Business Articles & Stories

The world of marketing is constantly evolving, thanks to changes in technology and subsequent shifts in consumer behavior. The right degree program can equip you to lead marketing efforts through these changes. But is a master's in marketing worth it? Find out what the program is all about.

When Andrew Cyr’s boss recommended he consider taking some accounting courses to add another tool to his toolbox, he turned to Southern New Hampshire University to explore options. He landed on a Graduate Certificate in Accounting, completing his studies online in 2021.

Skilled marketers have to be strategic, and advancing in the field can require strategy, too. But with a well-researched plan of action, you can start building the confidence and qualifications that you'll need to pursue a marketing management position.

Kyla Johnson-Curtis '25 didn't let retirement slow her down. After serving more than two decades in the military working in logistics, she decided to earn her bachelor's in operations management with a concentration in logistics and transportation at Southern New Hampshire University (SNHU).