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Business Analytics Online Degree Concentration Within the Bachelor’s in Business Administration Program
You're viewing a Program Concentration
Total courses 5 (of 40)
Term length 8 weeks
Concentration Overview Why focus on business analytics?
If you want to develop an in-demand skill set that helps businesses navigate change through data-driven decision-making, adding a concentration in business analytics to your business administration degree can help you focus your studies.
With a Bachelor of Science (BS) in Business Administration with a concentration in Business Analytics from Southern New Hampshire University, you’ll learn how analytics drives business decisions and why data must be processed legally and ethically. You’ll prepare and analyze data to uncover insights, use tools to support analysis and communicate findings to key stakeholders.
Skills you’ll learn:
- Business data analysis and interpretation
- Use of descriptive, predictive and prescriptive analytics
- Management strategies in a global business context
- Ethical business practices
- Ability to develop and recommend data-based solutions
- Audience communication tactics
Courses & Curriculum Career-focused business analytics classes
In our BS in Business Administration with a concentration in Business Analytics program, you'll explore descriptive, predictive and prescriptive analytics. You'll learn how to analyze business problems, generate meaningful insights and recommend solutions to key stakeholders across a variety of business contexts.
Your 5-course business analytics concentration explained
Your entire BS in Business Administration consists of 40 courses (120 credits) total. This includes general education courses (42 credits), major courses (30 credits), major elective courses (15 credits) and other elective courses (33 credits). If you choose to take this concentration in business analytics, you'll take 5 specific courses all related to business analytics to meet the 15-credit major electives requirement.
Courses may include:
Business Analytics
Course ID:
QSO 250
In this course, students will learn the fundamental concepts and tools needed to understand the role of business analytics in organizations. Students will explore how business analytics is used in a variety of business contexts to support businesses in reaching goals and solving problems. In addition, students will have the opportunity to gain practical experience preparing data using tools and techniques authentic to the field.
Descriptive Analytics
Course ID:
QSO 260
In this course, students will learn about and apply the various descriptive analytics tools and methods to explore and interpret data related to a business need. Students will interpret the data and extract valuable insights that can be used in making informed business decisions. This course will also provide students with the opportunity to use visualizations to support their communications with stakeholders.
Management Science through Spreadsheets
Course ID:
QSO 320
In this course, students will learn how to use prescriptive analytics to address business problems in a variety of contexts. The course provides students with the opportunity to conduct decision science-based analyses to determine business solutions to address the identified problems. Students will also communicate the results of the analyses and solutions to stakeholders to inform business decisions.
Predictive Analytics
Course ID:
QSO 370
In this course, students will learn about the techniques of predictive analytics and apply those techniques to develop predictive models. Students will interpret the results of the models to project business outcomes. In addition, students will use their analyses and interpretations of the predictive models to recommend solutions to stakeholders.
- 3 credit(s) from subject(s): CIS, DAT, or QSO
Visit the course catalog to view the full BS in Business Administration with a concentration in Business Analytics curriculum.
The Commons: SNHU’s gen ed program
All undergraduate students are required to take general education courses, which are part of SNHU's newly redesigned program, The Commons. The goal of The Commons' curriculum is to empower you with some of the most in-demand skills, so you can succeed not only in your academic career, but in your personal and professional life too.
Courses may include:
Cultural Awareness and Online Learning
Course ID:
IDS 105
This course introduces students to the skills relevant to university learning, and the foundational knowledge and values of intercultural fluency needed to understand and effectively navigate the complexities of contemporary society. Students will examine the various factors that influence an individual's perception of justice and the impacts that cultural and social diversity have on collaboration and communication processes. Through the application of interpersonal communication strategies, students will also learn to navigate various interpersonal conflict situations.
Self, Society, and the Humanities
Course ID:
HUM 102
In this course, students explore the interaction between individuals and society as a framework for understanding cultural inquiry. Through the examination of the scientific, creative, cultural, and historical humanities, students develop a practice of reflexivity to describe conceptions of self, others, and systems and their interconnectedness.
Foundations of Written Communication
Course ID:
ENG 130
This course focuses on written communication and writing practice. Students will gain the critical reading and information literacy related skills vital to academic and workplace success. Students will explore methods to analyze, summarize, and evaluate written works to isolate key ideas and information. Students will examine how to adapt the writing process to a variety of writing situations and present their own perspectives in written form.
