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Using data to inform business decisions is critical to the success of organizations. As businesses become smarter, more efficient and savvier at predicting future opportunities and risks through data analysis, the need for professionals in this field continues to rise – and with it, so does the value of a Bachelor of Science in Data Analytics.
Southern New Hampshire University's data analytics degree online program will position you to capitalize on this critical business requirement, and by doing so, can help you become crucial to finding the solutions for organizational challenges.
Benefits of a data analytics degree from SNHU
The undergraduate data analytics degree online combines facets of business, information technology and mathematics using data mining, simulation and optimization. You’ll use industry-standard tools – like Python, SQL, Tableau, SAS and R – that focus on scripting, data manipulation, visualization and statistical analysis.
In addition to learning data navigation, validation and techniques, you’ll develop the soft skills necessary to be a vital decision-maker within an organization. Communication, storytelling, problem solving, visualization – your degree can help you succeed in all aspects of a data analysis role.
Upon earning your BS in Data Analytics, you'll be able to:
To launch your data analytics career, you’ll compile work throughout your degree program for a data analytics portfolio. And to ensure that you fully understand the hard and soft skills needed to become an effective data analyst, SNHU offers data students extensive support such as online tutoring.
Dive into the methodologies and tools necessary for managing projects effectively in terms of time, cost, quality, risk and resources with a Bachelor of Science in Data Analytics with a concentration in Project Management for STEM (Science, Technology, Engineering and Math) from Southern New Hampshire University.
According to the U.S. Bureau of Labor Statistics, operation research analyst occupations are projected to grow 26% through 2028.2 A concentration in project management in STEM can help graduates gain the knowledge and skills they need to stand out, and ultimately break into an entry-level role.
The project management concentration explores crucial aspects for managing analytical projects and teams effectively through the unique lens of a data analytics degree program.
Students will also develop the skills of an experienced project manager by creating detailed project plans for real-life scenarios, focusing on project risk, project integration, quality and procurement. Business processes and goals and necessary techniques are emphasized using authentic scenarios to ensure that business results are achieved.
Courses may include:
Upon completion of the data analytics degree online bachelor's program, you can explore a wide range of career options across public, private and nonprofit sectors, including:
A data analyst is good with numbers – but make no mistake, they're a lot more than a number cruncher. Analysts actually review data and determine how it can be used to solve problems, learn key insights about a business's customers and boost profits. Analysts also work to communicate this information with key stakeholders, including company leadership.
As a data analyst, you'll explore the data a company needs to enact change in various areas of the business. For example, if you're in marketing, you might review the demographics of website visitors to assess the success of a marketing campaign. As a business analyst, you may help analyze manufacturing costs for a new product, to help determine if parts, process and labor expenses can be improved. If you work in the world of finance, you might research and advise individuals and businesses on ways to make sound investment decisions. Regardless of the organizational challenge, you'll use data to solve it.
"Data analysts are in high demand across many industries and fields as data has become a very large component of every business," said Susan McKenzie, associate dean of STEM programs at Southern New Hampshire University. "The undergraduate degree in data analytics provides an entry place into many of these careers depending on the skills of the individual."
According to the U.S. Bureau of Labor Statistics, demand for both mathematicians and statisticians is expected to grow 30% through 2028 – much faster than the national average for all occupations.2 In addition, the need for operations research analysts is projected grow 26%, and market research analyst jobs are projected to grow 20% in the same time period.2
If you plan to continue your education, and potentially open up opportunities in management-level roles, SNHU's online MS in Data Analytics can offer a seamless next step to help you get there.
With no set class meeting times, you can learn on your schedule and access online course materials 24/7.
Take advantage of some of the lowest online tuition rates in the nation, plus financial aid for those who qualify. We also make it easy to transfer to SNHU by accepting up to 90 credits from your previous institution.
Founded in 1932, Southern New Hampshire University is a private, nonprofit institution with over 100,000 graduates across the country. SNHU is regionally accredited by the New England Commission of Higher Education (NECHE), which advocates for institutional improvement and public assurance of quality.
