Earn Your Master's in Sports Management
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With a master's in sports management, you’ll gain the business administration and leadership skills you need to turn your love of sports into your dream career. With Southern New Hampshire University’s Master of Science (MS) in Sport Management degree, you’ll learn how to break into this fulfilling, competitive industry by combining hands-on learning opportunities with strong business skills.
Complete coursework in finance, management, media studies and more while gaining hands-on professional experience. Enjoy 12 credits of electives so you can customize your degree program to suit your needs. Learn to apply your savvy business sense to enjoy studying a field in which you are truly passionate: sports.
As one of the most established programs in the country, with a history that dates more than 25 years, SNHU's master's in sports management offers you opportunities to connect with accomplished industry professionals across the country.
Learn how to:
Thanks to his online sports management master’s from SNHU, Greg Gosselin '11 is happy to get up every day to do a job in sports administration he loves.
A career in sports management can truly take you anywhere.
“Sport is often described as a universal language,” said Dr. Michael Newhouse-Bailey, associate dean of business at Southern New Hampshire University (SNHU). “It can speak to people no matter where you are from or what your background is. Its impact to shape society and provide a sense of connection to communities is what keeps me excited about this field.”
The skills you gain in this degree can lead to a rewarding career in sports marketing, finance, facilities management or even event planning. You could leverage your expertise into a career teaching and coaching at the secondary or community college level. Or, perhaps managing a fitness facility or sporting arena interests you.
“The MS in Sport Management program provides students with a solid business foundation with a specialization in its application to the sport industry,” Newhouse-Bailey said.
Communication skills are important for just about any career field, and with sports administration even more so. Strong written and oral communication skills can set you apart in the job market. Solid analytical and creative thinking skills are also important. You need to be able to think on your feet as well as consider how different parts of an organization need to fit together for the operation to run smoothly.
As a sports lover, you already know that there is more to the world of sports than being on the field. Sports journalists and sports marketers are key to promoting sports and to making them accessible to a wide variety of audiences.
“This program prepares students to assume leadership roles in the sport industry, including roles in intercollegiate athletics, professional sport, recreation and interscholastic athletics,” Newhouse-Bailey said. “These roles include, and are not limited to, director of athletics, marketing manager, director of communications, facilities manager and more.”
According to the U.S. Bureau of Labor Statistics, people with a master’s degree in sports management qualify for jobs such as officials who preside over sporting events, or leaders who manage sporting venues.2 You may work in the field as an athletic scout, or perhaps you'll manage facilities at a major sporting arena or other venue.
Potential jobs in sports administration include:
There are endless opportunities for someone with an interest in sports and a knack for business to enjoy a rewarding, dynamic and marketable career.
With no set class meeting times, you can learn on your schedule and access online course materials 24/7.
Take advantage of some of the lowest online tuition rates in the nation, plus financial aid for those who qualify. We also make it easy to transfer to SNHU by accepting up to 12 credits from your previous institution.
Founded in 1932, Southern New Hampshire University is a private, nonprofit institution with over 100,000 graduates across the country. SNHU is regionally accredited by the New England Commission of Higher Education (NECHE), which advocates for institutional improvement and public assurance of quality.
Recently, Southern New Hampshire University has been nationally recognized for leading the way toward more innovative, affordable and achievable education:
At Southern New Hampshire University, you'll have access to a powerful network of more than 200,000 students, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertise to help you understand and navigate your industry. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities.
96.5% of students would recommend SNHU.* Discover why SNHU may be right for you.
Part of our mission to expand access to quality higher education means removing the barriers that may stand between you and your degree. That’s why you can apply at any time and get a decision within days of submitting all required materials — with no GRE or GMAT required.
Students with an undergraduate GPA below 2.75 are eligible for provisional acceptance.
To apply, use the online application.
Simply contact an admission counselor, who can help you explore financial options, answer all your questions, and walk you through the application process, which includes:
Coursework in the MS in Sport Management degree program offers a strong foundation in the business of sport, research methods, sports management, marketing and the finance and economics of sport.
You’ll also have the opportunity to customize your program through a hands-on internship and 12 credits of major electives. These electives allow you to bolster your degree in a variety of areas based on your personal and professional interests. Choose from courses in accounting, information technology, economics and more to truly customize your education.
A Business Foundations course is built into the program for those students who come in with little to no business experience. This is yet another way SNHU ensures you'll be supported and prepared for your program. Other students, based on their undergraduate coursework, will be able to waive this course and hop right into the major courses. The Business Foundation course focuses on the principles and mechanics of how business firms function. Whether you have a prior business experience already or only some, this course can help prepare you to succeed in the field of sports management. Financial aspects of business administration as well as principles of economics are also covered.
Sport marketing and media is also a key focus of this degree. Students will examine the concepts used in marketing and communications of a sports organization. These skills are necessary no matter what level of sports organization, be it professional, collegiate or even local.
In the Sport Marketing and Media course, students will use the case study approach to analyze the current market and develop their own marketing and communications plan. Special emphasis is placed on markets, consumers and media relations as these areas each have unique aspects.
“Students will learn skills and tools that will benefit them as they seek career advancement in sport,” said Dr. Michael Newhouse-Bailey, associate dean of business at Southern New Hampshire University. “Students will apply theory in a practical setting as they develop marketing plans and analyze sport in a global context. Coursework focuses on sport marketing, sport finance, business foundations and sport law.”