Mathematical Reasoning for Modern Problem-Solving
Course ID:
MAT 126
In this course, students learn about the use of mathematical reasoning and the practical application of quantitative techniques to inform their decision-making process. Students will develop the skills to critically examine elements of a problem they might face in their day-to-day personal and professional lives, solve for various outcomes using quantitative techniques, and make informed decisions.
Ethics in Global Society
Course ID:
PHL 218
In this course, students explore various ethical frameworks from a cultural and global perspective. Students examine the ways that ethics influence actions, decisions, and perceptions. Furthermore, students develop associated skills related to critical thinking, such as awareness of bias, to analyze issues from an ethical standpoint.
STEM Principles and Problem-Solving
Course ID:
SCI 260
In this course, students learn to apply science, technology, engineering, and mathematics (STEM) methodologies to a wide variety of contemporary issues and complex challenges within society to obtain knowledge and use that knowledge to develop recommendations and propose solutions. Students will leverage a scientific mindset to gather information, analyze data, and communicate information in varying ways based on their intended audience.
Social Issues and Decision-Making
Course ID:
SCS 260
In this course, students use social science methodologies to analyze various sociocultural issues and their impacts on society. In their exploration of the concept of society and how it manifests in different cultures, students learn to contextualize themselves within society, examine the relationship between the individual and society, and analyze the ethical implications of decision-making related to contemporary social issues.
Minimum Specifications:
- CPU: Intel Core i7 12th Gen or AMD Ryzen 7 5000 series
- GPU: NVIDIA RTX 3070 (Laptop GPU) or AMD Radeon RX 6750M+
- RAM: 16GB DDR4 (32GB recommended for multitasking and creative work)
- Storage: 512GB NVMe SSD (1TB recommended for longevity)
- Display: 15.6” FHD (1920x1080), 60Hz+ (QHD optional for creative/visual work)
- OS: Windows 11 Home or Pro
- Internet/bandwidth: 5Mbps download, 1Mbps upload and less than 100ms latency
Additional Information:
- Laptop or desktop? Whichever you choose depends on your personal preference and work style, though laptops tend to offer more flexibility.
- Where to purchase: You may purchase any computer brand you wish from any location/reseller, relying on the minimum specs provided to ensure the acquisition of an appropriate machine. We recommend asking your preferred vendor if they offer a student discount, since many do.
- Mac users: You must verify your machine offers comparable specs.
- Devices that don’t meet minimum requirements: Chromebooks (Chrome OS) and iPads (iOS) do not meet the minimum requirements for coursework at SNHU. These offer limited functionality and do not work with some course technologies. They are not acceptable as the only device you use for coursework. While these devices are convenient and may be used for some course functions, they cannot be your primary device.
- Microsoft Office software: Office 365 is available to all students for free. Terms subject to change at Microsoft's discretion.
- Antivirus software: This is strongly recommended for online students. Check with your ISP as they may offer antivirus software free of charge to subscribers.
Apply for free in minutes
Our no-commitment application can help you decide if SNHU is the right college for you and your career goals. Apply up until 2 days before the term starts!
Upcoming term starts: June 29, 2026 | August 31, 2026
Next term starts:
May 4, 2026
Online Student Experience What’s it like going to SNHU?
Attending college online at SNHU can be a life-changing experience. In fact, 93.4% of online students would recommend SNHU according to a 2025 survey with 8,718 respondents.
What to expect:
8-week terms
Learn around your schedule
24/7 online support
Learn from instructors with industry experience
Our faculty members are dedicated to your success. Whether they're engaging with students on discussion boards, communicating concepts and ideas or helping you explore your passion, SNHU business instructors will strive to make your learning experience valuable and memorable.
Featured Faculty
Mona Stephens
Mona Stephens teaches financial and managerial accounting at SNHU. She has over 25 years of accounting experience and has taught accounting for almost 20 years. She is a Certified Public Accountant, Certified Internal Auditor and a member of the Government Finance Officers Association, the American Association of Accountants and the Institute of Management Accountants.
Position
Associate Dean
Joined SNHU
2011
Education
- MS in Accountancy and BS in Accounting from California State University, Sacramento
Read more about online faculty at SNHU.
What does an online course look like?
You’ll take your courses within SNHU’s Brightspace platform. This is where you’ll find your:
- Schedule of weekly assignments
- Discussion boards
- Grades
- Instructor announcements
What support services are available?
