Earn a Master's in Marketing Online
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Today’s business environment requires marketers to be nimble. As culture and society changes, and new platforms, media types and tools emerge, it also means being able to assess resources while providing creative solutions.
The Master of Science (MS) in Marketing program at Southern New Hampshire University offers valuable experience to gain and build on prior marketing knowledge, and will prepare you to take on the challenges of a growing and evolving industry.
The master's in marketing online coursework focuses on brand building, campaign planning and analysis as well as engaging target audiences through every modern media channel available. You'll acquire analytical, critical-thinking, communication and decision-making skills, along with the opportunity to participate in industry-aligned certification preparation. Our MS in Marketing degree includes timely and relevant content that will prepare you for multiple careers in today's landscape.
See Yourself Succeed in Marketing
The MS in Marketing program will help you develop critical skills in brand management, customer loyalty and audience engagement through diverse media and comprehensive marketing plans. By earning your master's in marketing, you could be prepared for professional careers as marketing analysts, brand directors or related marketing positions in public, private or government sectors.
In the master's in marketing online program, you'll learn how to:
SNHU's online master's program aligns with the American Marketing Association's Professional Certified Marketer (PCM®) Program standards as outlined in its Digital Marketing Book of Knowledge. This alignment allows you, with additional requirements, to pursue certification that will give even more credibility to your resume as a qualified marketer, proving to employers you’re equipped to handle their marketing challenges.
Note: SNHU does not guarantee that the completion of this program will result in certification. In addition to successfully completing the educational requirements, students may need to meet other certification requirements.
In a world that's gone digital, we need marketers to help keep authentic connections alive, which is why you can learn to master the industry's demands and earn your Master of Science in Marketing with a concentration in Digital Marketing from Southern New Hampshire University.
The ways in which consumers interact with brands in the digital space is constantly evolving as new platforms, trends and behaviors emerge. From websites and blogs to social media and e-books, digital marketing continues to reach consumers in new and exciting ways. What's more, because digital media is everywhere, there are almost endless options when it comes to choosing a career path.
Adding the digital marketing concentration to your online Master's in Digital Marketing Online will help you to engage with an increasingly savvy audience, while also strategically targeting them for best results. This concentration covers the three main areas of digital marketing: paid, owned and earned. Students will examine key digital marketing strategies including branding and storytelling, search engine optimization, mobile marketing, gamification and multichannel integration. When you leave this program, you'll be able to develop integrated digital marketing strategies that leverage new and emerging platforms and tools to boost an organization's overall marketing strategy and drive positive results.
According to the U.S. Bureau of Labor Statistics, overall employment of advertising, promotions and marketing managers is projected to grow 8% from 2018 to 2028, faster than the average for all occupations, while the median annual pay for someone in this field is $135,900 per year. 2
A master's in marketing with a digital media concentration will help prepare you for more senior level roles within any company or advertising agency you join. If you're looking to bring the next big campaign concept or digital brand strategy to life, a digital marketing concentration will be useful in keeping you ahead of the curve in today's digital economy.
New media technologies and trends are rapidly changing. Today, businesses engage customers with online tools like social networks, video, blogs, podcasts, mobile technology and more – sometimes even before the impact of these technologies is fully understood.
At Southern New Hampshire University, you can learn the specialized skills and strategies needed to develop successful new media campaigns in the Master of Science in Marketing with a concentration in New Media and Communications program. Here, you'll examine how advances in media and technology have impacted our culture, relationships and the messages we receive. From uncovering how media has altered the society in which we live, and exploring the social impact of communication, to navigating our own professional and personal digital identities, you'll investigate the practical aspect of various technologies to become both a savvy marketing professional and a critic of emerging media tools and resources.
“I think a degree in new media is of value because it helps hone the skills necessary to succeed in this industry, like writing, graphic design, video production and marketing,” said Christine Bord, an adjunct instructor in Southern New Hampshire University’s communications department. “This is also a very competitive field, and many employers are looking for candidates who have a degree in media and marketing.”