Recently, SNHU has been nationally recognized for leading the way toward more innovative, affordable and achievable education:
We're committed to helping students succeed – even when they step outside the classroom. That's why we offer a number of experiential learning opportunities to help you gain the skills you need to succeed in the real world. Students of the BS in Data Analytics program, for example, may participate in the Teradata's University Network annual Data Analytics challenge – where past SNHU students have received two honorable mentions and one top 10 placement.
"The conference itself was great," said Mitch Beckner, an SNHU student and finalist in the Teradata competition. “Especially for me because I’m getting ready to transition into a whole new field. The opportunity to go to all those presentations and lectures was fabulous because I just learned a ton of stuff on a variety of subjects.”
At Southern New Hampshire University, you'll have access to a powerful network of more than 200,000 students, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertise to help you understand and navigate the field. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities.
See why 96% of students would recommend SNHU.*
Part of our mission to expand access to quality higher education means removing the barriers that may stand between you and your degree. That’s why you can apply at any time and get a decision within days of submitting all required materials.
Acceptance decisions are made on a rolling basis throughout the year for our 6 (8-week) undergraduate terms.
Simply contact an admission counselor, who can help you explore financial options, answer all your questions and walk you through the application process. Start by:
Test scores are not required as part of your application.
The curriculum for SNHU's undergraduate data analytics degree was created to address the onslaught of data that organizations face every day. Each course was designed to prepare you for a particular element of a successful data analytics career.
You'll learn from expert instructors who will facilitate meaningful discussions in the online classroom. Paulitia Sheldon, a data analytics instructor at SNHU, is one of them.
"I found Southern New Hampshire University in 2014, and from day one have just felt connected to the mission of learning," Sheldon said.
"I am just always so impressed with the careers and life experiences our students share and how they also balance their master's program," she continued. "I have had the opportunity to be involved with hundreds of students during my time at SNHU, and we have so many amazing learners."
The bachelor's in data analytics coursework combines data mining and structure with modeling and communication to build a broad and thorough education that will serve you well throughout your career. In addition, students can elect to learn SAS or SQL modeling techniques.
Curriculum Requirements & Resources
Total Credits: 120
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
*Tuition Rates are subject to change and are reviewed annually.
No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
The BS in data analytics is an online degree program from SNHU – a private, nonprofit, accredited university. It is specifically designed for learners looking to break into a data analysis role.
According to Susan McKenzie, associate dean of STEM programs at Southern New Hampshire University, data analysts play an important role in today's workforce.
"Ultimately, the work of a data analyst provides insights to the organization that can transform how the business moves forward and grows successfully," she said.
Read more about what data analytics is.
Depending on your desired career track, a data analyst degree could help you build skills employers want to see.
For Paulitia Sheldon, a data analytics instructor at Southern New Hampshire University, a degree is important – not just for the credential, but as a way to establish a lifelong habit of exploration and learning.
"One thing I tell students is that these programs give you a terrific foundation of knowledge you need to succeed," Sheldon said. "However, as with most things, to differentiate, you have to commit to yourself that you will keep learning. There is so much information and places online you can practice and grow your skills. I think that is how you continue to separate from others. Find what you love and do it well."
For some, like SNHU data analytics student Maria Corral, finding what she loved took years of reinvention.
"After 10 years [as a clinical research assistant], I still felt that I needed to grow more professionally to put into practice all my knowledge in this field," Corral said.
Eventually she took that skillset to a university, where she was hired as an associate research scientist for a research group. In that capacity, she was suddenly expected to learn more about data information and technology. What may have seemed an obstacle to some became a game-changing opportunity.
"I decided to study to be more knowledgeable in this field. [So] I applied [at SNHU]. When I was notified that I was accepted I was very happy, and I think this was a big accomplishment for me because it opened up a new path in my professional career."
"With the increase in the amount of data available and advanced technical skills, obtaining a university degree specifically in data analytics provides the ability to master the necessary skills for the current marketplace," McKenzie said.
