In an Internet-enabled world with 24/7 access to any and all kinds of information, brand scrutiny - whether from the news media or the general public - never stops. The Master of Art in Communication with a concentration in Public Relations online degree at Southern New Hampshire University immerses you in the technology and tactics that show brands in their best light and keep them there.
Designed for both current public relations professionals and those hoping to break into the field, this career-focused concentration demonstrates best practices for building, managing and maintaining brand value through the use of public relations and external communications.
In the MA in Communication with a public relations concentration degree program, you'll learn how to use all of the media channels available to you to strategically manage the flow of information between brands and the public. Whether it’s through traditional media avenues or emerging media, classes such as Spread the Word: Social Media Practices and Crisis Communication in a 24/7 World will prepare you to handle any and all brand image challenges and threats.
As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your master's in communication online at SNHU include:
Acceptance decisions are made on a rolling basis throughout the year for our 5 graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options. Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.
Candidates must also submit a personal statement. Students with an undergraduate GPA below 2.75 are eligible for provisional acceptance. Based on your educational background, some Master of Arts provisional students may be required to take SNHU 501 – Introduction to Graduate Studies – which will provide students with the scholarly tools to be successful in their Master of Arts program of study.
Current PR professionals and those seeking to enter this burgeoning field can advance their careers with the knowledge and skills gained from our master's in public relations online. As new media have grown ever more pervasive, the demand for adept PR professionals has only increased. The U.S. Bureau of Labor Statistics estimates 9% job growth in public relations through 2026.*
Our MA in Communication programs help students position themselves as leaders in the communication field. The public relations concentration consists of seven core courses, four specialized courses and a capstone course, in which you'll use what you've learned to strategize and execute a real-life public relations campaign.
Total Credits: 36
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 25% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
*Tuition Rates are subject to change and are reviewed Annually.
$40 Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.