Caspers Company McDonald’s: Empowering Their Employees Through Education
Ray Kroc, the founder of McDonald’s understood the value of talent: “If we are going to go anywhere, we’ve got to have talent. And I’m going to put my money in talent,” he said. Today, Kroc’s philosophy is a guiding principle for McDonald’s at the corporate and franchise levels. McDonald’s leaders are always looking for better ways to keep employees engaged and the business moving forward.
Embodying this philosophy, the Caspers Company McDonald’s restaurants in Florida have long offered high school completion and scholarship programs. And in 2001, the franchise established a tuition reimbursement program for managers and crew. But as Executive Vice President and Risk Manager, Ed Shaw knows, tuition assistance is only valuable when employees pursue a degree program that engages them and provides a good return on the investment.
“Since we started offering tuition assistance, I’ve seen more and more of our employees gravitate toward private institutions, which are very expensive,” said Ed. “In some cases, one class at a private institution was the same price of an entire semester of community college, so frankly, I was getting disenchanted.” His point of view is a common one among the 76% of employers that report offering a tuition reimbursement benefit.
Higher education meant for working adults
A call from the McDonald’s Corporation touting a new education partnership changed everything. At the time, it was a newly launched program called College for America. As one of the most affordable nonprofit educations of its day, he said that program not only provided better value than many other education options but also would be a good fit for his employees.
“We think that College for America offers a good way to encourage our people to pursue higher education.”
“A few years ago, we started an Internet-based program […] which helps managers better track activities, events, and responsibilities within a restaurant [but] quickly realized that there was a tremendous spread of knowledge among managers, with many of them lacking some key skills,” explained Ed. “We thought College for America would be a good and convenient way to encourage people to increase their knowledge. And our people were already used to learning online, so in a way, College for America just added more elements to our learning system.”
“In my experience, the better educated people are, the more confidence they have and the better they feel about their job. We also want something from an education investment, of course, which is better and more loyal leaders.”
Taking employees to the next level
According to Ed, the great thing about the College for America program is how relevant the program is to his staff’s day-to-day activities. “Our management teams have to get together a lot in person and over the phone, so they have to know how to work together. Many of the [program] competencies directly address collaboration. You don’t get this with any other program that I’m aware of,” Ed explained. He also pointed out that it’s nice to see immediate returns on the educational investment. “You don’t want to wait two years to see if an employee graduates. It’s better when you can help someone do a better job right now and progress quicker.”
“If you can reduce your turnover and make a more loyal employee, one that would go the extra mile for you because of what you’ve done for them, it’s a win-win all the way.”
— Ed Shaw
Ed said that as Caspers Company McDonald’s rolled out the College for America program, the feedback was very positive. “Our people were telling me how great it made them feel that we were investing in them,” said Shaw. He added that he was delighted to hear this because he knows how important employee happiness relates to loyalty.
Multiple levels of value
Ed is encouraged by the early results of the partnership. Historically, Shaw has seen a lot of employees abandon education programs because of costs and other factors. “Everyone I’ve talked to who is in the program was very enthusiastic—and in the case of one of our supervisors, even passionate—which was great to hear,” he said. “What we’re looking for is a better-educated workforce, including better leaders and people who can move the company forward,” explained Ed. “College for America is not only affordable, it seems to have taken a leap forward in using technology for improving education in a way that a lot of schools aren’t delivering.”
He is pleased that SNHU’s workforce-facing programs really complement McDonald’s commitment to education. “I think what College for America does with its learning management system ties nicely with our business model and systems. And the projects and project management that our people are having to do in the program will help take them to the next level,” he concluded.
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