The U.S. Bureau of Labor Statistics reaffirms this, reporting that typical entry-level education for operations research analysts and market research analysts is a bachelor's degree.2 For mathematicians and statisticians, typical entry-level education is a master's.2
Successful data analysts must possess strong mathematical and statistical skills, as well as:
As a data analyst, you can use data to make a major impact in a variety of industries. For example, you might use data and statistics to help recruit talented up-and-comers for a professional soccer team. On the other hand, you might work for a large financial institution, helping to manage and assess consumer databases.
Massive amounts of data are becoming a reality for large and small businesses alike. For this reason, the need for data analysts appears to be on the rise. The U.S. Bureau of Labor Statistics predicts significant job growth for market research analysts (681,900) and operations research analysts (109,700) through 2028.2
Along with data analysts, many organizations are introducing information analyst teams, with data-focused roles such as database administrators, data scientists, data architects, database managers and data engineers.
While the terms data analyst and data scientist are often used interchangeably, the roles do differ significantly.
Put in simple terms:
Weather indicators are one good example. In this case, the data analyst will likely be responsible for gathering temperature, humidity or barometric pressure. On the other hand, the data scientist would likely be tasked to use that data to predict an incoming weather event, like a tropical storm.
"They're looking at the data to identify patterns and to decide scientifically what the result is," McKenzie explained. "The data analyst works on a subset of what the data scientist does."
Another important distinction between the two is that data scientists are often expected to have a minimum master's-level education. By contrast, many entry-level data analyst roles typically require a bachelor's – although graduates of a master's program may open doors to roles in leadership.
In many cases, entry-level education for a data scientist is a master's degree in data or a related field.
Fortunately, if you know you'd like to work your way up to a data science role, SNHU offers an online Master's in Data Analytics. There are several benefits to starting and continuing your education at SNHU, including:
The MS in Data Analytics is also recognized by the National Professional Science Master's Association (NPSMA) for affiliation with the Professional Science Master's (PSM) program.
The PSM is an innovative graduate degree designed to empower students to pursue advanced training in science or mathematics while helping them develop workplace skills employers want to see. These programs consist of two years of academic training in an emerging or interdisciplinary area, along with a professional component that may include internships and "cross-training" in workplace skills, such as business, communications and regulatory affairs.
Not necessarily. IT jobs often require a number of skills that aren't always part of a data analyst's toolkit. Typical skills for IT professionals include:
It's important to note that the BS in Data Analytics program is laser-focused on data skills, including data collection, validation, analysis and visualization – none of which are mandatory for a typical IT job. If, however, you're specifically looking for a program that combines a foundation in IT with data analysis concepts, check out our Information Technology degree with a concentration in Data Analytics.
Like any occupation, the salary of a data analyst will vary by industry, region, education and experience.
That said, the U.S. Bureau of Labor Statistics, reported that the median annual pay for mathematicians and statisticians was $88,190 in 2018. In that same time frame, the median annual salary was $83,390 for operations research analysts and $90,070 for database administrators.2
With promising salary prospects, as well as faster-than-average projected job growth, data analysts appear to have a bright future.
While data analysts and business analysts share similar roles and responsibilities, there are key differences between the two.
While data analysts are hunter-gatherers of data tasked with telling stories via reports and data visualization software, they often don't take an active role in what happens next. In many cases, their insights are handed off to another team that can use the information to solve various business challenges.
A business analyst, on the other hand, uses data findings to push initiatives that can help make organizations run smoother. They are agents of change – whether it's providing support for a new product, measuring and improving the success of a marketing campaign, or identifying ways to optimize process. At the end of the day, their bottom line is to actively make their business better.
With increased demand for those who can source, interpret and tell stories through data, both data analysts and business analysts are finding opportunities in a number of different industries.
According to a 2019 survey from the International Institute of Business Analytics, the top industries for business analysts were information technology; finance and insurance; business, professional services and consulting; government and the public sector; and healthcare and social services.3
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.
*According to a survey of over 12,000 SNHU online students conducted in the fall of 2018.
2 Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the Internet at:
Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.
3 International Institute of Business Analytics, 2019 Global BA Salary Survey Infographic, on the Internet at https://www.iiba.org/globalassets/professional-development/career-centre/global-ba-salary-survey/files/2019/specialist-survey-infographic.pdf (viewed Jan. 10, 2020)