Employment of media and communication occupations is projected to grow 4% from 2018 to 2028, which could result in roughly 27,000 new jobs, according to the U.S. Bureau of Labor Statistics.2 Additionally, employment of public relations and fundraising managers is projected to grow 8% from 2018 to 2028, and with your online marketing degree from SNHU, these are career paths you could easily pursue with a master's.2
Students with their online master's degree in marketing could also purse marketing director roles at advertising agencies or in house at companies in various industries. With skills in identifying key audiences and the ability to communicate a brand through creative campaign design, you could be an asset to any team.
Courses may include:
If you're interested in this concentration, you may also want to consider earning your online master's in communication, which offers a concentration in new media and marketing.
Market research analysts are essential to determining the success of a product or service. They help companies understand what products people will purchase by gathering data on consumer demographics, preferences and buying habits. With a concentration in marketing research & analytics, you'll be able to merge the voice and needs of the customer with the data to back up your claims.
The Master of Science in Marketing with a concentration in Marketing Research and Analytics will give you the tools you need to collect and evaluate meaningful information through market research, interviews, focus groups, surveys and public opinion polls while applying statistical techniques and software. Upon completion of the online master's in marketing research program, you'll be able to recommend strategies for modifying products and services based on your analysis and interpretation of collected consumer behavior data. And, while using this data in the present is useful to any employer, you'll also be able to forecast future trends, skills that will set you apart from other job candidates.
Brands and organizations are always looking to better understand consumer behavior and optimize strategies to garner more positive results, so it's no surprise that job growth in this area is strong. According to the U.S. Bureau of Labor Statistics, employment of market research analysts is projected to grow 20% from 2018 to 2028, much faster than the average for all occupations, and the median annual wage for market research analysts was $63,790 in May 2019.2
If you could spend hours looking at numbers determined to understand what they mean and how they could impact consumer behavior, consider this an excellent career path for you. In this concentration, you'll gain the knowledge to work in a variety of roles, including data analysts, advertising and marketing managers, cost estimators, economists, operations research analysts and survey researchers. Popular industries within this concentration also include finance, insurance, management, scientific and technical consulting, manufacturing, retail and wholesale trade.
Social media is a vital marketing tool that has a huge impact on traffic generation and revenue. Now more than ever, consumers are turning to social media to do everything from make purchases and share content to express their opinions of brands and products with their own followers. What once had to be accomplished in a store or on a phone call can now be accomplished with the tap of a button on a mobile device, so businesses need social media-savvy professionals to plan, direct and coordinate attention-grabbing social media campaigns that target current and potential customers in an authentic, natural and relatable way.
Earn a Master of Science in Marketing with a concentration in Social Media Marketing, and you'll acquire the skills you'll need, as well as reputable, industry-wide certifications such as the Hubspot Social Media Certification, Hootsuite Platform Training and Hubspot Inbound Certification, to develop social media strategies while upholding evolving best practices. This concentration includes an in-depth marketing foundation, along with a focus on social media marketing channels and strategies. Upon completion of the program, you'll know how to create, implement and measure a social media marketing campaign that engages customers, raises brand awareness and drives revenue.
From directing social media campaigns to developing best practices and strategies for how to use new and current marketing channels, adding social media to your master's in marketing toolkit will give you even greater knowledge of in-depth social media strategies, analytics and reporting. It could also put you on the right track to a senior level role in a sought after field.
If you're looking for a career that touches most industries while allowing you the flexibility to work from anywhere long-term, consider earning your MS in Marketing from SNHU. Marketers exist in nearly every industry, and often work closely with upper management. The U.S. Bureau of Labor Statistics reports various employment opportunities in marketing are expected to increase by 8% through 2028.2 And, since marketing affects a multitude of industries, you could potentially see job growth in marketing agencies, the science and technology field, manufacturing, finance, insurance, trade and more.
Because of the diversity of marketing courses available, Southern New Hampshire University's master's in marketing online program prepares you to start or advance in a variety of careers, including brand management, marketing analytics, corporate communications, advertising, marketing research, product development and sales management.