- Chat with your advisors
Get hands-on help from dedicated academic and career advisors. - Drop in for tutoring
Work with a tutor, any time of the day or night – no appointment necessary. - Learn from industry professionals
Instructors lead discussions and offer guidance – and they’re just an email away. - Use the online library
Access 600,000+ resources or chat with a librarian 24/7. - Reach out for accessibility help
Receive accommodations as an eligible student with disabilities. - Focus on your well-being
Connect with professionals to improve your health and wellness.
Why SNHU?
At Southern New Hampshire University, you'll have access to a powerful network of more than 400,000 students, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertise to help you understand and navigate the field. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities.
Recently, SNHU has been nationally recognized for leading the way toward more innovative, affordable and achievable education:
- U.S. News & World Report
Named SNHU the 2024 Most Innovative University in the North - The United States Distance Learning Association (USDLA)
Awarded SNHU the 21st Century Distance Learning Award for Excellence in Online Technology - Google.org
Gave SNHU a $1 million grant to explore soft skills assessments for high-need youth
Founded in 1932, Southern New Hampshire University is a private, nonprofit institution with over 250,000 graduates across the country. SNHU is accredited by the regional accreditor New England Commission of Higher Education (NECHE), which advocates for institutional improvement and public assurance of quality.
Admission Applying to SNHU is fast and free
No application fee. No test scores. And no college essay. Just a simple form with basic information. It’s another way SNHU helps you reach your goals sooner.
All it takes is 3 simple steps
Step 1: Complete the online application – it only takes minutes.
It's easy, fast and free.
Step 2: Submit additional forms.
Whether you're applying for an undergraduate or graduate degree, you’ll fill out a form to verify your previous education experience. As part of our admissions process, we'll help you request transcripts from your previous school(s) to see if you can transfer any credits into your SNHU program! (Also for free!)
Step 3: Make your decision.
After reviewing your official evaluation, you can decide if SNHU is right for you! If you choose to enroll, just pick your start date and get ready for classes to begin.
Talk to an admission counselor: 888.327.SNHU | enroll@snhu.edu
Accreditations
SNHU is accredited by the regional accreditor the New England Commission of Higher Education (NECHE). The university also carries specialized accreditations for some programs.
Tuition Cost & Savings College can be more affordable than you think
As a nonprofit university, SNHU offers some of the lowest online tuition rates in the country. And when you work with our Financial Services team, we'll explore ways to help you save even more on your education – and customize a payment plan that works for you.
Online undergraduate tuition
Student
Cost per credit
Cost per course
Cost for 120-credit degree*
Full- and part-time students
$342
$1,026
$41,040
Active-duty military and spouses | Full- and part-time students**
$250
$750
$30,000
*before previously earned credits are applied
Tuition rates are subject to change and are reviewed annually.
**Note: Students receiving this rate are not eligible for additional discounts.
Additional costs: Course materials vary by course.
Transfer credits and lower your cost by:
$10,260 $15,390 $20,520 $25,650 $30,780If 30 of your prior learning credits ($342/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $30,780
If 45 of your prior learning credits ($342/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $25,650
If 60 of your prior learning credits ($342/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $20,520
If 75 of your prior learning credits ($342/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $15,390
If 90 of your prior learning credits ($342/credit) are accepted toward your bachelor’s degree.
Your remaining tuition cost: $10,260
How we estimate your tuition cost:
We look at the cost per credit multiplied by the number of credits you need to earn for a bachelor's degree. Most bachelor's degrees require 120 credits. SNHU allows you to transfer in up to 90 credits, requiring a minimum of 30 credits to be taken at SNHU. This is only a tuition estimator, and doesn't account for other fees that may be associated with your program of choice.
Ways to save on online tuition
Transfer your credits
Transfer up to 90 credits toward your bachelor's degree program at SNHU. If you’ve taken one course or many, we’ll evaluate them for you.
Apply for financial aid
Fill out the FAFSA to see if you’re eligible for grants or work-study. (You could also be offered loans, though you’ll have to pay those back later.)
Military discounts and credit
Earn credits in leadership, technology and more – while taking advantage of tuition discounts for active-duty service members and spouses.
Explore scholarships
Getting free money for college – from SNHU or an outside organization – could help you save hundreds or even thousands of dollars.
