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Online Bachelor's Degree BS in Data Analytics

Make Yourself an Essential Asset to Any Business with a Data Analytics Degree Online

Data analysis applies to a world that goes beyond business decisions – information influences every aspect of our lives. Engineering, architecture, pharmacology and more all depend on data to make critical decisions that affect millions of people every day.

As businesses become smarter, more efficient and savvier at predicting future opportunities and risks through data analytics, the need for professionals in this field continues to rise – and with it, the value of a BS in Data Analytics. Southern New Hampshire University's data analytics degree online program will position you to capitalize on this critical and unprecedented demand.

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See Yourself Succeed in Data Analytics

The undergraduate data analytics degree online combines facets of business, information technology and mathematics with data mining, simulation and optimization. With this broad range of knowledge, bachelor’s in data analytics students learn not only to dissect information, but also to put it in context of the challenges that face the world today. Your in-depth coursework in the SNHU data analytics degree program will increase your understanding and develop your information analysis expertise. Upon earning your BS in Data Analytics, you'll be able to:

  • Identify and define data challenges in a variety of industries
  • Collect and organize information from many sources
  • Communicate with workers and subject-matter experts who are involved in both the broad-based and industry-specific situations
  • Examine data and determine what is relevant and how to analyze it
  • Use statistical analysis, simulation and optimization to analyze data and develop applicable, real-world solutions
  • Advise decision-makers and stakeholders on the best courses of action
  • Communicate findings and recommendations for managers, executives and other officials

As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your bachelor’s in data analytics at SNHU include:

  • Affordability. Take advantage of some of the most affordable tuition rates in the nation
  • Convenience. Attend class when it’s convenient for you – online education means 24/7 access
  • Efficiency and flexibility. Complete your undergraduate degree at your own pace, over six 8-week terms per year
  • Expert instruction. Learn from instructors with relevant, real-world experience
  • Networking. Tap into our nationwide network of alumni for internship and career opportunities
  • Simple application process. Just fill out an online undergraduate application, and we’ll retrieve U.S. transcripts from your previous institutions and automatically complete an official credit evaluation. Plus, there’s no application fee
  • Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study
  • Transfer-friendly enrollment. Transfer up to 90 credits toward an undergraduate degree

Career Outlook

Upon completion of the data analytics degree online bachelor’s program, you can explore a wide range of career options across public, private and nonprofit sectors, including market researcher, statistician, data miner, analyst and information technology specialist. According to the U.S. Bureau of Labor Statistics, demand for mathematicians and statisticians tops the list at 33 percent growth through 2026.* The need for operations research analysts is projected at 27 percent, and market research analyst growth is projected to see 23 percent growth.*

Curriculum

The curriculum for SNHU’s undergraduate data analytics degree is designed around the onslaught of data that organizations face every day. The bachelor’s in data analytics coursework combines data mining and structure with modeling and communication to build a broad and thorough education that will serve you well throughout your career. In addition, students can elect to learn SAS or SQL modeling techniques.

MAT 136 - Introduction to Quantitative Analysis, MAT 140 - Precalculus and MAT 243 - Applied Statistics for Science, Technology, Engineering, and Mathematics (STEM) are dictated courses for the General Education Program.

New students are eligible to take a free math assessment that, depending on their score, can earn them up to six math credits toward their degree, saving time and money. Learn more today.

Required Core Courses
General Education Program

Degree Courses
MAT 225 Calculus I: Single-Variable Calculus

Calculus is the mathematical study of change that has widespread applications in science, engineering, economics and business. This course provides a rigorous introduction to single-variable calculus. Topics include limits, continuity, differentiation and integration of algebraic, trigonometric, exponential, and logarithmic functions, applications of derivatives, and integration, including the Fundamental Theorem of Calculus. This course will encourage students to think beyond memorizing formulas and to work towards understanding concepts. Students may not take both MAT 210 and MAT 225 for credit.
MAT 300 Applied Statistics II: Regression Analysis

This is a second course in statistics that builds upon knowledge gained in MAT 240 or an AP statistics course. Students will learn to build statistical models and implement regression analysis in real-world problems from engineering, sociology, psychology, science, and business. Topics include multiple regression models (including first-order, second-order and interaction models with quantitative and qualitative variables), regression pitfalls, and residual analysis. Students will gain experience not only in the mechanics of regression analysis (often by means of a statistical software package) but also in deciding on appropriate models, selecting inferential techniques to answer a particular question, interpreting results, and diagnosing problems.
DAT 210 Foundation of Data Analytics

The emergence of new data sources is transforming the role of the data analyst from one who simply reports information to one who is charged with making sense of the available data and distilling from it the salient aspects for the given audience. In this course, students will examine the concepts of data analysis and how it informs the business process. Emphasis will be placed on the development of sound research questions, the identification and verification of data sources, the retrieval, cleaning, and manipulation of data, and the process for identifying the data elements that are relevant for a given audience. An overview of the regulatory organizations that govern the release of data will also be reviewed.
DAT 220 Fundamentals of Data Mining

A large portion of data analytics focuses on identifying meaningful patterns in data. Using a case studies approach, students will examine effective strategies that blend both hypothesis testing and data-driven discovery methods to identify meaningful data patterns and apply that knowledge to common business problems. Emphasis will be placed on data-mining tasks such as classification, clustering, and sequential pattern discovery.
DAT 310 Data Analytics I

Learn how to apply a comprehensive approach to data analytics in the solving of business problems by building upon the principles set forth in DAT 210. Evaluate the tools and resources available in terms of their appropriateness to complex business scenarios. Explore the collaborative nature of data analytics projects and the necessity for coordination across projects through conducting an initial data analytics project and creating a collaborative report of findings.

DAT 320 Data Analytics II

Building upon the principles set forth in prior coursework, students will engage in a comprehensive approach to the application of data analytics in the solving of business problems employing the techniques frequently used in the discipline. Emphasis will be placed on the different types of forecasting techniques such as sales, risk, retention, and attrition as applied to a variety of industries

DAT 410 Decision Support Presentation

In order for data analytics to be effective, reports and findings must be presented in a manner that is relevant to one's audience. In this course students will hone their technical writing and presentation skills to engage individuals at all levels throughout an organization. Ethics, security, and privacy considerations as they relate to reporting will also be discussed.

DAT 490 Capstone in Data Analytics

This capstone course is the culminating experience for the B.S. in Data Analytics program. The aim of the capstone is to assess students' ability to synthesize and integrate the knowledge and skills they have developed throughout their coursework, rather than introducing new concepts. This course is structured to support student success in fulfilling program requirements.
IT 140 Introduction to Scripting

Learn the fundamentals of programming concepts including data types, variables, decision statements, loops, input and output. Develop simple scripts using common scripting language constructs including lists, literals, and regular expressions. Gain an introduction to programming through hands-on activities that are beginner-friendly.
IT 204 Introduction to Data and Information Management

This course provides students with an introduction to the foundations of data and information management, centered around the core skills of data management and database organization. The course will focus on identifying organizational requirements for data and information, modeling the requirements using relational techniques, implementing the models into a database using a database management system, and understanding the issues of data quality and data security. The course will also introduce the framework of enterprise information management and the growing need for managing data and information in organizations effectively to support decision making and competitive advantage.
IT 235 Database Design

Develop database designs using industry-standard modelling tools and techniques. Evaluate user requirements to identify optimal database models that solve common business problems. Examine approaches to structural and object-orient design that consider today's varied data types.
IT 328 Project Management in Information Technology

Employ project management strategies specific to IT projects. Examine responsibilities of key stakeholders. Explain project planning with key considerations related to risk management and project tracking.
QSO 320 Management Science through Spreadsheets

This course introduces the student to mathematical techniques that may be used to aid decision-making. Topics may include linear programming, PERT, CPM, network analysis and others.

Elective Courses: 9 Credits

DAD, IT, or QSO - three (3) Database Administration, Information Technology, or Quantitative Studies/Operations Management courses at the 200-level or higher

Or
BUS 206 Business Law I

The background, foundation and ethical aspects of the United States' legal system are examined. Torts, product liability, criminal law, contracts, sales, business organizations, and agency and cyber law also are explored.
COM 227 Public Relations

This course introduces students to the theory and practice of public relations in the United States. Students study the major figures in this field as well as organizations, their behavior, and the relationships between organizations and their publics.
COM 310 Social Media

Twitter, Facebook, blogs, podcasts - the possibilities of social media today are countless and ever-changing. This course is a broad approach to the history, theory, technology, impact and strategic uses of social media. These tools are relatively inexpensive and accessible technologies that enable anyone to create, publish, edit and access messages intended for the smallest to the largest of audiences. Students will examine the strategic uses of social media for community building, civic and political participation, advertising, marketing, public relations, and journalism. This course provides hands-on experience with the most current technology.

Select one of the following:

DAD 215 Introduction to Statistical Analysis System

The SAS programming suite of products is commonly used throughout the industry for analyzing the vast amount of data that are available today and for turning that data into actionable items for an organization. Through the creation of SAS programs of varying complexity, students will solve common data analysis problems and learn the general programming conventions of SAS along with the data management and reporting utilities of the basic SAS product.
DAD 220 Introduction to Structured Query Language

Structured Query Language (SQL) is at the heart of many data systems. In this course, students learn the basics of SQL programming as it relates to data management,data manipulation, and data analysis.
DAD 334 Oracle SQL Fundamentals

Learn to retrieve, restrict, sort, report, and display data using SQL statements within an Oracle database environment. In addition, obtain experience writing sub-queries, manipulating data, creating and managing tables, and working with schema objects. Gain practical hands-on experience in a functional Oracle database environment.

Free Elective Credits: 24

Total Credits: 120

Program Outcomes

Tuition & Fees

Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30 percent tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.

Online Undergraduate Programs Per Course* Per Credit Hour*
Degree/Certificates $960 $320
Degree/Certificates
(U.S. service members, both full and part time, and the spouses of those on active duty) 		$675 $225

*Tuition Rates are subject to change and are reviewed annually.

Additional Costs
No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)

University Accreditation

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...

*Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the Internet, at https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm, https://www.bls.gov/ooh/math/operations-research-analysts.htm and https://www.bls.gov/ooh/math/mathematicians-and-statisticians.htm (viewed online November 3, 2017). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.