"It's a truly exciting time to be a marketer," said Jessica Rogers, PhD, associate dean at SNHU. "There are a variety of careers in marketing such as those in marketing communications, brand management, digital marketing, social media marketing, marketing analytics, promotions, market research, consumer behavior and more."
Earning your master's in marketing online could prepare you for senior level roles, as well as put you on the path to leadership. With this degree, you can consider roles such as:
Marketing manager. You'll be responsible for coordinating marketing efforts using best practices, identifying target audiences, creating campaigns, developing overall marketing strategies, overseeing product development and more.
Market research analyst. Spend your time studying market conditions to determine how products will perform. According to the BLS, this job has 20% growth projected through 2028, with a median annual wage of $63,790 in May 2019.2
Social media directors. Responsible for developing, directing and reporting on social media campaigns and strategies, you'll have the knowledge and experience to steer the social media ship at advertising agencies, big household brands and non-profits alike.
Business development manager. You'll be in charge of identifying and implementing growth opportunities through market demand assessments, strategic maneuvers and relationship and brand building.
Media planner. Determine which media types, from radio, television, print media, billboards and more, will best serve target markets based on the client's short-term and long-term goals. A media planner with a master's degree will most likely work with senior leadership on developing overall media strategy.
Non-profit fundraising. Pursue a career in the world of non-profit fundraising and you'll be able to help support charitable organizations you feel passionate about. With your marketing degree, consider taking a grassroots approach to raising money and awareness.
With no set class meeting times, you can learn on your schedule and access online course materials 24/7.
Take advantage of some of the lowest online tuition rates in the nation, plus financial aid for those who qualify. We also make it easy to transfer to SNHU by accepting up to 12 credits from your previous institution.
Founded in 1932, Southern New Hampshire University is a private, nonprofit institution with over 100,000 graduates across the country. SNHU is regionally accredited by the New England Commission of Higher Education (NECHE), which advocates for institutional improvement and public assurance of quality.
Recently, SNHU has been nationally recognized for leading the way toward more innovative, affordable and achievable education:
At Southern New Hampshire University, you'll have access to a powerful network of more than 200,000 students, alumni and staff that can help support you long after graduation. Our instructors offer relevant, real-world expertise to help you understand and navigate the field. Plus, with our growing, nationwide alumni network, you'll have the potential to tap into a number of internship and career opportunities.
96.5% of students would recommend SNHU.* Discover why SNHU may be right for you.
Part of our mission to expand access to quality, higher education means removing the barriers that may stand between you and your degree. That’s why you can apply at any time and get a decision within days of submitting all required materials — with no GRE or GMAT required.
Acceptance decisions are made on a rolling basis throughout the year for our 5 graduate terms.
Simply contact an admission counselor, who can help you explore financial options, answer all your questions, and walk you through the application process, which includes:
The curriculum in the online master's in marketing program features an in-depth marketing foundation while also offering a broad range of electives that will allow you to tailor the program more specifically to your areas of interest in support of your personal career goals.
Various courses throughout our MS in Marketing program, along with its concentrations, are integrated with content to help students prepare for industry-leading certifications. These alignments are intended to offer students access to the thinking behind some of today’s most respected organizations.
Some of these certifications include:
The courses and capstones in this degree program are designed to prepare you to apply leadership, critical thinking, communication and problem solving skills to various leadership and management roles in marketing moving forward. You'll have the option to select one of 4 concentrations including digital marketing, new media & communications, marketing research & analytics and social media marketing.
Additionally, you'll be able to choose from a range of interesting and relevant electives to bolster your knowledge, including Operations Management, Sport Marketing and Media, and Quantitative Analysis for Decision Making.
Total Credits: 36
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 25% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
Tuition rates are subject to change and are reviewed annually.
