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Master's in Sports Management Online Graduate Program in Sports Administration

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Register By: May 11 Classes Start: May 13

Earn Your Master's in Sports Management

  • $637/credit (36 credits total)
  • Transfer up to 12 graduate credits
  • Finish in as quickly as 15 months, or at your own pace
  • Network with faculty working in the field
  • Gain industry experience with an internship
  • Flexible online courses

Master's in Sports Management Online Program Overview

With a master's in sports management, you’ll gain the business administration and leadership skills you need to turn your love of sports into your dream career. With Southern New Hampshire University’s Master of Science (MS) in Sport Management degree, you’ll learn how to break into this fulfilling, competitive industry by combining hands-on learning opportunities with strong business skills.

Complete coursework in finance, management, media studies and more while gaining hands-on professional experience. Enjoy 12 credits of electives so you can customize your degree program to suit your needs. Apply your savvy business sense to succeed in a field you'll truly enjoy: sports.

As a leader in sport management with both BS and MS degrees, SNHU's master's in sports management offers you opportunities to connect with accomplished industry professionals across the country.

What You'll Learn

  • Management and leadership theory
  • Global sports management analysis
  • Practical communication skills
  • Identification of functional areas in sports business organizations
  • Strategically analysis of organizational information

How You'll Learn

At SNHU, you'll get support from day 1 to graduation and beyond. And with no set class times, 24/7 access to the online classroom and helpful learning resources along the way, you'll have everything you need to reach your goals.

Pursue Your Passion

Thanks to his online sports management master’s from SNHU, Greg Gosselin '11 is happy to get up every day to do a job in sports administration he loves.

Career Outlook

A career in sports management can truly take you anywhere.

Dr. Michael Newhouse-Bailey with the text Dr. Michael Newhouse-Bailey“Sport is often described as a universal language,” said Dr. Michael Newhouse-Bailey, associate dean of business at Southern New Hampshire University (SNHU). “It can speak to people no matter where you are from or what your background is. Its impact to shape society and provide a sense of connection to communities is what keeps me excited about this field.”

The skills you gain in this degree can lead to a rewarding career in sports marketing, finance, facilities management or even event planning. You could leverage your expertise into a career teaching and coaching at the secondary or community college level. Or, perhaps, managing a fitness facility or sporting arena interests you.

Job Growth

Business and financial occupations are projected to grow faster than the average for all occupations through 2032, leading to an average of 911,400 job openings annually.1 Advertising, promotions and marketing manager positions are projected to grow 6% through 2032.1


Advertising, promotions and marketing managers had a median annual salary of $138,730 in 2022, while business and financial occupations earned a median annual salary of $76,850 in 2022.1

Understanding the Numbers
When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors — like years of experience in the role, industry of employment, geographic location, worker skill and economic conditions. Cited projections do not guarantee actual salary or job growth.

“The MS in Sport Management program provides students with a solid business foundation with a specialization in its application to the sport industry,” Newhouse-Bailey said.

Communication skills are important for just about any career field, and with sports administration even more so. Strong written and oral communication skills can set you apart in the job market. Solid analytical and creative thinking skills are also important. You need to be able to think on your feet as well as consider how different parts of an organization need to fit together for the operation to run smoothly.

As a sports lover, you already know that there is more to the world of sports than being on the field. Sports journalists and sports marketers are key to promoting sports and making them accessible to a wide variety of audiences.

“This program prepares students to assume leadership roles in the sport industry, including roles in intercollegiate athletics, professional sport, recreation and interscholastic athletics,” Newhouse-Bailey said. “These roles include, and are not limited to, director of athletics, marketing manager, director of communications, facilities manager and more.”

Above all, the MS in Sport Management creates a pathway for individuals at any stage of their career to enter a field they're passionate about.

According to the U.S. Bureau of Labor Statistics, people with a master’s degree in sports management qualify for jobs in settings such as:1

Sports Venues

You might manage financial, guest services, staffing and facilities of a venue to keep it running smoothly. 

Community Centers

You may serve as the recreation manager, or the director of camps, sports clinics or other recreation programs.

Sports Teams

In this setting, you could promote a team or organization, or sell products, services, tickets and experiences.

Athletic Organizations

You might manage a high school, college or professional-level athletics program, or a fitness or training center. 

