the traditional elements surrounding a service or product that a business owner or marketer has to consider and evaluate to succeed. Although the four Ps are still relevant, there's a lot more to consider when developing a marketing strategy.