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MBA in Business Analytics Online Master of Business Administration Program
Program Overview Why get an MBA in business analytics online?
As degrees increasingly emphasize technical or business skills, organizations are discovering a noticeable knowledge gap. That's where Southern New Hampshire University's (SNHU) online MBA with a concentration in business analytics comes in. In addition to the business and management skills that come with an MBA, you'll specialize in incorporating data and information into your decision-making process.
Skills you'll learn:
- Data analysis and interpretation
- Adaptable strategy development
- Models and processes to improve organizations
- Ways to cultivate globally aware teams
- Business planning techniques
- How to use data for decision making
Courses & Curriculum Online business analytics degree classes that prepare you for your career
New to SNHU in 2021, the business analytics concentration is part of one of the most innovative MBA programs on the market today. You'll take 7 core MBA courses, covering topics like leading people, measuring success and creating strategies. Your remaining 3 courses will focus exclusively on different areas of business analytics to complete your concentration.
Online business analytics degree courses
All SNHU MBA programs have the same 7-course core. When you choose the business analytics concentration, your remaining 3 courses will focus exclusively on different areas of analytics.
Courses may include:
Business Analytics
Course ID:
QSO 511
This course will provide you with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations. You will learn how to apply basic business analytics tools in a spreadsheet environment, and how to communicate with analytics professionals to effectively use and interpret analytic models and results for making better business decisions.
Descriptive Business Analytics
Course ID:
QSO 560
Descriptive Analytics is used to analyze historical data to gain insights that can be used in making better business decisions in the future. In this course, you will learn about and apply the principles and techniques of business data analysis using Excel and popular data analysis software.
Predictive Business Analytics
Course ID:
QSO 570
Predictive Analytics is used to make predictions about future business activities. The predictions are used to make business plans and take actions to bring about the desired business outcomes. In this course, you will learn about and apply the principles, tools and techniques of predictive analytics using Excel and popular data analytics software.
Visit the course catalog to view the full MBA with a concentration in Business Analytics curriculum.
PC (Windows OS) Technical Requirements
| Component Type | PC (Windows OS) |
|---|---|
| Operating System | Currently supported operating system from Microsoft. |
| Memory (RAM) | 8GB or higher |
| Hard Drive | 100GB or higher |
| Antivirus Software | Required for campus students. Strongly recommended for online students. |
| SNHU Purchase Programs | Visit Dell |
| Internet/ Bandwidth | 5 Mbps Download, 1 Mbps Upload and less than 100ms Latency |
Apple (Mac OS) Technical Requirements
| Component Type | Apple (Mac OS) |
|---|---|
| Operating System | Currently supported operating system from Apple. |
| Memory (RAM) | 8GB or higher |
| Hard Drive | 100GB or higher |
| Antivirus Software | Required for campus students. Strongly recommended for online students. |
| SNHU Purchase Programs | Visit Apple |
| Internet/ Bandwidth | 5 Mbps Download, 1 Mbps Upload and less than 100ms Latency |
Additional Information:
- Laptop or desktop? Whichever you choose depends on your personal preference and work style, though laptops tend to offer more flexibility.
- Note: Chromebooks (Chrome OS) and iPads (iOS) do not meet the minimum requirements for coursework at SNHU. These offer limited functionality and do not work with some course technologies. They are not acceptable as the only device you use for coursework. While these devices are convenient and may be used for some course functions, they cannot be your primary device. SNHU does, however, have an affordable laptop option that it recommends: Dell Latitude 3301 with Windows 10.
- Office 365 Pro Plus is available free of charge to all SNHU students and faculty. The Office suite will remain free while you are a student at SNHU. Upon graduation you may convert to a paid subscription if you wish. Terms subject to change at Microsoft's discretion. Review system requirements for Microsoft 365 plans for business, education and government.
- Antivirus software: Check with your ISP as they may offer antivirus software free of charge to subscribers.
Licensure and Certification Disclosures
SNHU has provided additional information for programs that educationally prepare students for professional licensure or certification. Learn more about what that means for your program on our licensure and certification disclosure page.
Apply for free in minutes
Our no-commitment application can help you decide if SNHU is the right college for you and your career goals. Apply up until 2 days before the term starts!
