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Business Articles & Stories

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What Can You Do With a Business Degree?

A business degree is a course of study that allows you to explore the business world. Studying business offers students a lot in terms of preparation for the workplace. Being skill-forward and workplace-relevant keeps business degrees positioned as one of the most popular degree fields around.
A colorful and stylized illustration related to marketing concepts. It features a variety of characters engaged in different activities typically associated with the types of marketing.

Types of Marketing — Hear from the Pros

Dive into the evolving landscape of marketing and uncover the various marketing types, effective strategies and the crucial role of technology within the field. Learn about creating impactful marketing campaigns and how to stay ahead in this dynamic industry. 
A cartoon woman with a speech bubble above her as she is presenting a graph on different types of economies and economics

Understanding the Types of Economies and Economics Around the Globe

There are three main types of economic systems known as economies: a command economy, a market economy and a mixed economy. An understanding of the differences can help you decide how to deep dive into a potential career working in the field of economics.
Two brand managers sitting together and looking at a tablet with printed documents and a laptop open in front of them.

What is Branding? It's More Than a Logo

Think about the last time you were in a grocery store, considering which product to buy among rows of options. Branding sets a product apart. It can drive someone to try your product. If they have a good experience, that could lead them to become a loyal customer — and perhaps even an advocate.

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