Earn credit for exams and certificates
Bring in credits from popular options like CLEP, Sophia Learning, Google and other common credit for prior learning (CPL) experiences.
Tuition Reimbursement
Learn how you can save money with tuition reimbursement from your employer.
Benefit from your employer
Take advantage of an online tuition discount through your organization’s partnership with SNHU. Check with your employer to see if your organization partners with us and if you’re eligible for additional tuition savings and partner education benefits.
Career Outlook What can I do with my concentration in business analytics?
The growth of remote work, an increasingly diverse workforce and evolving technology are changing the way people and organizations get things done, and the BS in Business Administration with a concentration in Business Analytics can set you up for success in a rapidly shifting industry. As organizations navigate these changes, they’ll need future-thinking leaders with the business analytics skills to gain insight into business problems, generate useful information and recommend data-based solutions.
Occupations
Opportunities for skilled leaders are significant. With a BS in Business Administration with a concentration in Business Analytics, you could be qualified for occupations like:
Management Analyst
Use data to recommend ways an organization can manage its people more efficiently.
Operations Research Analyst
Discover inefficiencies by using simulations or predictive modeling and implement strategies to improve business.
Market Research Analyst
Research competitors, demand and pricing to forecast marketing trends, and collect data to measure the effectiveness of business strategies.
11%
Projected job growth nationally for management analysts through 2033, according to the U.S. Bureau of Labor Statistics (BLS).1
$99,410
Median annual wage nationally of management analysts in 2023, according to the BLS.1 Statistic not based on wage data for SNHU graduates.
Understanding the numbers
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections are based on Bureau of Labor Statistics data, not on SNHU graduate outcomes, and do not guarantee actual salary or job growth.
Frequently Asked Questions
Is a concentration in business analytics worth it?
The benefits of a Bachelor of Science (BS) with a concentration in Business Analytics is that you'll develop an in-demand business skill set that can lead to a variety of careers across industries. One of the fastest growing and in-demand skills employers are looking for is the ability to interpret and model data to drive business decisions — which is key to business success.
Is earning a concentration in business analytics hard?
"Hard" is a relative term. At Southern New Hampshire University, your success is our mission, no matter which program you choose. We offer a variety of student support services from online tutoring to career advising, to help you stay on track. That being said, a BS in Business Administration with a concentration in Business Analytics is a quantitative degree, meaning an applied statistics background — which is part of the business core at SNHU — will lay the foundation for your analytics coursework and can set you up for success in your concentration curriculum.
If you're concerned about the difficulty, or are hesitant to commit to a bachelor's degree program, you may want to consider SNHU's 18-credit undergraduate Certificate in Business Analytics. A certificate can be a good place to start your business analytics journey.
How much money can you make with a concentration in business analytics?
With a BS in Business Administration with a concentration in Business Analytics, you'll gain a versatile skill set that can appeal to a variety of employers. It can help qualify for positions that focus on strategic decision-making.
According to the U.S. Bureau of Labor Statistics, some average salaries in 2023 for occupations typically associated with this degree include $99,410 for management analysts, $74,680 for market research analysts and $83,640 for operations research analysts.1
What does a person with a concentration in business analytics do?
Business analytics is a core skill in nearly any occupation in a business environment as it has become crucial for professionals to be able to use data to drive business strategy.
With a BS in Business Administration with a concentration in Business Analytics, some careers you may want to consider include:
- Operations research analyst: Discover inefficiencies by using simulations or predictive modeling and implement strategies to improve business.
- Market research analyst: Research competitors, demand and pricing to forecast marketing trends, and collect data to measure the effectiveness of business strategies.
- Management analyst: Use data to recommend ways an organization can manage its people more efficiently.
According to the BLS, the need for business analysts is projected to grow 11% through 2033 – much higher than average for all occupations. About 95,700 openings for management analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.1
What is a concentration?
At colleges and universities, a concentration is a focused area of study within a larger degree program. A concentration generally replaces elective coursework in the major or discipline, allowing students to focus their studies on an area of interest.
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Sources & Citations
1Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at:
- https://www.bls.gov/ooh/business-and-financial/management-analysts.htm (viewed Sept. 13, 2024)
- https://www.bls.gov/ooh/math/operations-research-analysts.htm (viewed Sept. 13, 2024)
- https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm (viewed Sept. 13, 2024)
Cited projections may not reflect local or short-term economic or job conditions and do not guarantee actual job growth.