Because you may likely be dealing with the public throughout your career, strong communication skills are vital. Your master’s in sports administration online program provides ample opportunities to hone your written and oral communication skills. You can learn research skills and study ethics.
You'll also refine your organizational skills and enhance your analytical and critical thinking skills. Having a diverse skill set is important because “a huge part of working in this field is event management and ensuring that customers have a positive experience. This involves a lot of problem-solving,” Newhouse-Bailey said.
Coursework in the master's in sports administration online program provides the necessary interdisciplinary business skills you need to compete in today’s job market. From research methods to management of sports organizations to sport marketing and media, our sports management curriculum helps bridge the gap between theory and application in the real world, so you leave with practical tools you can immediately use in the workplace.
This 36-credit-hour program is conveniently offered online. Complete your coursework when you desire. Enjoy the support of our 24/7 professional academic advisors to ensure you earn your degree at the pace you need. This program provides the flexibility of allowing you to choose 12 credits of electives from a variety of sports management-related topics.
A key part of the curriculum is the hands-on internship. With this required experiential learning opportunity, you’ll have the chance to build your professional network and gain valuable experience in the field. “Previous students have successfully completed internships within professional teams in the NFL, NBA, NHL and MLS,” said Newhouse-Bailey. “Internship opportunities allow students to build their professional network and gain valuable experience in the field.”
Total Credits: 36
“You’re going to have access to a lot of executives who are alumni of the school,” said Marc de Grandpre, GM of the NY Red Bulls. He knows – he’s one of our sports school success stories. Learn how his BS and MBA in Sport Management helped him rise to the top.
Thanks to her online sports education at SNHU, Stephanie Arpaia scored a major advantage in kickstarting her sports career. Today, she’s director of consulting for a sports management firm where she puts her MS in Sport Management to the test every day.
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 25% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
Tuition rates are subject to change and are reviewed annually.
$150 Graduation Fee, Course Materials ($ varies by course)
While competing in sports at the professional level is elite and not for everyone, there are endless ways to enjoy a long, rewarding career in professional sports. If you’re interested in sports, business or community engagement, a master’s in sport management can take you just about anywhere you want to go.
With a master’s in sport management, you can combine your critical thinking, analytical expertise and savvy communication skills for such roles as:
As you can see, jobs in sports management are not just about sports. These roles are about planning, organizing, teamwork and effective communication. Of course, a love of sports certainly helps.
If you’re looking for a rewarding way to combine your interest in business with your passion for athletics, earning a master’s degree in sport management could be just what you’re looking for.
With this degree, your education is grounded in business principles, with options to customize your program according to your personal interests. Enjoy the 12 credits of major electives as an opportunity to explore other areas of business that most interest you. You will be able to do a deep dive into your preferred courses to supplement your core sport management coursework. Put the internship to work with hands-on experience in the field. You’ll gain valuable work experience and make important connections to help you get hired.
Predicted growth in the field is strong. Sports management involves skills grounded in advertising, promotions and marketing. These fields have a predicted 8% growth between 2018-2028.2 For business and financial occupations, that predicted growth is 7%.2 Both are above the national average.
Considering that your master's in sport management can take you in so many directions, plus with high predicted career growth, the future for sports administration professions is bright. According to the U.S. Bureau of Labor Statistics, jobs in the athletes and sports competitors sector also includes positions such as athletic scout or coach. These professions are expected to hold steady at the national average of 6% growth from 2018-2028.2
Potential jobs with a master’s in sport management include:
Just as there will always be a demand for athletics, there is also a need for innovative thinkers. New ideas and mindsets on how to best bring people together through athletics will always be in demand.
Sports in general are a key part of our national and global culture. As a long-withstanding industry, while sports are definitely big business, they are also beloved by millions of people around the globe. They serve as a form of entertainment, but more than that, as a source of pride and community. Our strong cultural connection to sport is what contributes to its ongoing longevity as an exciting career field with so many opportunities.
While it takes two years on average to complete a master’s in sport management, the degree can be completed in as quickly as 15 months.
The beauty of studying for an online master’s in sport administration is that you go at your own pace. With 24/7 access to your courses in an online program, you can easily fit your studies in around your work and other commitments.
Students typically take up to two courses per 10-week term. Thanks to the internship, you can graduate ready to jump into the job market with great experience and professional connections already under your belt.
With a master’s degree in sports administration, you can gain marketable skills in all areas of sport, including management, marketing and economics. You'll hone critical skills such as communication and analytical thinking. You’ll start with a foundation in business principles and end with hands-on experience through an internship.
And, you’ll do it all online, which contributes to strengthening your written communication skills. Thanks to the diverse and comprehensive curriculum, you can leave this program ready to tackle all kinds of exciting challenges with professional, collegiate, local athletics and recreational organizations.
Just a few of the jobs that you can get with a sports management degree are:
First, get the right degree. Solid credentials – and the education that goes with them – can make you stand out in any job market.
Second, take full advantage of the hands-on experience you will earn with internship experience. With Southern New Hampshire University offering both an undergraduate online sports management degree program and this MS program, as well as an online MBA in sport management, you have options. These degree programs can provide the hands-on professional experience you need to help make connections that could help you get noticed by the right hiring manager.
And third, don't forget the importance of networking. Southern New Hampshire University can help. You’ll be able to learn at your pace while networking with faculty who are currently working in the field. Most importantly, you’ll have the support of one of the biggest alumni networks in the country to back you up.
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.
This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on College Navigator.
*According to more than 9,200 SNHU online students in survey responses from the fall of 2019.
2Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the internet, at:
Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.