Upcoming term starts: Aug. 25, 2025 | Nov. 10, 2025
Next term starts:
June 9, 2025
Online Student Experience What’s it like going to SNHU?
Attending college online at SNHU can be a life-changing experience. In fact, 91.6% of online students would recommend SNHU according to a 2024 survey with 8,000+ respondents.
What to expect:
10-week terms
Learn around your schedule
24/7 online support
What does an online course look like?
You’ll take your courses within SNHU’s Brightspace platform. This is where you’ll find your:
- Schedule of weekly assignments
- Discussion boards
- Grades
- Instructor announcements
What support services are available?
- Chat with your advisors
Get hands-on help from dedicated academic and career advisors. - Drop in for tutoring
Work with a tutor, any time of the day or night – no appointment necessary. - Learn from industry professionals
Instructors lead discussions and offer guidance – and they’re just an email away. - Use the online library
Access 600,000+ resources or chat with a librarian 24/7. - Reach out for accessibility help
Receive accommodations as an eligible student with disabilities. - Focus on your well-being
Connect with professionals to improve your health and wellness.
Learn from instructors with industry experience
Our faculty members bring with them decades of business experience and exhibit strong leadership in the classroom and in their professional careers. Their experience can help position you for success, wherever you go next.
Featured Faculty
Dr. Karl Kammerer
With experience ranging from biotech entrepreneurship to higher education, Dr. Karl Kammerer's professional journey includes co-founding and leading a biotechnology company, directing a community-facing center for entrepreneurship, and numerous teaching and administrative positions in higher education. He is dedicated to creating an accessible, engaging, inclusive learning environment that empowers you to develop the skills and knowledge to thrive in a rapidly changing business world.
Position
Associate Dean, Business
Education
- PhD in strategic management
- Master of Business Administration (MBA)
What our instructors have to say
Hear what some SNHU faculty members have to say about our online MBA with a concentration in business analytics.
"The skills attained from this degree will ensure you have the skills needed to thrive in a data-rich ecosystem, which all future businesses will require."
Dr. D. Brian Letort, adjunct faculty
Read more about Dr. Karl Kammerer and other online faculty at SNHU.
Why SNHU?
At Southern New Hampshire University, you'll have access to a powerful network of more than 400,000 students, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertise to help you understand and navigate the field. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities.
Recently, SNHU has been nationally recognized for leading the way toward more innovative, affordable and achievable education:
- U.S. News & World Report
Named SNHU the 2024 Most Innovative University in the North - The United States Distance Learning Association (USDLA)
Awarded SNHU the 21st Century Distance Learning Award for Excellence in Online Technology - Google.org
Gave SNHU a $1 million grant to explore soft skills assessments for high-need youth
Founded in 1932, Southern New Hampshire University is a private, nonprofit institution with over 180,000 graduates across the country. SNHU is accredited by the regional accreditor New England Commission of Higher Education (NECHE), which advocates for institutional improvement and public assurance of quality.
Admission Applying to SNHU is fast and free
No application fee. No test scores. And no college essay. Just a simple form with basic information. It’s another way SNHU helps you reach your goals sooner.
All it takes is 3 simple steps
Step 1: Complete the online application – it only takes minutes.
It's easy, fast and free.
Step 2: Submit additional forms.
Whether you're applying for an undergraduate or graduate degree, you’ll fill out a form to verify your previous education experience. As part of our admissions process, we'll help you request transcripts from your previous school(s) to see if you can transfer any credits into your SNHU program! (Also for free!)
Step 3: Make your decision.
After reviewing your official evaluation, you can decide if SNHU is right for you! If you choose to enroll, just pick your start date and get ready for classes to begin.
Talk to an admission counselor: 888.327.SNHU | enroll@snhu.edu
Accreditations
SNHU is accredited by the regional accreditor the New England Commission of Higher Education (NECHE). The university also carries specialized accreditations for some programs.
Tuition Cost & Savings College can be more affordable than you think
As a nonprofit university, SNHU offers some of the lowest online tuition rates in the country. And when you work with our Financial Services team, we'll explore ways to help you save even more on your education – and customize a payment plan that works for you.
Online graduate tuition
Student
Cost per credit
Cost per course
Cost for 30-credit degree*
Full- and part-time students
$637
$1,911
$19,110
Active-duty military and spouses | Full- and part-time students**
$470
$1,410
$14,100
*before previously earned credits are applied
Tuition rates are subject to change and are reviewed annually.
**Note: Students receiving this rate are not eligible for additional discounts.
Additional costs: Course materials vary by course.
Transfer credits and lower your cost by:
$1,274 $2,548 $3,822If 2 of your prior learning credits ($637/credit) are accepted toward your master’s degree.
Your remaining tuition cost: $17,836
If 4 of your prior learning credits ($637/credit) are accepted toward your master’s degree.
Your remaining tuition cost: $16,562
If 6 of your prior learning credits ($637/credit) are accepted toward your master’s degree.
Your remaining tuition cost: $15,288
How we estimate your tuition cost:
We look at the cost per credit multiplied by the number of credits you need to earn for a MBA degree. Most master's degrees require 30 credits. SNHU allows you to transfer in up to 6 credits, requiring a minimum of 24 credits to be taken at SNHU. This is only a tuition estimator and doesn't account for other fees that may be associated with your program of choice.
Ways to save on online tuition
Transfer your credits
Transfer credits toward your master's degree program at SNHU. If you’ve taken one course or many, we’ll evaluate them for you.
Apply for financial aid
Fill out the FAFSA to see if you’re eligible for grants or work-study. (You could also be offered loans, though you’ll have to pay those back later.)
Military discounts and credit
Earn credits in leadership, technology and more – while taking advantage of an online graduate tuition discount for active-duty service members and spouses.
Explore scholarships
Getting free money for college – from SNHU or an outside organization – could help you save hundreds or even thousands of dollars.
Earn credit for exams and certificates
Bring in credits from popular options like CLEP, Sophia Learning, Google and other common credit for prior learning (CPL) experiences.
Tuition Reimbursement
Learn how you can save money with tuition reimbursement from your employer.
Benefit from your employer
Receive an online tuition discount if your organization has partnered with SNHU for educational benefits. See if your organization partners with us.
Career Outlook What can I do with an online business analytics degree
The future for management analysts looks excellent. Many with this degree work as consultants, and the U.S. Bureau of Labor Statistics projects that the demand for consulting services will continue to grow as organizations work to become more efficient. In fact, the increase could be strong in smaller consulting companies that specialize in specific industries or types of business function.1
Industries
With a business analytics concentration added to your MBA, you might consider working in a variety of industries, like:
Finance
Collect, process and analyze financial data to help make better business decisions.
Technical Consulting Services
Analyze data, trends, strategies and competition to stay ahead in the market.
Government
Use analytics to help with planning, policy formulation and more.
Journalism
Assess consumer statistics to create demand-driven content and distribution strategies.
Healthcare
Evaluate data to create more efficient systems within a medical facility.
Wholesale
Analyze inventory, production speed and product demand to volume forecast.
10%
Projected growth for management analyst jobs through 2032, according to the U.S. Bureau of Labor Statistics (BLS).1
$99,410
The median annual salary for management analysts in 2023, according to the BLS.1
Understanding the numbers
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections are based on Bureau of Labor Statistics data, not on SNHU graduate outcomes, and do not guarantee actual salary or job growth.
Frequently Asked Questions
What can I do with an MBA in Business Analytics?
Because MBAs are so well-rounded, you'll have plenty of career directions to choose from – especially with the added concentration.
"Learners would become qualified to produce business forecasts to predict the outcomes of binary purchase decisions, create inventory and demand forecasts, and apply their knowledge of predictive models to analyze strategic decision-making," said Thomas A. Woolman, an adjunct faculty member at Southern New Hampshire University.
Since business relies on decision-making, you have the opportunity to find a role at many organizations – one that makes a major impact within a business.
"Potential roles that would utilize this type of qualification include demand planning analyst, financial analysis, strategic planning analyst, digital supply chain planning, management roles in forecasting and planning, as well as management roles for business intelligence departments," Woolman said.
Is an online MBA taken seriously?
Any accredited degree program should be taken seriously by employers, and many online MBA programs are accredited.
Southern New Hampshire University (SNHU) is accredited by the regional accreditor the New England Commission of Higher Education. Regional accreditation is important: These commissions are among the oldest in the country, setting a high standard for degree-granting institutions.2
In addition, many of SNHU's business programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The organization has about 1,200 members, and it acknowledges institutions that offer a rigorous and quality experience.3
The MBA program at SNHU is its most popular graduate degree. Plus, SNHU has offered online programs to students for over 25 years, which is one of the reasons why we've regularly been named one of the "Most Innovative" colleges by U.S. News & World Report.
And with an MBA at SNHU, you have the option to gain even more focused skills when you add a concentration, like business analytics, finance or leadership, to name a few.
Which is better: MBA or MBA in Business Analytics?
It's not necessarily better to earn a general-track MBA over an MBA in Business Analytics – or vice versa. It truly depends on your career goals and what skills you need to learn to be competitive in the industry.
At Southern New Hampshire University (SNHU), all online MBA programs have the same 7-course core, meaning they all have 7 courses in common. These courses take on topics like leading people, measuring success and creating strategies.
Where the courses differ is in the remaining 3 classes of the 10-course program.
In the general-track MBA, you can choose from a wide range of elective courses – like accounting, organizational leadership or marketing.
However, when you choose one of the MBA concentrations (such as business analytics) you'll have courses that are required to complete the concentration.
At SNHU, those courses are Business Analytics, Descriptive Business Analytics and Predictive Business Analytics.
By adding "MBA in Business Analytics" to your resume, you give yourself the extra boost you may need to get the career you want.
Is MBA in Business Analytics in demand?
Hiring projections for MBA graduates show an increase after the 2020 pandemic. In 2021, 91% of recruiters surveyed by the Graduate Management Admission Council said they planned to hire MBAs.4
And because so many graduates who've earned an MBA in Business Analytics choose to go into consulting, GMAC also reports that 95% of consulting sector recruiters are projecting to hire MBA graduates in the same time period.4
Which MBA field is best?
While earning an MBA is an incredible accomplishment, it's the MBA field that moves you toward your career goals that's best for you. It's a personal choice.
If building your skills in analytics is important to you, then earning an MBA in Business Analytics could help you move up the ladder.
“Business analytics has applicability to many roles within the industry, such as business process analysis, data management of business data, and the various forms of analytics such as descriptive/historical data reporting, advanced visualizations and even predictive modeling,” said Dr. D. Brian Letort, an adjunct faculty member at Southern New Hampshire University.
Because business analytics experts are widely sought after, you may have the opportunity to work at a type of organization you're passionate about – whether that's in healthcare, marketing or sports.
Do you need an MBA to be a business analyst?
For an entry-level analyst job, a bachelor's degree should do, according to the U.S. Bureau of Labor Statistics (BLS).1
But the BLS also notes that some organizations prefer to hire someone for these roles who has earned an MBA.1
That's why an MBA in Business Analytics is the right choice for many. An MBA is widely accepted throughout the workforce, and the business analytics concentration can give you an advantage over those with a more general-track MBA.
If you've earned your bachelor's degree in another area of study, the focused MBA at Southern New Hampshire University (SNHU) could be the ideal solution. SNHU doesn't require students to have a specific bachelor's degree to enter its program. You may, however, be required to take a foundational course or 2 if you haven't worked in business before.
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Sources & Citations
1 Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at https://www.bls.gov/ooh/business-and-financial/management-analysts.htm (viewed Jul 15, 2024). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.
2 Council for Higher Education Accreditation (CHEA), Regional Accrediting Organizations, on the internet, at https://www.chea.org/regional-accrediting-organizations-accreditor-type (viewed Sept. 2, 2021)
3 Accreditation Council for Business Schools and Programs (ACBSP), Who We Are, on the internet, at https://acbsp.org/page/about-who-we-are (viewed Sept. 2, 2021)
4 Graduate Management Admission Council, Demand of Graduate Management Talent: 2021 Hiring Projections and Salary Trends, Corporate Recruiters Survey [PDF], on the internet, at https://www.gmac.com/-/media/files/gmac/research/employment-outlook/2021_crs-demand-of-gm-talent.pdf (viewed Sept. 14, 2021)