Start Your Journey Toward an Online Sport Management Degree

Get Real-World Experience

Greg GosselinGreg Gosselin '11

"All the coursework I had at Southern New Hampshire University has helped me in my job now, whether it was a marketing class or a sports law class."

Courses & Curriculum

Coursework in the MS in Sport Management degree program offers a strong foundation in the business of sport, research methods, sports management, marketing and the finance and economics of sport.

You’ll also have the opportunity to customize your program through a hands-on internship and 12 credits of major electives. These electives allow you to bolster your degree in a variety of areas based on your personal and professional interests. Choose from courses in accounting, information technology, economics and more to truly customize your education.

A Business Foundations course is built into the program for those students who come in with little to no business experience. This is yet another way SNHU ensures you'll be supported and prepared for your program. Other students, based on their undergraduate coursework, will be able to waive this course and hop right into the major courses. The Business Foundation course focuses on the principles and mechanics of how business firms function. Whether you have a little or a lot of prior business experience, this course can help prepare you to succeed in the field of sports management. Financial aspects of business administration as well as principles of economics are also covered.

Sport marketing and media is also a key focus of this degree. Students will examine the concepts used in marketing and communications of a sports organization. These skills are necessary no matter what level of sports organization, be it professional, collegiate or even local.

In the Sport Marketing and Media course, students will use the case study approach to analyze the current market and develop their own marketing and communications plan. Special emphasis is placed on markets, consumers and media relations as these areas each have unique aspects. 

“Students will learn skills and tools that will benefit them as they seek career advancement in sport,” said Dr. Michael Newhouse-Bailey, associate dean of business at Southern New Hampshire University. “Students will apply theory in a practical setting as they develop marketing plans and analyze sport in a global context. Coursework focuses on sport marketing, sport finance, business foundations and sport law.”

Because you may likely be dealing with the public throughout your career, strong communication skills are vital. Your master’s in sports administration online program provides ample opportunities to hone your written and oral communication skills. You can learn research skills and study ethics. 

You'll also refine your organizational skills and enhance your analytical and critical thinking skills. Having a diverse skill set is important because “a huge part of working in this field is event management and ensuring that customers have a positive experience. This involves a lot of problem-solving,” Newhouse-Bailey said. 

Coursework in the master's in sports administration online program provides the necessary interdisciplinary business skills you need to compete in today’s job market. From research methods to management of sports organizations to sport marketing and media, our sports management curriculum helps bridge the gap between theory and application in the real world, so you leave with practical tools you can immediately use in the workplace.

This 36-credit-hour program is conveniently offered online. Complete your coursework when you desire. Enjoy the support of our 24/7 professional academic advisors to ensure you earn your degree at the pace you need. This program provides the flexibility of allowing you to choose 12 credits of electives from a variety of sports management-related topics.

A key part of the curriculum is the hands-on internship. With this required experiential learning opportunity,  you’ll have the chance to build your professional network and gain valuable experience in the field. “Previous students have successfully completed internships within professional teams in the NFL, NBA, NHL and MLS,” said Newhouse-Bailey. “Internship opportunities allow students to build their professional network and gain valuable experience in the field.”

Megan Bickford with the text Megan BickfordMegan Bickford, an internship administrator at SNHU, notes that these networking opportunities are especially game-changing for sport management students. “For the sports management program, in particular, making personal connections in your desired area of the field and having relevant prior experience can make all the difference,” she said.

It's also an opportunity to discover what roles and responsibilities best fit your skillset. “It’s a chance to get experience in your field that will help you understand what you like and don’t like so that you can make a more informed choice when job searching in the future,” Bickford said.

University Accreditation

Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.

This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on College Navigator.

New England Commission of Higher Education Logo

Tuition & Fees

Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 25% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.

Online Graduate Programs Per Course Per Credit Hour Annual Cost for 15 credits 
Degree/Certificates $1,911 $637 $9,555 
(U.S. service members, both full and part time, and the spouses of those on active duty)*
$1,410 $470 $7,050 

Tuition rates are subject to change and are reviewed annually.
*Note: students receiving this rate are not eligible for additional discounts.

Additional Costs:
Course Materials ($ varies by course). Foundational courses may be required based on your undergraduate course history, which may result in additional cost.

Frequently Asked Questions

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