The Bachelor of Arts in Communication with a Public Relations concentration at Southern New Hampshire University emphasizes building mutually beneficial relationships between organizations and their public audiences. Earn your public relations degree online at SNHU, and prepare yourself for a career in corporate, government, agency or nonprofit PR. Our specialized public relations concentration will help you strengthen your ability to communicate effectively with co-workers, clients and the general public.
The public relations degree online program focuses on developing your critical skills in thinking, writing, research, strategic planning and execution. Courses in Electronic Public Relations, Writing for Public Relations, Media Ethics and Law, and the Public Relations Campaign Planning Seminar enhance your communication degree.
As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your BA in Communication at SNHU include:
Employment of those in public relations is expected to grow 9% through 2026, according to the U.S. Bureau of Labor Statistics.* Business and governments need effective public relations and internal and external communications. The public relations degree online prepares you for a role in these in-demand careers.
Our online bachelor's degree not only explores traditional communication channels, but also trains you to use emerging technologies to communicate effectively. Courses are taught by faculty with years of real-world, hands-on experience.
SNHU's bachelor's in public relations program includes:
General Education Program
Our programs are designed to equip you with the skills and insights you need to move forward. In recent years, employers have stressed the need for graduates with higher order skills - the skills that go beyond technical knowledge - such as:
All bachelor's students are required to take general education classes. Through foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
This communications survey course covers mass media, culture, and society. The course focuses on how and why the US media operate as they do, as well as on how media performance might be improved.
This course is designed to help students develop abilities, including organization and delivery skills, for all speaking situations. The evaluation and improvement of voice, diction, articulation and posture also are studied. May not be used as literature elective.
This course introduces students to the theory and practice of public relations in the United States. Students study the major figures in this field as well as organizations, their behavior, and the relationships between organizations and their publics.
This course is an introduction to the principles and practices of graphic design. Students are introduced through lecture, demonstration and hands-on computer work to the basic elements of graphic visual communication. Adobe Illustrator is used as a primary tool in exploring visual perception through a variety of creative exercises that familiarize the student with basic visual principles such as figure/ground manipulation, shape grouping, letterform shape creation, and grid and system creation. Formal elements of graphic design such as line, shape, color, texture, pattern, balance, symmetry, rhythm, space and unity are thoroughly explored by example and hands-on computer exercises; special topics included are: designing with type, layout strategies, logo design, symbol and pictogram development and stationery systems.
This writing practicum introduces students to writing for print and electronic media under deadline. Gathering information by using records, documents, observation, interviewing, and the Internet. Emphasis on library resources, electronic databases, and current events. Basic style and editing based on AP Stylebook and Libel Manual and AP Broadcast News Handbook.
Twitter, Facebook, blogs, podcasts - the possibilities of social media today are countless and ever-changing. This course is a broad approach to the history, theory, technology, impact and strategic uses of social media. These tools are relatively inexpensive and accessible technologies that enable anyone to create, publish, edit and access messages intended for the smallest to the largest of audiences. Students will examine the strategic uses of social media for community building, civic and political participation, advertising, marketing, public relations, and journalism. This course provides hands-on experience with the most current technology.
This course gives students the opportunity to develop skills, knowledge, and philosophies in organizational communication through lectures, research, readings, discussions, application, and written assignments. Emphasis is placed on verbal and nonverbal communication, cultural communication, interpersonal relationships within organizations, and dealing with the future and change.
This course provides a focused overview of electronic public relations applications and presents guidelines for using electronic technologies for public relations purposes. Students will learn to reach various publics through public service announcements, video news releases and satellite media tours. Students will also learn how to reach media, government, consumers, employees and management effectively by applying electronic media technologies.
Survey course requiring copywriting in public communication formats, including news releases, features, editorials, brochures, executive summaries, company profiles, newsletters and annual report copy.
This course provides students with the skills and knowledge they need to work in the communications profession. They also will develop a clear understanding of the statutory and constitutional guidelines governing the profession. Students learn the theoretical underpinnings of the First Amendment, followed by its application in cases involving libel, privacy, intellectual property, corporate speech, advertising, obscenity, access to information, protection of news sources, broadcasting policy and electronic media regulations.
This capstone course offers practice in managing communication campaigns from the public relations perspective and emphasizes the production and presentation of campaign plans. Students will develop and pitch a campaign for a real client.
Total Credits: 120
Students enrolled in the Communication program are responsible for ensuring they have the minimum system hardware and software required in the courses. System requirements often change, so it is important that students maintain awareness of the various minimum hardware requirements for the required software listed below.
The full Adobe Creative Cloud Suite is required in COM-230. It is also required for the following elective courses available for communication students: GRA-220, COM-128, COM-232, GRA-310, COM-476.
Creative Cloud licenses are available at an educational discount directly through Adobe.
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30% tuition discount for U.S. service members, both full and part time, and the spouses of those on active duty.
*Tuition Rates are subject to change and are reviewed annually.
No Application Fee, $150 Graduation Fee, Course Materials ($ varies by course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Commission of Higher Education as well as several other accrediting bodies. More...