$150 Graduation Fee, Course Materials ($ varies by course)
There is always demand for professionals with business knowledge, creative expertise and the ability to create results, and the good news is, this type of work can be done in an agency, in-house or even remotely for any period of time. In good financial times and in bad, businesses often look to marketing professionals to turn things around financially. While no job is truly recession-proof, a master's in marketing provides a strong measure of job security even in a down economy.
Our MS in Marketing program will help you develop critical skills in a number of areas. Learn brand management, customer loyalty and audience engagement, while gaining experience creating diverse media and comprehensive marketing plans.
With a master’s in marketing, you’ll be prepared for an in-demand professional career. You can work as a marketing analyst, brand director or market research analyst in a variety of organizations. An MS in Marketing is also a pathway to leadership roles at the director, vice president or CEO level. Jobs in digital marketing, social media and marketing analytics are all ways that an MS in Marketing can help you further your career.
Of particular note, our MS in Marketing helps prepare students for the American Marketing Association’s Professional Certified Marketer (PCM©) certification exam. This credential provides additional specialization in multiple areas of marketing.
According to the U.S. Bureau of Labor Statistics, jobs for advertising, promotions, and marketing managers are expected to grow by 8% between 2018 and 2028 – faster than the national average for job growth, while the median pay for professionals in these fields is $135,900 per year.2
Some typical jobs for a person with a master’s in marketing are:
It’s important to note that marketing provides a strong set of skills even in a down economy. Organizations often look to the marketing team first to provide messaging and strategic support when times are tough financially. The set of skills you gain with an MS in marketing can help you keep a strong standing with employment even when economic circumstances shift.
That depends on your goals. Marketing is a multi-faceted field. It integrates business concepts with areas of specialization like social media marketing, global marketing and research. An MBA will focus more on finance, accounting, business administration and even law.
The MBA in Marketing curriculum consists of 9 MBA core courses and 3 marketing course electives. Those with non-business academic backgrounds may be required to take foundation courses.
To specialize even further, SNHU’s MS in Marketing helps prepare students for the American Marketing Association’s Professional Certified Marketer© certification exam. This credential lets you focus even further on the content, sales or digital aspects of marketing.
Absolutely. Because the MS in Marketing helps you focus your studies in marketing specifically, a broad background in any complementary field will be appropriate.
A bachelor’s degree online, or on campus, in any related field can be a good foundation for an MS in marketing. For example, a bachelor’s degree in a creative field like writing or English, graphic design or communication would be a good foundation for an MS in Marketing. A bachelor’s degree in an analytical field like statistics, systems science, finance or business would also serve you well.
Our advisors are standing by to help ensure you earn the maximum transfer credits from your existing degree. Of course, work experience in the field of marketing coupled with a bachelor’s degree will help you design your MS in marketing program to suit your goals.
Because marketing is such a dynamic field, there are multiple degree paths to help you reach your goals. An MS in Marketing allows you to build on an existing bachelor’s degree. You can complement your existing skills or allow you to pivot your career toward an exciting one in marketing.
For students at the beginning of their education, we offer a pathway from online associate in marketing to online bachelor’s in marketing to this master’s degree in marketing. This pathway will allow you to focus solely on marketing as you advance in your education, making you a true marketing specialist. Or, consider the bachelor of science to bachelor of arts in design marketing pathway. That option will combine your analytical and creative skills. And, if business is your primary interest, consider an MBA that focuses on business skills in the marketing arena.
SNHU's MS in Marketing offers a concentration in digital marketing to help you learn to form important connections in our increasingly online world. Our MS in Marketing also helps prepare students for the American Marketing Association’s Professional Certified Marketer© Certification exam. With this added credential, you can do a deep dive into the areas of digital marketing, content and sales.
SNHU has provided additional information for programs that educationally prepare students for professional licensure or certification. Learn more about what that means for your program on our licensure and certification disclosure page.
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education (NECHE) as well as several other accrediting bodies.
This program and its concentrations are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Student achievement data can be found on College Navigator.
*According to more than 9,200 SNHU online students in survey responses from the fall of 2019.
2Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, on the Internet, at: